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  • Goafest Diaries: Sony pictures wins ‘Broadcaster of the Year’, Mindshare bags ‘Tech agency of the Year’ awards

    Goafest Diaries: Sony pictures wins ‘Broadcaster of the Year’, Mindshare bags ‘Tech agency of the Year’ awards

    Mumbai:  Ending an eventful day two of Goafest 2022 on a high note, Sony Pictures Network India (SPNI) grabbed the ‘Broadcaster of the Year Abby’. Mindshare was named as the ‘Tech agency of the year’ while, FCB Group India bagged ‘Specialist PR agency of the year.’ In the mobile category, Cheil India won the ‘Mobile specialist of the year.’ Famous Innovations bagged the Grand Prix in the direct category and in addition to winning the ‘Design specialist agency of the year.’

    A total of 32 Broadcaster ABBYs, 19 Design & Design Craft ABBY’s, 40 Digital & Digital Craft ABBYs, 31 Direct ABBYs, 7 Mobile ABBYs, and 32 Public Relations, 16 Technology ABBYs, were awarded on Thursday night at the event held at Grand Hyatt, Goa.

    Heres a look below at each category:

    BROADCASTER ABBY Awards – 2022

    Zee Kannada grabbed a gold in the ‘Best launch of a TV Channel’ sub category, while TV18 broadcast picked up two of the coveted metal for ‘Best launch of a TV program’ using multi-media and ‘Best original music score for a TV Program’ sub categorys- the latter for its Byju’s Young Genius -A News18 Initiative.

    Sony Pictures Network India won two golds for Uefa Champions League Sona Mana Hai Campaign 2019 and Love For Cricket campaigns in the ‘Best TV sports channel program promo.’

    Three Silver metals were picked up by Sony Pictures Network India, while Arha Media & Broadcasting, Zee Kannada picked up two each, and TV18 Broadcast, Disney Broadcasting bagged a silver each.

    DESIGN CRAFT ABBY Awards – 2022

    The category did not see any gold winner. Famous Innovations won three silver, while TLG India media picked up one silver.

    DIGITAL ABBY Award – 2022 category

    In the DIGITAL ABBY Award – 2022 category, Famous Innovations grabbed the only gold in the Social Media – Social Media (Co-Creation / Crowdsourcing / Response etc.) sub category for campaign titled #LonelyNoMore for the brand Burger King.

    In the same sub category, one silver each was picked up by Cheil India and Fulcro, while in the Digital Technology -(Installations) sub category Tribes Communications and Mindshare won a Silver each.

    In the search sub category GREY Group won a silver metal. The ‘Best in Creator Partnerships’1 sub category saw agencies SoCheers, TLG India, Motivator and Kinnect Media pick up a Silver metal each.

    The ‘Best in Moment Marketing’ sub category saw Schbang and Famous Innovations win a silver each, while Kinnect Media won the metal for the ‘Best in Platform Innovation.’

    TECHNOLOGY ABBY Awards – 2022

    The category saw two gold winners- Sangbad Pratidin and Cheil India. Sangbad Pratidin won this in the sub category ‘Best Use Of Technology  For Community Management/Building’ and Cheil India Private Limited won it for ‘Best Creative Use Of Tech  Innovation.’ The silver in the category registered seven winners- Cheil India Private Limited, Idealake Information Technologies, Mindshare, Tribes Communications, Sangbad Pratidin, Interactive Avenues – A  Reprise Network Company and Mindshare.

    PUBLIC RELATIONS ABBY Awards – 2022

    The PR category had four gold and eleven silver awards. Interestingly, all gold awards were picked by FCB Group India for their campaigns for Political Shakti + The  Times Of India, Mumbai Police.

    In the same category, FCB Group India also won two silver. Tribes communication, GREY Group and Cheil India Private Limited too picked two silver awards each and the rest of the three silver awards were won by ^atom network, The Glitch and TLG India Private Limited.  

    MOBILE ABBY Awards – 2022

    In the mobile category there were two golds won by Cheil India Private Limited and FCB Group India. The category also had two silver awards and both were bagged by Cheil India.

    DIRECT ABBY Awards – 2022    

    Famous Innovations bagged the Grand Prix in this category. The direct category had three gold and 10 silver awards. Two among the three golds were bagged by FCB Group India and Famous Innovations earned the third gold award in the category. In the same category, FCB Group India bagged three silver. Cheil India Private Limited and Famous Innovations also won two silver each in the direct category, TLG India Private Limited bagged one silver and Mindshare also got one silver.  

    DIGITAL CRAFT ABBY Awards – 2022

    In the digital craft category, there were two silver won by BC Web Wise for their Safer Internet Day campaign and Cheil India Private Limited for their Samsung Goodvibes campaign.  

    DESIGN ABBY Awards – 2022

    In the design category, there was only one silver which was bagged by TLG India Private Limited for their Amazon Story Boxes campaign for Amazon Seller.

    Here’s the entire list of winners on Day two of the adfest:

    DAY 2 Broadcaster ABBY Awards – 2022

    DAY 2 Design CRAFT ABBY Awards – 2022

    DAY 2 Design ABBY Awards – 2022

    DAY 2 DIGITAL CRAFT Awards – 2022

    DAY 2 DIGITAL ABBY Awards – 2022

    DAY 2 DIRECT ABBY Awards – 2022

    DAY 2 MOBILE ABBY Awards – 2022

    DAY 2 PR ABBY Awards – 2022

    DAY 2 TECHNOLOGY ABBY Awards – 2022

  • WCRC names Rohit Ohri as India’s Inspirational Leader 2020

    WCRC names Rohit Ohri as India’s Inspirational Leader 2020

    NEW DELHI: FCB India group chairman and CEO Rohit Ohri has been named India’s Inspirational Leader 2020 in advertising by WCRC. The virtual event of Inspirational Brands & Leaders that unveils India’s iconic and inspirational brands and leaders is slated for 28 November 2020.

    Besides leading FCB India, an IPG company, Ohri is known for his deep passion for game-changing ideas that not only build brands with the purpose for clients but also transforms communities, societies and the world at large.

    In a career span of nearly thirty years, his track record in driving organizational efficiency have catapulted agencies and brands to grow consistently. His history of turning around organisations is indeed inspirational. Before FCB, Rohit has worked with JWT and Dentsu India. Under his leadership, JWT India became the most profitable office of JWT globally and Dentsu India became the fastest-growing agency in the Dentsu world.

    The creative transformation of FCB India has been lauded by the industry. FCB India is now the most creatively awarded Indian agency. This year has been an all-time high for the FCB India, with the agency being named the No. 1 creative agency in India by the One Show Global Creative Rankings 2020. It was recognised as the ‘most awarded’ agency at D&AD Awards and ONE SHOW 2020. Not to mention the Gold hattrick at the Andy Awards, a Gold + Special Award at WARC Awards and a Black Elephant, the highest honour at Kyoorius Awards.

    Ohri said, “I’m humbled to be named Inspirational Leader 2020 by WCRC. I believe that leadership in not about a title or a designation. It’s about impact, influence and inspiration. I draw my inspiration every day from my people, my brands and my clients.”

    Ohri has earned top accolades, including being named amongst the Top 10 Most Influential Leaders in Advertising by ET Brand Equity- Agency Reckoner two years in a row (2018 & 2019), Most Trusted CEO for two consecutive years (2018 & 2019) one of the Top 10 Advertising Gurus in India by The Indian Express’s “100 Most Powerful People in India Survey” for three consecutive years (2012 – 2014) and receiving Campaign India’s “A-Lister” title for five consecutive years (2010 – 2014), to name a few.

  • Vistara releases unique, yoga-based safety video filmed outdoors across India

    Vistara releases unique, yoga-based safety video filmed outdoors across India

    NEW DELHI: Full service carrier, Vistara has released its first-ever in-flight safety video that will be displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner aircraft. The new safety video combines the necessary safety instructions demonstrated through various Yoga asanas or postures.

    Vistara has developed the safety video in collaboration with its creative agency, FCB India. The videos will be played in Hindi and English.

    The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers. It also aims to take customers on a relaxing journey to some of the most picturesque and off-beat locations across the length and breadth of India, showcasing the best of what the country has to offer as a travel destination, the company said in a press statement.

    Vistara’s CCO Vinod Kannan, said, “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with an important safety briefing to help travelers remain not just safe, but also arrive feeling fresh at their destinations.”

    FCB national creative director Surjo Dutt said, “Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives passengers something unprecedented to watch.”

  • FCB leads in India with 38 shortlists at The One Show 2020

    FCB leads in India with 38 shortlists at The One Show 2020

    MUMBAI: The One Show announced its shortlists for 2020 and FCB leads the India region with 38 shortlists. The Punishing Signal gets 25 shortlists, Times Out & Proud has 11 shortlists and The Open Door Project has 2 shortlists.

    The brave campaigns from FCB are not just advertising campaigns that solve a problem, but they come with a larger message that aims at changing behaviour.

    Commenting on the shortlists, FCB Interface CCO Robby Mathew said: “The Mumbai police is doing a phenomenal job in this war against Covid-19.  And these brave men and women truly deserve the recognition from the world’s brightest and best, for their campaign against indiscriminate honking.”

    FCB Ulka CCO Swati Bhattacharya said: “Very proud and very excited. I just wish this came to us at a different time.”

    FCB India group chairman and CEO Rohit Ohri said: “Our 38 shortlists at One Show are for work that drives behavior change. It's fantastic to have this recognized by the world's creative community. When we enter a post-covid world, behaviour changing work will be critical for us to rebuild our world.”

    Campaign details

    Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to cacophony at the signals. Mumbaikars honk even when the signal is red! Needless to say, this noise pollution is making the city alarmingly unhealthy to live in. To tackle this honking menace, the Mumbai Traffic Police, in partnership with FCB Interface came up with an innovative solution called The Punishing Signal.

    Link to the film: https://www.youtube.com/watch?v=KIgKvUPXeq4&feature=youtu.be  

    The “Times Out & Proud” campaign gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On 17 May 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community.  With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.

    Link to the film- https://www.youtube.com/watch?v=-p8DFP1Tn1s

    Millennium World School wanted to make a real difference in education by doing something for some of the 80 million kids left out of the classroom due to systemic poverty. To escape poverty’s gravitational pull, we needed to demonstrate that change is possible, actionable, and lasting. The Open Door Project tackled the two headed problem of Inequality and Education by utilizing the real estate of upmarket schools that lay empty after hours, for kids who didn’t have access to educational facilities. To drum up more support for this movement, the film ‘’Bhukkad’’ told the heart-warming story of a kid from a red light area, whose hunger to learn went beyond narrow walls.

    Link to the film- https://www.youtube.com/watch?v=BP9kqPh4bHM

    FCB India is the Indian agency of FCB (Foote, Cone & Belding) Worldwide.

  • Mondelez rolls out a global campaign for Oreo

    Mondelez rolls out a global campaign for Oreo

    MUMBAI: Oreo, the cream sandwich biscuit brand by Mondelēz International, takes the special ritual of ‘Twist, Lick, Dunk’ forward, rolling out its new global campaign called, Oreo People, simultaneously across 50 markets in AMEA, LA, MEU and will be localised with nuances to drive relevance.

    The new global creative platform is the latest installment of the brand’s Wonderfilled campaign. Oreo People is built on the idea that when we connect with Oreo, playfulness is evoked in us all despite differences, playing with Oreo brings people together. Every time an Oreo cookie is twisted and opened, a new playful side comes out which is optimistic with limitless possibilities.  

    The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.

    The new TVC displays a wide-cross section of people and how they enjoy their Oreo cookies, making the much-loved brand relevant to them. With this latest creative platform, Mondelez India aims to widen the appeal of the brand in the country, while continuing to play on its core territory. 

    Mondelez India head of biscuits category Sudhanshu Nagpal says, “Oreo was introduced in India close to seven years back and in such a short span, India has emerged among its top-five markets by volume. Today, twist, lick, dunk has become a ritual; it has been at the heart of numerous warm family moments. Oreo has always stood for bringing people together and the Oreo People campaign takes ahead this proposition. The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. The global campaign aims at widening the appeal of the brand, connecting with a wide cross-section of people, while picking up on the local nuances to drive relevance.”

    FCB regional chief client officer for Asia Jane Lim adds, “Oreo has always been a brand that encourages and inspires people to connect with the people and world around you. When we were kids, playing together was our way of communicating, we connect better when we play together. We believe everyone has a playful spirit waiting to be let out. With this film we tell the story that no matter our differences, playing with Oreo brings us together, because we are all Oreo People.”

    The campaign will be rolled out across platforms with a new TVC, as well as outdoor, print and digital campaigns across sections.

  • O&M wins a black & max Kyoorius blues, FCB, BBDO, BBH & DDB bag a handful

    MUMBAI: Kyoorius announced the winners of the Kyoorius Creative Awards 2017 at DOME@NSCI in Mumbai on 2 June. 

    The 4th edition of Kyoorius Awards was attended by more  than 1200  professionals  including CEOs,  marketing directors,  brand  managers,  creative  and media gurus from the advertising, digital and media industries from across India. A total of five black elephants and 96 blue elephants were awarded across advertising, digital and media categories.

    Black Elephant winners:

    • Ogilvy & Mather for: Savlon Healthy Hands Chalk Sticks
    • Early Man Films Pvt. Ltd. for: The Hindu
    • Kinetic Worldwide for: Mukhota – The life saving mask
    • FCB Interface for: World’s 1st Streets Named after Street Kids
    • Response India for: Fat Feed Fashion | Instagram to Insta-fashion

    Black Elephants are set aside for work that signifies the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting effect on the industry.

    Ogilvy & Mather won the maximum blue elephants. After the jury session in which participated Sonal Dabral, Chairman & Chief Creative Officer at DDB Mudra, Josy Paul ,Chairman    &    Chief    Creative Officer at BBDO India, Shashi Sinha Chief Executive Officer at IPG Mediabrands and Fergus O’Hare Director APAC Facebook Creative Shop, 307 entries were shortlisted as winners of a baby elephant (in- book winners).

    Kyoorius founder & CEO Rajesh Kejriwal said, “I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work this year. The Jury’s exceptional calibre and experience, acknowledge the significance of our awards and its place in the creative arts.”

    This  spectacular  show  of  Creativity  was  presented by  Colors,  powered  by  The  Times  of  India  and includes ABP News, Google,92.7 FM, Happy Finish & Kinetic as main partners. 

    See the awardees’ list here

  • FCB Ulka launches Bushfire for startups

    MUMBAI: FCB Ulka, a leading, fully integrated marketing communications agency today announced the launch of their highly-hybridized service Bushfire, a one stop shop for start-ups.

    With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype – Bushfire. epic shit. without bullshit.

    Bushfire is new kind of marketing and communications agency that is equipped to provide start-ups with all the services they would require in a menu format. It’s as simple as ordering food, off the menu! The model of typical start-ups defies structure and to serve the start-ups best, so do we! The Bushfire team includes handpicked multi-talented professionals who approach the task with fluidity- serving the need of the hour; to flit in and out of multiple diverse tasks seamlessly, across departments ranging from art, crafting, planning, film making and execution without the conventional shackles of three vendor quotes or the likes akin the ‘Shapeshifters’.

    Commenting on the launch, Rohit Ohri, Group Chairman and CEO of FCB India, said, “Startups are looking for ways to prove traction to investors and are generally operating on borrowed capital with a short runway – time is always of the essence and results are imperative for their survival. They are looking for an agency with a different mindset.”

    “At Bushfire, we’re creating a ‘maker movement’. We’ve built a team with a ‘maker’ mindset – deeply hybridized and capable of partnering start-ups in the building of a product or service, a business and a brand. And when you add speed and great ROI to that, you have a truly unbeatable proposition” Rohit added.

    Surjo Dutt, NCD, FCB Ulka, doubles up as the NCD for Bushfire and will be closely working with Romit Nair, Creative Head, Bushfire. In his role, Romit Nair will report to Surjo Dutt.

    Bushfire’s CRM division which continue to be managed by Satish Ramachandran.

    Commenting on the launch, Surjo Dutt, National Creative Director, FCB Ulka and Bushfire says, “While the re-energised and rebooted FCB ULKA charges forward with its agenda for clutter breaking, market moving work on its massive brands, the need for another offering with a different set of objectives and offerings has become more and more apparent. Which is why Bushfire. A small, agile, multi-skilled and deeply hybridized team of creative strategists, put together to partner startups primarily and clients looking for mould breaking solutions as projects, secondarily.”

    He added, “A team of writers, art directors, audio visual content creators and creative strategists who think, create and produce EPIC brand solutions tailored specifically to startup and project needs. Bushfire is lean, mean, hungry and game ready. With fire in our bellies and passion in our pens we want to create epic shit, without bullshit.”

    The operations for Bushfire are running full throttle with some recent business and project wins.

  • FCB creates Blue Star ‘cooling’ campaign

    MUMBAI: Blue Star, known for its unmatched innovation, has yet again taken the ‘Precision cooling’ of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star’s USP in the latest brand campaign.

    The campaign has been released on the digital platform and will soon be on air across leading channels supported by print, digital and OOH presence.

    The film shows an inconsequential fight between a couple over disagreement of room temperature. Both are stuck on a temperature which each feels comfortable with. This recoils a quirky, dramatic hand-shadow fight between the two of them. This is where the Blue Star AC with precision cooling comes into the picture and the couple shadow fighting ferociously like animals end up as love birds and the fight ends in truce.

    Blue Star Joint MD B Thiagarajan says, “Blue Star has set a new benchmark in the air conditioner industry with the launch of India’s first Precision Inverter Split AC that allows temperature setting in decimals to provide the user with precise cooling as desired for ultimate comfort. This reiterates Blue Star’s expertise in cooling and supports our value proposition of ‘Nobody Cools Better’. The TVC communicates the need for cooling in decimals and we are sure most of the viewers will relate to this insight”.

    FCB Interface Chief Creative Officer Robby Mathew says, “Blue Star films have always been quirky and this one’s no different. To bring alive the insight of how couples disagree on the right temperature in the room, we used a hand-shadow fight between animals. Vicious wolves transform into dinosaurs and then sharp-toothed monsters. Peace returns to the household only when they discover the new Blue Star Inverter Split, which allows them to make temperature adjustments in decimal points. There is absolutely no use of computer graphics in the film. The shadows were created live, on set, by the finest exponents of hand shadowgraphy in the country – the Calcutta-based father-son team of Amar and Arko Sen.”