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Tag: Feroz Abbas Khan

  • Shemaroo Entertainment releases the making of “Mughal-e-Azam – The Musical” exclusively on Amazon Prime Video

    Shemaroo Entertainment releases the making of “Mughal-e-Azam – The Musical” exclusively on Amazon Prime Video

    Mumbai: One of the leading pioneers of content acquisition and distribution in India, Shemaroo Entertainment Limited, today announced they have launched the making of the Broadway-style musical, “Mughal-e-Azam: The Musical” exclusively on Prime Video through the Prime Video Direct self-publishing program. For the first time ever, Prime members will get to see the efforts and the brain behind creating the historical play.

    The documentary on “Mughal – e – Azam: The Musical” has seen over 200,000 audiences across Asia. It highlights the efforts of everyone, right from the actors, the director and its crew members who have worked day and night to ensure that “Mughal-e-Azam: The Musical” achieves the glory it has today. The musical has won 7 out of the 14 Broadway World India Awards like Best Director Award to Feroz Khan, Best Costume Design to Manish Malhotra, Best Choreography to Mayuri Upadhyay and many more.

    Talking about the association, Mr. Hiren Gada, CEO, Shemaroo Entertainment said, “Our constant endeavour at Shemaroo is to provide our consumers with entertaining content. With the premiere of “Mughal-e-Azam: The Musical” documentary on Prime Video the audience will get to know the efforts that go behind making a theatrical play of such a huge scale.”

    Director of Mughal-e-Azam: The Musical, Feroz Abbas Khan, said, “K.Asif Sahab’s “Mughal E Azam” is etched in the collective memory of the nation. It is sacrosanct. My well-wishers believed that I was audacious, and this might be the defining mistake of my career. The reimagined stage version is a tribute to the genius of the original creators. We have retained most of the memories of the film and added a few more of our own.”

    Deepesh Salgia, Creative and Strategic Vision – Mughal-e-Azam: The Musical said, “Since the inception of Home video and satellite TV, as far as Mughal-e-Azam is concerned, Shapoorji Pallonji has always partnered with Shemaroo, whether it was the B & W version or the film or later the colour version. We are happy to continue this association with the release of documentary on Mughal-e-Azam: The Musical in the 25th year of our relationship.”

    Shemaroo is providing the deserved exposure to those efforts which go unnoticed behind the stage and are not seen by the audience. The overly popular Musical receives standing ovation at every new centre. Shemaroo Entertainment will soon release the making of “Mughal-e-Azam – The Musical” on other platforms as well.

  • 1700 films received on ending violence against women film contest

    1700 films received on ending violence against women film contest

    NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India.

    The campaign ‘#BasAbBahutHogaya – Enough is enough’ was launched by actor Farhan Akhtar along with Population Foundation of India, Farhan Akhtar’s MARD and noted director Feroz Abbas Khan with a pledge to end violence against women and girls.

    The shortlisted films will be judged by a high profile jury comprising Padma Shree Dr. Kiran Karnik, director Shekhar Kapur, actor Shabana Azmi and Feroz Abbas Khan.

    “When we announced the film-making contest, we feared that the students will speak only of the issues which are covered by the mainline media. However, there are many more aspects to the issue of violence against women and girls. The students surprised us with their take on even the minutest and not-spoken-of issues. The varied topics covered by all the participants are a proof of the fact that they realize what is happening around them and are willing to change it for the better”, said Population Foundation of India ED Poonam Muttreja.

    Noted director Feroz Abbas Khan said, “We have received an overwhelming response from students across the country. With almost 1700 entries and an unending zeal, the younger generation just proves that they are ready to turn the patriarchal system of India upside down with their new-age take on this issue.”

    The film-making contest is a part of Bas Ab Bahut Ho Gaya- Enough is Enough, a campaign that aims at generating debate and promote positive change in cultural and social norms around the value of women in India.

    National celebrities have joined this campaign to relay messages that motivate young girls to stand up against violence, and show boys that masculinity is not connected with violence. Apart from the films, there will be several activities including panel discussions and a series of films about violence against women. The campaign will culminate in a concert in Mumbai.

  • Farhan Akhtar helps DD series on women empowerment reach out on digital platforms

    Farhan Akhtar helps DD series on women empowerment reach out on digital platforms

    NEW DELHI: Actor Farhan Akhtar, who is UN Women’s Goodwill Ambassador, has come on the Doordarshan seriesMain Kuchh Bhi Kar Sakti Hoon as the narrator to help address regressive practices such as sex selection, early marriage, early and repeated pregnancies, under-nutrition of girls, domestic violence and gender inequality prevalent in the country.

     

    The programme was conceptualised and initiated by the Population Foundation of India and is telecast every Saturday and Sunday at 7.30 pm on DD National.

     

    Starring actress Meinal Vaisnav in the lead role of Dr Sneha Mathur, the series has been written and directed by renowned theatre and film director Feroz Abbas Khan and is currently into its second season.

     

    Using a 360 degree communication approach, it has reached out to intended audiences through television, radio, mobile, social media and an intensive outreach strategy for Bihar and Madhya Pradesh to enhance knowledge, change perceptions and shift attitudes on these social issues, over the last two years.

     

    The initiative has innovatively used the digital medium to educate communities and initiate discussions. It has already been endorsed by numerous celebrities, eminent policymakers and corporate leaders.

     

    Every Media Technologies is helping the Population Foundation of India with the social media campaigns for this initiative. 

     

    Every Media Technologies CEO Gautam B. Thakker said, “The show is a pioneer in TV edutainment and our aim is to impact minds and bring about behavioural change. With fresh and creative campaign ideas, we have cut through the numerous conversations that happen online. It has been a great experience to be associated with a show like this and we thank PFI for the opportunity.”

     

    Foundation executive director Poonam Muttreja added, “The show aims to highlight and educate the audience about various dilemmas that women face on regular basis. The digital space today is the most effective way to educate and garner support for the causes the show highlights. The social media team has brilliantly translated the strong messages of the show for the online space, and the social media campaigns have managed to achieve the right effect.”

     

    Focussed on enhancing knowledge, changing perceptions and attitudes on women’s empowerment and the social determinants of maternal, reproductive and sexual health, Main Kuch Bhi Kar Sakti Hoon has been able to bring about a measurable impact on knowledge and perception of viewers on issues like age at marriage, importance of family planning, sex determination and domestic violence, among others.

     

    The most popular social media campaign was about age at marriage, which showcased a series of impactful posters in a bid to sensitise the audience, and reached 1,42,000 users on Twitter. Another campaign (#IPledgeNow) urging people to commit to fight evils like drug abuse, sexual harassment and domestic violence among others, attracted 7,100 Facebook users.

     

    Among the ongoing social media campaigns by the initiative (in partnership with MARD) is the campaign called Desh ko badalna hai toh mard ko badalna hoga (#AsliMard), which urges men to create a woman-friendly world. 

  • DD National to launch ‘Main Kuch Bhi Kar Sakti Hoon’ season 2

    DD National to launch ‘Main Kuch Bhi Kar Sakti Hoon’ season 2

    NEW  DELHI: Doordarshan’s Main Kuch Bhi Kar Sakti Hoon is all set for its second season after the success of season one, which was telecast last year with 52 episodes.

    The new season will commence on DD National from 4 April at 7:30 pm with a curtain raiser of the show. It will be aired every Saturday and Sunday.

    The half hour show challenges prevalent social norms on child marriage, early pregnancies, contraceptive use, women’s education, health and empowerment in an effort to change existing mindsets to bring forth a positive change in the society.

    According to TAM and IRS data, the serial was watched by over 58 million viewers and PFI received as many as 600,000 phone calls from people across the country, wanting to engage on the issues it had raised, and to share their own experiences.

    Season two of Main Kuch Bhi Kar Sakti Hoon focuses on Sneha’s (the protagonist) continuing story, the drama, and dreams as she moves on from Maanavta Hospital to serve her community.  She starts the Manaavta Health Centre and brings people together to aspire for better lives. Preeta, Sneha’s younger sister starts a girls’ football team. These young women use sports to demand for equal opportunities and rights for girls. In the process, Preeta is attacked, but the girls team fights on in spite of family pressure, ridicule and threats of violence and they go on to win the football tournament.

    Running parallel, there are dimensions of deceit, violence, corruption and romance all rolled into this entertainment pot-boiler.

    The serial is scripted, produced and directed by renowned director Feroz Abbas Khan. He said, “Main Kuch Bhi Kar Sakti Hoon is not just a television series; it is entertainment with social responsibility. Through season one, people realized that there was more to family planning methods than sterilization. And that prenatal care is necessary to ensure healthy pregnancy. People were able to find the voice to protest against the gender based violence and mobilize support. The story of Main Kuch Bhi Kar Sakti Hoon revolves around the inspiring journey of Dr Sneha who represents the young Indian woman of today, emotionally torn between family and society, professional aspirations and personal commitment. Her struggles and triumphs form the core of this memorable soap opera. It will make you laugh, it will make you cry, but it will also make you think. It is a television series like you’ve never seen before.”