ITV

Tag: Femme Foodies

  • Living Foodz to add Tamil feed in FY 18-19

    Living Foodz to add Tamil feed in FY 18-19

    MUMBAI: The flavours of regional India have not failed to touch food channels. In a bid to tap this market, Living Foodz plans to launch a Tamil feed in financial year 2018-19.

    Speaking to Indiantelevision.com, Living Foodz COO Shaurya Mehta said that the network, Living Network, was exploring feeds in southern languages. “There is strong potential for having a feed in Tamil. It will be around the coming financial year.”

    The channel was launched in September 2015 and garnered great traction in its opening week, topping the charts in the food and lifestyle space according to Broadcast Audience Research Council data. Even in the latest week 9 of 2018, Living Foodz has maintained its leadership with 1206 (000) impressions.

    When asked whether lifestyle channels should market themselves more in order to create a buzz around their programming, Mehta said that the question was about effectiveness. Speaking in relation to the network, he pointed out that the network undertook adequate representation. “What we do is adequate representation in terms of new content created and the show that is being launched. We do market the shows a lot. By and large, we have seen a great response in term of marketing efforts,” he added.

    Mehta said that GST and demonetisation did not heavily impact the network’s operations, adding that the channel was just growing. “We may have been affected but we didn’t really deviate from our plans,” he clarified.

    Talking about the upcoming shows, Mehta said that Femme Foodies season 2 was round the corner. Quarter is another show lined up for May 2019 with a unique concept of exploring the station master’s tiffin. The show will be hosted by chef Ranveer Brar and will explore a variety of food on a train journey.

    Living Foodz will be launched on UK’s Sky platform and a date will be announced soon. It is expected to be added to the Sky line-up towards the end of March or beginning of April. The broadcaster has already firmed up its programming output and is expected to add a number of local shows to localise the feed of the channel. Living Foodz has also finalised its electronic programme guide (EPG) slot.

    Also Read :

    GST fails to spoil Food Food’s party

    Food content dominates viewership on lifestyle channels

  • ‘Gourmet on Wheels’ reality show Femme Foodies to air on Living Foodz from 22 May

    MUMBAI: Get ready for a culinary adventure this summer, as Living Foodz, one of India’s leading food and lifestyle channel, has introduced Asia’s first food truck reality TV show, Femme Foodies, starting 22 May.

    Conceptualised in-house by Living Foodz, the original series is based on the unique concept of ‘Gourmet on wheels’. Femme Foodies is presented by Bertolli, with Suzuki Let’s as the Riding On partner.

    Set in picturesque locales in Goa, the show will see a bevy of 10 contestants armed with culinary skills and panache, compete for the ultimate grand prize: a premium, state-of-the-art food truck. The contestants will be seen competing in heart-racing challenges and cook offs and will be judged by Celebrity Chef Ranveer Brar.

    Restaurant chain Sodabottleopenerwala’s Chef Manager Anahita Dhondy and the renowned food and wine consultant Chef Shagun Mehra will join Ranveer on the judges panel for the first time on Living Foodz. The three judges will evaluate the contestants on the parameters of vision, expression and technique. Femme Foodies is set to elevate and redefine the food popularly associated with food trucks.

    Celebrity chef Ranveer Brar, one of the judges on the show, shares his experience, saying, “Food trucks are here to stay, and can be considered as a viable business option today. It is more than just a trend and the show, Femme Foodies, is a creative representation of the concept today. I will be judging the contestants on the parameter of ‘Expression’, which gives them the opportunity to express themselves on their plate. Passion for food and expression of oneself are one of the key ingredients to a successful dish.”

    The food truck trend became popular across Australia, Belgium, Canada, France and Mexico, evolving itself to include gourmet food. Food trucks have also gained popularity in Indian cities like Delhi, Mumbai, Chennai, Hyderabad Bangalore and Ahmedabad, which has a dedicated food truck park.

    “Femme Foodies is centered around a refreshing concept which celebrates aspiring female chefs and their culinary prowess. It will pave the way for more female talent and opportunities in the food and hospitality space. My advice to any aspiring chef would be to focus on improving their technique and getting the basics right. This was a key criteria for me while judging the contestants on the show. I had a great experience working with the girls and the judges, as we bonded well over our common passion for food!”, said an excited Dhondy.

    “Femme Foodies goes beyond the confines of a kitchen and amalgamates gourmet food with talent, scenic locales , fun-filled challenges and food trucks! For me, vision is the key to making a perfect dish and it is important to envision the dish and the way it should be presented before one starts cooking. It was great to see the creativity of the contestants come forth throughout the competition,” Chef Shagun Mehra added.

    Commenting on the distinctive format of the show, Living Foodz business head Amit Nair said, “Living Foodz is focussed on offering original and innovative shows that center around the evolving trends in the food and lifestyle space. Our latest offering Femme Foodies is a first-of-it’s-kind show and is a key milestone for our channel. It presents a unique spin around the dishes associated with food trucks. We are excited to introduce two fresh faces on our channel, Chef Shagun and Anahita, who will join Chef Ranveer as a judge.”

    Living Foodz created a fun-filled music video, which features the contestants of Femme Foodies. Titled ‘Drive your passion’ the song features Neha Bhasin, Bianca Gomes and is composed by Clinton Cerejo. The music video has received over 1.6 million views so far within a week of it’s launch.