Tag: FDCI

India’s fashion powerhouses celebrate 25 years of Lakme Fashion Week

MUMBAI: India’s fashion world threw a dazzling bash as Lakme Fashion Week marked its 25th anniversary with a glittering gala that brought together the country’s design royalty. The spectacular event, hosted by Lakme, the Fashion Design Council of India (FDCI) and Reliance Brands on 30 March, was a runway romp through a quarter-century of catwalk history.

Hollywood actor and former White House staffer Kal Penn played master of ceremonies, bringing his trademark wit to proceedings as Hindi cinema heavyweight Kareena Kapoor Khan made a triumphant return to the ramp. Draped in white, the superstar—who has twice been the face of Lakme—delivered a nostalgic speech that had fashion-watchers swooning.

The silver jubilee extravaganza featured a who’s who of Indian fashion, with 30 celebrated designers including Rajesh Pratap, JJ Valaya, Namrata Joshipura, Varun Bahl, Manish Malhotra, Ashish Soni and Tarun Tahiliani strutting their sartorial stuff. Former Lakme models including Lisa Ray, Lisa Haydon, Indrani Dasgupta, Sarah Jane Dias, Shimona Nath and Archana Akil returned to strut down memory lane, reviving the magic of past finales.

FDCI chairman Sunil Sethi raised a toast to the “design-soaked journey. This year the celebrations were robust, reflecting on how we shaped design and its sinuous curves through crafts and heritage. Let’s raise a toast to the future, forward with insightful and innovative ideas that will change our relationship with style. “

Lakme India vice president Sunanda Khaitan highlighted the brand’s “unprecedented” commitment to democratising fashion. She added: “Lakmes longstanding and consistent commitment to furthering fashion in India is unprecedented. It has given fashion designers, makeup artists, and models a world-class platform to showcase their creativity. While fashion may sometimes feel like it’s only accessible to a select few, Lakme’s contribution to LFW has made it a cultural phenomenon, merging fashion and beauty. For the past 25 years, Lakme, through innovations debuted each season, has led the charge on beauty, bringing beauty trends to India. We have collaborated closely with the best fashion talent in the country to curate their collections, complementing the beauty trends for the season.”

Said Reliance Brands group vice-president Jaspreet Chandok: “The platform’s 25th anniversary was not just a celebration, it was a powerful reflection of how far Indian fashion had come and the limitless possibilities that lie ahead. This Gala brought together pioneers and pathbreakers of the industry in an unprecedented showcase of design excellence. From iconic designers to global talent like Kal Penn joining us as host, the evening was a historic tribute to creativity, culture, and collaboration.”

With supermodel Ujjwala Raut hosting the red carpet alongside fashion pundit Jessel Tank, the evening was a feast of fabrics and famous faces—proving that after 25 years, India’s premier fashion showcase remains as catwalk-crazy as ever.

March 31, 2025
Pearl Academy students ‘find themselves’ on Lakmé runway, Ikigai gets a catwalk makeover

MUMBAI: Pearl Academy, in partnership with the Fashion Design Council of India (FDCI), unleashed “First Cut” at Lakmé Fashion Week X FDCI, a student showcase. Inspired by the Japanese concept of Ikigai – the secret sauce to a long and happy life, apparently – the students didn’t just walk the runway; they strutted through the existential.

This wasn’t your run-of-the-mill frock parade. Oh no, this was a deep dive into the emotional vortex of today’s youth, a sartorial therapy session if you will. The Ikigai pillars – passion, mission, vocation, and profession – were translated into four thematic acts, each a chapter in a style-driven self-help manual.

“Make Nothing from Scratches” (passion) saw deadstock fabrics resurrected into rebellious silhouettes, proving that one person’s trash is another’s avant-garde treasure. “Juxtapose” (success) threw a curveball at conventional achievement, blending layers like a fashion smoothie gone wild. “Reimagine” (purpose) gave Indian pattern-cutting a global glow-up, marrying heritage with high-street swagger. And “Love is Blind” (love) was a technicolour celebration of connection, from digital dalliances to mature musings.

FDCI chairman Sunil Sethi waxed eloquent about nurturing young talent, stating, “Fashion was an evolving dialogue, and this showcase allowed students to engage with its transformative power.” Indeed, this wasn’t just about pretty clothes; it was about provoking thought, sparking conversation, and maybe, just maybe, finding oneself amidst the sequins and stilettos.

Pearl Academy students, collaborating like a well-oiled fashion machine, proved that they’re not just learning the ropes; they’re rewriting the rulebook. With past themes tackling everything from post-pandemic blues to lunar landings, this year’s inward gaze was a refreshing twist. “First Cut” wasn’t just a show; it was a statement, a reflection, and a wink to the ever-evolving nature of identity. In a world spinning faster than a runway model, these students showed us that fashion can be a map to finding yourself, one stitch at a time.

March 31, 2025
Goyal’s Pivot spins heads at Lakmé Fashion Week, a sartorial butterfly effect

MUMBAI: Somya Goyal’s Pivot collection, a veritable fashion fandango, pirouetted its way to victory at Lakmé Fashion Week, bagging the “Nexa Presents The Spotlight” award. Goyal, a design dynamo fresh from Pearl Academy and Central Saint Martins, London, showcased a collection that wasn’t just clothes; it was a manifesto on metamorphosis.

Inspired by the butterfly effect – that tiny flap of wings causing a style tsunami – Goyal’s designs were a masterclass in versatility. Reversible silhouettes flirted with modular constructions, while gradient dyeing techniques painted the runway like a psychedelic sunset. Her 3D cord hand embroidery added a tactile kick, and colour-changing details kept the audience guessing, proving that this designer doesn’t just follow the beat, she remixes the entire track.

Goyal, who launched her eponymous label in 2019, is a champion of sustainable chic, favouring natural and recycled fabrics. Her “Pivot” collection, however, was a bold experiment in reinvention, with garments that morphed and moved like a well-choreographed dance. “I wanted to explore how even the smallest design decisions can create a ripple effect,” she said, “transforming not just garments but the way we perceive fashion itself. The collection is a dialogue between precision and evolution—where modularity, reversibility, and fluid craftsmanship redefine versatility. For me, fashion is never static; it’ s an ever-changing expression, and Pivot is a testament to that constant transformation.”

“We are honoured to support initiatives such as ‘Nexa e Vitara Presents the Spotlight,’ which not only recognizes and celebrates emerging design talent, but also fosters innovation within the fashion industry. This season’ s theme has provided designers with a unique opportunity to explore the profound intersection of emotion, creativity, and storytelling through fashion. Somya Goyal has masterfully embodied the spirit of this theme with a bold and visionary collection,” said Maruti Suzuki India senior executive officer marketing & sales Partho Banerjee.

Meanwhile FDCI chairman Sunil Sethi stated, “We were impressed by the diverse and innovative presentations from participants nationwide, with Pivot by Somya Goyal’s showcase, particularly catching our attention.”

In essence, Goyal’s “Pivot” wasn’t just a collection; it was a wink and a nudge to the ever-evolving nature of style, proving that even the subtlest design shift can create a full-blown fashion earthquake. This designer didn’t just turn heads; she spun them.

March 31, 2025
Magnum to debut a luxurious new flavour at Lakme Fashion Week x FDCI

MUMBAI: Magnum, is set to create a stir at Lakmē Fashion Week x FDCI with the unveiling of its newest indulgent flavour. Taking place from 26 to 30 March 2025 at the Jio World Convention Centre, the brand promises a lavish celebration of fashion, luxury, and pleasure.

Bringing its signature chocolate dipping bar to the prestigious event, Magnum will treat guests to an array of decadent experiences. The highlight of the celebration will be the Magnum party, an exclusive evening of glamour and indulgence, attended by the crème de la crème of the fashion industry.

Indian designers Falguni Shane Peacock, Amit Aggarwal, and Shantnu Nikhil will craft bespoke Magnum bars inspired by their signature styles. Each creation will reflect their distinctive design aesthetic, elevating the ice cream into a work of edible art.

Magnum will introduce a limited-edition candle collection in collaboration with designer Ritika Mirchandani. The candles, inspired by the brand’s signature flavours, will capture the essence of indulgence through scent, offering a multi-sensory experience that extends beyond taste.

HUL head of ice cream business Toloy Tanridagli said, marking 25 years of Lakmē Fashion Week. “We are proud to be part of this landmark celebration, bringing new levels of luxury and pleasure to the Indian market. From the exclusive party to creative collaborations, we aim to offer unforgettable experiences that blend taste with fashion.”

March 22, 2025
One Infinite presented Rashi Kapoor, Varsha & Rittu, and Rishi & Vibhuti at Lakme Fashion Week

MUMBAI: Bridal and festive can get very repetitive and boring right?

But event firm One Infinite brought to Lakme Fashion Week in partnership with FDCI great fashion from three very talented festive and bridal wear designers – Rashi Kapoor, Varsha and Rittu, and Rishi and Vibhuti on 13 October. 2024.

“We are excited to showcase the incredible talent of these designers at Lakmé Fashion Week. Each of these designers brings a unique vision and craft to the runway, and we are proud to launch them through One Infinite. Their creativity and innovation represent the future of fashion, and we can’t wait to see their impact on the industry.” said One Infinite founders Pratap Simon & Krishna Chaturvedi.

Rashi Kapoor unveiled a stunning collection inspired by Frida Kahlo

Rashi Kapoor, a popular designer in India, created a fashionable stir with her collection called Espíritu Libre that was inspired by the legendary Frida Kahlo’s journey.

The show was opened by popular actress Ahsaas Channa who strutted in a fully embroidered glittering jacket and slim skirt.

Drawing from the iconic Mexican painter’s life and heritage, Rashi’s first design sensibilities were focused on the striking colours like red, pink, black, white, green, silver, gold and ivory that revolved around Kahlo’s life and art.

The collection was a luxurious offering of glam silks and dupion, along with regal velvets and sheer tulle that brought an ethereal appeal to the ensembles. While the fabrics played their combined symphony on the ramp, highlighted by striking colours, Rashi also concentrated on a wide array of embellishments to accentuate the looks. Delicate thread work was a delight to behold, as it wove a tapestry of motifs. Cord work was added along with 3D touches, while Swarovski crystals sparkled to add their touch of grand opulence.

Still keeping the Frida Kahlo inspiration in firm focus, Rashi ensured that the silhouettes offered a diverse look of contrasting shapes. The free-flowing, fluid ensembles were at times structured but tailored to perfection.
Sensational Sushmita Sen made a stunning, breath-taking entry when she stopped the show in a shimmering white sari worn with a matching corset.

“My collection is called Espíritu Libre which stands for free spirit and was inspired by Frida Kahlo. She stands for boldness, vibrancy and is extremely positive and that’s what inspired me to take her as my muse. My collection is all about individuality, feminism and independence,” said Rashi Kapoor.

Her collection, was a handcrafted look with a profusion of colours, fabrics, styles and shapes, that stayed true to the inspiration of the painter diverse personality.

Varsha and Rittu showcased a line of garments for the celebratory season

The Awigna label by the designer duo, Varsha and Rittu has always been a brand that has been eagerly coveted by women during the festive season. For Lakme Fashion Week in partnership with FDCI, the Awigna label’s winter/festive offering was a visual feast of glamour, style and elegance. Luxurious fabrics like organza, sheer net, metallic georgette and sequinned sheeting were the perfect choice that turned the collection into a dazzling look.

The Awigna look has always been versatile with a wide roster of silhouettes that will please every fastidious buyer. Concept saris, lehenga/choli/dupatta sets in a contemporary mould, stunning floor sweeping gowns, fusion wear with flowing robes, cropped tops and palazzos for evening soirées, natty boleros with saris, shararas with gleaming kurtis and ruffled cocktail saris have been the Awigna favourites.

The colour story rivalled the hues of the rainbow. Varsha and Rittu zeroed in on a dusty pink, ruby red, ivory, rose pink and rose gold. Their fashion direction was woven around ivory, which focused on elegant looks, while the dusty pinks were directed to provide a soft appeal and ruby red moved into a joyful passionate mood.
Adding more depth to the collection, the designing pair worked on surface ornamentation comprising floral embroidery, 3D detailing and hand work and striking laser cut additions that added the final grand touch of sophistication.

Pretty Tara Sutaria was the perfect showstopper when she twirled in a pastel glittering lehenga and choli teamed with a sheer tulle dupatta.

“Our collection Awigna is inspired by soft winter winds. We have done a mix of intricate geometric patterns and that’s where the inspiration comes from,” said Varsha and Rittu.

The Awigna label by Varsha and Rittu celebrated the colours and glory of the festive and wedding season, with a collection that transcended fashion norms and showcased timeless elegance.

Rishi and Vibhuti presented a carnival of colours and styles

Inspired by the season of festivities and celebrations, designing duo Rishi and Vibhuti presented Tamasha – The Enchanted which was a vibrant, colourful carnival of varying creations that were designed to be worn during the joyful days of pure fun.

For this very exuberant and lively collection whose very name resonated with playful fun filled times, the designers focused on colours that were as vibrant as the title. Olive green, violet, purple, red, teal blue and radiant charms came together for a dramatic confluence of hues.

The collection offered myriad silhouettes that moved seamlessly from long Kalidar kurtas and angarkhas, and then onto frilled and ruffled saris. Cropped pants and tops with flowing robes were a look ideal for after dark glamour, while draped skirts, shararas, tunics, palazzos, slinky gowns, pre-stitched saris, kurtis and draped resort fun wear were a variety of looks for the discerning dresser.

“Participating in Lakmé Fashion Week is an exciting experience for us. It allows us to showcase our imaginative vision and push the boundaries of our designs. We are thrilled to connect with a diverse audience who share our passion for fashion and celebrate the spirit of individuality through our collection, Tamasha.” said the designer duo Rishi and Vibhuti.

Making a show stopping entry, Manushi Chillar, winner of the Miss World 2017 title, looked gorgeous in a olive green, sheer, embroidered, sarong-style skirt with a tantalising hip high slit. The colourful bralette and the cuffed sheer scarf created a great fun filled look.

Tamasha – The Enchanted collection by Rishi and Vibhuti was a look that undoubtedly created whimsical revelry for the buyers, which offered an effortless amalgamation of colours, styles and fabrics.

October 13, 2024
Men’s wear designers challenge themselves at Lakme Fashion week

MUMBAI: Three leading men’s wear designers – namely Deepit Chugh, Rahul Singh and Vikram Bajaj – made their mark at Lakme Fashion Week in partnership with FDCI on 12 October on the Runway.

This season, the many aspects of city life with the convergence of personalities, directions and experiments pushed fashion designer Deepit Chugh’s creativity on to the drawing board for his latest collection of his label Line Outline at LakmeFashion Week in partnership with FDCI.

It showcased an Avant Garde men’s wear line, which was aimed at the daring adventurous male, who enjoys experimenting with his sartorial sentiments.

The very dapper well-known theatre artist, Chintan R Rachh made a stylish entry on the ramp when he opened the show wearing a really cool, white, jacket lavishly embellished with pitta and hand bead work teamed with wide leg fringed pants.

The many design elements of scaffolding, sidewalks patterns, glass cover buildings were reflected on his garments. The fabrics were ideal for the masculine look as sturdy men’s suiting materials were balanced with sheer tulle.

Detailing appeared in the form of giant lapels for knee length coats or a shawl collar for cropped jackets. Sheer vests were dappled with embroidery, while discreet glitter occasionally appeared. The use of multi stripes in varying sizes and colours for a co-ord set, quirkily worn with a necktie, was a distinct inspiration from the theme. The Line Outline label at times also lived up to the brand name, as geometric linear prints appeared for biker jackets or coats.

The silhouettes were loose with trousers moving from pleated to flat front. Embellishments concentrated on hand embroidery, cording, pitta work and hints of zardozi, while there was a marked emphasis on pattern and colour play, Deepit ensured that buyers were comfortable in the collection as his aim was to design easy and wearable clothes.

“I like to work with looks using contemporary embroideries and create outfits that are wearable yet make a statement and allow you to stand out in a crowd. My inspiration is an amalgamation of city scapes, architecture and personalities that all come together. ” says the designer.

Rahul Singh showcased an unconventional fashion direction

Men’s wear in India has taken a fantastic path for the present-day buyers, who have been making some unconventional and adventurous choices. To match the requirements of the trendy male dressers, Rahul Singh unveiled his very innovative line that would fit perfectly into the Gen Z category at Lakme Fashion Week in partnership with FDCI.

For years and from the beginning of his label, he has always believed in working towards the upliftment of the crafts and traditional methods of tie and dye and worked on many patterns and forms of Shibori.

Called Modern Boheme, the look was aimed at the buyer, who preferred to dress sharply even while holidaying. It was a romantic showcase with crisp cuts and finely tailored clothes that the twenty-first century male would like to see himself in.

The highlight of the collection was the summer linen in strong masculine shades of grey, black and white that would suit the sartorial choices of stylish men. Giving a further boost to the style quotient, Rahul added the beautiful blends of Shibori craft to raise the collection’s embellishments’ standard. There were a variety of options like the tie-up robe with a sprinkling of embroidery, sequinned gilets, printed tunics and embroidered jackets for the fashion forward male.

“If you like to Holiday in bold Bohemian Crisp monochromatic clothing, this collection is your Runway!” says the designer.

The Modern Boheme line by Rahul Singh was all about an exclusive holiday, offering that was contemporary but in the classic category of fashion.

Vikram Bajaj paid homage to the humble colour grey

Vikram Bajaj paid a fashionable tribute to the colour grey with his collection Life of Grey at Lakme Fashion Week in partnership with FDCI. His latest men’s wear line was a mix of sporty couture that displayed Avant Garde silhouettes, on which modern graphics and prints, were inspired by Japanese culture, along with the spirit of the Samurai, anime, and street style.

The colour grey according to Vikram has immense possibilities. Grey is often the unsung hero of the colour story, but it was a gentle hue that projected a quiet strength and elegance with umpteen options. From slate grey to dove grey, the colour was a reminder of beauty in life during the silent moments. Yet, it was a colour that speaks of power, simplicity, strength and a bit of ambiguity.

Watch out for sporty colours as they made a spritely entry on the ramp for flawlessly tailored men’s wear. There were energetic shades of pale lime yellow, flame orange, winter sky blue, lupine and Mars red that added to the prime grey hue. While it was termed as a men’s wear line, Vikram’s look had many impeccably tailored pieces that were ideal for all genders. This reflected the designer’s commitment to inclusivity and diversity.

Vikram is a daring unconventional men’s wear designer and his creations are coveted at times by both men and women. His cuts, styling and construction are experimental, yet perfectly structured. His cutting-edge designs speak a stylish, fashion philosophy.

“My collection is a gender-neutral line that fuses sport couture with avant-garde silhouettes. The modern graphics and prints draw inspiration from Japanese culture, showcasing the spirit of the Samurai and a mix of street style. The energetic shades of pale lime yellow, flame orange, lupine, and Mars red enhance the primary grey hue, creating a vibrant and modern aesthetic,” says designer Vikram Bajaj.

Vikram Bajaj’s Life of Grey celebrated the colour, which has been a gentle hue that projects great significance in fashion as well as in life.

October 12, 2024
One Infinite presented Megha Bansal, Romaa Agarwal, Salita Nanda at Lakme Fashion Week

MUMBAI: Event management firm One Infinite founded by event vet Pratap Simon and fashion model Krishna Chaturvedi showcased the beauty of bridal wear from three designers Megha Bansal, Romaa Agarwal, and Salita Nanda at Lakme Fashion Week in partnership with FDCI on 12 October 2024.

“We are excited to embark on our fourth season with Lakmé Fashion Week in partnership with FDCI, continuing our mission to elevate emerging talent. Today’s showcase was a great success, highlighting the unique vision and craftsmanship we champion at One Infinite. We are proud to present these talented designers and look forward to seeing their impact on the fashion industry.” said Pratap and Krishna.

Megha Bansal unveiled an ethereal dreamline

It was a celebration of dreams from the creative design studios of Megha Bansal when she unveiled her Khwaab – Khawaishyon Ka Shamiyana at Lakme Fashion Week in partnership with FDCI.

Megha Bansal has been in the couture realm for several years when her label has created the most show stopping outfits. This season, her collection paid homage to the skills and crafts of artisans whose expert hands have created fabulous patterns to embellish her work. From traditional Indian wear, Megha’s fashion sensibilities moved to fusion ensembles that catered to the bridal and formal wear buyers.

The beauty of Indian crafts came alive as the geometry of Mughal jaalis, which were reimagined as contemporary patterns and weaves. The sleeves were stunning eye-catchers, while necklines were daring and delightfully dramatic, as they added grandeur to the ensembles.

The hand embroidery sparkled on luxurious silks to create the perfect after dark creations. The dazzling lehenga, choli, dupatta trios vied for attention on the ramp, in colours that were not only eye-catching but visions of ethereal beauty. The fusion looks were ideal for formal soirées, while the majestic gowns and dramatic saris completed the look.

The gorgeous Shilpa Shetty, looked sensational as she glided down the runway in a soft, pink lehenga and a tiny choli with sheer yoke and long-sleeves. For added drama the long, sheer never-ending trail attached at the back completed the glam look.

For women who long for couture of an unconventional kind that reflects the glory and beauty of Indian crafts, the Khwaab – Khawaishyon Ka Shamiyana by Megha Bansal, offered all the shimmer and style to celebrate the festive season.

Salita Nanda’s weightless forms merged cleverly with structured silhouettes

Salita Nanda has a solid design foundation. A graduate from the London College of Fashion and a trained pattern maker from the Milan Fashion Campus in Italy, Salita’s collection had that great vibrancy of colours, prints and designs at Lakm? Fashion Week in partnership with FDCI.

Salita unveiled her first capsule collection in 2015 at the Lakmé Fashion Week Summer/Resort 2015 season during the GenNext show. Since then, she has never looked back and created an innovative fashion empire. From Paris Fashion Week to Dubai and Hong Kong, Salita has exhibited her designing skills around the world.
Her latest collection Cielo was inspired by the timeless song ll Cielo in Una stanza (the sky in a room). Bold prints have been the leitmotif of Salita’s collections, and this season too, they appeared as hand painted prints. The ensembles were dreamt up in the most gorgeous sheer fabrics that shimmered on the runway.

The delicate weightless silhouettes, at times, were contrasted on the ramp with structured form fitted shapes that were feminine to the core. Swirling robes and capes covered the stylishly created ensembles like pants, tops, skirts and maxis. The unusual robe with billowing sleeves over sheer loose pants, loose trenches and over printed ensembles brought a versatile appeal to the line. Salita’s treatment was an amalgamation of artistic prints and solids that will undoubtedly appeal to trendy dressers. Salita also offered a wide spectrum of options that would make the festive wardrobe the perfect blend of vintage dressing and contemporary styles.

The three men’s wear entries followed the theme of the show. The shirts, trousers and covers were splashed with the colourful prints that are Salita’s trademark.

The Cielo collection from the studios of Salita Nanda, displayed fashion that will enchant women who want to make strong, striking, sartorial statements.

Romaa Agarwal unveiled a floral inspired celebratory collection

The label Romaa by Romaa Agarwal has been in the forefront of the bridal and formal wear industry. Her glam fashions have appealed to women who appreciate the glory of Indian crafts and textiles. Romaa’s latest collection, Aheli at Lakme Fashion Week in partnership with FDCI, was all about celebrations during the festive soirées.

The collection was a scintillating story of pure, lush silk fabrics that were merged with the sheer beauty of tulle to create the floral inspired garments. As Romaa’s creativity spanned a wide spectrum, there was a delicate visual play of petals for detailing in soft gentle hues, which projected a gentle nuance. Pretty, feminine pastels and ivory silks were turned into the backdrop for the swaying floral motifs. The layered tulle and the delicate petals that adorned the ensembles, created a dreamlike quality. The zardozi and Cut Dana embroidery glistened on the dramatically styled ensembles.

Traditional craftsmanship and silhouettes was cleverly reimagined as the creations offered a varying choice from concept saris to regal kurta sets, and from bridal lehenga, choli, dupatta sets to fusion ensembles. The list was long and luxurious to suit all fastidious buyers.

The Aheli collection was all about glamour that moved from daytime chic to bridal splendour and then onto stunning floor kissing gowns and formal wear for evening soirées under the moonlight.

The Aheli show was stopped by lovely Bollywood beauty Diana Penty who walked gracefully down the ramp in a pale, pink lehenga worn with a bralette that revealed the most intricate strappy back.

Romaa Agarwal’s label Romaa offered an innovative unconventional line of sartorial options with the “Aheli” collection that will thrill women when they go for their festive celebrations.

October 12, 2024
Logitech X Saaksha & Kinni collaboration at the Lakme Fashion Week in partnership with FDCI was a stylish union of fashion and technology

Mumbai: The association of Logitech with designers Saaksha & Kinni for the collection “Prism” was a celebration of style and technology with geometry, colour, and mirrors forming a perfect amalgamation at the Lakmé Fashion Week in partnership with FDCI.

In a creative confluence of fashion and technology, popular actress and fashion icon Sobhita Dhulipala walked the ramp as the showstopper for Logitech X Saaksha & Kinni. Sobhita flaunted Logitech’s popular POP Keyboard as an accessory to sport her bold and experimental look from the “Prism” collection at the show.

Talking about the collaboration, Logitech India country head Srinivas Rao Vishnubhotla said, “After two successful collaborations with Lakmé Fashion Week in partnership with FDCI, we are excited to associate with them once again. This year was all about accentuating the bold aesthetics of our studio series through the signature vibrant and stimulating sensibilities of the dynamic duo Saaksha & Kinni. Today’s millennials and gen-z’s seek style, design, and self-expression as part of their daily activities, and technology has become a reflection of their identity. Hence, Logitech is committed to innovating technology that is playful, chic, colourful, and bold. For young people and working professionals who are constantly on the lookout for creative, productive, and unique tech solutions, our accessories help in making a bold statement.”

This creative confluence of fashion and technology between Saaksha & Kinni and Logitech was a celebration of a hybrid future of work lifestyle to make “work from anywhere” stylish, fun, and productive. Recurring themes that ran through “Prism” were youth, colour, experimental, and bold; all attributed to Logitech, with whom it strongly resonates with. This was reflected in their studio series, which was designed especially for gen-z and working millennials and sports a sleek and stylish design with pops of colour.

The designers were inspired by prints that moved through the tie and dye craft and continued onto geometrics and abstract flowers, which represented their favourite states – Gujarat and Rajasthan. The intricate hand embroidery collection was inspired by the colour palette of Logitech’s studio series. Hence, the addition of mirror work, thread work, tassels, and metals proved to be a perfect fashionable balance.

Designer Saaksha Bhat said, “This season we have collaborated with Logitech to showcase our new collection ‘Prism’ at Lakme Fashion Week X FDCI. The collection showcases pinks, purples, and yellows—an ode to the fun and vibrant colours used in Logitech’s Studio series. The silhouettes are layered, youthful, and easy breezy-a testament that you can work comfortably from anywhere and in style!”

Saaksha & Kinni are known for their signature hand micro pleating, which was once again used extensively throughout the diverse collection this season. Visible on several silhouettes like dresses, skirts, and jackets, the micro pleating and shapes allowed free movement and comfort for the wearer. Layering was an important aspect of the look, as different weights of light chiffon, hand-woven cotton, and satin were cleverly balanced with heavy denim and drill.

The collaboration between Logitech and designers Saaksha & Kinni for their collection “Prism” was a great offering for the fashion-conscious who prefer to work from anywhere while remaining stylish, productive and relaxed.

October 20, 2022
Aditya Birla’s initiative Liva Protégé enables aspiring students to make a mark in the fashion industry

India’s premiere fashion competition is back with its third season in association with Fashion Design Council of India (FDCI), this time with more fluid fashion and fluid imagination. The nationwide talent hunt gave a chance to 3000+ young designers from 100+ institutes across the country to showcase their talent with guidance from India’s best design mentors.

After three successful seasons, Liva Protégé is larger than ever this year as they have associated with the Fashion Design Council of India (FDCI) to promote young designers at India Fashion Week, 2019.The winners of Liva Protégé will receive an award of INR 2 Lac, INR 1 Lac and INR 50K, respectively.

The Liva Protégé platform was conceived with an objective of giving young designers a platform and exposes them to the global platforms like India Fashion Week so that they are future ready.

India’s top fashion institutes like NIFT, Pearl Academy, NID etc participated in the event. Top 12 candidates were shortlisted from 6 zones based on their concept and interpretation, research, design skills, commercial awareness, garment construction and finish as well as the Liva Fluid Magic. The candidates were then nurtured and mentored by known fashion designers Aarti Vijay Gupta (Mumbai), Ujjwal Shah Noya (Ahmedabad), Samant Chauhan (Delhi), Rimi Nayak (Kolkata), Althea Krishna (Hyderabad) and Raj Shroff (Bangalore).

“Innovative designs that have the potential to turn headspropel the designers to fashion stardom and take them ahead of their peers are the winning parameters for me” says jury member Shalini Passi.

The young designers created a collection of evening gowns with Liva Fabric which was showcased at FDCI’s India Fashion Week and judged by the eminent jury which included Shalini Passi, JJ Valaya and Suneer Verma.

“Liva Protégé aims at recognizing and nurturing young talent, which has made it one of the most prestigious fashion competitions in the country. We, as a company, thrive on newer ideas, fresher concepts and believe in leading and revolutionizing the industry withinnovative products like Liva and LivaEco” said Mr. Manohar Samuel, President Marketing & Business Development, Birla Cellulose.

“After successful launch 2015, we are proud to introduce Liva Protégé '19 in association with FDCI, this unique platform attracts the best of budding fashion designers across India to showcase their creativity and make an indelible mark on the fashion circuit in India” says Sunil Sethi, President FDCI. “Powered by Liva – a new-age fabric designed to infuse incredible fluidity into garments, from the house of Grasim Industries Ltd., Liva Protégé aims to tap into the great Indian talent pool and ensure that promising fashion designers in India get their rightful place under the sun, and help India keep shining across the global fashion landscape” adds Sethi.

The winner of the event was Tista Roy from NID, Ahemdabad. The first runner up was Aditi Vij from Pearl Academy, Delhi and the second runner up was Nishigandha Khaladkar from NID, Ahemdabad.

Nishtha Sethi from Pearl Academy, Delhi won the award for Most Innovative Design.

March 18, 2019
Liva partners with FDCI to showcase India’s first Green Heart Fashion Show

MUMBAI: Liva, the ingredient consumer brand of the Aditya Birla Group, has announced its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products. This initiative by Aditya Birla was the reflection of its commitment towards breaking the myth about eco-friendly materials and also educates the users about the need for utilisation of sustainable materials to avoid environmental hazards in future.

In order to enhance and promote sustainable development Green Heart Fashion Show showcased collections by well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James, and Samant Chauhan who created fluid garments using Liva eco. The show reconciled sustainability with the fashion industry, ethics and responsibility with beauty, luxury and comfort with style and elegance. The collection shattered the myth of sustainable clothing being boxy, stylishly textured, and fashionable while highly breathable.

“The mission was to showcase a series of collection featuring designers championing sustainability and eco-friendly fashion practices. Liva has taken this step of associating with FDCI to support responsible fashion across the value chain,” said Birla Cellulose global chief sales and marketing officer Rajeev Gopal on Liva’s association with FDCI. “With textiles consumptions increasing by the hour and the emergence of fast fashion, the industry at large must realise the need for sustainability to save the future” he further added.

“FDCI is forging ahead to take fashion on a greener path with a generation of new-age eco-warriors. We believe sustainability and conscious consumption is the need of the hour. Thus, we are extremely proud to begin this new chapter with LIVA as our associate sponsor, as we share a common ideology,” says FDCI president Sunil Sethi.

March 14, 2019