ITV

Tag: Ferrero India

  • Ferrero India launches Raffaello

    Ferrero India launches Raffaello

    Mumbai: Ferrero India is introducing its signature almond and coconut treat, Confetteria Raffaello, to the Indian market. Each piece contains a white almond at the center, surrounded by creamy filling, encased in a wafer shell coated with coconut flakes, all in white packaging.

    The product comes in two gift-ready packs: the Ballotin pack, inspired by Belgian chocolate shop packaging with a cubic shape, and available in India in two sizes – a 15-piece pack for Rs 450 and a three-piece pack for Rs 99, ideal for gifting, sharing, or personal consumption.

    Speaking about the new launch, Ferrero India’s marketing head, pralines – Zoher Kapuswala said, “Raffaello embodies Ferrero India’s commitment to delivering moments of pure pleasure and sophistication. Born in 1990, this exquisite Raffaello is a unique blend of flavours, designed to nourish relationships with love and care. We are excited to introduce this delicate treat, which we believe will become a cherished choice for those who want to express pure sincere thoughtfulness to their loved ones.”

    The Raffaello is available at leading outlets across India, including modern trade stores, e-commerce platforms, and other channel partners.

  • Tic Tac unveils limited edition mango flavour

    Tic Tac unveils limited edition mango flavour

    Mumbai: Are you looking to savour the spirit of summer? Then, Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has the perfect summer surprise for you. The brand has launched a limited-edition Mango flavoured Tic Tac which will be available across urban markets in India.

    Indians look forward to the summer season because of the arrival of the king of fruits – Mango, and it forms an intrinsic part of our country’s culture. The juicy flavour of a ripe mango is always a treat, and the launch of this new Tic Tac flavour is an added indulgence for all consumers who love the fruit and want to experience its rich, fruity taste in a convenient, on-the-go pack. Unlike other mints in the Tic Tac portfolio, this new variant will give the tastebud of consumers the real mango taste not just in flavour but also in the packaging colours – a bright yellow, refreshing mint.

    Tic Tac’s study on consumer preferences identified mango as one of the favourite flavour, among Indian confectionery lovers. This new mango Tic Tac perfectly aligns with the brand’s commitment to placing consumers at the heart of everything, ensuring their preferences and demands translate perfectly into its product innovations.

    Ferrero India marketing head (pills & gums) Zoher Kapuswala said, “All our product innovations at Ferrero India, focus on catering to local consumer preferences to give them products better than what they expect. By offering this seasonal tropical flavour, Tic Tac not only wants to celebrate the summer season in India but also wants to give its customers a chance to experience the perfect mangolicious refreshment.”

    Reaching shelves exclusively in urban markets across India, the new Mango Tic Tac comes in two packs priced at Rs 15 (9.7g) and Rs 20 (13g). respectively. This launch is expected to fuel growth further for the brand and solidify Tic Tac’s position as one of the leading players in the Indian confectionery market.

  • Tic Tac rolls out two new flavours to drive local relevance

    Tic Tac rolls out two new flavours to drive local relevance

    Mumbai: Tic Tac, the confectionery brand of Ferrero India, one of the world’s leading manufacturers of sweet-packaged products, has announced the nationwide launch of two of its latest flavours, Tic Tac Strawberry pills in the core, and Jeera-Black Salt pills from the Tic Tac Seeds range.

    These unique flavours are set to redefine the way Indians savor mint, the sweet refreshing taste of strawberries and the exotic depth of Indian traditional flavour Jeera-black salt. These new flavours have a refreshing taste profile, with a dose of minty freshness, coupled with mild sweetness.

    Based on Tic Tac’s consumer insights, Strawberry ranks as one of the most popular flavour within the fruit category, while Jeera-Black Salt is the preferred flavour among Indian consumers in the mouth freshener category. Responding to a longstanding demand, Tic Tac introduced these innovative flavours to cater to the sweet and savory mouth freshener markets, perfect for post-meals, after-workouts, and on-the-go moments.

    The Jeera-Black Salt variant is the product of extensive research and development done at our R&D lab in Baramati, Pune. This harmonious blend of aromatic jeera and distinctive black salt is launched exclusively for the Indian market, thus capturing the essence of Indian culinary traditions, and delighting the Indian taste buds.

    Packaged in a pocket-sized pack, Tic Tac Strawberry in the core and Jeera-Black Salt from the Tic Tac Seeds range are designed for convenience and sharing with friends. Tic Tac now will be available and displayed in the iconic Tic Tac refill jar design that is known for its distinctive appearance and reusability.

    “At Tic Tac, we continue to delight consumers with a wide range of unique taste experiences. Tic Tac’s delectable flavours Strawberry in core and Jeera-Black Salt from the Tic Tac Seeds range are proudly crafted in India, offering a unique blend of bold and complex flavours while maintaining local relevance,” said Ferrero India marketing head, pills & gums Zoher Kapuswala.

     

  • Nutella partners with Publicis Worldwide to launch its new brand campaign

    Nutella partners with Publicis Worldwide to launch its new brand campaign

    Mumbai: Ferrero’s Nutella announced the launch of its new campaign “Mornings taste better with Nutella” in India.

    The new television campaign highlights the happiness that Nutella brings to the morning as soon as the jar is popped open. Nutella further reinforces its claim as a great breakfast companion for all those who love making their mornings brighter, better, and happier.

    The TVC will be featured and distributed across broadcast and online platforms.

    The TVC opens with a mother trying to wake her kids up one morning. However, the kids are still sleepy and disinterested in starting their day. Perplexed at their reaction to a lovely morning, the mother comes up with a sure-fire solution to get them up and out of bed. With a single pop of the Nutella jar lid, the kids are instantly out of bed and ready to start the day. The TVC continues with a product showcase on the quality ingredients of rich, selected hazelnuts and premium cocoa that create the incredible, unforgettable taste of Nutella. The TVC closes with the family enjoying breakfast together at the table — it is a “Happy start to the Morning” with Nutella!

    Speaking on the campaign, Ferrero India Nutella brands regional marketing manager Zoher Kapuswala said, “Nutella is one of the leading brands in the breakfast category worldwide and has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. Breakfast is always at the centre of what gives a great start to the day, and rotis, parathas, dosas, etc., traditionally find their place on the breakfast plate for millions of Indians. Leveraging this insight, we wanted to communicate the versatility of Nutella, where it’s unique and delectable taste compliments many such Indian breads. Our India TVC campaign aims to bring this aspect alive, and as a brand, we look forward to being the breakfast companion for many more Indians.”

    Speaking on the creative front, Publicis Worldwide managing director Oindrila Roy said, “Nutella is an iconic brand, loved by millions across the globe as well as in India. This campaign was conceptualised keeping in mind the brand’s desire to be a part of more breakfast tables around the country, in line with its ambition to increase penetration in more households. In order to find a place for Nutella, we tapped into the breakfast moments of our potential consumers and found innovative ways to integrate it into what’s already present on their breakfast tables – dosas, rotis, and parathas. The campaign also beautifully captures how mornings are made happier with just a little dash of Nutella, inspiring families to create happy memories around their dining table. This integrated campaign has been conceptualised keeping in mind multiple touchpoints – television, digital, social, POS, among others.”

  • Ferrero India, Discovery Channel launch Kinder Joy’s ‘Natoons’ collection

    Ferrero India, Discovery Channel launch Kinder Joy’s ‘Natoons’ collection

    Mumbai: The confectionery brand of Ferrero, Kinder Joy (manufacturers of sweet-packaged products) has announced its portfolio expansion in India with the launch of Kinder Joy ‘Natoons’ emphasising the purpose of ‘Learning about Animals’ for kids.  

    With an aim to strengthen its purpose, Kinder Joy has joined hands with Discovery Channel, a brand with a strong commitment to conservation and protection of wildlife. The collection will showcase life-like toy figures of animals such as moorish idol, whale, killer whale, tortoise, macaw yellow, macaw blue, toucan, turtle, porcupine, armadillo, seal, and basilisk.

    Backed by an integrated marketing approach & bespoke content from Discovery’s vast library of content, the partnership will be promoted through multiple touchpoints across both partners’ platforms that immerse consumers in the world of animals. Discovery branded Kinder Joy ‘Natoons’ will be available in India and supported by a consumer engagement program that will highlight the promotion’s key values. To ensure consumer participation, contests will also be hosted to deliver a compelling and an enriching experience to kids.

    Additionally, ‘Natoons’ will also be a part of the phygital experience through the AR feature on the free-for-all ‘Applaydu’ app, developed by Kinder. Specifically, designed Natoons POS (point of sale) material will be visible at retail outlets to create awareness and drive penetration. The Applaydu app QR code on the POS material will additionally assist in driving digital integration, allowing shoppers to bring the toys to life in store and generate excitement at the point of purchase.  

    Speaking on the occasion, Ferrero regional marketing manager Indian subcontinent – Kinder Brands Amedeo Aragona said, “Playtime is vital to children’s growth and development, and we understand that children learn through play. The new ‘Natoons’ range is another step in nurturing their imagination & creativity and is designed to deliver learning opportunities through fun, engaging content. We truly believe that the ‘Applaydu’ app’s augmented reality feature will bring the Natoons collection to life and further enhance the learning experience.”

    Sharing his thoughts on the association, Warner Bros. Discovery SVP – international consumer products Ian Woods said, “We are thrilled to partner with Kinder Joy to provide families across India with an exciting collaboration spanning across multiple touchpoints. Working closely with our local marketing & content production teams we are thrilled to be bringing new experiences to our audiences that not only enlighten but also leave them inspired to learn more. Our partnership with Ferrero really allows kids to learn more about their local wildlife and make them aware of the world around them.”

    Kinder Joy ‘Natoons’ has been introduced pan India and is priced at Rs 45. It will be available across all leading retail outlets, including modern trade and traditional stores pan India. Along with this, consumers will be able to buy the product on e-commerce platforms.

    With Kinder Joy ‘Natoons,’ the company is taking a step forward towards strengthening its presence in the Indian market, which is driven by the trust and love of consumers for Kinder products. Kinder Joy ‘Natoons’ is manufactured at the State-of-the-Art factory situated at Baramati, Pune.