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Tag: Federal Bank Hormis Memorial Foundation

  • News18, Federal Bank & Tata Trusts host second edition of ‘Sanjeevani: United Against Cancer’

    News18, Federal Bank & Tata Trusts host second edition of ‘Sanjeevani: United Against Cancer’

    Mumbai: The Federal Bank Hormis Memorial Foundation and News18 Network hosted a national cancer awareness convention under the second phase of the ‘Sanjeevani: United Against Cancer’ programme, with Tata Trusts as knowledge partners. Key stakeholders, industry leaders, and top bureaucrats discussed awareness and early detection of cancer.

    In India, cancer cases are estimated at nearly 15 lakh annually, making it the third-highest globally after the US and China. Sanjeevani has been working through partnerships to promote awareness and early intervention for this disease, the second leading cause of mortality worldwide.

    At the fireside chat session, actor and national ambassador of ‘Sanjeevani: United Against Cancer’ initiative, Vidya Balan said, “Like with most people, Cancer has always scared me. It’s a direction I’ve never wanted to look in until someone very dear to me was detected with the disease two years back. Then I realized that because it was detected early, he could get treatment immediately and therefore he’s in good health today. The fear around cancer is so huge that it often blinds us to the reality of the fact that regular screening and therefore early detection can make all the difference. So, when Network 18 came to me with this campaign, I felt this is something I need to do. Then I decided to use my voice to get people to get screened regularly and thereby to make a difference in their lives.”

    She added, “The fight against cancer is a journey of compassion and resilience, where every act of awareness and every gesture of support becomes a beacon of hope and healing for patients and their families. With Sanjeevani: United Against Cancer’, we showcase our commitment to continue the journey towards creating more awareness towards cancer screening and early detection. With a collaborative effort, we can rip off cancer from its roots.”

    Federal Bank CEO KVS Manian said, “India can’t be a Viksit Bharat without being a Swasthya Bharat. So, healthcare is clearly one area where the country needs a lot of investment. It’s important that more people step in, and Federal Bank is happy to be involved here. Our CSR focus is over 60% in healthcare and healthy living space. We have been very supportive of treatment-related spends, but going forward, it’s important also to create more infrastructure kind of spends which gives more sustainable benefits to the society around. Awareness is such a critical thing and it is the most difficult thing to achieve. Early detection in cancer is critical and that’s why campaigns like these are continuously required.”

    He added: “‘Sanjeevani: United Against Cancer’ is not just a campaign—it is a movement to empower individuals to take charge of their health and make them understand why timely screening is a must. While a lot of work has already been going on, we aim to continue to raise the bar for cancer care by focusing more on screening and early detection. This conclave is a point of origin for all our efforts towards patient and family care as well as pre-emptive awareness and screening for the disease. Collective effort is non-negotiable to ensure  a brighter, healthier future for all. We need to  empower one another with critical awareness and ensure every individual is informed about the steps to take. More will always be less, when it comes to cancer.”

    Tata Trusts CEO Siddharth Sharma commented, “Tata Trusts have been at the forefront of combating the growing cancer burden in the country. Our focus has been on making world-class cancer care affordable and accessible.  As knowledge partners on Sanjeevani, we strive to inform our audience with current practices and information about cancer in its various forms and dimensions.  We believe that the collective efforts of all our partners in this endeavour will motivate people to go in for early screening thereby mitigating the increasing burden of cancer in the country”.

    Network18 CEO & A+E Networks MD Avinash Kaul stated, “As India’s leading news network, we recognize our responsibility towards the health and well-being of our audience. Sanjeevani is our flagship campaign, crafted in partnership with Federal Bank and Tata Trusts. It has driven significant impact over the years through factual storytelling and a call to action for cancer screening. This convention marks a pivotal moment in our journey, reinstating our commitment to reaching every corner of the nation with a message of hope and good health. We aim to keep this vital dialogue going through various interventions, including on-ground activations, celebrity endorsements, and partnerships across national and regional platforms. Our mission is to make a meaningful contribution to nation-building by advancing this essential conversation.”

    ‘Sanjeevani: United Against Cancer’ initiative has reached over 600 million viewers through News18’s TV network and generated over 13 million social media interactions. The initiative remains committed to its mission, striving to reach even more individuals and drive lasting positive social change in cancer awareness and screenings.

  • News18, Federal Bank and Tata Trusts launch ‘Sanjeevani’ to combat rising cancer cases in India

    News18, Federal Bank and Tata Trusts launch ‘Sanjeevani’ to combat rising cancer cases in India

    Mumbai: Federal Bank Hormis Memorial Foundation, News 18 Network, and Tata Trusts, all three organisations renowned for their dedication to meaningful and impactful initiatives, will jointly unveil ‘Sanjeevani-United against cancer’. ‘Sanjeevani’ aims to raise awareness and encourage conversations around the silent cancer epidemic, and to alleviate fears that often accompany this disease. The collaborative effort seeks to drive positive sentiments towards early and consistent health tests, tumour management, and symptom recognition, all crucial aspects in the battle against cancer.

    Cancer’s prevalence as a significant health challenge persists, ranking among the leading causes of mortality. In India, the reluctance to address Cancer early is often rooted in fear and a lax attitude towards health. The common forms of cancer in the country include Breast Cancer, Oral Cancer, Cervical Cancer, Lung Cancer, and Colorectal Cancer. The Sanjeevani initiative focuses on empowering and supporting individuals to confront these fears and actively fight Cancer. The number of Cancer cases in the country is projected to go up from 14.6 Lakh in 2022 to 15.7 Lakh in 2025, according to the Indian Council of Medical Research-National Cancer Registry Programme (ICMR-NCRP). Moreover, on a global scale, 30 per cent of cancer patients lose their lives due to late-stage detection, while 70 per cent achieve a reprieve due to early detection facilitated by awareness. Unfortunately, this ratio is reversed in India.  It has become all the more urgent therefore to fight the social stigma surrounding it and counter the hesitancy around tests for early detection.

    Federal Bank MD and CEO Shyam Srinivasan commended the initiative, saying, “As we celebrate the remarkable success of the “Sanjeevani – A Shot Of Life” campaign which was aimed at addressing the fear and reluctance surrounding Covid Vaccines, our primary focus has evolved to proactive pursuits in healthcare, specifically combatting cancer through early detection. This time, through Sanjeevani 2.0, Federal Bank is focussing on the need to overcome nonchalance and dismissiveness around the possibility of Cancer affecting any of us. Cancer Screening needs to become an integral part of annual health checkups, which too need to be a disciplined activity. Given News18’s reach, we believe that a rise in awareness will increase testing or screening in our country. This should increase the ratio of survivors, which will be a hard-fought victory, with ongoing efforts. Having Tata Trusts as our knowledge partner helps us harness and be guided by their deep understanding of the terminal probabilities of Cancer. We at Federal Bank are honoured to collaborate with such venerable and compassionate partners in guiding Sanjeevani towards its Mission.”

    News18 Network and Federal Bank Hormis Memorial Foundation together, with Tata Trusts as a knowledge partner, will launch the initiative during an event at The Oberoi in New Delhi on 27 Sep 2023. The event will be inaugurated in the presence of Dr Mansukh L. Mandaviya, Union Minister of Health and Family Welfare, and Lisa Ray, a renowned actress, social activist, and cancer survivor. Esteemed personalities such as Amitabh Dube, MD, Novartis India, Padma Shri Dr. Rajendra Badwe, cricketer Yuvraj Singh, and film director Anurag Basu among others from diverse walks of life will join the ‘Sanjeevani’ movement, a beacon of hope in creating a nurturing and supportive environment for all battling the disease.

    Highlighting the barriers in the fight against cancer, Network18 Media & Investments Ltd  CEO – digital & president – corporate strategy Puneet Singhvi stated, “Anxiety and fear have acted as significant barriers in cancer detection among Indians, encompassing the concerns around its treatment, financial burden and repercussions on the family. However, numerous studies indicate that early detection can result in beating cancer and saving lives. With the launch of ‘Sanjeevani,’ our mission is to educate our audience and evangelize the benefits of early detection in the fight against cancer. The initiative in partnership with the Federal Bank Hormis Memorial and Tata Trusts is more than just a campaign; it is a movement towards driving awareness and making an impact in the fight against cancer. ‘Sanjeevani’ reaffirms our dedication to rewriting the fight against cancer narrative, emphasizing the critical importance of early detection, and underscoring the immeasurable value of health.”

    Tata Trusts CEO Siddharth Sharma added, “Committed to revolutionising cancer care across the country since 1941, Tata Trusts have been at the forefront of critical initiatives to advance accessible, affordable, and quality cancer treatment and care. Today, as we continue our fight against the surging cancer challenge, we are happy to associate, as knowledge partners, with ” Sanjeevani, United Against Cancer” – a purpose-driven initiative being launched by News18 Network to drive awareness around the disease and the importance of early detection. We hope that this endeavour will not only foster awareness and meaningful discussions about cancer but also effectively address the fears linked to the disease. Over time, these efforts may help to highlight the true value of “early cancer detection” which will significantly increase the chances of survival. Working together in a collaborative framework, the Trusts aim to continue driving positive change and overcoming social and economic barriers associated with cancer.”

    The introduction of the second season of Sanjeevani in collaboration with the Federal Bank Hormis Memorial and Tata Trusts marks yet another stride in this admirable journey. “Sanjeevani” is more than an initiative; it is a movement that will encourage informed discussions and drive awareness around cancer. By combating fears associated with this disease, the initiative intends to cultivate a proactive approach towards health tests and the management of symptoms, all of which are vital steps in the fight against cancer.

    New18, India’s largest news network has been at the forefront of impactful initiatives aimed at improving people’s lives and contributing to the progress of the nation. In partnership with like-minded brands, the network plays a pivotal role in shaping narratives and fostering discussions that propel cultural advancement. Through its influential projects like ‘Sustainable is Attainable with Tata Power’, ‘Mission Swachhta Aur Paani with Harpic’, ‘#CallItOut with Truecaller’, Netra Suraksha with Novartis, and ‘Period of Pride with P&G Whisper’. News 18 has brought together communities, policymakers, and businesses to drive change and make a positive impact.  The network’s commitment to social responsibility is evident in its consistent endeavours to encourage social justice and progress. Such initiatives play a significant role in shaping a better and healthier future for India.