ITV

Tag: Ferzad Palia

  • C-LAB creates hustle and bustle with MTV India, JBL association

    C-LAB creates hustle and bustle with MTV India, JBL association

    MUMBAI: C-LAB, the influencer marketing company under Dentsu Aegis Network is the catalyst for the recent association between JBL and MTV for its new property called Hustle. With an aim to strengthen the power of collective action and scale up growth as well as visibility, C-LAB banked on its proprietary big data AI platforms, to break down the music choices and genre affinities of the relevant target audiences. The revealed data guided the agency to strike an association between JBL and MTV Hustle. This association will provide a massive platform to the hip-hop and rap genre and take it to a wider audience in India.

    Staying true to its promise of delivering the best music experiences, JBL will be seen across various segments of the show from JBL Dare to Hustle – the final rap battle every week to JBL Xtreme performance of the week. For those dreaming about their moment of fame, JBL will also launch a special social media contest where consumers will be offered the opportunity to upload video entries of them rapping their respective stories. The top ten shortlisted entries will have a LIVE battle on Facebook LIVE and Insta LIVE. The brand has also created a special TVC that will be aired during the show.

    “The mandate of our Indian youth is clear, culture-defining music like rap and hip-hop will no longer be confined to the underground. With MTV Hustle, JBL will provide the platform to India’s budding wordsmiths who deserve the grand stage. We are excited to partner with MTV and take the rap and hip-hop revolution to a wider audience,” said HARMAN India country manager Pradeep Chaudhry.

    Adding to this, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “With hip hop being India’s next big trend, we believe MTV Hustle will be a genre-defining platform. We are delighted to have JBL as our partner in pushing the envelope further in the independent music genre. As a brand that offers the most sought-after music experiences, JBL is a seamless fit to our intent of giving the budding talent in the country a rightful place and offering our audience the most disruptive content.”

    Commenting on the association, C-LAB EVP Deepak Kumar said, “As a specialised agency it's our prerogative to suggest the appropriate platforms for our brands. Taking into consideration the aspirations of both the brands, we decided to bring the legendary audio brand, JBL to partner with India’s number one youth entertainment brand, MTV. JBL’s brand essence is the perfect fit for MTV’s TG. We are confident that this association will offer the audience a gripping and enjoyable experience. Additionally, the fate of any association is defined by its viewership and we believe we have taken the right measures to contribute to MTV’s expectations of 5 billion minutes of watch time for the second half of the year.”

  • MTV aims for 5 bn watch minutes in second half of 2019

    MTV aims for 5 bn watch minutes in second half of 2019

    MUMBAI: Viacom18’s youth channel MTV witnessed 700 million views and 3.67 billion minutes viewership in H1 2019, on TV and VOOT respectively. With that achievement in mind, the channel is expecting 5 billion watch minutes on the channel in H2 CY 2019. Viacom 18 head-youth, music and English entertainment Ferzad Palia spoke to Indiantelevision.com on growth drivers for H1, strategy to achieve 5 billion in H2, plans for stronger H2 2019 and impact of NTO on the channel.

    “The first half of 2019 has been positive for us. We have seen a good growth in terms of consumption of the content that we create both on TV and VOOT. People are engaged, more people are watching us than ever before and they are watching us for a considerable amount of time as well,” he said.

    Speaking on the growth drivers for H1, Palia said, “We experimented with long format and different kinds of content and all these have given us good results. Roadies and Love School’s seasons have done well. We are now launching three more shows, with which we expect to take it a notch higher.”

    The channel has announced three shows for the quarter – MTV Hustle, Spitsvilla season 12 and Ace of Space Season 2.

    Revealing plans for H2 2019, Palia said, “These three are the shows that we have announced. MTV Hustle is a brand new show with new format that hasn’t been done before. It is a very strong platform for budding talent in the rap and hip hop space because till now there has been no big platform for this genre. There is a lot of talent which is there in the country that doesn’t get a mass platform. So, we are expecting this show to be a big growth driver for the channel in H2.”

    Talking about Splitsvilla, Palia said, “Spitsvilla is a unique concept which we have seen growing every season and now in its 12th season we are keeping the format fresh and evolving it as per viewers' choice that is working well for us. We are quite certain that this season will be different from the rest of the seasons.”

    He further said that by October the channel will be coming up with more new shows.

    In H1 2019 the channel witnessed 3.67 billion minutes of viewership and in H2 it is aiming for 5 billion. Palia shared his plan on achieving the number. He said, “Lot of properties are returning and those properties have significant attraction. Then we have new shows in October and November, so we are strengthening our lineup. In the first half itself we have done close to 4 billion minutes. I see the second half to reach at least 5 billion.”

    Palia also shared his views on the impact of NTO on the youth channel. He said, “When the NTO was announced it was expected that the reach for our channel would come down a bit. But we see ourselves in a unique position for two reasons. One is that our content is very different and we are the only guys who are making this kind of content. We are the only content creator making original youth-specific content. Second reason is that the channel has lot of loyal audiences.”

    He also added, “Another reason why it didn’t impact us much is that MTV has been there for many years and now it is not just a TV channel and has been consumed on digital too so our base number has also grown. I think we are in quite a strong position.”

    Answering the query about difficulties faced in selling the inventory due to economic slow down, Palia said, “The ad market is a bit muted but not only specifically for us but across the board. Things are happening back to back in the economy. NTO happened and the advertisers were waiting for that to settled down. We expect a very strong bump-up starting September.”

    He also commented on the landing page debate, “Without getting to any side of the debate we have seen no impact of landing pages on our channel.”

  • MTV announces exciting content line-up for the quarter

    MTV announces exciting content line-up for the quarter

    MUMBAI: In a country with diverse audience preferences, MTV has stood the test of time and withheld its position as India’s no.1 youth entertainment brand. Creating platform agnostic youth content, the first half of calendar year 2019 has been rewarding for MTV. Be it with content that struck a chord, campaigns that won accolades or brand partnerships that went beyond conventions, MTV has continued to bring the best to young India.

    From discovering the complexities of relationships in MTV Splitsvilla 12 or learning to fight one’s own insecurities in Ace of Space to now creating the country’s first ever hip-hop talent with Hustle, MTV invariably places youngsters’ entertainment and interests at the forefront, rightfully owning the position of India’s #1 youth brand.

     “MTV is the definitive leader for youth content in India with 700 mn views and 3.67 bn minutes of viewership in H1 2019, cumulatively on TV and VOOT.  The first half of 2019 also saw us winning big at prestigious platforms such as Promax Asia, Goafest Abby Awards and Indian Telly Awards, amongst others,” Viacom18  Youth, Music and English Entertainment head Ferzad Palia commented.

     “Incorporating the learnings from our Youth Insights report, we are introducing unique concepts such as Hustle and imbibing novelties in successful properties like Splitsvilla and Ace of Space. Experimenting with the time-slot, it’s also the first time that a marquee property like Hustle will be aired bi-weekly instead of once over the weekend,” he added.

    MTV Hustle – The rap mania gets here

    Continuing to be the torch-bearer of all music formats in India, MTV Hustle will foster India’s hip-hop culture for the first time through television. As India’s first-ever rap reality show, MTV Hustle is being judged by hip hop stalwarts Nucleya, Raja Kumari and Raftaar who will mentor and support the contestants. The show will witness 15 rap talents from across India, battle it out through gruelling training and competition to emerge as India’s biggest hip-hop star.

    JBL presents MTV Hustle, co-powered by Philips One Blade & Breezer Vivid Live Life in Colour and associate sponsor – Hike Messenger will air every Saturday and Sunday at 7 pm starting Aug 10th.

    In addition to print and television promotions, the channel will focus heavily on digital integrations such as crowdsourcing the MTV Swagtantra Rap for Independence Day, collaborate with participants to create raps on topics relevant to the youth, content pieces centred around rappers, campus connect events, etc. Another first will be an exciting multi-city Hustle Cypher activation in Mumbai and Delhi. A 12 hour on ground + Digital contest across 5 colleges + 1 public location will culminate into a mega on-ground event where 15 shortlisted rappers will be judged by the best Hip-Hop artists in India.

    Splitsvilla Season 12 – Your best shot at love

    Banking on the success of its past season with a reach of 131 million, MTV sensation Rannvijay Singha and diva Sunny Leone will once again host the 12th season of MTV Splitsvilla. With the theme of Your Best Shot at Love, contestants get the ‘dating app’ derived experience, in reality. Tasks designed to test physical, emotional and intellectual compatibility which empowers them to narrow down their search for the ideal match. Co-powered by All Fruit Juice, Manforce, Denver deodorants, and Vega Hair Styling Appliances, MTV Splitsvilla X2 is ready to premiere on August 16, 2019 and will air every Friday at 7 PM.

    Ace of Space Season 2 – Surviving tight spaces

    With a reach of 71 million in its first season, the highly successful show, Ace of Space is now set to launch its Season 2 with Mastermind Vikas Gupta again on board.  MTV Ace of Space S2 premieres on August 24, 2019 and will air daily at 6pm.

    With a triple dose of Rap, Love and Mind Games, MTV is set to do what its known to do best – be the entertainment destination for India’s youth.

  • Niche channels bank on differentiated content in new TRAI tariff regime

    Niche channels bank on differentiated content in new TRAI tariff regime

    MUMBAI: One worry that broadcasters seem to have from the impending TRAI tariff scheme that will commence from 1 February 2019 is the reception of their niche and differentiated channels. While GECs, sports and news channels don’t have much to worry, the others will have to fight for TV space.

    Here, differentiated content will play a role in ensuring genres like kids, infotainment and lifestyle are picked by viewers. 9x Media chief business officer and group business head Punit Pandey explained that out of 100 FTA channels, 26 are Doordarshan (DD) channels that are mandatory and the remaining are left with cable operators to choose. This choice depends on consumer pull and commercial deals with broadcasters. “I have commercial deals with almost all the big operators, where there is no reason for them not to give my channel. Music as a category is something that people like to have. So my commercial deal, consumer pull and music as a genre are the three reasons that will help us get in the 74 slots. But, according to me, a commercial deal is enough to get listed in the slot of 74 because I’ve paid to get in there,” he said.

    About the music genre’s content strategy, Pandey said that the cluster, except for 9xo that plays English songs, plays popular Bollywood songs which cut across divisions. He said, “As a Bollywood channel, our reach is far more than a non-film music channel, which is typically niche. For 9xm, we continue playing popular hit music. What adds to our advantage is our footprint in the regional market. Regional is going to grow and we are already there.”

    Viacom18, which has youth and a music channels MTV and MTV Beats, claims to not fall under the niche category.Viacom18 youth music and English entertainment head Ferzad Palia claims that it caters to a wide audience of 309 million viewers. He said that broadcasters who have not invested in differentiated content or have not found a clear way to differentiate themselves are the ones who may face the pressure of being selected or rather not being selected.

    MTV claims to follow a content-focused strategy while having differentiated product. Palia feels that if you have become an integral part of someone’s viewing habit, they will select you anyway. The channel also recently informed that the time spent on its channel had doubled. “Therefore, if our time spent has doubled that means we are doing something right because more people are watching us and we are becoming closer to the audience. I think we are in this advantageous position because of the unique offering that we have for the youth’s life,” he said.

    Zee TV business head Aparna Bhosle expects this order to usher in good days for the industry. Being a leader in the GEC category, it doesn’t have to worry much but she expects significant changes in viewing patterns to take place. According to her, people consume at max 130 channels when surfing. So, some channels may not make it to a viewer's list.

    Sony Sab, Pal business head Neeraj Vyas firmly believes that segmentation of audiences will be a reality. Till now, people were copying mass-pulling shows from competitors, but now each will have to focus and create for their own audience.

    Meanwhile, Disney India revamped its Disney XD channel to Marvel HQ. It is pertinent for one to assume that it might be its strategy due to the new tariff regime. The Walt Disney Company (India) executive director and head of product media networks Devika Prabhu said that the channel was creating a base so that it is ready by summer and kids would be habituated to it.

    Apart from content, bundling of the channels also plays a major role which is done by the broadcasters, cable and DTH operators. Apparently, Sony pulled the plug from a few of its channels—Sony Le Plex HD, Sony ROX HD and Sony Ten Golf HD since it didn’t rake in sufficient viewership. Simultaneously, others are converting to FTA channels. Recently, Business Television India (BTVI), an English business news channel, converted to FTA following the new regime. This could be a sigh of relief for the advertisers where their reach would be higher. FTA channels have the advantage of having advertising revenue because of higher reach.

    As far as ad rates are concerned, Pandey is confident it won’t be impacted while Vyas prefers to wait and watch for the MRP to unfold and the consumers' response. It will take four to five months for the regime to settle and advertisers, according to Pandey, are likely to wait and watch before changing pricing. He said, “Ad rates are not increased or decreased by one month’s performance. The advertisers or the agencies look at consistency; they do not change rates in a month’s time till the time it settles. Moreover, there are big events such as IPL, and the elections which will have serious pull.”

    Broadcasters have taken it upon themselves to educate consumers about the new tariff regime and also hinting at picking their own packs and channels. Pandey is bullish about the reach of his network and does not feel the need for full-page ads or outdoor hoardings.

    Palia replied that Viacom18 has been informing the consumers because it’s the network’s duty to educate consumers on how they can access their channels and their favourite shows under the new tariff order. “We are not trying to hard sell our channels to anyone,” he clarified.

    We are inching closer to the D-date and hoping that TRAI does not give in to another extension demand, as it has been prone to do previously. By early or mid-February, we are likely to get a sense of direction that the industry will be taking.

  • MTV to up its game in 2019 with new format shows

    MTV to up its game in 2019 with new format shows

    MUMBAI: After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

    Viacom18 youth music and English entertainment head Ferzad Palia said that 2018 was a landmark year for them. “Ace of Space, Elevator Pitch, Dating In The Dark worked really well for us. Ace Of Space did so well that we had to extend it to 30 days because of consumer demand. It was a big gamble with the daily reality format. It gave us rich dividends both on TV and on Voot. 2018 has made us more bullish about 2019,” he said.

    Palia added that the plan is to introduce new shows and formats that haven’t been seen ever. Also, hundreds of hours of content, bringing seasons of the old shows and seven to eight new format shows are on the cards.

    According to him, the year 2019 will observe key trends like content will be consumed by viewers whenever and wherever they want to. He said, “The other trend that I see is organic growth of television will continue because you have a large base of audiences just coming in to consume entertainment on TV and there will also be significant growth on digital consumption.”

    Looking at the consumption of TV over the past three years, It has grown at a faster rate than it was growing earlier, he added. Palia feels that that the rate of digital consumption has also grown significantly because in the smaller base, the percentages are high so more content is getting consumed across devices. “So the honest truth is that the content will win if the stories are breaking through the clutter because consumers are spoilt for choices as they have options as to what content to consume and on which screen,” he concluded. 

  • MTV Beats witnesses 50% growth in viewership as it turns 2

    MTV Beats witnesses 50% growth in viewership as it turns 2

    MUMBAI: India’s fastest growing Hindi music channel MTV Beats has completed 2 years as the channel continues to top charts amongst the music enthusiasts in India. Registering a growth of 50% in only a year (2+ HSM Week 45’17 vs Week 45’18) MTV Beats’ differentiated programming and innovative integrations have led it to emerge as the one-stop shop for Bollywood music.  

    “This year, MTV Beats has doubled its growth and engaged with a captive audience that includes 50% of TV viewing universe in India*. Despite being in a highly competitive category that offers little or no variety in content, the channel stood out for its interactive formats and well-crafted concepts.  As we continue our growth strides, MTV Beats promises to be consistent in its offerings, continue the momentum and fuel up the joy that good music lends to our viewers.” Said Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18.  

    With an aim to trigger habitual viewing for Hindi music, MTV Beats constantly curated thematic playlists and varied programming offerings. The channel’s stellar property, ‘Baba Ki Chowki’ hosted by ace comedian Dr. Sanket Bhosale has garnered 250mn+ viewers with Bollywood biggies such as Salman Khan, Ranbir Kapoor, Ranveer Singh, Varun Dhawan, Alia Bhatt and Katrina Kaif doubling up the madness over 64 episodes. Further amping up the Bollywood quotient, MTV Beats has launched ‘Secret Side’, hosted by singer-performer Akasa, a show that taps into the hidden passions of celebrated musicians. Artists such as Mika Singh, Sukhwinder Singh, Papon, Shalmali Kholgade, Shaan, Benny Dayal and Kanika Kapoor have already been a part of the show and have shared their ‘Secret Side’ unabashedly. Within a span of only 3 months, the show has garnered the attention of over 66mn viewers across the country. MTV Beats also pushed the envelope with India’s 1st live request show – ‘Merawala Song’, which was launched aimed solely at engaging the channels discerning viewers.

    Taking the birthday celebrations a notch higher, MTV Beats launched – Swag Nights, a curation of 400 + Bollywood Nights across India, launched at Tamasha (Mumbai) to kickstart the #BeatsTurnsTwo celebrations, ensuring that you never run out of music and masti! The brand is also extending the celebrations to leading corporates, with mega parties in trade offices this month. Since MTV Beats appeals to those jinke blood mein hai beat, the brand has launched a blood donation drive in partnership with Indian Red Cross Society, urging consumers to support the cause.

  • U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season’s title

    U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season’s title

    MUMBAI: Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime, a befitting season finale. Kicked off as an intense month-long championship on India’s No. 1 youth brand, MTV, U Cypher finale was a special 90-minute episode that witnessed the two teams battle it out to a cliff-hanger finish. Team Yakshas emerged as the ‘Naye Superstars’ of virtual gaming and were crowned U Cypher with MTV Champions for the debut season.

    The finale started off with an easy win in Tekken 7 for Hans from Sherdils, who has remained undefeated throughout the tournament. The next game, CS:GO, was also won by team Sherdils to bring their score to 8 points, half-way through the match. The Yakshas upped their game soon after to pick up wins in both DOTA 2 as well as Real Cricket 17, bringing the match to a tie. The tie-breaker toss went in favour of the Sherdils who chose CS:GO as the decider game. Relentless focus and shrewd strategizing from the Yakshas saw them win the match in the third overtime 22-18, to be crowned U Cypher Season 1 Champions.

    The first season of U Cypher saw some incredibly talented players, as well as great team-work across all teams. Hans bagged the Most Valuable Player of the championship. Shubham More won 9 out of 10 games in Real Cricket 17, both teams Yakshas and Yodhas won 7 out of 10 DOTA 2 matches, while Akramaks won 8 out of 10 CS: GO matches played in the tournament.

    In the overall standings, Yakshas and Sherdils were followed by the Marksmen and Akramaks in third and fourth place respectively.

    Vivek “Acrid” Gore, the winning team Yakshas’ Captain, says “It’s a dream come true to win one of the biggest E-Sports tournaments in India. U Cypher has been a life-altering moment for all of us. The championship was very well organized and felt like an international tournament. The key moments for Yakshas were working on strategies together, practising and making new friends for life. We were focused and had only one aim right from the beginning, to become the champions for the first ever season. I look forward to being back in the next season.”

    U Sports, Founder, Ronnie Screwvala comments “I would like to congratulate Team Yakshas who constantly proved themselves to arise the reigning champions that they are today. Also, a word of appreciation for the other teams who put up an amazing fight till the very end. They may have lost the tournament but have won all our hearts with their skill, passion and determination. Our endeavour was to give talented young E-Sports athletes an audience with the country and raise awareness for E-Sports to be recognized as a sports discipline. U Cypher in its first season itself met with great interest across the country and made the world take notice. Hope the fans enjoyed the series.”

    Commenting on the conclusion of the show, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said, “Pulling off a totally new genre on television was a big challenge for us but the kind of response we have garnered for a first of its kind, multi-platform, multi-game E-Sports championship is beyond anything we ever imagined! Over the past one month, U Cypher with MTV has changed the E-Sports scenario in India. The overwhelming response has assured us that India is ready for such format, and we hope to continue bringing such cluster breaking content to our viewers. As we close the first season of the show, we would not only like to congratulate Team Yakshas for a fantastic win, but also the other teams who have contributed in the overall success of the season.” 

    U Sports, Co-founder and CEO, Supratik Sen says “The highly competitive nature and high-speed spectacle of the sport made U Cypher a thrilling experience for players and viewers across the world. Our aim in introducing E-sports and positioning it as a new sport has garnered worthy traction from various places worldwide. Season one set the benchmark high with team Yakshas victory. My commendations to team Yakshas and all the player in the tournament. They are all E-sports Superstars. The viewers have perceived the show well and our inbox is flooded with requests to participate in the next season. We hope the nation had a great game with U Cypher season 1. We’ll be back soon with more on the next season.”

    U Cypher as a championship has gathered momentum in India. It has laid the foundation to break the stereotype, thus changing the perception that was and that E-Sports in India is now becoming a long-term career prospect for gamers as it is internationally. The aspiration is to nurture the sport and motivate budding young gamers giving them a platform to showcase their talent and compete at the international level.

  • Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    February is shaping up to be an exciting month for the viewers of MTV Beats – the 24×7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the mellifluous four member Sanam Band all this month. From MTV Beats ‘Spotlight’ a special launch of the band’s unreleased track that broke exclusively on 11th February, to the launch of Dil Beats, a brand-new show curated and hosted by Sanam Band, airing 10am every Dil Se Wednesday. Marking Valentine’s day with the launch on 14th February, the show revolves around romance and its various nuances.

    Spend your Saturdays singing Karaoke songs along with the YouTube sensation, Sahil Khattar only on ‘Gaano Ka Rafu Center 2.0’ – a talk show with, and about, musicians as guests to discuss nothing but Music! The anchor, actor and comedian will play the character of No No Money Singh. The second edition of the show will kick off with Sanam Band and will focus only on musicians, singers, composers and lyricists as guests across the country. The Fab Four will be the center of attention on the channel through the Month of Love.

    “Owing to its differentiated programming with unique thematic daily playlist, MTV Beats managed to widen its consumer horizon and recorded an astounding viewership of 102.4 million within a year. MTV Beats became the highest watched contemporary music channel with an average of 25 mins of time spent by viewers in the country. We grew significantly in a short span of time which is encouraging and we are positive that we will continue to have an exciting musical year ahead.” Shared Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia.

    On their association, Band Sanam said, “Being associated with MTV Beats is really special for all of us as we’ve all grown up watching MTV! Romance as a genre has been evergreen which is loved across all age groups. Collaborating with MTV Beats for the month of love has been an exciting project for us and we’re confident that the viewers are going to love it as well.”

    With a refreshing line-up of shows centered around love and famous artists getting quirky on ‘Gaano Ka Rafu Center 2.0’, this February is sure to satisfy your musical desires.

  • Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

    Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

    Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme. From being India’s first ever adventure based reality show to being the longest running adventure reality show, Roadies has re-defined the meaning of road expedition on Indian television. The milestone year of the show is nothing less than a carnival for sponsors as leading brands in the country grab the opportunity to be associated with Roadies Xtreme. The latest edition of the show promises to go beyond the usual and be ‘Xtreme’ in every sense of the word as it clinches to lucrative deals with leading brands in the country. Along with Renault as the title sponsor, mobile communications giant, OPPO has come on board as the powered by sponsor while ID Shoes and Durex have come together as co-powered by sponsors.

    The fourteenth season attracted significant viewership which stood at 140.5 million (All India 2+). With such a strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the flavor that Roadies is known for. Having propelled many to be a part of an incomparable journey that enables a person to come across his or her potential, Roadies has shown the youth of the country the mirror that reflects what they truly are and where their capabilities lie. Taking the fifteenth edition, a notch higher Roadies will offer its viewers a season filled with utmost thrill, excitement and adrenaline rush.

    Commenting on the completion of fifteen years of India’s cult reality show, Viacom18, Chief Operating Officer, Mr. Raj Nayak said, “The completion of fifteen years of a reality show in India is a milestone in itself. Roadies has not only set new benchmarks for itself but for other shows in the reality TV show space. MTV is the only channel in the country that understands the psyche of the youth and keeping in mind their needs, the channel never fails to reinvent itself. The show has not only successfully maintained to be relevant through these fifteen years but has also created a cult following for itself.”

    Elaborating on sponsorship deals, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said, “Roadies, through the years, has not only gained immense popularity but has built a loyal fan base like no other youth-based channel in India. The ever-increasing viewership base of the show amongst the youth is the result that the brands are keen on associating with the show. We aim at establishing a significant equity and create innovative brand propositions through our association with sponsors like Renault, OPPO, ID Shoes and Durex this time around.”

    “Associating with Roadies for three consecutive years is a result that our collaboration with MTV has been successful.  Roadies is synonymous to travel, exploration and adventure just like Renault DUSTER. The show has managed to garner positive response from the very first season from the youth and we are confident that this season will be ‘XTREME’-LY fruitful as well.” Renault India, Marketing, Head, Virat Khullar says.

    Throwing up some twisted surprises for not only audience and contestants but also the gang leaders will be, veteran Roadie, Rannvijay Singha. While he ushers the ‘unexpected’ this time around, adventure squad – Girl Boss, Neha Dhupia, Indian Television’s heartthrob, Prince Narula, seasoned Roadies judge, Nikhil Chinapa and celebrated rapper, Raftaar will embark on the most exciting and adventurous driving sojourn of their lives along with their gang members this Saturday, February 18 at 7.00 PM. Braving extreme conditions and fighting it out along with the gang leaders, Roadies will commence their journey from the picturesque locations and the extreme climatic conditions of Shillong, followed by Kaziranga, Bhalukpong, Itanagar and Ziro.

  • COLORS INFINITY bolsters local productions with OPPO presents TOP MODEL INDIA powered by RENAULT CAPTUR

    COLORS INFINITY bolsters local productions with OPPO presents TOP MODEL INDIA powered by RENAULT CAPTUR

    COLORS INFINITY, creator of some of the most beloved and successful homegrown English entertainment content in India is all set to foray into the world of Fashion and Lifestyle entertainment with TOP MODEL INDIA. OPPO presents TOP MODEL INDIA powered by Renault CAPTUR is all set to present a plush ramp, to showcase talent and break all the stereotypes starting this Sunday 4th February 2018 at 8 pm only on COLORS INFINITY. The show is poised to be a unique platform that will take viewers through the transformation of 12 aspiring models into supermodels under the expert guidance of judges Lisa Haydon, Atul Kasbekar, Anaita Shroff Adajania and mentor Shibani Dandekar.

    The stakes will be high, as the country’s most influential fashion icons will choose the winner of TOP MODEL INDIA from amongst 12 ambitious models. While the ravishing supermodel Lisa Haydon will shed light on modeling techniques and walking the thin line between art and fashion, ace photographer Atul Kasbekar will explain the nuances required to grace the cover of a fashion magazine. Styling empress Anaita Shroff Adajania will helm the show with her impeccable fashion counsel. The gorgeous Shibani Dandekar will tie it all in, as she mentors the contestants on their emotionally charged journey down the most difficult runway. The crème de la crème of the fashion industry like Mickey Boardman, Manish Malhotra, Kunal Rawal and many more, will also grace the show to impart their styling and grooming wisdom.

    Breaking barriers in the fashion industry, the show will witness male and female contestants battling it out amongst each other to grab the most coveted title, as the ultimate winner prepares to take over the world’s fashion runway. The winner will be bestowed with a contract with the prestigious Bling! Entertainment Solutions that has a rich legacy of working with some of the top celebrities in the Indian entertainment industry like Deepika Padukone, Vidya Balan, Jacqueline Fernandez, Shahid Kapoor, Sonam Kapoor and many more. In addition to launching their career, the contestants will also have a chance to shoot with the world-class fashion photographer Atul Kasbekar.

    Elaborating on the show, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said “COLORS INFINITY has always been the thought-leader in creating content that viewers would enjoy, ranging from original productions to international programming. This platform will not only showcase the latest international fashion trends but also recognize Indian talent. Gauging the warm response from our sponsors and the wider fraternity, we are confident that TOP MODEL INDIA will be well received by our viewers too.”

    “We are proud to be presenting sponsors for TOP MODEL INDIA. As a brand, OPPO has always been focusing on the youth, offering them unique experiences and being a part of their lives. Thus, TOP MODEL INDIA is the perfect platform for OPPO to connect with the youth, take them closer to their dreams and help them create memories via technologically advanced and innovative camera phones”, said Will Yang, Brand Director, OPPO India.

    Renault India, Head Marketing, Virat Khullar added “We are extremely glad to associate with COLORS INFINITY for the premiere season of TOP MODEL INDIA. Renault CAPTUR and TOP MODEL INDIA’s synergies match perfectly as they are both focused on encouraging incredible style and great capability. Renault CAPTUR is a new age SUV with Global success. This collaboration has been an enriching experience and we look forward for an exuberant response from the audience.”

    CBS Studios International has licensed the India format rights for the reality competition series AMERICA’S NEXT TOP MODEL to Mumbai-based Bulldog Media & Entertainment. The English language version of the franchise promises the same excitement and anticipation as the international format that continues to be a worldwide success.

    “AMERICA’S NEXT TOP MODEL” has taken the world by storm, with the original show now in its 24th season and under license in over 100 markets and 20 international versions in production.

    International Formats | CBS Studios International, Vice President, Roxanne Pompa said, “We are thrilled to be working with Bulldog and Colors Infinity to launch the first season of the English version of TOP MODEL INDIA. With the Hindi version of Top Model being so successful on MTV, producing this new English version is a natural extension of Top Model brand in India.” 

    Bulldog Media & Entertainment, Co-Founder & Executive Producer, Akash Sharma said, “I’m moved and inspired by the intensity of the ‘INTM’ fan base whose passion for the show triggered the launch of TOP MODEL INDIA for an international audience. The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to have the opportunity to see the English language version make its debut in India. It is a show that is all about transformation & competition with the customary ‘Top Model’ style, glamour, and entertainment for viewers to enjoy.”

    To amplify the debut of this one-of-its-kind platform, COLORS INFINITY has mounted a multi-pronged pan-India campaign. Besides high-decibel traditional and digital media, the campaign boasts of disruptive partnerships with pioneering brands and fashion authorities. The channel has also partnered with JW Marriott Sahar as the venue partner and PETA to support their effort in preventing cruelty against animals in fashion.

    Strut and Swish as OPPO presents TOP MODEL INDIA powered by Renault CAPTUR is all set to dazzle you on COLORS INFINITY on Sunday, 4th February 2018 at 8 PM.