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Tag: Fernando Angulo

  • Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

    Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

    DELHI: Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the ‘Top Insights into Fintech Industry of India’ in New Delhi last week.

    Angulo told Indinatelevision.com that while brands from the fintech sector are using social media for marketing, less than 10 per cent of the traffic on their website is driven by organic social media reach. He insisted that paid posts on social media might work better, but even the share of traffic generated by paid campaigns across digital platforms is less than 10 per cent.

    “Fintech brands on social media can benefit from paid campaigns more than by organic posts because of the algorithm on Facebook and Instagram. They can also invest in influencer marketing,” he said.

    The report also revealed that Facebook and YouTube are the prime platforms to drive traffic to fintech companies apps and websites, followed by LinkedIn, Twitter, and Instagram.

    Angulo also shared that it is important for fintech companies to create a brand image and win consumer trust to succeed as direct search traffic is most important for their discovery online.

    The report also highlighted the top 3 leading domains by web traffic, based on traffic generated in the last 12 months. Billdesk.com led the roost with around 440 million visitors, followed by Paytm that recorded a little over 390 million visitors. Most popular searches online included SBI online banking, SBI online net banking, Standard Chartered online banking, and SBI online personal banking, respectively.

    The report collated by Boston-based SEMrush was created based on an in-depth analysis of the Indian fintech industry, purely driven by data collected over the last four years. The report also showcased the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in tier two cities in Uttar Pradesh, West Bengal etc, along with highlighting the search trends in the industry.

  • SEMrush to kick-off the Biggest Business Show in India

    SEMrush to kick-off the Biggest Business Show in India

    New Delhi: SEMrush a leading online visibility management platform will host the biggest business event in India which is to be held on 5th December 2019 in Bangalore at Sheraton Grande Whitefield Hotel & Convention Center.

    SEMrush Marketing Show will have around 40 worldwide speakers from top international companies, including Microsoft, IBM, Uber, etc.  The opening keynote will be presented by one of the most known marketers all over the world – Larry Kim talking about growth marketing strategies. The conference will be also featured by the leaders at Shopify, Hubspot, Quora, Swiggy, Nykaa and others. The workshop track of the conference will be conducted by speakers from Google, Facebook, LinkedIn and SEMrush.

    Sharing his thoughts on the conference, one of the conference’s speakers Charmis Pala, Global SEO Head at Cleartrip.com states, “This conference is an excellent opportunity to receive the latest industry news, learn the best practices from marketing leaders and get new creative ideas for your digital marketing campaigns. It's great to see that such conferences are coming to India.”

    The conference will gather around 2,000 participants responsible for implementing marketing technology and operations that drive growth, profitability, and extraordinary customer experiences in Indian and international companies. According to SEMrush data, global searches for top Indian startups which got abroad, grew by 12% in the last three years. For some of these companies, the growth of interest exceeds even 1000%. No surprise ‘digital marketing' is 140% higher in the demand in Google in India now than it was in 2016.

    Mr. Fernando Angulo, Head of Communications, SEMrush commented, “This conference will bring about a change in practices of the marketing leaders and will enhance them with new ideas and latest industry updates. It will bring a revolutionary change in the market which will eventually lead to innovative campaign. It is our honor and privilege to come up with such conference in India.”