ITV

Tag: FCB Ulka

  • Asus India releases new TVC – ‘The Edge of The World’

    Asus India releases new TVC – ‘The Edge of The World’

    MUMBAI: The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind offering of dual-screen laptops, Asus has released a brand new TVC for the same. The short commercial adeptly captures the theme of ‘The Edge of the World’, as was palpable in Asus’ launch of world’s first Dual 4K Screen Zenbook Pro Duo, The Laptop of Tomorrow.

    The world was once considered flat, until Ferdin and Magellan established the first circum navigation of earth. Similarly, set in the backdrop of the 1500s, the TVC has sailors setting out in the deep ocean to address unanswered questions. When the sailors in the lower deck discover that they are approaching the edge of the world, panic spreads like wildfire. Amidst the commotion, we see some sailors abandoning the ship while one seeks council with the captain who's positioned on the top of the masthead with the telescope. He alone seems composed as he takes the ship beyond the edge. The film is a fresh cut on laptop advertising and tells a unique story in a world that is cluttered by spec-talk and jargons.

    Asus India business head – consumer, commercial and gaming PC Arnold Su said, “Asus has always believed in shunning the norms and pushing the boundaries of what is deemed to be possible through constant innovation. The latest range of dual-screen laptops are a testament to the same ideology. While the laptops space has not seen much innovation in the recent times, we take pride in introducing the 4K dual-screen laptops. Our first TVC captures the same spirit, taking inspiration from medieval times and sea voyages going beyond boundaries. We are affirmative that the short film will communicate the brand’s strong ethos of innovation, grit, and determination.”

    FCB Ulka president Kulvinder Ahluwalia said, “The Asus ZenBook Pro Duo is a product that would out-spec even the most loaded laptops, but it was the dual screen that clearly demarcated it from the entire competition. It was that we chose to focus upon sharply, thus bringing alive the benefit that great things happen when one travels beyond the edge. The communication has a dramatic showcase of the dual screen in a manner not seen in the category globally. Thus, enabling us to position Asus as an aspirational and inspiring brand, which connects with the content creators of today.”

    Essentially, a ship goes over the edge in the latest film by Asus, akin to how Asus went beyond the age-old designs of laptops, disrupting the status quo with its dual-screen offering of Asus ZenBook Pro. Until then, laptops have seen the least amount of innovation in the world of gadgets in the contemporary times.

    The short film by Asus was conceptualized by FCB Ulka and is directed by Shashank Chaturvedi (Bob) and produced by Good Morning Films. The short film will run across India and APAC region.

  • Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    MUMBAI: Domino’s Pizza, the market leader in chained pizza segment in India, has launched its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s!”

    Domino’s has been a progressive brand in many ways. The promise of ‘30 minutes or free’ a decade ago was well ahead of its time. Even today, the brand continues to stay connected with emerging consumer trends. The consumer today are seeking brands that are authentic, inclusive and engaging. So whether it was about acknowledging consumer feedback and launching ‘All New Domino’s’ product improvement campaign, offering great value to consumer with the ‘Everyday Value’ campaign, offering best in class digital ordering experience on the ‘Domino’s App’ or offering variety to the consumers through exciting launches like ‘World Pizza League’, Domino’s has always attempted to stay relevant to the new age consumer.   

    Speaking on the launch of the new campaign,  Domino’s Pizza India   Chief Marketing Officer Kapil Grover said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

    Shedding light on the storytelling, FCB Ulka  CCO Swati Bhattacharya said, “Domino’s pizza is designed to be shared for people to gather around the "magic circle", pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

  • Whirlpool embraces Every day, Care with brand-new ad campaign

    Whirlpool embraces Every day, Care with brand-new ad campaign

    MUMBAI: Whirlpool as a brand has always been about trust and care. Care can be beautiful, care can be messy, care can be unstated. Built around the many facets of care is Whirlpool’s new campaign. It celebrates the little moments of care for our loved ones. Not once a year, not once an anniversary, not once a birthday. But every day, in our own little ways.

    Starring Kriti Sannon, the new television commercial explores the narrative with a fresh storyline and unveiling a new baseline – Every day, care.

    The commercial beautifully brings together a montage showcasing everyday snippets of different homes, different relationships and how Whirlpool makes it easy for members of that home to care for another, transforming ordinary moments into extraordinary ones.

    Shedding more light on this new brand communication, KG Singh, VP Marketing, Whirlpool of India said, “We are proud to announce the launch of our new brand ad campaign. The new campaign celebrates the driving force behind everything we do. At Whirlpool, every feature we innovate, every technology we provide is designed to be simple & intuitive so that it’s easy to care. Because we believe that it’s not the appliances, but what we do with them that matters.”

    Further emphasizing on the campaign, John Thangaraj, National Planning Director, FCB Ulka added, “Whirlpool has always been a brand that has reverberated with trust and care. We observed the small things that one must be doing for their family every day, but unfortunately go unnoticed. However, the emotions that go behind those small actions speak a thousand words. With the current television commercial, we aim to showcase the care that rhymes with these actions.”

  • Bausch and Lomb India “blames the frame” with new campaign for contact lenses

    Bausch and Lomb India “blames the frame” with new campaign for contact lenses

    MUMBAI: Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of its latest campaign, #BlameTheFrame, for its vision correction contact lenses – iconnect. These monthly disposable contact lenses have been specially designed for youth & first time users to suit their pocket as well as their lifestyle. The campaign is aimed at urging the young bespectacled Indian to ditch their frames and switch to iconnect contact lenses.

    The narrative of the ads takes this fight with spectacles head on, while being humorous, cheeky, and fun to appeal to the youth, with the added appeal of youth icon Nargis Fakhri.

    Announcing the roll-out of the digital campaign for iconnect, Bausch and Lomb India managing director Sanjay Bhutani said, “Bausch and Lomb, world over, is known for delivering quality and convenience to their consumers. We believe that we provide a great alternative to the conventional frames which are often the reasons for embarrassing and funny situations for the wearers. With the #BlameTheFrame campaign, we are reiterating this fact, albeit in a lighter vein. We are extremely thrilled with the treatment we have given to this campaign and we are confident that we would be able to strike a chord with our audience. We are extremely happy to have Nargis Fakhri be a part of this campaign.”

    FCB Ulka national creative director Surjo Dutta said, “It’s been a great experience as always producing some exciting work for Bausch & Lomb this year. The brief was very clear: take the spectacles category head on. And being the leader in the contact lenses category, we decided to do that in a lighthearted manner. We asked ourselves, ‘What if a once-in-a-lifetime moment passed you by unnoticed and your spectacles were to blame for it?’ ‘Blame The Frame’ is the campaign that was born out of that question. And it resonates very well with people who wear spectacles because they’ve all been in one messed up situation or another because of them. This is just the first film and we hope to make more soon."

     The new campaign will see a digital release and will be seen across all digital platforms.

  • FCB Ulka appoints Shreekant Srinivasan as senior VP and business director

    FCB Ulka appoints Shreekant Srinivasan as senior VP and business director

    MUMBAI: FCB Ulka has announced the appointment of Shreekant Srinivasan as senior vice president and business director at its Delhi office. In his new role at FCB, Srinivasan will be heading iconic brands, like Horlicks, Hero MotoCorp, Hamdard, along with Boeing.

    Srinivasan, who has earlier worked with agenices like BBH, Leo Burnett, McCann Worldwide, and Weiden and Kennedy, comes with 20 years of extensive experience of the field. He has played a key role in launching new offices, building cohesive teams and managing some illustrious brands such as GM, Tinder and Royal Enfield to name a few. 

    Commenting on the appointment, FCB Ulka president north and east Debarpita Banerjee said, “Shreekant has a proven track record of leadership, advertising flair, and business growth. He will be heading a lion’s share of this ever-growing branch at FCB. We are excited to have him over and are confident that he will lead this business with bigger better ideas on our brands.” 

    Speaking on his new role, Srinivasan said, “Sometimes things just click. I met Debbie after ages over a cup of coffee when she passionately spoke about the group's vision and a role that looked too exciting to not take up. With its legacy of doing culture-defining work being reflected in the recent campaigns like 'Sindoor Khela', FCB looked like the right place for my future exploits. And here I am, looking forward to partner FCB in its next phase of evolution.”

  • Anindya Banerjee joins FCB Ulka as ECD

    Anindya Banerjee joins FCB Ulka as ECD

    MUMBAI: FCB Ulka has announced the appointment of Anindya Banerjee aka Andy as the ECD, FCB Mumbai. In his role, Andy will be working closely with FCB Ulka creative head (West) & national creative director Keegan Pinto.

    With twenty-three years of experience in the advertising arena, Andy has been associated with Scarecrow M&C Saatchi, Law and Kenneth, Publicis, Contract Advertising and Ogilvy in the past.

    His memorable work has won him accolades at national and international award shows. He has also performed jury duties at distinguished industry platforms. Some of the brands that he has worked on, in the past are, NIIT, IBM, Maggi (Me and Meri Maggi), Limca (Fresh Ho Jao) and Hungama.

    Commenting on the appointment, Pinto said, “Andy comes with immense experience in pedigreed agencies like Ogilvy, Contract and Publicis. But more importantly, he also brings along the merit and nimbleness of an agency like Scarecrow M&C Saatchi. A start-up spirit which is extremely relevant in contemporary times. "

    Speaking on the new role, Andy said, “FCB Ulka has some of India’s greatest brands. In 2018, it created history by sweeping almost all the awards shows thanks to Shindoor Khela for The Times of India. So, when Keegan Pinto offered me a chance to be a part of the Ulka family, I had no hesitation in saying yes.”

    Andy also has been a visiting faculty for Sri Aurobindo Centre for Arts and Communication, New Delhi and a travel writer for the magazine Car n’ Style.

    FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol – Brand Bedrock.

  • Ranveer Singh shows how Nerolac Paints are also on your car

    Ranveer Singh shows how Nerolac Paints are also on your car

    MUMBAI: Paint company Kansai Nerolac Paints has launched its new corporate brand campaign, featuring its newly appointed brand ambassador, Ranveer Singh.

    The campaign revolves around a powerful message of Nerolac Paints being already present in homes in many different forms that protect and beautify household belongings, thereby choosing Nerolac to adorn the walls as well.
    The campaign emphasises on the presence of Nerolac Paints in various products in a household bringing to life the thought of ‘Little Bit of Nerolac’. With a hilarious comic twist, brand ambassador Ranveer Singh, who plays a role of a common man is seen enlightened by his wife and friends to an astonishing fact that a notable number of automobiles white goods, etc. in India are painted by Nerolac Paints. The campaign thus reinstates the idea to bring Nerolac Paints on the walls as well for long lasting beauty and shine.

    The creative has been ideated by FCB ULKA under their national creative director Keegan Pinto and directed by Shujaat Saudagar.
    Kansai Nerolac Paints head of marketing Peeyush Bachlaus says, “The new campaign focuses on the idea of giving our consumers, a thought of re-looking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.
    Performing persistently in reinforcing its position as one of the best Indian marketers in the category, Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints.

    The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Nerolac Paints as a brand has always stood for joyous transformations of the home. FCB Ulka Mumbai president Kulvinder Ahluwalia adds, “For over 9 decades, Nerolac , has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy.”

  • Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

    Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

    MUMBAI: Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.
    Thinkstr founder Satbir Singh said, “As we grow and expand, we needed someone who’d bring much-needed method to the madness. Sanjay comes with years of solid experience across telecom, automotive, e-com, FMCG, durables, lifestyle categories. Not only has he run a large agency office, but he also brings precious experience from the other side, having been a client. That understanding of business dynamics makes Thinkstr’s offering stronger. And to top it all, he’s a friend of nearly two decades!”
    Tandon said, “When I met Satbir, it was like continuing from where we left when we worked together professionally in the past. We share a passion for being very consumer-centric, client-focused and doing work that places our brands ahead of the curve in the market.”
    He added, “Marketers are today fragmenting their energy and focus across multiple agencies, suffering cost inefficiency, lack of agility and inadequate senior level expertise to navigate their brand’s journey in the consumer’s life. At Thinkstr, we are geared to think ahead and deliver marketing programs with excellence.”
    Tandon was previously the consumer – marketing head at RSPL (Xpert Dishwash, Proease Sanitary Pads, Uniwash Detergent (India & Bangladesh), Ghari (Bangladesh) and new FMCG development in India and Bangladesh.

  • FCB Ulka appoints Theresa Ronnie as head of Bangalore office

    FCB Ulka appoints Theresa Ronnie as head of Bangalore office

    MUMBAI: FCB Ulka has appointed Theresa Ronnie as the new head of office for Bengaluru.

    In her role, Theresa will be responsible for upping the ante for the Bangalore office.

    Theresa will report to FCB Ulka CEO Nitin Karkare and will be based out of the Bangalore office.

    Theresa is a brand communications specialist with over 16 years in the business of shaping brands. She joins from Publicis, where she was heading the Bengaluru operations. Theresa has worked at agency teams in JWT and Rediffusion in India and with Bates, M&C Saatchi and Leo Burnett in Dubai and Malaysia respectively.

    Some of the brands she has shaped in the past include Ford, Citibank, Swatch, MontBlanc, Volkswagen, PETRONAS, Heineken, Amstel, Kingfisher Ultra and Ultra Max.