Tag: February

  • Moneycontrol records 42.39 million UVs in February: Comscore data

    Moneycontrol records 42.39 million UVs in February: Comscore data

    Mumbai: Online news platform Moneycontrol saw 42.39 million unique visitors and 378 million total views in February, according to Comscore data. The Comscore Multiplatform report gives an unduplicated view of how digital audiences consume content across devices.

    As per the data, Moneycontrol has surpassed its contenders in unique visitors (UVs), average time sent, and other key traffic parameters to “consolidate and strengthen its position” as a financial news platform. The media portal has not only seen a significant and steady increase in visitors each month but has also seen a consistent increase in the average time spent on the page.

    Moneycontrol’s total time spent (total minutes in Comscore) of 1,382 minutes is 329 per cent more than its nearest competitor. Similarly, its average minutes per visitor on the page is 32.6 minutes which is 323 per cent more than its nearest competitor.

    “The data testify that readers seek valuable market and business news, and increasingly reach Moneycontrol for the most credible and real-time news updates,” said Moneycontrol in a statement. “The destination of choice remains the same, whether it is coverage of market uncertainty, timely newsbreaks, comprehensive analysis, or sharp commentary.”

    “Moneycontrol’s clear and compelling journalism through varied formats of digital journalism such as live blogs, videos, podcasts and agenda-setting opinion articles on a raft of topics, caters to the needs of a larger discerning audience base, who remain loyal to the brand, and we thank them for the faith,” it added.

  • M&C Saatchi and Delhi-based February join forces

    M&C Saatchi and Delhi-based February join forces

    MUMBAI: M&C Saatchi Worldwide is strengthening its presence in India through a tie- up with Delhi-based independent creative agency, February. The tie-up sees the launch of a new Indian agency christened M&C Saatchi February with immediate effect.

     

    Offering  advertising, design, digital, social, mobile, events and activation, M&C Saatchi February’s founding portfolio of blue-chip  clients  will  include  Nando’s,  Typhoo,  Avis,  Blossom  Kochhar  Aroma  Magic,  DLF  retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

     

    M&C Saatchi Worldwide CEO Moray MacLennan said, “India is a fundamental part of our global strategy, and we’re delighted to join forces with a brilliant team to help us create a global hub in this critical market.”

     

    The deal follows a strategic review of the agency’s Indian operations and will see M&C Saatchi’s new Indian  agency  –  M&C  Saatchi  February  –  headquartered  in  February’s  offices  in  Delhi’s  Shahpur Jat.

     

    February’s  founders  Gopal  Krishnan  and  Nirmal  Pulickal  will take over  the leadership  of  the combined operation. They will be supported by M&C Saatchi Delhi CEO Anjali Nayar, who has been appointed as the president of the new venture.

     

    MacLennan  added, “In Gopal, Nirmal and the team at February, we have found our perfect partners. They’ve built an agency producing world-class work for both local and international clients.  They share our obsession with ‘Brutal Simplicity of Thought’, and our laser-like focus on building business results for our clients.”

     

    Initially, the  partners  of  February  will  have  a  majority  stake  in  the  venture,  with  M&C  Saatchi Worldwide taking over the majority stake over an agreed timescale.

     

    Krishnan said,  “We’re  delighted  to be  joining  forces  with  M&C Saatchi  as we embark  on the next phase  of February’s  exciting  journey.  We’ve been doing some great work for some wonderful clients over the last couple of years, and this new partnership will help us play on an even bigger stage going forward.”

     

    Pulickal added, “When we launched February two years ago we had a simple goal – to create great work that works for our clients’ business.  It’s great to find a partner in M&C Saatchi who shares our vision entirely. We’re very excited about the future of M&C Saatchi February.”

  • IPL 2014 auction to be held on 12 February

    IPL 2014 auction to be held on 12 February

    MUMBAI: The seventh edition of the Indian Premier League (IPL) is all set to begin its auction early next year with eight teams in the fray. The Board of Cricket Control in India (BCCI) has announced that the auction for the new edition will be held on 12 February and if needed will be extended to 13 February 2014 as well. An embargo has been placed on franchisees approaching players from other teams before 11 January.

    A minimum of 16 players and a maximum of 27 players will be allowed to be auctioned to each of the eight teams in which only nine overseas players can be included. In a match, only four international players can play. Last year, franchisees could have 33 players including 11 from overseas.

    Players can stay in a franchisee for a year and then have an extension of a year or two as compared to the one year restriction that was imposed last year. This has to be exercised before 15 December. Maximum of five players from the 2013 squad can be retained before the auction that can include both capped and uncapped players, the contract for which must be submitted to the BCCI on or before 10 January.

    The first capped player who will be retained will be charged Rs 12.5 crore and Rs 4 crore for each uncapped player retained. These players will not be auctioned. The minimum requirement for catchment area players has been removed.

    The cap for the IPL fees for an entire squad is Rs 60 crore that will increase by 5 per cent per annum for 2015 and 2016 while the minimum would be Rs 36 crore. The fees will now be denominated in rupees for Indian players and international players can have it in their own currency. Last year’s entire squad cost $ 12.5 million.

    One addition has been made to the auction with ‘rights to match’ (RTM) available to a franchise depending on number of retained players. For five to three players, one RTM is allowed, for one or two, two RTM is given and three RTM will be given if no players from last year is retained. RTM will allow franchisees to have a final call on the bid price after which no other franchise can bid on it.

  • Ten Sports to kick off ‘Pepsi Blue Brigade’ campaign for World Cup on 6 February

    MUMBAI: Ten Sports is set to kick start the countdown to India’s World Cup cricket campaign with a specially shot program on each player in the world cup squad titled the Pepsi Blue Brigade, starting 6 February at 9:45 pm.

    The program will be shown in prime time every Tuesday and Friday through February and March. The final episodes will be seen on the last four nights before the first world cup game between Pakistan and the West Indies on 13 March, states an official release.

    The program profiles the players, with expert opinion analysing their strengths and weaknesses as they prepare for their biggest challenge. Ordinary fans will also be part of the process as they give their opinion on India’s heroes.

    Ten Sports is preparing for the world cup with wide-ranging on-air campaigns of countdown material, looking at the players from the countries around the world as well as showing classic games from previous World Cups.

  • Smriti Z Irani on CNN-IBN’s ‘Being’s at 8 p.m. on 25 February

    Smriti Z Irani on CNN-IBN’s ‘Being’s at 8 p.m. on 25 February

    “I would love to be the Devil’s Advocate and sit and corner Pranab Mukherjee” – Smriti Z Irani

     

    New Delhi, February 24, 2006: Think television soaps in India and one of the first names that comes to mind is Kyunki Saas Bhi Kabhi Bahu Thi. Launched on the same day as Kaun Banega Crorepati (KBC) in 2000, the show outlived KBC and was the center of attention for millions of viewers.

    The epicenter of this familiar, familial melodrama, Smriti Irani hooked a generation of housewives to television. But there’s more to Smriti Irani than being Tulsi. She balances a political career, a family and children, produces plays and manages a hectic acting schedule. From working at McDonald’s, to getting rejected because she didn’t look like the typical Indian housewife, everybody’s favorite agony aunt tells us what it’s like BEING Smriti Irani Only on CNN IBN, Saturday 25th February 20:30pm & Sunday 26th February 15:30pm.

    Excerpts from the interview:
    “I would genuinely trade my job any day to run behind and get breaking news through. I would love to be a part of your Lakshmi Narayan Mittal exclusive, I would love to be the Devil’s Advocate and sit and corner Pranab Mukherjee, I almost thought that Karan had it that day. I would love to do what you did with the Bofor’s case. Just be there, hunt, investigate, it almost sounds like a fantasy. It’s the rush of discovering something that’s hidden under so many layers”

    “I was in an environment (in Delhi) where it was easy to accept rejection. I was constantly told that’s its not my cup of tea .I realized it’s the environment that’s propelling me towards a different destiny. That’s why I left. I have faced rejection from the day I stepped into Mumbai, from not winning the Ms India crown, to missing out so many auditions, to being rejected for an ad for home appliances because I didn’t look like an Indian housewife. So many people told Ekta Kapoor she’s out of her mind if she wanted to caste me .I mean rejection is not something new. I lost my first election. I would in fact take it as a sign of a new beginning because I’m in an environment where everybody that I know is not the type to give up easily.

    ‘I have stepped out of the comfort zone. Its not an easy thing to do but the biggest burden of Being Tulsi is the constant criticism that comes along with my job. I have from day one been the poster child for all the flak for all saas-bahu soaps and its not easy trying to maintain ones sense of balance or politeness through it all and let the critics get away’.
    “If you look at how soaps began post ‘Kyunki saas bhi….’, there were so many that came into being where the marketing strategy was “It’s different from the ‘saas- bahu’ soaps”. There were so many actors that came to the surface whose entire interview revolved around that one quote –” I don’t do saas- bahu”. But ironically most of them revolved and came about and started doing saas- bahu on their own because I think somewhere the realization came that it was not selling on the basis of that “we are different factor” .At the end of the day we are at of the entertainment business, channels have got caught in the revenue net. Today for a channel the viability of a project is much more important than the message I’m trying to give”.

    “I think he (Narendra Modi) has changed a lot of peoples opinion through his administrative work .I have spoken to him. He’s extremely gracious and I’m in touch with him. He was extremely gracious in letting a lot of things go and extremely gracious as not to comment on what I said. I think that’s one part that everyone has to accept. He never said a word about me. It says a lot about the man. He’s willing to be prosecuted for any crimes that courts might decide against him that’s says a lot about somebody who is sitting in a seat of power”

    GBN, a TV18 Group Company, is a 74:26 joint venture between the TV18 Group and professionals – Rajdeep Sardesai, Sameer Manchanda and Haresh Chawla. GBN’s charter is to launch channels in the general news space under the editorial leadership of Sardesai, one of India’s most reputed TV journalists. The TV18 Group is India’s leading and most successful business news broadcaster, in both English and Hindi.

    – END –
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