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Tag: Fenesta

  • Fenesta cracks open a leaky laugh this monsoon with its new film

    Fenesta cracks open a leaky laugh this monsoon with its new film

    MUMBAI: Fenesta is bringing humour to the downpour with a new campaign that finds comedy in a common monsoon catastrophe, a leaky window.

    Titled ‘Keep the Rain Out with Fenesta Windows & Doors’, the film is the latest instalment of the brand’s ongoing ‘Fine. Finer. Fenesta’ campaign. Conceptualised and directed by Titus Upputuru, the spot captures a hilariously relatable moment, a man returns home to a puddle on the floor, blames the family dog for an indoor accident, only to discover the real culprit is a dodgy old window.

    Cue punchline: “Windows leaking again? Time to switch to Fenesta.”

    Delivered with deadpan wit and monsoon flair, the ad makes a splash while spotlighting Fenesta’s engineered-for-India windows built to keep water, noise and dust out with advanced multi-chamber profiles and airtight seals.

    Speaking of the campaign, Fenesta head of marketing, Susmita Nag said, “This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy, not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort, keeping your home dry, peaceful, and elegant, rain or shine.”

    Director Titus Upputuru added, “I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!”

    With rising consumer demand for durable, design-forward home solutions that hold up in every season, Fenesta’s film lands as both a reminder and a nudge if your window leaks more than your roof, it might be time to call in the experts.

    Now live across YouTube, Instagram, Facebook, and LinkedIn, the campaign marries brand wit with seasonal insight, proving once again that sometimes, the best way to fix a leak is with a laugh.

  • Fenesta’s new #ShutTheShor campaign turns down the volume on mental noise

    Fenesta’s new #ShutTheShor campaign turns down the volume on mental noise

    MUMBAI: In a world fuelled by pings, pressure and perpetual pace, Fenesta is asking India to do the radical: pause. The country’s leading windows and doors brand has launched the latest edition of its thought-provoking campaign, #ShutTheShor, reframing noise as more than just a decibel problem—it’s emotional clutter.

    The film, conceptualised by TwoHmp and produced by eipi media, dials into the silent stressors of modern life—burnout, digital fatigue, and that ever-buzzing inner monologue. With a meditative pace and no heavy voiceover, the short film tugs gently at a shared cultural nerve: the craving for stillness in a noisy world.

    By releasing the campaign on International Yoga Day, Fenesta aligns itself with mindfulness and balance. Just as yoga centres the body and mind, the brand suggests its well-insulated windows and doors can help centre your home—and your head.

    Speaking of the campaign, Fenesta head of marketing, Sumita Nag said, “At Fenesta, we’ve always stood for comfort, clarity, and creating spaces that offer a sense of calm. With #ShutTheShor, we aim to shift the spotlight to the constant noise that surrounds us. In the clutter of digital chatter, mental overload, and the pressure to stay always connected, this campaign captures how the spaces we design can offer quiet relief, helping people pause, reset, and feel grounded. It’s a natural extension of what we stand for as a brand, thoughtfully built environments that provide complete insulation, support balance and well-being in everyday life.”

    Live across YouTube, Instagram, Facebook and LinkedIn, the campaign champions a quieter, more thoughtful way of living. And it doesn’t shout about it either. It simply whispers: sometimes, the most powerful thing you can do is shut the shor.

  • Fenesta redefines service excellence with #FineFinerFenesta campaign

    Fenesta redefines service excellence with #FineFinerFenesta campaign

    Mumbai: In a world where mediocrity often reigns supreme, a windows and doors brand, Fenesta, is challenging the status quo with its new campaign, #FineFinerFenesta. This bold initiative aims to educate consumers about the potential pitfalls of compromising on service and encourages them to explore Fenesta’s state-of-the-art product offerings, backed by a resolute commitment to service excellence.

    The #FineFinerFenesta campaign video takes viewers on a relatable journey, highlighting the common customer troubles faced when dealing with local vendors – shortcomings in service, unavailability, limited craftsmanship, and more. The narrative unfolds as a woman’s frustration builds, battling a persistent fly that has found its way into her home, despite the newly installed windows. Annoyed, she calls the vendor who installed her window, inquiring about adding a mesh layer to prevent such intrusions. The vendor’s hilarious response, “Why do you seek my permission on this? You can obviously install the mesh if you want,” highlights the stark contrast with Fenesta’s approach, where lifelong customer service is an integral part of their offering.

    As the video concludes, Fenesta subtly plants a seed of introspection in the viewer’s mind with a simple yet thought-provoking question: “Aap ke ghar mein Fenesta nahi hai?” This strategic thought starter serves as a gentle nudge, inviting audiences to pause and consider state-of-the-art products and unparalleled service.

    Fenesta marketing head Susmita Nag, elaborated on the campaign’s significance, saying, “At Fenesta, our journey has been driven by a relentless pursuit of delivering industry-leading quality, service, and performance. Through the #FineFinerFenesta campaign, we’ve replaced ‘Finest’ with ‘Fenesta’ to reinforce our commitment to ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction and elevate the standard of living for our customers.”

    The campaign is set to launch across different media platforms, marking a significant milestone in Fenesta’s ongoing quest to redefine the industry’s standards. In the past 21 years, the brand has been committed to delivering high-quality, innovative, and sustainable solutions to meet the ever-evolving needs of its customers. Over the years, Fenesta has earned the trust of millions and solidified its position as a household name in India.

  • Fenesta urges India to #ShutTheShor; unveils campaign against noise pollution

    Fenesta urges India to #ShutTheShor; unveils campaign against noise pollution

    New Delhi: Fenesta, India’s leading windows and doors brand rolled out its new campaign #ShutTheShor. The campaign which aims to raise awareness on noise pollution and seek solutions regarding this menace is LIVE across digital and social media platforms.

     Fenesta which is a part of the DCM Shriram group is known for its superior quality of windows and doors which is designed for noise insulation, weather-resistance, energy conservation and insulation against dust pollution.

    Noise pollution, for one, has increasingly become an irritating issue, especially for those residing in metro cities especially New Delhi, Mumbai and Kolkata. Noise is not just a nuisance anymore; it goes beyond mild headaches or a few sleepless nights. Beginning from the harsh horns of passing vehicles, the high volume speaker blaring music, your noisy and loud-mouthed neighbor – all these constant, incessant noises can wear us down and wreak havoc on our nervous systems, potentially leading to increased anxiety, stress, and other health issues.

    Speaking on the campaign, Saket Jain, Business Head, Fenesta said “Noise pollution has moved on from being just an irritant. There is enough research to illustrate how constant exposure to noise can affect our physical and emotional health. Therefore, being a strong advocate of ‘peace of mind’, we just had to do something about it, and we are proud that we did something to curb noise pollution. The campaign also invites citizens to come and raise their voice against this rising problem.”

    Considering the rising prevalence of noise pollution in cities, Fenesta conceptualized the campaign #ShutTheShor which aims to promote peace and shut the unwanted noise from every part of our lives.

    The campaign kicked-off with an initiative on Radio Mirchi 98.3 which was supported by engagement initiatives across various digital and social media platforms. The first leg of the campaign saw RJ Naved celebrate ‘Shorless Diwali’ with the hearing impaired children. The video of the party on social media was widely shared.     

    On radio, leading RJs of Radio Mirchi will drive the campaign each in their own different ways to ensure that the message reaches as many people as possible. Giving further impetus to the campaign is the film that was launched on all digital platforms.  The film illustrates how the excuses that we, the perpetrators of noise pollution, make are only adding to the noise. This is further being supported by initiatives on social media and other activities will continue year round. Post-release of the video, a contest was launched asking the audience to click a selfie and post in the comment section to raise voice against noise.

    Link to Film: https://www.youtube.com/watch?v=wq9SPa2ak44&t=2s

    Link to collaboration with Radio Mirchi:

    https://www.facebook.com/mirchi983delhi/videos/661986304326214/