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Tag: FedEx

  • FedEx launches new ad campaign

    MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a new ad campaign in India which places strong emphasis on being a trusted global brand when it comes to delivering solutions for all customer requirements.

    The TVC of the new ad campaign, ‘Solutions Delivered‘, highlight the brand‘s ability to deliver a complete range of reliable shipping services to, from and within India.

    The ads take inspiration from India‘s fascination with movies and music, leveraging humour to engage with customers. Designed to reflect how FedEx understands the requirements of the Indian market, the advertising campaign showcases two commercials that use a mix of Hindi and English.

    FedEx Express Middle East, Indian Subcontinent and Africa MD marketing and communications Rakesh Shalia said, “At FedEx we go beyond delivering packages to provide solutions that bring joy-this is the essence of our latest ‘Solutions Delivered‘ advertising campaign. We offer solutions that matter to our customers and push ourselves to exceed their expectations. We serve the diverse needs of customers across the country through our robust domestic network, and unparalleled global connectivity with 31 weekly flights. At our core we are real people working to make a difference in the lives of real people-at home, at work, or on the move.”

    One of the ads features an emerging rock group, “Shor bazaar”, and includes a full-length rock song created exclusively for FedEx. The film features a humorous situation that emerges when the band needs special merchandise to be delivered to their fans across India for an upcoming concert tour.

    The other TVC features a character who is trying to save the world from a crashing asteroid. The character is depending on complicated solutions-when he could simply use FedEx.

    The commercials were made under the creative leadership of Percept/H chief creative officer Ryan Menezes who said, “FedEx delivers hope, happiness and joy. We wanted the advertisements to do the same, and I believe we‘ve succeeded.”

    The ads were directed by filmmaker Raj Kaushal. Prime Focus developed the computer graphics.

  • FedEx extends PGA Tour sponsorship by five years

    FedEx extends PGA Tour sponsorship by five years

    MUMBAI: The PGA Tour and FedEx Corp. announced a five-year extension of the shipping giant‘s umbrella sponsorship of the FedExCup, effective 2013 through 2017.

    The FedExCup, which fundamentally changed the PGA Tour structure by introducing a season-long competitive and promotional platform in 2007, will continue to offer $35 million in total bonus money to players based on their finish in the points standings, including $10 million to the winner.

    Beginning in 2013, the four-tournament PGA Tour Playoffs for the FedExCup will be officially called the FedExCup Playoffs.

    “Since its inception in 2007, the FedExCup has transformed the competitive landscape on the PGA Tour and significantly benefitted all of our stakeholders,” said PGA Tour Commissioner Tim Finchem. It makes every FedExCup event more meaningful, adding substantial value to our tournaments, title sponsors and television partners. Most importantly, the FedExCup offers our fans more ways to engage in our sport and get excited about our players week in and week out.”

    FedEx has built advertising and promotional campaigns around its sponsorship of the FedExCup as well as creative activation surrounding the Playoffs. As part of the extension, FedEx will continue to advertise in PGA Tour telecasts and other media outlets and become further integrated into the PGA Tour‘s digital and global endeavors. FedEx also plans to continue its business-building initiatives at tournaments in key markets.

    In addition to the FedExCup, longstanding involvement with FedEx and the PGA Tour dates back to 1986 when it became title sponsor of the FedEx St. Jude Classic. FedEx announced last May an extension of its tournament sponsorship through 2014.

    FedEx expanded its involvement with the PGA Tour in 2002 by becoming an Official Marketing Partner and then added the FedExCup in 2007 with the original six-year agreement.

  • FedEx launches a new campaign ‘Connect your Business to a Changing World’

    FedEx launches a new campaign ‘Connect your Business to a Changing World’

    MUMBAI: Export transportation company, FedEx Express (FedEx), a subsidiary of FedEx Corp has launched a new campaign, ‘Connect your Business to a Changing World‘.

    The campaign provides business leaders access to content about the trends impacting businesses and economies worldwide, as well as the solutions FedEx provides to help companies benefit from those trends.

    FedEx Asia Pacific president David L Cunningham Jr said, “If global trade were its own free-standing economy, its GDP would exceed $18.3 trillion. This presents unprecedented opportunities for businesses of all sizes and in all countries. In this hyper-connected economy, businesses are able to take advantage of these opportunities through FedEx extraordinary global network and connectivity.”
     
    FedEx services senior vice president, global marketing Rajesh Subramaniam said, “Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the http://connect.fedex.com experience provides businesses the intelligence to stay one step ahead of their customers‘ needs and to focus on a number of topics critical to achieving business and economic growth around the world.”

    In addition to advertising across pan-regional, local print, and online media, the campaign will also be supported by a worldwide communications and public relations program.

  • Percept bags media & creative mandates of FedEx

    Percept bags media & creative mandates of FedEx

    MUMBAI: Percept Limited has bagged the media and creative mandates of logistic services company, FedEx.


    Percept’s media buying and planning arm, Allied Media, will handle the media duties. Percept/H, the companys advertising arm, will take care of the creative mandate.


    An official from the agency confirmed the news.


    Earlier, Dentsu Media handled the media duties, while Dentsu Communications oversaw the creative duties of FedEx.