Tag: FCB/SIX India

FCB/SIX INDIA bags digital media mandate for Plum

Mumbai: FCB/SIX India, the data-driven digital media and customer experience agency, has been awarded the digital media mandate for Plum, India’s first 100 per cent vegan beauty brand.

The agency is tasked with the responsibility of creating and implementing strategies to fast-track the brand’s growth.

With a strategic focus on Plum’s branding, FCB/SIX India is set to propel the brand’s growth and solidify its position in the cosmetics industry. Leveraging its extensive experience with brand growth, FCB/SIX India is excited to take Plum’s success story to the next level.

The agency’s data-driven expertise fuelled by its creative media prowess is what propelled Plum to collaborate with FCB/SIX India.

FCB/SIX India is affiliated with FCB Kinnect and leverages the latter’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’.

The account was won after a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.

Plum founder and CEO Shankar Prasad said, “It’s still Day One at Plum, and it’s still Day One for the digital ecosystem in this country. We’re seeing waves of changes that put choice in consumers’ hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum’s partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively.”

FCB/SIX India chief business officer Ankit Banga added, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum’s unique brand story and add new customers.”

On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expand on the base that has been created.”

May 28, 2024
FCB/SIX India appoints Gagan Prabhakar as VP – CX operations and Arun Iyer as Sr. director – CRM

Mumbai: FCB/SIX India has appointed Gagan Prabhakar and Arun Iyer as VP – CX Operations and Sr. Director – CRM, respectively.

In his new role at the agency, Gagan will lead CRM, web strategy, and content verticals.

Arun, on the other hand, will be responsible for leading the development and implementation of personalisation, and data-backed strategies, and managing the CRM team for delivering omnichannel customer experiences for FCB/SIX India’s clients.

Gagan moved from Dhani Stocks, where he was the general manager of marketing, whereas Arun was the lead strategy consultant at Mirum India.

With over 17 years of experience, Gagan has also worked with HDFC Bank, Indiabulls Group and most recently Dhani Stocks. Arun comes with over a decade of experience and has been associated with companies like Mirum India and The Walt Disney Company.

Speaking on the new hires, FCB/SIX India, CBO Ankit Banga said, “At FCB/SIX India, we understand the power that creativity, data, and technology together possess in delivering an exceptional customer experience. The inclusion of Gagan and Arun strengthens our CX division, enriching it with their data proficiency and extensive experience in large-scale CRM campaigns across finance, healthcare, and the QSR sectors. Additionally, we’re enhancing our Salesforce capabilities to better serve a significant portion of our clientele.”

FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “Welcoming Gagan and Arun aboard will synergise creativity and technology, bringing exceptional customer experiences (CX) across all our client offerings, to further strengthen our focus on using ‘creativity as an economic multiplier’.”

FCB/SIX India VP – CX Operations Gagan Prabhakar said, “I’m thrilled to be part of FCB/SIX India and FCB Kinnect and I believe in the company’s philosophy of Growth, Glory, and Guts. I’m confident that by leveraging a data-centric approach and our innovative solutions across web verticals, we can help our clients achieve significant growth in the digital landscape.”

FCB/SIX India Sr. director – CRM Arun Iyer said, “I’m all geared up to join FCB/SIX India and leverage my passion for data-driven strategies, to build meaningful customer relationships and drive business results. Given the agency’s culture of innovation, I look forward to pushing the boundaries of what’s possible, ensuring we continue to set new benchmarks for excellence in connecting brands with their audiences in the most impactful ways.”

April 3, 2024
Chinmay Chandratre joins FCB/SIX India as SVP – media

Mumbai: Chinmay Chandratre has joined FCB/SIX India as Sr vice president – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru.

Prior to this role, Chinmay was the general manager at Madison World.

With over 14 years of experience, he has worked with companies like Madison World, iProspect and Direxions Marketing Solutions, among others.

Being one of the fastest-growing capabilities of FCB Group in India, FCB/SIX India offers a suite of digital services such as digital media planning & buying, e-commerce marketing, UI/UX design & development, CRM & martech solutions, search engine optimisation, app store & e-commerce optimisation, creative performance production hub, data studio and a command centre for listening & online reputation Management.

Talking about the hiring of Chinmay, FCB/SIX India chief business officer Ankit Banga said, “We are thrilled to welcome Chinmay to the team, a testament to FCB/SIX India’s commitment to fortifying our media capabilities. Chinmay embodies a fusion of seasoned expertise and dynamic adaptability, poised to navigate the evolving landscape of media and client needs with enthusiasm. Additionally, Chinmay’s integrated media approach resonates seamlessly with FCB/SIX India’s view of leveraging digital platforms not only to drive performance but also build brands.”

FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “We are confident that Chinmay’s expertise will help us work cohesively with our clients at FCB Kinnect and the FCB Group at large, to strengthen our thesis that media and creative should not be separated in a digital world, and to further the thought process of ‘creativity as an economic multiplier’.”

Speaking on his new role, FCB/SIX India Sr VP – Media Chinmay Chandratre said, “I am thrilled to join hands with FCB Group India’s leadership team and lead the Media vertical for FCB/SIX India. Together, we are on a mission to navigate the ever-evolving media landscape, pre-empt the pulse of digital trends to drive strategic decisions and create meaningful experiences for our clients and customers. FCB/SIX India is all set to redefine digital possibilities, leverage data-driven insights, shape narratives, and unlock the full potential of modern communication to drive transformative change. I am super excited to be a part of this journey.”

March 14, 2024
FCB Kinnect and FCB/SIX India appoints Bhamini Painter as senior vice president of Human Resources

Mumbai: FCB Kinnect and FCB/SIX India have welcomed Bhamini Painter, a seasoned Human Resources executive, as the newest addition to their leadership team. With an impressive career spanning over 25 years, Painter brings a wealth of expertise in HR strategy, organisational development, and fostering a dynamic work environment. Before joining FCB Kinnect and FCB/SIX, Painter played a pivotal role in shaping the HR landscape at Madison and Wizcraft, where she established and optimised HR functions. With notable tenures at renowned organisations such as Godrej Upstream, DNA, and Jobstreet, she has consistently demonstrated her ability to create harmonious workplaces and align strategies to meet evolving business and employee needs.

On joining FCB Kinnect and FCB/SIX India, Painter expressed, “I am so very excited to join FCB Kinnect and FCB/SIX India and look forward to partnering with the leadership team to scale new heights and strengthen the already amazing people culture that FCB Kinnect and FCB/SIX have.”

Speaking on the appointment, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are delighted to have Bhamini joining us. The HR function is one of the most critical functions of an agency, and as FCB Kinnect and FCB/Six continue to expand their footprint in the industry, Bhamini will undoubtedly play a pivotal role in shaping the future of the organisations. Her vast expertise and commitment to building a strong people culture align seamlessly with FCB Kinnect and FCB/SIX’s core values and goals, and together, I’m very confident of building a standout people organisation.”

August 30, 2023