Tag: FedEx

  • Fedex delivers a big hit with cricket-themed ad campaign

    Fedex delivers a big hit with cricket-themed ad campaign

    MUMBAI: When it comes to logistics, some deliveries are best left to the pros, especially if your courier of choice happens to be a cricketer! That’s the cheeky premise behind Fedex’s latest brand film, The Shipment, created by Saatchi & Saatchi India. Starring Joburg Super Kings’ Faf du Plessis, Devon Conway, and Sibonelo Makhanya, the campaign blends humour with purpose to showcase Fedex’s reliability. Through their comically flawed delivery attempts, the ad underscores the logistics giant’s commitment to empowering SMEs with seamless global shipping solutions.

    “Fedex plays a vital role in empowering SMEs,” said Fedex vice president of marketing and air network for middle east, Indian Subcontinent, and Africa Nitin Navneet Tatiwala. “With our speed, expertise, and global reach, entrepreneurs can trust us to deliver their products seamlessly.”

    Saatchi & Saatchi India, no stranger to cricket-themed storytelling, crafted a campaign that blends sports fandom with brand messaging in a way that sticks. “We threw out over 20 ideas before locking in the final three,” said Saatchi & Saatchi India chief creative officer Rohit Malkani. “From start to finish, it was an absolute riot! Roopali’s direction and Aman’s music were the perfect finishing touches.”

    Saatchi & Saatchi India head of north and east Hindol Purkayastha added, “Cricket fans remember content that stands out. This campaign isn’t just engaging, it’s delivering results in international markets. And we’re just getting started!”

    Blending cricket, comedy, and commerce, the ad highlights how Fedex is the go-to logistics partner for South Africa’s small and medium enterprises (SMEs). The film follows an ambitious SME owner, Sibusiso, who struggles to get his products delivered on time. Enter three Joburg Super Kings (JSK) cricketers, each attempting bizarre, unconventional shipping methods—with predictably disastrous results. Whether it’s hurling packages like a fast bowler or getting creative with unorthodox deliveries, the message is clear: some things are best left to the experts.

  • Value 360 gears up for IPO with pre-listing boost

    Value 360 gears up for IPO with pre-listing boost

    MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.

    With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.

    The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.

    With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.  

    “As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”

    Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.

  • Value 360 secures Rs 10 crore in new contracts in Q1 2024-25

    Value 360 secures Rs 10 crore in new contracts in Q1 2024-25

    Mumbai: Value 360, part of V360 Group, a PR and communications consortium, has closed the first quarter of FY 2024-25 with a strong client acquisition streak. Riding a steady wave of growth, the firm has added Rs 10 crore worth of new business to its portfolio.

    Successfully navigating highly competitive multi-agency pitches, V360 Group has onboarded industry giants such as FedEx, Digi Yatra, ResMed, Pernod Ricard, Central Park, Omega Watches, 4700 BC, Novotel, and FNP (formerly known as Ferns and Petals) The stellar line-up of new clients underscores the agency’s rich expertise in creating comprehensive, end-to-end communication strategies for clients across industries.

    V360 Group, group CEO & co-founder Kunal Kishore said, “These new partnerships are not merely ‘wins’ for us, they represent the trust and confidence that leading global brands have placed in V360 Group. We are grateful to our new partners, and will collaboratively craft impactful narratives to accelerate their growth journey and elevate their brand value. The first quarter of the fiscal year has been replete with significant milestones for us, giving us the impetus for continued growth in the future.”

    Through its multiple wins, V360 Group has demonstrated exceptional adaptability and capability of managing a diverse clientele. The distinctive set of new clients – global logistics leader FedEx, healthcare innovator ResMed, alcoholic beverage giant Pernod Ricard, and lifestyle front-runner Omega Watches, among others – is a testament to the agency’s ability to tailor its approach and craft compelling, industry-specific narratives that spark meaningful engagement.

    V360 Group’s reputation as a partner of choice for industry-leading brands is further solidified through its integrated approach towards communication. The agency puts forth an end-to-end strategy, encompassing digital marketing, traditional PR, and influencer marketing, strengthening its ability to connect with target audiences across channels. In doing so, the agency is transforming the landscape of PR and digital marketing, while providing award-winning campaigns for its partners.

  • CNBC-TV18 launches Future. Female. Forward Season 2 in New Delhi!

    CNBC-TV18 launches Future. Female. Forward Season 2 in New Delhi!

    Mumbai: CNBC-TV18 proudly announced the successful launch of HSBC presents CNBC-TV18’s Future. Female. Forward – The Women’s Collective Season 2, an impactful initiative aimed at fostering gender parity and inclusivity within the workforce and beyond. The inaugural event, held on 10 February 2024, at The Imperial Lawns in New Delhi delivered meaningful insights and highlighted the importance of gender equality and equity in driving innovation and sustainable growth.

    The evening started with a spectacular musical performance by The Delhi Police’s All-Women Band, featuring 85 talented female officers. Setting the tone for the evening in her welcome address,CNBC-TV18 managing editor  Shereen Bhan said, “Our campaign aims to spark genuine discussions on women’s economic empowerment and their role in the economy. We’ve successfully brought this conversation nationwide through ‘Future. Female. Forward – The Women’s Collective’ and globally at the World Economic Forum in Davos in 2023 and 2024. We also aimed to promote gender balance in organisations by compiling best practices and actionable solutions from diverse leaders over the past year.”

    Emphasising on the topic ‘Interaction on Championing Gender Inclusion’, HSBC India CEO Hitendra Dave said, “We are honoured to have partnered with CNBC-TV18 on a cause that has ignited conversations, both within HSBC and on broader platforms. Our commitment to fostering equality of opportunity, including gender parity, is paramount. Through transparent practices such as disclosing pay by gender and implementing fair recruitment, promotion, and evaluation processes, we are fostering open dialogue and tangible change. We recognize the importance of diversity not only as a social imperative but also as a strategic advantage, enabling us to better serve our diverse customer base”. He added, “Achieving 100% equality of opportunity is our ultimate goal, ensuring that biases are eliminated and all individuals are given fair consideration in every aspect of our operations”. Followed by the same, the evening witnessed the unveiling of the unique Future. Female. Forward Sustainable-First Logo.

    A special discussion on the topic of ‘India’s Alliance for Global Good’ featuring minister of women & child development Smriti Irani, in conversation with Shereen Bhan, saw the minister stating, “Today women stand shoulder-to-shoulder with men in every field. Currently, 30 crores of Mudra loans are availed exclusively by women. During the COVID-19 pandemic, 80% of the workforce producing PPE suits comprised women, showcasing their resilience and dedication. Additionally, 6 million frontline workers, predominantly women, tirelessly provided door-to-door medical services. This paradigm shift reflects India’s commitment to its promises. As a nation, we serve as a unifying force and can bridge divides in a fragmented world. India also spearheaded discussions on gender parity within the G20, leading to the establishment of a dedicated working group. We are optimistic that India’s commitment to global welfare will translate into meaningful action”.

    In an insightful fireside chat with Shereen Bhan, Franklin Templeton Investments CEO  Jenny Johnson said, “I was reminded of something that my daughter once said. I asked a question to my 5 kids, whether they want to join me in this business or not and one of my daughters refused and said, no mom I would rather do something that helps people. It was an enlightening moment for me because I realised we need to describe this business in a different way. Though we help people with important goals in their life all the time, we didn’t describe it that way. Once we start communicating in a way that resonates with women, then we will attract more women to it.”

    The evening unfolded by facilitating and celebrating some of the most inspiring women achievers. Actor Gul Panag, Captain Shivani Kulkarni, Pilot, Harshini Kanhekar, India’s first female firefighter, and Brave Souls founder and director Shaheen Malik, were felicitated as the unstoppable icons of Future. Female. Forward – The Women’s Collective. While, Col Bindu Nair of the Indian Army, Ravneet Kaur, chairperson of the Competition Commission of India, lieutenant commander Prerana Deosthalee, of Indian Navy, Suman Nalva, DSP, PRO, Delhi Police and Ajaita Shah, founder and CEO of Frontier Markets were felicitated as inspiring women achievers. Furthermore, Annapurni Subramaniam, director of the Indian Institute of Astrophysics, Upasna Taku, co-founder and COO of MobiKwik, Neha Kirpal, social entrepreneur, Arati Devi, India’s youngest elected sarpanch from Dhunkapada Gram Panchayat in Ganjam district, Odisha and Nigar Shaji Indian Aerospace Engineer, ISRO were recognised as women pioneers.

    Lieutenant commander Prerana Deosthalee from the Indian Navy said, “I am thankful to the Navy for entrusting me with the command of a Naval warship. It reflects their belief in my capabilities, and I am grateful for that. This achievement reaffirms the importance of believing in oneself, and I am pleased that my perseverance through life’s ups and downs has paid off. I am genuinely happy and proud.”

    India’s first female firefighter Harshini Kanhekar expressed, “Unfortunately, my attempts to join the Indian Air Force and subsequently the Indian Army were unsuccessful. Despite these setbacks, I remained resilient and pursued other avenues. A friend suggested I explore the National Fire Service College to fulfill my desire to wear a uniform. Unaware that the college had no female students, I applied, nonetheless. Upon visiting the college with my father, an individual remarked that ‘this college is not made for you, please go somewhere else’. However, determined to prove them wrong, I successfully passed the entrance exam and enrolled as the sole female student among a cohort of 2000 men.”

    The evening featured an engaging fireside chat with Franklin Templeton president & CEO Jenny Johnson, moderated by Shereen Bhan, where she discussed her career, journey, and her transition to becoming a CEO. Following that, Competition Commission of India (CCI) chairperson Ravneet Kaur, delivered a TED-style talk.

    Roshni Nadar Malhotra, Chairperson of HCLTech said, “I believe that as we strive for inclusivity across genders, especially by enhancing female representation in the future, it’s vital to evaluate how our initiatives actively contribute to a cultural transformation within our organization and institution. This shift is pivotal in preparing us to embrace diversity more effectively, which positively impacts every aspect of our endeavours.”

    Additionally, Amitabh Kant, former CEO of NITI Aayog, talking about the event said, “I find it remarkable that women in India have increasingly taken active roles in various government initiatives, including housing, Mudra loans, and the digital movement. India’s prioritisation of women’s development as a key agenda at the G20 summit represents a significant milestone for the nation.”

    This was followed by the third and final session with the leaders on “Bridging the Gender Gap: Strategies for Equality & Inclusion”. The panellists for the same were Ravi Kumar, CEO of Cognizant; Anil Chadha, divisional chief executive of ITC Hotels; Hitendra Dave, CEO of HSBC India; Kami Viswanathan, Sr VP – Middle East Indian Subcontinent and Africa Operations FedEx; Herve Delphin, EU ambassador of India.

    Talking about Gender Parity at work FedEx president – Middle East, Indian Subcontinent and Africa Kami Viswanathan said “It is essential to offer mentorship and sponsorship to facilitate women’s progression into senior leadership positions. Both male and female leaders need to actively support and invest in the potential of women. Our initiatives prioritize mentorship and hands-on experiences to elevate the representation of women in senior management roles. Moreover, featuring senior female leaders as role models illustrates to our teams that such accomplishments are achievable. These efforts reflect our continuous commitment to advancing gender diversity and equality.”

    Adding to that ITC Hotels divisional chief executive Anil Chadha said, “At ITC, diversity, equity, and inclusion are paramount priorities, underscored by robust policies implemented across all divisions, each dedicated to significant efforts in advancing these areas.”

    Moving forward, Ghazal Alagh, co-founder, Honasa Consumer Pvt Ltd; Hepzibha Pathak, global brand director at Ogilvy & Mather, Anju Srivastava, founder of Wingreens, and Harmilan Bains, Athlete were also felicitated at the event for their inspiring contributions. The evening wrapped up with an enthralling closing performance by Vanika Sangtani, storyteller & poet, reinforcing the campaign’s purpose and entailing the life story and journey of a woman, in a beautiful and poetic manner.

    Future. Female. Forward – The Women’s Collective is presented by HSBC India, with HCLTech, ITC and FedEx also supporting the initiative as partners.

  • UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    MUMBAI: FedEx Corp and the Union of European Football Associations (UEFA) have signed a three-season agreement in which FedEx will take the main sponsor position in the UEFA Europa League.

     

    The sponsorship will commence with the start of the 2015/2016 season and will extend for three seasons through to 2017/2018. A major European cup competition, the UEFA Europa League spans 192 teams across 54 European nations, which aligns with FedEx presence and network in the region.

     

    “As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region. The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region,” said FedEx Express Europe vice president, marketing and communications Andrew Self.

     

    Passion, inspiration and performance will be key themes across all marketing activation and will be reinforced through pitch side, stadium and press conference branding. The sponsorship also extends into UEFA’s digital channels across desktop and mobile platforms. In addition, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.

     

    The sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR, and NFL.

     

    “We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the Main Partner sponsorship for the tournament’s new commercial concept,” said UEFA Events SA marketing director Guy-Laurent Epstein.

  • Aircel Chennai Open gears up for its 20th edition. Mind It!

    Aircel Chennai Open gears up for its 20th edition. Mind It!

    Mumbai: The year saw many sports being launched in the country, reconfirming the belief that sports bug has bitten the country.

    While India saw two new tennis leagues, Champions Tennis League and the International Premier Tennis League, being introduced, the Aircel Chennai Open slated to begin from 5 to 11 January 2015, will be in its 20th edition.

     Aircel remains the title sponsor till 2016, the platinum sponsors include Government of Tamil Nadu, Indian Bank, United India Assurance, Murugappa Group and Indian Overseas Bank. The official partners are FedEx, Ricoh, KGS , FIAT, The Hindu, Hyatt Regency, TATA water Plus, Billroth Hospitals, Air Asia, Wilson, Reliance Footprint, and Chennai Live FM. Tennishub.in will be ‘Official Merchandise Partner’ of the tournament.

    Star Sports had bagged the broadcast deal for three years for the Open till 2016. Fans can watch the live telecast of group stage, quarterfinals, semifinals and finals of the open on its channels and live streaming will also be available on starsports.com.

    The tournament, which first began in 1996 and owned by IMG and organised by IMG Reliance, has set a budget of Rs 12 crore. The title sponsor provides 42 per cent of the revenue which is five crore, the other sponsors bring in 37 per cent of the revenue amounting Rs 4.5 crore, the broadcast partner brings in 17 per cent of the revenue share, which is close to two crore while the ticket revenue is pegged close to Rs 50 lakh.

    For this year’s edition the assembly of talent includes four top-25 players and three 2014 ATP World Tour Award winners who will be participating. These include world number four and defending Singles champion Stan Wawrinka, Feliciano Lopez, Roberto Bautista Agut, and former Champion Janko Tipsarevic, returning to competitive tennis after surgery and granted a wild card. India’s Somdev Devvarman and Ramkumar Ramanathan have been granted wild cards

    The tickets of the tournament have been priced at Rs 5,000, 3,000 and 1,500 on the tournaments official ticketing partner, bookmyshow.com.

    Speaking about the three tennis league in India, GroupM ESP national director entertainment sports and live events Vinit Karnik says, “The Champions Tennis League may need some improvement, while the IPTL has created a mark in terms of visibility because of the big stars . Tennis is still considered to be a premium sport. Therefore, one needs to build affinity for the sport, since the affinity levels are low because there are not many people playing the sport. Therefore consistency, in terms of ratings, viewership and followers will not be there for the three leagues.  But these three are trying to create enough buzz that at least the urban youth start playing tennis.” he concludes.

     

  • Coca-Cola IPTL names FedEx as the official logistics partner

    Coca-Cola IPTL names FedEx as the official logistics partner

    MUMBAI: One of the world’s largest express transportation company FedEx, has announced its association with the Coca Cola International Premier Tennis League.  The league will be held at Manila, Singapore, New Delhi and Dubai from 28 November to 13 December 2014. 

     

    FedEx services executive vice president marketing and communications Raj Subramaniam commented, “In the past, FedEx has successfully leveraged sports marketing to connect with customers. IPTL provides an additional platform to communicate with customers in addition to sharing the FedEx brand characteristics of speed and precision.”

     

    The Coca-Cola IPTL presented by Qatar Airways is a professional team tennis competition founded by India’s Mahesh Bhupathi, featuring some of the best current and past champions and played across four countries in Asia. 

     

    FedEx Express vice president EMEA customer service, MEIA marketing and  communications  Nathalie Amiel-Ferrault  said, “FedEx is pleased to share the passion and excitement of the team based professional tennis league and of having the best of the best in tennis playing in front of the public in the four key cities. We share many attributes with tennis as a sport and that’s what makes this association such a great fit.” 

     

    The Coca-Cola IPTL will showcase iconic tennis players like Roger Federer, Andy Murray, and Novak Djokovic in these countries. The league is expected to reach over 125 countries and 300 million households internationally and will be broadcasted in the US, Brazil, Europe, South-East Asia, the Middle East and Sub-Saharan Africa. FedEx has a history of tennis sponsorships and currently sponsors Roland-Garros in France and the Association of Tennis Professionals (ATP) across 13 countries. 

     

     

  • Interbrand: Apple and Google continue to be the best global brands

    Interbrand: Apple and Google continue to be the best global brands

    MUMBAI: Continuing the trend, Apple and Google have claimed the top positions on Interbrand’s Best Global Brands ranking for the second year in a row followed by the well-known beverage brand Coca Cola, the business services company IBM and Microsoft, which recently acquired Nokia.

     

    Valued at $118.9 billion, Apple (#1) increased its brand value by 21 per cent while Google (#2), which is valued at $107.43 billion, increased its brand value by 15 per cent.

     

    “Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building,” said Interbrand global CEO Jez Frampton. “These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

     

    Also for the first time, Huawei (#94), the Chinese telecommunications and network equipment provider, makes Best Global Brands history as the first Chinese company to appear on Interbrand’s ranking with a brand value that exceeds $100 billion.

     

    “The company is currently the third largest smartphone manufacturer in the world—just behind Samsung and Apple. The Chinese brand is one of five new entrants to enter the Best Global Brands ranking this year—the others being DHL (#81), Land Rover (#91), FedEx (#92), and Hugo Boss (#97),” the press release said.
    According to the report, the top risers in 2014 include Facebook (#29, +86%), Audi (#45, +27%), Amazon (#15, +25%), Volkswagen (#31, +23%), and Nissan (#56, +23%).

     

    The world’s largest social network, Facebook continues to exceed expectations. Reported on its Q2 earnings call, income from its operations was a staggering $1.4 billion.

     

    “Facebook’s acquisitions of messaging service WhatsApp for $19 billion and Oculus VR for $2 billion signal a new strategy unfolding. The company is building a vast product portfolio, brimming with competing services and apps,” the report stated.

     

    Audi is another top-rising automotive brand in this year’s Best Global Brands report. It was a record-breaking year for the brand, having sold the greatest amount of cars in its history, and having achieved an operating profit of more than $6 billion.

     

    The company also plans to invest more than $30 billion through 2018 in new products, technology, and production sites. Earlier this year, it also announced a partnership with Google, which will allow Audi drivers and passengers to use an Android-powered entertainment and information system that will run on the car’s hardware.

     

    Another top riser, Amazon, ‘Earth’s most customer-centric company,’ with its commitment to responsiveness has become part of the brand’s mythos. It continues to grow its core business through services such as Amazon Prime, which, at one point, garnered more than a million subscribers in a single week, the report added.

     

    While Volkswagen, one of this year’s top-rising Best Global Brands, is striving to become the world’s leading automaker by 2018, Nissan continues to drive up the Best Global Brands ranking with improved financial and brand performance.

     

    On the other hand among the new entrants this year; DHL (#81) has opened a sea of opportunity for delivery and logistics companies whereas FedEx is also realigning its business to make the most of the booming e-commerce sector.

     

    “As international online shopping continues to grow—and is poised to grow 200 percent in the next five years—brands like DHL and FedEx have made strides in bolstering their e-commerce capabilities,” the report reveals.

     

    Among other findings, the research states, “This year, the collective brand value of the automotive brands appearing on the Best Global Brands ranking increased 14.6 percent. All 14 automotive brands collectively make up a combined brand value of $211.9 billion.”

     

    This year’s top 14 automotive brands include: Toyota (#8, +20%), Mercedes-Benz (#10, +8%), BMW (#11, +7%), Honda (#20, +17%), Volkswagen (#31, +23%), Ford (#39, +18%), Hyundai (#40, +16%), Audi (#45, +27%), Nissan (#56, +23%), Porsche (#60, +11%), Kia (#74, +15%), Chevrolet (#82, +10%), Harley-Davidson (#87, +13%), and Land Rover (#91, new).

     

    “The technology sector leads as the most valuable category overall. Legacy and one-time leading brands struggle to evolve at the pace of change,” the study adds.
    Out of this year’s top 100 brands, 13 hail from the tech sector. The category as a whole grew 11.3 percent year-over-year, and collectively is worth $493.2 billion in brand value.

     

     While Facebook (#29, +86%), Apple (#1, +21%), and Google (#2, +15%) represent this year’s fastest growing brands, a number of one-time leading brands experienced the steepest decline in brand value.

     

    “Finnish communications and information technology provider Nokia (#98, -44%) experienced the largest decline in value among the top 100 brands, dropping from its #57 position in 2013 to #98 this year,” the survey discloses.

     

    Against the backdrop of global economic recovery, financial services brands are also experiencing growth in brand value.

     

    All 11 financial services brands appearing on this year’s Best Global Brands ranking increased in brand value: American Express (#23, +11%), HSBC (#33, +8%), J.P. Morgan (#35, +9%), Goldman Sachs (#47, +3%), Citi (#48, +10%), AXA (#53, +14%), Allianz (#55, +15%), Morgan Stanley (#63, +11%), Visa (#69, +10%), Santander (#75, +16%), and MasterCard (#88, +13%).

     

    Started in 1974, Interbrand is a brand consultancy, with a network of 33 offices in 27 countries. It identifies the top 100 most valuable brands every year.

     

  • FedEx Joins Forces with Café Coffee Day to Launch Rakhi Offer

    FedEx Joins Forces with Café Coffee Day to Launch Rakhi Offer

    MUMBAI, India, Aug 12, 2013-FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, is joining forces with the coffee shop chain Café Coffee Day (CCD) to launch the traditional Rakhi offer. The offer enables a sister to win an opportunity to meet up with her “true brother” (biological or spiritual) anywhere in the world, by just shipping a Rakhi to him using FedEx and by participating in the contest.

    A “true brother” is a person who has been with his sister through good and bad times, and could be a friend or a confidant. The contest invites sisters to upload a picture of their most memorable moment spent together with her true brother along with a caption appreciating her brother on the FedEx app on Facebook. Priced at an all-inclusive flat rate of INR 1500 and INR 200 for international and domestic shipments respectively, sisters can send a Rakhi and a greeting card to more than 220 countries and territories worldwide and 880 locations within India using FedEx.

    “The Rakhi deal is our attempt to offer convenience and ease to sisters in this fast-paced life. During a coffee break, sisters can connect with their brothers by sending them a Rakhi and a card through FedEx. Our relationship with Café Coffee Day is a perfect fit and will enable us to reach out to sisters through the 100 additional CCD outlets,” said Rakesh Shalia, managing director, Marketing, FedEx Express Middle East, Indian Subcontinent and Africa.

    “We are delighted to work with FedEx Express to reach out to our customers with an added service offering. This alliance will now ensure that our customers in 100 outlets experience the accessibility and reliability FedEx is known for. Additionally, brothers or sisters can purchase CCD gift coupons and ship them directly to their siblings using FedEx. The Rakhi shipments can also be booked online on the CCD website availing the prices FedEx is offering,” said Vejay Anand, president, Café Coffee Day.

    Customers can take advantage of the Rakhi offer by visiting the FedEx World Service Centres (WSCs) across India and 100 Café Coffee Day (CCD) outlets in Mumbai, Delhi, Pune, Chandigarh, Ahmedabad, Jaipur and Lucknow. To participate in the contest, sisters have to log on to facebook.com/FedExPromotions. The top 50 participants with the most number of likes on their pictures win CCD vouchers.

    Additionally, the sister who has shipped the Rakhi through FedEx and has the maximum likes on her picture, wins an opportunity to meet her true brother anywhere in the world.

    The Rakhis and the greeting cards are designed and created by Aseema, an NGO, for the underprivileged children working in the field of education. The offer is available before August 22, 2013. The FedEx Express offer can also be availed online on the CCD website http://www.cafecoffeeday.com/shop/gifts/rakhi

  • FedEx announces International ‘Student of the Year’ campaign

    BENGALURU: FedEx Express, a subsidiary of FedEx Corp, announced the special ‘FedEx Student Offer‘ and launch of the ‘FedEx International Student of the Year‘ campaign in association with the upcoming Dharma Productions and Red Chillies Entertainment production ‘Student of the Year‘. The film stars newcomers Sidharth Malhotra, Alia Bhatt and Varun Dhawan in the lead roles, is directed by Karan Johar and will release on 19 October.

    “FedEX mass communications initiatives include approaching 80 colleges in India on ground while online they have a microsite along with the regular print initiatives. Local radio is another avenue that the company could explore,” revealed FedEX, Middle East, Indian Subcontinent and Africa MD -marketing Rakesh Shaila.

    “We have also launched the FedEx International Student of the Year campaign in association with the movie. Both FedEx and the movie are on the lookout for the dynamic ‘Student of the Year‘ and hence the tie-in seemed an ideal fit. Using this platform, FedEx Express promises to help deserving students meet their goals and aspirations,” explained Shaila.

    The FedEx International Student of the Year‘ campaign gives Indian students who intend to pursue higher education abroad an opportunity to earn a sponsorship of Rs 500,000 and a chance to meet Johar. It also provides a counseling session from United States-India Educational Foundation (USIEF) for ten shortlisted students.