ITV

Tag: FCB Ulka

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    MUMBAI: ITC launches Sunfeast Farmlite Digestive All Good with a TV commercial conceived by FCB Ulka, Bangalore. The film captures the quirky and endearing side of a health-conscious couple on a Saturday morning, while also informing the viewers that ordinary digestives are not what they seem to be.

    The film begins with the husband entering the house after his morning tennis session. The wife playfully teases him about his health regime, as she sorts her grocery shopping. He decides to participate in the fun, in turn challenging her about her health regime. The fun banter ceases when he discloses that her trusted digestive biscuits aren’t as good for her after all. Just when she’s feeling cheated by her biscuits, he introduces her to the true digestive biscuit, Sunfeast Farmlite Digestive All Good.

    Speaking about the commercial, FCB Ulka, Bangalore VP Menaka Menon  says, “Farmlite is ITC Biscuits’ play in the health space, and true to form they’ve come up with a winner product, that has absolutely no Maida and no added Sugar either. The new TVC aims at telling the viewer about what makes a true digestive biscuit. It encourages her to look at the back of the pack and see for herself what it is that she’s actually consuming.”

    FCB Ulka, Bangalore, senior creative director Vinci Raj points out, “Only when the product is so honest, can we boldly talk about it in our communication. Through this memorable ad, we aim to teach consumers how to evaluate a product, especially one directly resulting in their well-being.”

  • FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    FCB Ulka, Bangalore conceptualizes Sunfeast Farmlite’s new TVC

    MUMBAI: ITC launches Sunfeast Farmlite Digestive All Good with a TV commercial conceived by FCB Ulka, Bangalore. The film captures the quirky and endearing side of a health-conscious couple on a Saturday morning, while also informing the viewers that ordinary digestives are not what they seem to be.

    The film begins with the husband entering the house after his morning tennis session. The wife playfully teases him about his health regime, as she sorts her grocery shopping. He decides to participate in the fun, in turn challenging her about her health regime. The fun banter ceases when he discloses that her trusted digestive biscuits aren’t as good for her after all. Just when she’s feeling cheated by her biscuits, he introduces her to the true digestive biscuit, Sunfeast Farmlite Digestive All Good.

    Speaking about the commercial, FCB Ulka, Bangalore VP Menaka Menon  says, “Farmlite is ITC Biscuits’ play in the health space, and true to form they’ve come up with a winner product, that has absolutely no Maida and no added Sugar either. The new TVC aims at telling the viewer about what makes a true digestive biscuit. It encourages her to look at the back of the pack and see for herself what it is that she’s actually consuming.”

    FCB Ulka, Bangalore, senior creative director Vinci Raj points out, “Only when the product is so honest, can we boldly talk about it in our communication. Through this memorable ad, we aim to teach consumers how to evaluate a product, especially one directly resulting in their well-being.”

  • FCB Ulka makes ‘retouching’ real for Pixarom

    FCB Ulka makes ‘retouching’ real for Pixarom

    MUMBAI: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.

    The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life. 

    The tools of Photoshop, Illustrator and Maya have been used as devices to establish the retouching that is being done on the images. From magic tool to brush tool and the pen tool, in each of the images the icons have been used to show image enhancement.

    Commenting on the campaign , Pixarom  CEO Steve Koh said “When I first heard the idea, it instantly brought a smile on my face and I said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching and campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.”

    FCB Ulka Bangalore  senior creative director Vinci Raj said, “In any art, we usually give life to an idea through photography, retouching, production, etc. Why can’t these then create the idea?”

  • FCB Ulka makes ‘retouching’ real for Pixarom

    FCB Ulka makes ‘retouching’ real for Pixarom

    MUMBAI: FCB Ulka Bangalore has created a new campaign for Pixarom — a comprehensive post production studio that provides creative solutions for print and digital media. The campaign captures the perfection of retouching which looks so real that the viewer feels that he/she is in the scene performing it.

    The campaign was created from a point of view of the retoucher. The idea was to highlight the fact that retouching brings out the much needed perfection which makes the picture come to life. 

    The tools of Photoshop, Illustrator and Maya have been used as devices to establish the retouching that is being done on the images. From magic tool to brush tool and the pen tool, in each of the images the icons have been used to show image enhancement.

    Commenting on the campaign , Pixarom  CEO Steve Koh said “When I first heard the idea, it instantly brought a smile on my face and I said, ‘We will do it.’ The brilliance of this campaign is in its execution itself, which is our forte. Usually, we do retouching and campaign creation for other brands, but, for a change, we are delighted to have created our own campaign promoting Pixarom Imagerom.”

    FCB Ulka Bangalore  senior creative director Vinci Raj said, “In any art, we usually give life to an idea through photography, retouching, production, etc. Why can’t these then create the idea?”

  • Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    MUMBAI: Tata Salt has launched its 360 degree communications and marketing campaign, which talks about “Desh ki Rag Rag mein Iron.” Along with a TVC, the campaign has been launched across print, innovative outdoor, radio, on ground activation as well as an integrated marketing plan. The brand has partnered with FCB Ulka for the creation of this new campaign.

    The new Tata Salt Plus TVC is anchored by women who, through unfailing perseverance, do their best both at home and in their professions. They are driven and want to make a difference to the lives around them. They are inspiring and symbols of hope and motivation to a nation that wants to be seen as modern and progressive. Produced by Firecracker and shot by Sujoy Ghosh, the TVC shows a day in the life of what turns out to be a metro pilot. She represents millions of women who are breaking new grounds to multitask and balance homemaking with successful careers in a rising India.

    While the brand tagline of ‘Desh ka Namak’ has resonated with consumers over the past few decades, the brand takes one step forward with this campaign towards its mission of being health keepers of the nation and providing healthy and nutritious product offerings.

    Speaking on the campaign launch, Tata Chemicals consumer products business marketing – head Sagar Boke said, “Tata Salt Plus, complete with Iron & Iodine, is the very embodiment of our company’s vision of serving society through science. Our new campaign focuses on communicating the importance of iron in everyday lives to our consumers, especially to women. Lack of iron significantly hinders your capacity to stay active – and to women who balance many roles in life, staying fit and active is very critical. This was the consumer insight around which the campaign has been woven. Through this campaign, we will be targeting our consumers through multiple platforms, both online and offline, to multiply reach and magnify impact.”

    FCB ULka CEO Nitin Karkae added, “Tata Salt is an iconic brand and ‘Desh Ka Namak’ is a property that is etched in every Indian’s heart. The opportunity was in marrying the strong health benefits of the new iron fortified salt with ‘Desh Ka Namak,’ which led to the creation of ‘Desh Ki Sehat, Desh Ka Namak,’ and the TVC that is about empowering the new women of India.”

  • Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    MUMBAI: Tata Salt has launched its 360 degree communications and marketing campaign, which talks about “Desh ki Rag Rag mein Iron.” Along with a TVC, the campaign has been launched across print, innovative outdoor, radio, on ground activation as well as an integrated marketing plan. The brand has partnered with FCB Ulka for the creation of this new campaign.

    The new Tata Salt Plus TVC is anchored by women who, through unfailing perseverance, do their best both at home and in their professions. They are driven and want to make a difference to the lives around them. They are inspiring and symbols of hope and motivation to a nation that wants to be seen as modern and progressive. Produced by Firecracker and shot by Sujoy Ghosh, the TVC shows a day in the life of what turns out to be a metro pilot. She represents millions of women who are breaking new grounds to multitask and balance homemaking with successful careers in a rising India.

    While the brand tagline of ‘Desh ka Namak’ has resonated with consumers over the past few decades, the brand takes one step forward with this campaign towards its mission of being health keepers of the nation and providing healthy and nutritious product offerings.

    Speaking on the campaign launch, Tata Chemicals consumer products business marketing – head Sagar Boke said, “Tata Salt Plus, complete with Iron & Iodine, is the very embodiment of our company’s vision of serving society through science. Our new campaign focuses on communicating the importance of iron in everyday lives to our consumers, especially to women. Lack of iron significantly hinders your capacity to stay active – and to women who balance many roles in life, staying fit and active is very critical. This was the consumer insight around which the campaign has been woven. Through this campaign, we will be targeting our consumers through multiple platforms, both online and offline, to multiply reach and magnify impact.”

    FCB ULka CEO Nitin Karkae added, “Tata Salt is an iconic brand and ‘Desh Ka Namak’ is a property that is etched in every Indian’s heart. The opportunity was in marrying the strong health benefits of the new iron fortified salt with ‘Desh Ka Namak,’ which led to the creation of ‘Desh Ki Sehat, Desh Ka Namak,’ and the TVC that is about empowering the new women of India.”

  • FCB Ulka Advertising promotes Nitin Karkare as CEO

    FCB Ulka Advertising promotes Nitin Karkare as CEO

    MUMBAI: FCB Ulka Advertising COO – Mumbai & Bengaluru Nitin Karkare has been elevated as CEO.

     

    Speaking on his new role, Karkare said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

     

    Karkare has been with FCB Ulka since 1986, when he joined the agency as a management trainee.

     

    FCB Ulka Group chairman and CEO Rohit Ohri added, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realising our vision for the Group.”

     

    IPG Media Brands India CEO Shashi Sinha added, “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka Advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”