ITV

Tag: FCB Ulka

  • Zindagi campaign breaks the story-telling code

    Zindagi campaign breaks the story-telling code

    BENGALURU: Zindagi, a premium mass Hindi GEC from the bouquet of Zee Entertainment Enterprises (Zeel), kick-started its marketing campaign with brand films highlighting Zindagi’s channel proposition ‘Jodey Dilon Ko’.

     

    The channel is upbeat about its pan-India launch. “Probably for the first time in the country, a Hindi channel launch is being announced in the south,” said Zeel marketing head (national channels) Akash Chawla in Bengaluru. “We have seen increase in consumption of Hindi entertainment content in the Hyderabad-Bengaluru-Chennai regions in recent times. The south is now an important market for Hindi content,” he added.

     

    The channel has brought on board Askme.com and Fogg as brand partners. “Talks are on with other partners as well, and we are sure to have more brands tying up with us,” revealed a source at Zeel.

     

    The marketing campaign created by FCB Ulka comprises two brand films directed by ‘Kai Po Che’ director Abhishek Kapoor. The objective behind the campaign is to showcase the similarities in different cultures and emotions despite the differences in language, attire and lifestyle of people across the borders.

     

    FCB Ulka NCD KS Chakravarthy said, “The insight behind the whole campaign is as simple as it is powerful – we may come from different countries, different cultures, but our emotions, our joys, our triumphs are all surprisingly similar. And it is this simple human truth that the two launch television commercials capture in a simple, believable manner. The device of literally cutting mid-sentence from one protagonist to the other brings this alive in a vivid manner – and leads beautifully into the summing up thought for the channel, Jodey Dilon Ko.”

     

    Director Abhishek Kapoor added, “My family traces its roots to pre-partition to Pakistan.  I grew up to stories of shared lives and times, subsequently lost to borders. Deep within, there was a heart-felt hope that this cultural legacy would one day find its way back, reunited. My association with Zindagi is a manifestation of this.”

     

    Chawla said, “Zindagi’s brand proposition ‘Jodey Dilon Ko’ has been the key thought around every medium of communication. The storytelling possesses an ability to convey beauty and emotion in a way that no other medium can. The films also use language that is heartwarming with a story that is rich in human elements such that it inspires empathy, makes us think differently, appreciate something more, and understand something more thoroughly. Abhishek Kapoor and FCB Ulka have done a brilliant job of creating profound and touching films that clearly translate our vision on screen. It’s heartening to know that the freshness of this campaign has become the talking point everywhere. The TVCs exhibit our distinct promise of Zindagi being a category creator in the GEC space.”

     

    Detailing the concept behind these films, Akash explained, “The narrative approach adopted in the storytelling begins with a ‘universal truth’ or situation that transcends culture or language. Also, the use of emotion conveyed in every situation portrayed in the brand films plays an important role as it captures the real emotion that we can trust. Viewers want to connect with their innate human nature. We believe that with Zindagi, we have something universally relatable, emotional and powerful to showcase and that is reflected in the films.”

     

    The TV campaign is ably supported by its promotion in print, OOH and digital mediums.

  • DDB Mudra west appoints Manoj Bhavnani as senior CD

    DDB Mudra west appoints Manoj Bhavnani as senior CD

    MUMBAI: Joining DDB Mudra west’s formidable creative force under the leadership of creative head, Rahul Mathew, is Manoj Bhavnani who has joined as senior creative director.

     

    Bhavnani joins DDB Mudra west from Bates India, where he was creative director working on some of the agency’s biggest accounts such as Fiat, Tata AIG and Colgate. He was a part of the RedFuse team, a group created by WPP to exclusively handle the communication duties for Colgate.

     

    With over 11 years of work experience and a degree in Statistics, Bhavnani has also worked with top agencies in the country including FCB Ulka (earlier known as Draft FCB Ulka), Lowe Lintas, Grey Worldwide and Ogilvy & Mather. He has also authored a novel, ‘Screwed!’ which has been published by Penguin in September 2012.

     

    Bhavnani said, “It’s an exciting time to be joining DDB Mudra. The agency has been creating great campaigns that have picked up many awards. Rahul, Rajiv and Sonal have placed their faith in me to keep up the quality of work, and I hope I will repay their faith in the time to come.”

     

    Mathew added, “Over the past five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. And am sure he will prove to be an essential cog in our creative machinery.”

       

    DDB Mudra west president Rajiv Sabnis said, “Manoj is talented professional who has cut his teeth on demanding large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”

  • GoaFest’14 Day 2: 190 awards given away across 9 categories

    GoaFest’14 Day 2: 190 awards given away across 9 categories

    GOA: The Day 2 of the ninth edition of GoaFest got bigger and grander, as 190 awards were given away across 9 categories.  Alok Nanda & Company and JWT were the only agencies that took home a Grand Pix for design and direct categories respectively.

     

    Take a look at the details of who made it to the top positions in each of the 9 categories…

     

    The Print Craft category received 189 entries of which 27 made it to winners’ list. There were nine jury members for assessing this category. For this category Taproot picked eight Abbys, JWT took away four Abbys and Umbrella design added three Abbys to its kitty.

     

    There were 290 entries for the Outdoor and Ambient, out of which 29 entries stood as clear winners. 10 jury members were on board for this category. JWT got seven Abbys, Taproot added three and FCB Ulka received three Abbys for this category. 

     

    For the Design category, agencies sent 188 entries and 25 Abbys were given out. Eight industry veterans judged this category. Alok Nanda & Company and Umbrella Designs won five Abbys each. Taproot got three abbys.

     

    In the Direct category there were 55 entries and 13 winners. While Taproot received three Abbys, JWT, DDB Mudra Group and M&C Saatchi picked two Abbys each. The category was judged by nine jury members.

     

    Branded content received 54 entries. There were 21 winners in this category and had 10 jury members judging it. Madison World received three Abbys, while MTV India, Colors, Viacom 18 Media and PHD India got two Abbys each.

     

    The Promo and Activation category got 102 entries and there were 18 winners. Judged by jury members, JWT and Candid Marketing received three Abbys each.  Milestone Brandcom got two Abbys.

     

    PR and Broadcaster which were the newbies in GoaFest got overwhelming response. The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the 10 jury member team for the PR category were excited and saw some good pieces of work. In the PR category 24 awards were given away out of the 42 entries received. Adfactors advertising bagged five Abbys.

     

    In Broadcaster category 99 entries were received and 33 winners were declared. Star won 11 awards in this category.

     

    Click here for the detailed result sheet

  • Eastern Condiments to spend Rs 20-25 crore on marketing and selling expenses

    Eastern Condiments to spend Rs 20-25 crore on marketing and selling expenses

    BENGALURU: Indian spice powder manufacturer and exporter Eastern Condiments (ECPL) plans to spend between Rs 20 to 25 crore towards marketing and selling expenses during this fiscal.

     

    The company recently brought on board FCB Ulka as its creative agency. It also has a special arrangement with the agency for media buying.

     

     “Unlike most other condiments brands, we plan to target rural India, because we see a big opportunity there. As disposable incomes go up in tier II and tier III cities, and more and more family members seek employment, even rural India will have no time to buy the condiments and then spend time processing them for kitchen use. We already see it starting to happen with edible oils and wheat flour,” reveals EPCL managing director Navas Meeran.

     

    Initially, though the push will be BTL, the company is chalking out plans for TV spots on channels like Asianet and Manorama in its home state Kerala. Media plans will be drawn for television commercials in states like Karnataka, Andhra Pradesh, Maharashtra and Uttar Pradesh, the main TG for the company for now. Other states that the company plans to target are Haryana, Punjab as also pan-India.

     

    ECPL’s revenue last fiscal was Rs 560 crore, of which Rs 150 crore came through exports, Rs 125 crore from Kerala and the balance across various markets in India. Karnataka, which contributed Rs 70 crore to ECPL’s revenues is an important market for the company. To that extent, it launched three spice mix flavours that are a part of the staple food in the state – Vangi Bath, Bisibele Bath and Puliogare Bath.
     

    “We will have campaigns in the state for these new products,” said ECPL’s other managing director Firoz Mareen. “These products are more to the local tastes and media plans are under process for a campaign here. In spices and condiments we are already the number three player.”

     

    A few years ago, McCormick & Company, the US-based global leader in spices, herbs and flavourings picked up a 26 per cent stake in ECPL. “McCormick estimated the branded and the non-branded size of the spice and condiments market in India as Rs 45,000 crore,” reveals a source at ECPL. “The approximate size of the organized branded market is about $ 1 billion (about Rs 6000 crore),” adds the source.

  • Draftfcb Ulka appoints Menaka Menon as head strategic planning

    Draftfcb Ulka appoints Menaka Menon as head strategic planning

    MUMBAI: Menaka Menon joins Draftfcb Ulka as head strategic planning at its Bengaluru office. She has over 13 years experience in advertising and media. Her professional interests include new media, understanding youth consumer and their buying behaviour.

     

    Speaking on her appointment, vice president Dennis Koshy said, “Menaka brings valuable experience across categories to Draftfcb Ulka. Having started her career with us, she is familiar with the organisation and I am sure she will add significant value to our clients here.”

     

    An alumnus of MICA, Menaka started her career at the then FCB Ulka, as part of its Star One programme. She then moved to JWT where she spent over seven years, before moving on to assignments with Big 92.7 FM, UTV New Media and MTV.

     

    uring the course of her career, Menaka has worked on several big brands such as Amul, Knorr, Levi‘s, Kotak, Diageo and Star across Mumbai and Bangalore.

     

    On her second stint at Draftfcb Ulka, Menaka observed, “Draftfcb Ulka is known for the strategic contribution it provides to client businesses. I started my career here and I am really excited about the opportunity to come back. Bangalore office has a very good portfolio of clients and brands, and I look forward to partnering them.”

     

    Draftfcb Ulka COO Nitin Karkare felt that, “Bangalore is a critical operation for us with prestigious brands like Sunfeast, Minto, Candyman, Santoor, Chandrika in our portfolio. Menaka is part of our Star One program and we are delighted to have her back on board. I am sure she will add a lot of value to the business with her rich experience across categories”

  • Commonwealth’s Shally Mukherjee joins DDB Mudra as SVP

    MUMBAI: Shally Mukherjee, a veteran with sixteen years of experience with advertising agencies like Leo Burnett, JWT and FCB Ulka, has been appointed as DDB Mudra Mumbai senior vice president.

    She will handle a portfolio of businesses which include FMCG, realty, tourism and corporate. She will report to DDB Mudra Group Mumbai president Rajiv Sabnis.

    Mukherjee comes in from Commonwealth, the joint venture agency between McCann and Goldby Silverstein created specially to service the Chevy account. She has worked across categories and has significant experience in handling regional multinational FMCG businesses.

    Sabnis said, “Shally is now a member of the DDB Mudra Group family. She joins not just an office or agency but a large, integrated communications conglomerate and a family of over 1150 people. We hope that her experience and expertise meets with exciting challenges and opportunities provided by our clients and brands. We welcome her and wish her a great career here, in the years to come.”

    Mukherjee, said, “This opportunity is a perfect next step in terms of mutual value addition. DDB Mudra is going through very exciting times and I am delighted to be a part of it. I am sure the sheer challenge of my mandate here will ensure hugely eventful times ahead.”

    At Commonwealth Mumbai she led global projects and also had the mandate for Korea for Chevrolet. Before that, she was at Leo Burnett as vice president and regional account director on P&G Asia Pacific.

    Her mandate was to lead the Mumbai hub, one of the four global hubs for P&G Femcare (Whisper). She led the Asia Pacific business for Femcare and has extensive experience in their key markets- India, Philippines, Japan and Korea where she also the shopper and digital partner agency teams.

  • Jaideep Mahajan joins Pickle Lintas as ECD

    MUMBAI: Jaideep Mahajan has joined Lowe Group‘s Delhi-based agency Pickle Lintas as executive creative director.

    Mahajan joins in from Rediffusion Y&R where he was working as national head (Art) and ECD. He quit the agency in early January.

    Based in Delhi, Mahajan will head the creative responsibilities of the agency. He will be working closely with Pickle Lintas executive vice-president Abhik Santara.

    Mahajan has over 17 years of experience in the industry. Prior to joining Rediffusion Y&R in March 2012, he had also worked with JWT, McCann Erickson, Leo Burnett Advertising, Contract Advertising and FCB Ulka.

    For the record, Pickle Lintas was launched in January 2011 as Lowe Group‘s second agency to handle conflicting businesses.

  • DDB Mudra brings Kharwatkar on board as creative director

    MUMBAI: DDB Mudra has roped in Ashish Kharwatkar as creative director for its Mumbai office. He will be reporting in to DDB Mudra Mumbai ECD Louella Rebello.

    Kharwatkar comes in from Lowe where he was creative director. He has also worked with Grey Worldwide, Enterprise Nexus (Bates 141), Masters DDB (Sri Lanka) and FCB Ulka among others. This is his second stint with DDB Mudra, where he worked on Volkswagen in 2009.

    With over 12 years of industry experience, he has worked on a diverse set of categories ranging from automotive, FMCG, technology to media, hospitality, financial, retail and pharmaceutical. He has worked with brands of the world such as CEAT Tyres, Audi, Kinetic, Volkswagen, Surf Excel, Parle Marie, Citi Group, ICICI Bank, Toshiba, XYLYS, Carlton Resort, and Killer Jeans.

    Rebello said, “Ashish has the perfect mix of experience and the right attitude. He‘s done some fine work across categories and I‘m looking forward to seeing him do some great work on our brands.”

    Kjarwatkar said, “The main draw was the opportunity to work on an iconic brand like Volkswagen, again. Which brings us to the fact that, in my career, I have found myself coming back to Mudra, over and over again. I have worked with both, Mudra and DDB Mudra in India, and DDB in Sri Lanka. I guess what I like about the DDB Mudra Group is the focus on work (and work alone) and, more importantly, the people. Needless to say, I‘m looking forward to doing some good work.”

  • Pratik Seal is Life OK marketing head

    MUMBAI: Pratik Seal has joined Life OK as the marketing head of the channel.

    He will be responsible for marketing activities of all the shows of Life OK.

    Seal has moved from Micromax after a stint of over 2 years where he was the head of marketing.

    Seal has over 14 years of experience. He has worked both on agencies‘ and clients‘ side.

    Prior to joining Micromax in April 2010, he was with Samsung as senior manager – marketing from December 2007 – July 2010. He also worked with Vodafone for about two years as senior manager marketing. Before joining Vodafone, he was with Lowe.

    In the beginning of his career, he had also worked with FCB Ulka, Basic4 Advertising and Ties2Family.com.

  • Arpita Menon joins Star India as media planning & buying head

    Arpita Menon joins Star India as media planning & buying head

    MUMBAI: Star India has roped in Arpita Menon to head the media planning and buying team of the network.


    Menon will report to Star India EVP and marketing head Gayatri Yadav.


    Prior to Star, Menon was managing partner at media analytics company Quantemplate.


    She comes with over 18 years of experience in media and advertising across planning, media buying, research and client management. She has worked with companies like 9.9 Media, ABP, Lodestar Universal, Starcom and FCB Ulka.


    Menon has also authored a book, ‘Media Buying and Planning – Principles & Practice in the Indian Context‘.