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Tag: Fear Factor

  • Big RTL Thrill’s Fear Factor – Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

    Big RTL Thrill’s Fear Factor – Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

    MUMBAI: BIG RTL Thrill has brought on board key male targeted brands Mountain Dew and Vista D90 as the title sponsor and associate sponsor respectively, for its show Fear Factor – Darr se Takkar.

    With the channel reaching out to male audiences in the 15-44 years age group, the association enables Mountain Dew and Vista D90 to communicate with their TG. Mountain Dew’s campaign stays true to its positioning – ‘Darr Ke Aage Jeet Hai’, while the Vista D90 campaign communicates the ‘Designed to Thrill’ spirit.

    Reliance Broadcast Network regional TV business head Sunil Kumaran said, “Our association with Mountain Dew and Vista D90 underlines our belief in creating a channel, offering action based content, to male audiences. These far, mass male targeted brands have had to make do with GEC’s, to reach their audiences even though it is a well known fact that these channels are more women titled. Big RTL Thrill comes as an answer to an advertisers’ quest for a platform that reaches male audiences effectively.”

    Mountain Dew category director-flavors Ruchira Jaitly said, “Mountain Dew as a brand has always inspired people to face their fears to emerge victorious because the brand believes that beyond fear lies victory. Fear Factor – Darr Se Takkar is an ideal platform for us to associate with since the content of the show resonates well with the content of our communication.”

    “Our association with Fear Factor – Darr Se Takaar on BIG RTL Thrill resonates the new Vista D90 positioning – all about the adrenalin rush of those who constantly seek thrill. The association goes far beyond just ‘staple diet’ sponsorship and connects with the right audience in interesting ways,” said Lodestar UM vice president Deepak Raj Netram.

    BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

    The show will ride on Reliance Broadcast Network’s consumer awareness campaign called ‘Choose Your Set Top Box Wisely’ / ‘Samajhdari se Chune, Apna Set Top Box’. After an extremely successful roll-out of the campaign across the 4 metros in DAS phase I, the campaign now extends across 38 cities in DAS phase II.

    The 12-week campaign launched on 1 April has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL’s marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, and on-ground.

  • Endemol bags remaking rights of Kahaani in Tamil and Telugu

    Endemol bags remaking rights of Kahaani in Tamil and Telugu

    MUMBAI: Known for making shows on Indian television like Bigg Boss and Fear Factor, Endemol India has forayed into the film making business.

    Starting their foray, the production company has already acquired remaking rights of the Sujoy Ghosh-directed Vidya Balan-starrer Kahaani in Tamil and Telugu.

    “After having produced content for some of the biggest format shows in the country, we realised that it was time for us to venture into something new. Film making was always on the cards and we are delighted to finally set out to actually do it. We are already lining up projects for 2013 and are extremely excited about our first project, the remake of Kahaani which will be in production soon,” Endemol India CEO Deepak Dhar said.

    Will the Tamil and Telugu remake be a low cost affair like the original? “The South markets have their own dynamics and cost structures. We will be producing these films at levels comparable to medium to high cost films that one sees down South. We are investing in the best of talent and technical talent to do justice to the original script,” quipped Dhar.

    Sujoy Ghosh, who produced the original script, will also step in as the producer for the remakes and will be working with a leading director from the South Indian film industry.

    Would Ghosh direct the remakes? “Ghosh would continue to be involved in this project from the scripting to the first copy as a creative producer. His learnings and creative skills will be utilised to the fullest by us on the project. But to do justice to the local language and the market dynamics, we will be investing in the best of directorial, writing and technical talent down South,” Dhar observed.

    Endemol India is currently in talks with a couple of leading actors from South for the lead role in the remake of Kahaani. Will the original characters be there in the remakes too? “We are currently writing the script for both languages keeping in mind the local culture and sensibilities. We will retain the original characters but who will play them and how they will play out will be a matter of time before we announce them,” answered Dhar.

    Filming of the remakes is slated to begin in September while the release of the film in the two languages is earmarked for early January.

  • ‘Though reality shows are expensive, the yields are also high’ : Deepak Dhar – Endemol India country head

    ‘Though reality shows are expensive, the yields are also high’ : Deepak Dhar – Endemol India country head

     Riding the reality format boom, Endemol is stepping up efforts to grab a slice of the fiction content market in India. The company is also planning to foray into regional language content and is in talks with broadcasters like Sun TV, Raj TV and Maa TV.

     

    In an interview with Indiantelevision’s Nasrin Sultana, Endemol India country head Deepak Dhar also talks about the company’s venture into gaming and Call TV format shows.

     

    Excerpts:

    Most of the shows that Endemol introduces in India are based on international format. What kind of research and creative inputs do you work on to add local flavour to it?
    Whenever we get an international show format to India, we always try to adapt it to the local market. There is certain amount of local creativity that is allowed on the format shows. We try to draw and pull in expertise from other countries and learn from how they are doing the show there.

     

     

    We follow certain standards and practices while adapting an international format. Our in-house Indian teams make sure that the format is tailored to suit Indian sensibilities so that audiences can watch the content with their families around.

     

     

    For example our international property Fear Factor, which has done so well in other countries, was spiced up in India according to the need. Unlike its international version, Khatron Ke Khiladi had 13 female celebrity contestants.

     

     

    With the 13 female contestants in such difficult situations, we delivered nail biting thrill and competition. This was the first time that these female models were making public appearance without make-up. Besides, the Akshay Kumar-factor gave us an upper edge this time in the show.

    Does the India division of Endemol own any original format? Are you selling your format show to other foreign broadcasters?
    Endemol India owns the rights for the musical show Mission Ustad on 9X. The show was produced in association with United Nations. The show featured AR Rehman along with various singers who performed to achieve eight millenium development goals set by the UN. In the show, the contestants also composed and performed original tracks.

     

     

    We are in talks with an UK broadcaster to sell the rights of the show. We hope to seal the deal in two to three months.

    What about your most popular show The Great Indian Laughter Challenge?
    We do not hold any rights of The Great Indian Laughter Challenge. Star India holds rights for the format and the show. Endemol India only produces it.

    Besides Fear Factor and Big Boss, what are the other format shows that Endemol India is launching in the local market?
    We are in talks with a couple of Indian broadcasters to launch some of the format shows that we had brought rights to in Mipcom last year. Right now we are looking to launch format shows like Divided, Set For Life. Wipe Out, Divided and 1 vs 100.

    At the last Mipcom, Endemol had bought rights of shows like Kids are Alright and 11 Cameras for the Indian market. What is the reason that you have not yet launched them?
    These shows are very advanced in its nature to fit with the Indian viewers. They would not have accepted it then. We are launching them in India soon.
    ‘Although Indian broadcasters and producers have tasted success with reality, it is still fictions that work well with all kinds of viewers in India‘

    What went wrong in your not-so-good experience with fictions like Jamegi Jodi for 9X and Full Masti 88.2 for Sab TV?
    Although Indian broadcasters and producers have tasted success with reality, it is still fictions that work well with all kinds of viewers in India. Our weekly sitcoms have drawn good response. We are building up on that front.

    How aggressive are you on the fiction front and will it be in the same comedy space?
    We have a full fledged fiction division in Endemol India. This time we are trying to get away from the comedy genre. Currently we are working on two fiction-based shows in different genres. We are launching a fiction show, Miley Jab Hum Tum, on Star One.

    What steps are you taking to tap the rapidly growing regional space?
    We will be foraying into regional language markets very soon. We have already firmed up our team. Starting with the South, we will get into producing shows for Marathi and Bengali channels. In the South, we are talking to Sun TV, Raj TV and Maa TV.

    With reality shows being so expensive, do you think regional channels can afford them?
    Why Not? Though reality shows are expensive, the yields are also high. Regional players are ready to fork out money for such shows and reap the returns.

    What are the other areas that you are stepping into?
    Endemol is expanding its business in India. Besides producing shows, we are getting into other areas like gaming and call TV format shows.

    What are the shows that you are looking at to develop into the game software?
    We will develop gaming software on the format shows. We are planning a strategic alliance with a gaming company. We will hold the gaming rights for all these shows.

     

    Some of the format shows that we are looking to develop into gaming software include Deal or No Deal, Set for Life and 1 vs 100, among others.

     

    We are also planning to release DVDs with respective broadcasters on various shows.

    Could you elaborate on Call TV shows?
    Call TV is a show wherein viewers can interact with the TV programme host through a mobile. The theme for Call TV shows may vary from astrology to cooking recipe. These shows will be mostly in the non-prime time band.

     

    As of now, Call TV initiative is at the initial stage of formation. We will be introducing th Call TV shows by the year-end.
    For Call TV shows, are you talking to any Hindi news channels?
    We are in talks with some of the Hindi news channels.
  • ‘Fear Factor’ delivers well for Sony

    ‘Fear Factor’ delivers well for Sony

    Mumbai: Fear Factor India has delivered well for Sony Entertainment Television’s (SET) India. The reality show, which was being produced by Endemol, managed to reach out to 26 million viewers across India.

    It also provided close to 100 per cent leap in Sony slot performance. Fear Factor touched a peak of 5.3 TVR in the Hindi speaking market (HSM) strata as well as delivered strong performance in all key rating markets, according to a official communiqué from the channel.

    Fear Factor also attracted significant ratings among the kids and youth and garnered above 5+ TVRs in this TG. What’s more, the show also managed to cut across a large socio economic spectrum with universal appeal to SEC ABC base.

    It garnered strong TVRs in key markets with 4.6 TVR in Delhi, 3.8 in Mumbai and 3.7 in Gujarat.

  • Endemol secures deals on reality formats

    Endemol secures deals on reality formats

    CANNES: Endemol international has secured a range of agreements on its reality formats, including Fear Factor, in addition to several new game show format deals.

    The format of Fear Factor has also just gone to air on SET India. The format has now been sold to 24 countries worldwide including the U.S.

    Set to premier this April, Fear Factor will air on RTL in Croatia, Show TV in Turkey, and later this year on Caracol in Columbia. This follows the success of the format’s recent launches in Indonesia on RCTI and Malaysia on Channel 7. The series is made on locations in Argentina and Malaysia as a co-production between Endemol affiliates.

    The Match , the sports reality format, has been acquired in Croatia by HRT and in Switzerland by SFDRS. And, Fool Around With is due to launch on Europe TV in France later this year.

    The Big Brother rollout will premiere on Top Channel in Albania this September. This follows the launch of the first series on 17 March in Serbia on B92, simulcast in Bosnia on Pink TV. The format has now been sold to 38 countries.

    Endemol’s director of international sales Ed Louwerse said, “All the signs are that the worldwide reality TV phenomenon is here to stay. The vintage formats are as popular as ever and the more recent hits are showing significant growth.”

  • Endemol India upbeat as ‘Fear Factor’ opens well for Sony

    Endemol India upbeat as ‘Fear Factor’ opens well for Sony

    MUMBAI: Endemol India is upbeat as the opening numbers of Fear Factor India have come in. The show opened with TVRs of 4.6 in the C&S 4+ Hindi speaking markets (HSM), whereas it garnered TVRs of 3.2 in the C&S 4+ all India markets.

    Fear Factor, which airs on Sony Entertainment India’s flagship channel SET, has opened as the channel’s top rated show.

    And it’s not just Fear Factor India that the production company is buoyant about. At present Endemol has three shows on two channels in the 8 pm – 11 pm band. On Sony it has Deal Ya No Deal from 8 – 9 pm and Fear Factor from 9 – 10 pm. On Star One, Endemol has The Great Indian Laughter Challenge Dwitiya (TGILCD), which airs from 10 – 11 pm.

    Speaking to Indiantelevision.com on Fear Factor India, an elated Endemol India managing director Rajesh Kamat said, “We are very happy with the opening numbers of Fear Factor and they have met our expectations. We are confident that the numbers from here on will only be on the rise as word of mouth is sure to bring in new viewers to the show.”
    Dwelling on the factor that worked for the show, Kamat said, “Fear Factor has a novelty aspect, which has a potential of clicking with the audience. Apart from that, the chance of seeing celebrities in real life situations that involve thrill and drama has also worked for the show.”

    Kamat is of the opinion that even without the celebrity factor, the show will continue to deliver numbers because of its freshness.

    Now moving on to TGILC Dwitiya on Star One, which opened at a TVR of 5.06 in the C&S 4+ HSM. This was the first major project Endemol started work on after setting shop in India. If one had to compare the opening ratings of the first season, TGILC has surely seen a considerable increase in ratings. The first season opened with TVRs of 2.3.

    Kamat said, “This is surely a good sign for us as the show has opened at 5 TVRs. One must keep in mind the fact that Star One is having connectivity problems in Mumbai and despite that the ratings is good. If we had had no problems in Mumbai, I’m sure the show would have opened at a TVRs of 7, because at the end of the day Mumbai is an important for any channel.”

    The format of Deal Ya No Deal underwent a revamp when the anchor R Madhavan called it quits. Post his departure, in came the suave Mandira Bedi who has kept the show going. However, on the numbers front, Deal Ya No Deal hasn’t managed to deliver much.

    But there’s more to come from Endemol India’s kitty. The high-tension game show Heartbeat will soon be launching on Star One. So one can expect a lot of activity from Endemol in terms of new programming and also good ratings.