ITV

Tag: ‘Feel Alive’

  • Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Mumbai: Sony BBC Earth, a trailblazer in the realm of factual entertainment, brings forth an innovation in the metaverse space. Recognised for its awe-inspiring content and compelling storytelling, the channel is poised to redefine engagement by integrating its brand promise of making people ‘Feel Alive’ with fascinating virtual worlds.

    The brand has developed two virtual worlds offering an unparalleled journey into the metaverse. Sony BBC Earth is giving viewers an opportunity to step into the polar region and witness the breath-taking Aurora lights, inhabited by enchanting beings like penguins, seals, and polar bears. Tropical rainforest gives a chance to take a walk through alongside the lush green canopy teeming with exotic animals such as the Toucan, Cheetah, Crocodile, and Jackal. The brand is offering a virtual expedition alongside captivating creatures, offering a unique opportunity to experience the wild within the confines of the city.

    Sony BBC Earth in collaboration with The Little Flea Market is extending the metaverse experience to people of all ages. It promises a visual extravaganza, and an immersive adventure, providing attendees with an experience like never before.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain: “Sony BBC Earth’s promise of making viewers ‘feel alive’ goes beyond the content that we showcase. By creating some of the most pristine and inaccessible terrains on Metaverse, we are glad to offer an opportunity to experience the wonders of the world like never before. This is a testimony to both our technical prowess as well as commitment towards creating experiences that take people closer to the nature.”

    Scheduled for the 8, 9, and 10 December 2023, from 3:00 pm to 11:00 pm, at the MMRDA Grounds, BKC, Mumbai, the Sony BBC Earth metaverse kiosk is all set to curate unique and eclectic experiences.

  • Sony BBC Earth partners with ‘Mood Indigo’

    Sony BBC Earth partners with ‘Mood Indigo’

    MUMBAI: Sony BBC Earth, post its partnership with Lil Flea in early December 2019 to celebrate everything ‘Earth’, has partnered with Asia’s largest college cultural festival ‘Mood Indigo’ to enable the 4-day gala event for becoming India’s first zero waste college festival. This was a pioneering step by the leading college festival which sees a crowd of over 143K people each year and helping it achieve this incredible feat, was India’s most loved factual entertainment channel – Sony BBC Earth.

    Sony BBC Earth, from 26 – 29 December, as the ‘Earth Partner’ urged the attendees to responsibly dispose the waste and be more aware of their plastic footprint and its long-lasting impact. Festival goers were confronted with eye-opening and thought-provoking facts, across the campus, like ‘it takes 450 years for a plastic bottle to decompose’ and ‘by 2050, there will be more plastic in the ocean than fishes’ to make visitors think about their own plastic footprint and inspire a positive behavioral change. Eventually, 4500 kgs of waste collected was responsibly managed by ‘Mood Indigo’ and Sony BBC Earth, making it India’s first zero waste college festival.

    Rooted in the philosophy of ‘Feel Alive’, Sony BBC Earth has stuck to its brand promise of bringing forth grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment. Extending this philosophy on-ground by forging partnerships with various institutions and festivals, the channel is hoping to inspire thought-provoking conversations and influence people to be more ‘Earth’ conscious.

  • Sony BBC Earth makes children ‘Feel Alive’ with its exclusive school contact program

    Sony BBC Earth makes children ‘Feel Alive’ with its exclusive school contact program

    To bridge the gap between urban lifestyle and the natural world, Sony BBC Earth has taken its brand proposition of ‘Feel Alive’ on-ground by introducing an annual property called feel-alive hours. This differentiated experiential marketing activity is the result of a recent BBC Research that proves being connected to nature makes one happy. Taking this philosophy forward, the ‘feel-alive hours’ will cover various on-ground touchpoints like schools, colleges, offices, malls etc. across multiple cities.

    Interestingly, the channel is starting with schools so that students can feel alive and refreshed ahead of their annual exams in March. The activity will cover 300 schools, 2 lakh students across 4 cities of Mumbai, Delhi, Bangalore and Kolkata.

    The research, which was also included the Indian market, confirmed that even short engagement with positive, insightful content on science, nature, wildlife and adventure leads to positive emotions and helps one re-connect with nature. This School Contact Program is introducing young minds to the wonders of our universe where children participate in fun science experiments, play quiz, watch mind blowing, never seen before content and get lots of goodies.

    Additionally, Sony BBC Earth is setting up a unique ‘Feel Alive Zone’ in each school they visit. The zone is flooded with images and facts from some of the landmark shows as a reminder for children to co-exist with nature.

    Sony BBC Earth urges everyone to be a part of the ‘Feel Alive’ initiative and nominate schools by giving a missed call on 1800-315-7849.

  • Sony BBC Earth to air 19 hrs of content every week, local programming on the cards

    MUMBAI: Feel alive with science, with technology, with nature, with stories, feel alive with Sony BBC Earth.

    A 75:25 joint venture (JV) between Sony Pictures Networks India (SPN) and BBC Worldwide, the channel is set to go live on 6 March at 8 pm with 19 hours of original programming every week.  The channel, in its initial phase, will target the urban mega cities constituting of 10 million towns. And is Available across all major DTH platforms and MSOs, in four languages- English, Hindi, Tamil and Telugu.

    Promising to make the viewers ‘Feel Alive’ through its offering of quality  
    visuals, never-seen-before content, and positive insightful storytelling, the channel will introduce local programming in the country.

    As of yet, BBC Worldwide operates around 39 BBC Earth channels across the world, in India, for the first time, the channel is launching as a joint venture with SPN. Through the JV partnership, SPN will make the day-to-day decisions of the new channel.

    SPN CEO NP Singh said, “Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. I am confident that this channel will be a major player in its category. A year down the line, I wish to see the channel in the top three list.”

    Singh refused to mention the two companies that he thought were in the race.

    The channel will bring award-winning, premium factual content from BBC to over 500 million of SPN’s viewers across India, and will feature some of the world’s famous factual film-makers and storytellers such as Sir David Attenborough – The Godfather of Natural History and other well-
    known BBC Earth personalities like Bafta-winning English naturalist, writer and television presenter Steve Backshall, author, broadcaster and writer, Ben Fogle, Dr Michael Mosley – a medical doctor and an award-winning science journalist as well as award-winning wildlife cameraman, presenter and film maker, Gordon Buchanan. As a key differentiator in its category, the channel will have defined programming slots – Why, How & What on Earth at 8 pm for fun and insightful science, Wild Wild Earth at 9 pm for nature and wildlife, and Earth Explorers at 10 pm for adventure and human interest stories.

    Weekends will showcase distinctive stories with a special slot; Earth Specials. Key launch shows include The Hunt, Where The Wild Men Are with Ben Fogle, Trust Me I’m A Doctor, Snow Chick and the iconic, greatly anticipated series, Planet Earth II amongst others.

    BBC Worldwide president – global markets Paul Dempsey asserted, “Our relationship with Sony has been a long one, built in the first instance on our production business, and one that has since grown across all key areas of BBC Worldwide’s operations. We partner with them to bring top programmes like Sherlock, Orphan Black and Top Gear on AXN to our fans in India, and now, this joint venture which is a pioneering model for us. By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.”

    The channel has created a unique brand film with its Feel Alive ambassador Kareena Kapoor-Khan. The campaign will be launched on a massive scale across multiple mass media and social media platforms. Though, it has no advertisers on boards as of yet and are in the the process of locking few deals.

    SPN EVP and business head English Cluster Saurabh Yagnik added, “SPN’s philosophy is to create brands based on deep consumer understanding. We have worked extensively with viewers to sharpen our insights into what they want and have synergised this understanding with our compelling content and storytelling. Our brand positioning of ‘Feel Alive’ captures the emotion of subliminal happiness which viewers experience when they consume our content. We are getting a tremendously positive response from the advertisers and will be locking few of them in couple of weeks time.”

    The channel will primarily compete with powerful channels in the genre, National Geographic, Discovery Channel, and History TV18, owned by a joint venture between A+E Networks and  TV18. The three channels are undergoing several programming changes by providing local, cutting edge content to the viewers.

    According to media pundits, the entire factual entertainment genre in India is valued at Rs 1500 crore (by revenue) and is continuously growing at the rate of 13-15 per cent annually. It’s entertainment viewership accounts for 1-1.2 per cent of the total television viewership market share.

    This partnership has definitely opened several doors for BBC making its way to the infotainment genre in India. Perhaps, the network may also consider launching its other channels – BBC Lifestyle, BBC Entertainment, BBC Kids, etc, in India. What next does the network plan to do in the Indian market, only time will tell…

    Also Read :

    Sony BBC Earth gets regulatory approval, to launch in India soon

    BBC Worldwide’s factual entertainment successful in India

    Sony BBC Earth is just an approval away: NP Singh

    BBC Worldwide India: Women team makes fiction push