ITV

Tag: .fearless

  • LS Digital announces partnership with .fearless

    LS Digital announces partnership with .fearless

    Mumbai – LS Digital has announced a new partnership with .fearless to launch .fear-LS. This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey, and help businesses optimize their current systems and processes, significantly drive growth, and increase return on investment.

    Many companies in the USA face digital friction, struggling to meet customer expectations and maximise revenue due to challenges within their systems. fear-LS addresses these issues by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success. The U.S. market, known for its large-scale operations and a blend of traditional practices with openness to innovation, presents unique challenges and opportunities. With the rapid growth of the DBT category, LS Digital is poised to leverage this momentum to drive business success in this dynamic landscape.

    The US market has been an early adopter of digital technologies, leading to robust foundational operations. This also presents challenges in integrating newer technologies to their legacy systems. “Technology has dramatically transformed the customer journey, leading to a significant rise in customer interactions with brands. However, digital friction within existing systems often drives customers away.” said Mike Head from .fearless. LS Digital’s well-established 6-pillar DBT framework, is uniquely positioned to deliver significant value to future-focused businesses. .fear-LS stands out in the market with differentiated services and in-house credibility to meet evolving customer needs. Speaking on this JV, Mike further added, “We are excited to partner with LS Digital, a leader in digital business transformation. Together, we will combine our unique insights and resources to help businesses create a seamless, results-driven digital presence that not only meets but exceeds customer expectations.”

    77 per cent of businesses today say that consumer expectations have increased in the last year, but if companies have digital friction between their systems, they will be unable to meet increased expectations. By providing a comprehensive suite of services, .fear-LS provides companies with a roadmap to optimize and leverage digital processes and the executional capabilities for business transformation and increased return on investment.

    There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth. “Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue.” said LS Digital founder & CEO Prasad Shejale. Commenting on LS Digital’s global expansion, Prasad added, “Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”

  • Mountain Dew encourages people to be courageous in new TVC

    Mountain Dew encourages people to be courageous in new TVC

    MUMBAI: Mountain Dew brand has always focused on facing one’s fears to achieve exemplary results. Targeted at the youth of India, the beverage brand has unveiled a new campaign that encourages consumers to move beyond their fears and stand victorious in the race of life.

    The new TVC delves into the daily struggles of people across the spectrum – bringing out that each person reacts differently to circumstances and that fear is subjective with no definite scale, measure, or boundary. The film is a reverberation of Mountain Dew’s belief that in case of a challenge, there are only two choices one can make – either give in to fear and turn back or overcome fear and move ahead with courage. It is the choice that one makes that sets the real heroes apart from the rest.

    The film brings together situations and scenarios from the lives of different people in the form of a montage – a boy facing the microphone in front of an audience, a boxer in the boxing ring, a biker at the edge of a cliff, a girl standing at the edge of a diving board, a boy frozen in his steps to paraglide and a girl sending a text to break up with her partner – all these people are hesitating to take their challenges head-on. In comes Mountain Dew – with one sip of the drink, metaphorically, these moments of hesitation and fear are dissolved as the characters take the plunge with faith and courage to face their fears.

    PepsiCo India category director Mountain Dew Vineet Sharma said, “With our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew has always celebrated the spirit of those who push themselves forward in the face of fear to achieve extraordinary results. The brand acknowledges that fear is universal, and every individual is beset with the feeling of fear. Fear can arise from a myriad of situations that are unique to each one of us and in this film, we have tried to focus on everyday fears that many of us can relate to. We believe that real heroes are those that face the challenge head-on and eventually emerge as winners. We are confident consumers across the country will relate to this touching new film and as always, the philosophy of ‘Darr Ke Aage Jeet Hai’ will resonate strongly with them.”

    Flibbr Consulting managing partner Rahul Jauhari stated, “Speaking of everyday fears yet keeping the ethos, energy and adrenaline rush of the brand was a fine line one had to tread and I’m glad we could deliver on the brief. We are confident that this TVC will help in connecting to a wider audience at a deeper level.”

    The new Mountain Dew campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. The beverage is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

  • CBS orders a new comedy ‘Bad Teacher’ for 2013-2014 season

    CBS orders a new comedy ‘Bad Teacher’ for 2013-2014 season

    MUMBAI: US broadcaster CBS has ordered the comedy ‘Bad Teacher’ for the 2013-2014 season.

     

    It is based on the film, which starred Cameron Diaz. The TV show stars Ari Graynor as an always inappropriate, fearless and unapologetic former trophy wife who masquerades as a teacher in order to find a new man after her wealthy husband leaves her penniless.

    Hilary Winston, Lee Eisenberg, Gene Stupnitsky, Sam Hansen, Jimmy Miller and Michael Lasker are executive producers for Sony Pictures Television in association with CBS Television Studios and Mosaic Media Group.