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Tag: FCB Kinnect

  • FCB Kinnect names Neville Shah as the new CCO

    FCB Kinnect names Neville Shah as the new CCO

    Mumbai: FCB Kinnect, part of FCB Group India, welcomes Neville Shah as its new chief creative officer, representing a pivotal moment in the agency’s continuous creative progression.

    As chief creative officer, Neville will partner closely with FCB Kinnect’s CEO Rohan Mehta and COO Chandni Shah to lead the offices for FCB Kinnect and FCB/SIX across the country. He will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue elevating the work across the network.

    With over twenty years of experience, Neville emerges as a profound creative leader for the modern era, consistently advocating for curiosity. He has worked on brands like Mondelez, Bajaj Auto, Chevrolet, Standard Chartered Bank, Star Sports, Amazon, and more, embracing uniqueness and steering them toward the quest for creative brilliance.

    On his appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said, “Neville joins us at such an exciting time for the FCB Group in India, where we are forging a new phase of growth and glory. His passion for modern creativity and adeptness at leveraging data and technology make him an exceptional addition to our team. Under his leadership, we will continue to foster an environment that celebrates creativity as an economic multiplier, empowers talent, and produces globally benchmarked work that sets the standard for innovation and excellence in our industry.”

    FCB Kinnect and FCB/SIX India chief executive officer Rohan Mehta said on the appointment, “Neville’s professional journey has been truly remarkable, marked by outstanding growth. We are excited about the opportunity this presents for our young creatives to enhance their craft under his mentorship. In today’s advertising landscape, humour serves as a powerful catalyst, and with Neville, we anticipate leveraging this element even more effectively for our brands. With him at the helm, we aim to foster a unified creative culture at FCB Kinnect, where innovation is a collective pursuit that spans across verticals, to deliver unparalleled digital-first creative solutions to our clients.”

    FCB Kinnect chief creative officer Neville Shah added, “I am very excited to be part of FCB Kinnect. Every conversation has been about driving great creative work and strengthening creative culture. There is so much talent, so many resources to make great things happen here. We are in the business of ideas and great ideas are what we will chase. It’s what will help our clients win and put us on the global map. The agency and the group are rife with ambition and there’s no better time to start this journey.”

  • Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as jury chairs for Abby Awards 2024 powered by One Show

    Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as jury chairs for Abby Awards 2024 powered by One Show

    Mumbai: Niraj Ruparel, Emerging tech lead for WPP and head of mobile at GroupM, Chandani Samdaria, executive creative director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and co-founder of Talented, join as jury chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.

    Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, has been appointed jury chair in Abby Awards 2024 powered by One Show in the Technology category.

    Niraj is an accomplished professional with extensive experience in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR marketing, consumer platforms, brand communications, and marketing analytics.

    Niraj has been instrumental in developing cutting-edge creative technology solutions for agencies and clients in India.

    Niraj is a go-to expert for all things related to voice, technology, mobile, and digital platforms. His work has won several awards, including FOMG, WARC, Cannes, and I-com Data Creativity Awards. In addition, he has been personally recognised for his achievements, including winning the prestigious inaugural WPP Ignite awards, Niraj has been listed in Campaign Asia’s Top 40 Rising Talent and has been featured as a top digital marketing leader in 2022 by CMO Asia.

    Niraj was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023.

    Niraj is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper and an affectionate father.

    Chandani Samdaria, executive creative director at L&K Saatchi & Saatchi, India has been appointed jury chair in Abby Awards 2024 powered by One Show in the Red Abby category

    Chandani has been a National Gold Medalist in Figure and Artistic Skating.  She then smoothly transitioned from gliding on wheels to gliding through ideas, campaigns and briefs.

    With a career spanning over 14 years, she has honed her skills at agencies like Lowe Lintas, Leo Burnett and now L&K Saatchi &. Saatchi.

    Chandani was awarded 40 under 40, 2023 by Social Samosa.

    Chandani has created campaigns for giants like Vicks, Head & Shoulders, Nivea, Tide, Ariel, Amazon Audible, Knorr, Closeup, Kwality Wall’s, Axis Bank, Hotstar, and more.

    For every brand, her forever mantra has been to conceive campaigns that weave powerful ideas through cultural insights.

    Chandni Shah, COO of FCB Kinnect has been appointed jury chair in Abby Awards 2024 powered by One Show in the Mobile category.

    Chandni heads a team of over 400 talented #Kinnectors across multiple cities. Her charisma is unmatched and she’s a torchbearer for the next generation. Her all-guns-blazing attitude has forged strong client relationships, attracting an enviable roster of blue-chip companies.

    Under her leadership, FCB Kinnect has won some note-worthy global industry accolades, such as Cannes Lions, One Show, Spikes Asia, Grand Clio and many more.

    She was one of IMPACT’s 50 Most Influential Women. She was also the recipient of the SHE 2022 award by Agency Reporter. Chandni has also been listed in Campaign South Asia’s prestigious 40 Under 40 Award and the Young Business Leader Award for the South Asia region.

    While having contributed to almost all their large clients, she works closely with HDFC Bank, Amazon, Tata Motors, TVS, Aditya Birla Capital Group etc.

    A young woman leader herself, Chandni grooms her #Kinnectors to break the ceiling and #GetGreatShitDone.

    Senthil CCO, VML India has been appointed jury chair in the Abby Awards 2024 powered by One Show in the Integrated category.

    Senthil is the spearhead of the creative team at VML, the world’s largest creative company that’s powering the business of ideas and inspiring growth for several international brands and national market leaders, working with multilingual creative and digital teams across the country.

    Senthil believes in leading by example and leading from the front with insightful ideas that have built legendary local brands like Wipro, The Times Of India, Tata Steel, Tata Gluco Plus, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and Unicef.

    THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He has also won India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation and several D&AD, Spikes, Clio Awards and New York Festival Gold Medals.

    With over 300 International Awards, Senthil is the most awarded writer, creative director and film director in Indian advertising, while leading the company to several ‘Agency Of The Year’ and ‘Campaign of the Year’ titles. Senthil has been voted ‘Copywriter of the Year’ and ‘Film Director of the Year’ several times at the National and Asia Pacific regional creative festivals.

    P G Aditya, CCO and co-founder of Talented has been appointed jury chair in Abby Awards 2024 powered by One Show in the Digital category.

    PG Aditiya is the creator of India’s most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum’s disputed artefacts – for VICE.

    Talented is an employee-owned creative agency founded by PG Aditya prior to which he was the CCO of Dentsu Webchutney until February 2022.  His work is responsible for India’s only “Agency of the Year” title so far at Cannes Lions.        

    PG Aditya has helped elevate the country’s credentials at international stages through campaigns like Why is this a Swiggy Ad?, Travel on Cleartrip and Flipkart’s Hagglebot. PG was also recognised as APAC’s #1 CCO by the One Show & as  Creative Agency Leader of the Year by the IAA

    The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

    For more details on The Abby Awards, visit https://abbyawards.com/

  • Tata.ev’s ‘Perry Powerful Punch’ award breaks the internet

    Tata.ev’s ‘Perry Powerful Punch’ award breaks the internet

    Mumbai: While the Women’s Premiere League reached great heights in shattering biases in the world of cricket, we saw Ellyse Perry of Royal Challengers Bangalore (RCB) shatter not only stereotypes about women in the sport, but also the window of the title sponsor’s display car, the TATA.ev.

    Perry’s sixer broke the car’s glass window on 4 March.

    FCB Kinnect & Tata.ev decided to take this moment of brouhaha and turn it into a memorable triumph for the cricketer, by bestowing her with the ‘Perry Powerful Punch’ award – which also carried the date on which she broke the glass.  

    What’s special about this award is that it was carefully crafted with the shattered glass of the very window that Perry broke.  

    The internet was in awe of the gesture by the brand, which made headlines in several sports and other publications.

    Taking to social media, the brand said, “​You did what every kid playing cricket on the streets, dodging parked cars, dreams of doing but never actually dares. Breaking that display car wasn’t just a jaw-dropping moment; it was a sweet, sweet nod to the mischievous joy hidden in the heart of every cricket lover. Cheers to you, the window-breaking warrior of the #TATAWPL 2024!”

    Tata.ev encouraged Perry to never break her spirit for anything, and especially not over broken glass.

    FCB Kinnect national creative director Kartikeya Tiwari said, “Contemporary brands are built as much on unplanned moments, as on planned ones. The WPL is bigger than just a cricket tournament – it’s a celebration of resilience and talent. This incident was the perfect epitome of how women in India are shattering the glass ceiling. We simply wanted to immortalise this by giving Perry her flowers and not taking the genuineness out of this moment.”

  • Chinmay Chandratre joins FCB/SIX India as SVP – media

    Chinmay Chandratre joins FCB/SIX India as SVP – media

    Mumbai: Chinmay Chandratre has joined FCB/SIX India as Sr vice president – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru.

    Prior to this role, Chinmay was the general manager at Madison World.

    With over 14 years of experience, he has worked with companies like Madison World, iProspect and Direxions Marketing Solutions, among others.

    Being one of the fastest-growing capabilities of FCB Group in India, FCB/SIX India offers a suite of digital services such as digital media planning & buying, e-commerce marketing, UI/UX design & development, CRM & martech solutions, search engine optimisation, app store & e-commerce optimisation, creative performance production hub, data studio and a command centre for listening & online reputation Management.

    Talking about the hiring of Chinmay, FCB/SIX India chief business officer Ankit Banga said, “We are thrilled to welcome Chinmay to the team, a testament to FCB/SIX India’s commitment to fortifying our media capabilities. Chinmay embodies a fusion of seasoned expertise and dynamic adaptability, poised to navigate the evolving landscape of media and client needs with enthusiasm. Additionally, Chinmay’s integrated media approach resonates seamlessly with FCB/SIX India’s view of leveraging digital platforms not only to drive performance but also build brands.”

    FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “We are confident that Chinmay’s expertise will help us work cohesively with our clients at FCB Kinnect and the FCB Group at large, to strengthen our thesis that media and creative should not be separated in a digital world, and to further the thought process of ‘creativity as an economic multiplier’.”

    Speaking on his new role, FCB/SIX India Sr VP – Media Chinmay Chandratre said, “I am thrilled to join hands with FCB Group India’s leadership team and lead the Media vertical for FCB/SIX India. Together, we are on a mission to navigate the ever-evolving media landscape, pre-empt the pulse of digital trends to drive strategic decisions and create meaningful experiences for our clients and customers. FCB/SIX India is all set to redefine digital possibilities, leverage data-driven insights, shape narratives, and unlock the full potential of modern communication to drive transformative change. I am super excited to be a part of this journey.”

  • Tata.EV drives the meaning of true love

    Tata.EV drives the meaning of true love

    Mumbai: FCB Kinnect has conceptualised a Valentine’s Day campaign for Tata.ev, the electric vehicle (EV) unit from the house of Tata Motors. Titled ‘When in love’, the film aims to showcase how genuine love transcends imperfections.

    The film highlights how people in love embrace each other despite their flaws, through a tender tale of acceptance. The protagonist in the film drives around in her partner’s car, snacks inside, gets comfortable with being her messy self and then finally says goodbye by unknowingly slamming the door of the car hard. When the owner of the car, (her partner) reacts to that, he finds the scrunchie she left in his car and hangs on to it.

    The idea behind the film is that although the concept of lovingly caring for one’s car is widely embraced, some opt for a more carefree lifestyle. Nevertheless, we wanted to show how both can harmoniously coexist within the realm of love.

  • HDFC Bank and FCB Kinnect scam to save

    HDFC Bank and FCB Kinnect scam to save

    Mumbai: If something seems too good to be true, it probably isn’t. To highlight this and remind people of the harsh reality of the growing online frauds, HDFC Bank, together with FCB Kinnect decided to ‘scam to save’ with their new campaign EOSS: End of Scam Sale!

    To warn people, who are likely to get swayed by the number of discounts and end-of-season sales they come across, HDFC Bank’s anti-fraud influencer Vigil Aunty upped her game, by morphing herself into the Bollywood actress, Nora Fatehi. With the increasing number of deepfakes shocking the world, they decided to take the audience for a ride.

    Knowing that a lot of people would fall prey to this, Vigil Aunty posed using Nora Fatehi’s

    deepfakes, for a glamorous, but ‘unheard’ fashion brand called ‘Lulumelon’.

    Fatehi’s pictures and videos were plastered around the brand’s Instagram page, showcasing

    unbelievable discounts that had everyone talking about the brand’s EOSS.

    However, when an excited but ignorant user ended up on the brand’s landing page, they got

    a reality check. They were SCAMMED. Sorry, SAVED from being scammed!

    HDFC Bank created a fake brand from scratch and had audiences believe its legitimacy by creating an Instagram page and choosing the brand’s name, making it sound like ‘Lululemon’ – a genuine apparel brand which made it hard for users to spot the difference between the two. They also ran ads targeting people and used AI and Machine Learning to morph Nora’s face on Vigil Aunty.

    What’s special about this campaign is the fact that a reputed brand like HDFC Bank risked its regard temporarily, all to safeguard people from falling prey to scamsters by letting them live through their worst nightmare for a few moments.

    Not forgetting our AI partner, Gan.ai who helped us bring the real Nora to life in the form of Vigil Aunty.

    Acknowledging that scamsters always try to be one step ahead of a smart consumer, HDFC Bank together with FCB Kinnect did scam people, but only to save them!

    The campaign went live on 20 January, starting with the offers on the fictitious brand Lulumelon’s Instagram page. Nora Fatehi revealed the idea behind the campaign in the reveal video which she put up on her Instagram page on January 23.

    FCB Kinnect national creative director Kartikeya Tiwari said, “Discounts are a big part of the Indian psychology, which makes it so easy for AI to give an illusion of something genuine just by throwing a couple of mind-blowing offers around. This coupled with optimism bias, which is the perception that nothing wrong could happen to oneself was what led us to create a convincing fake brand called ‘Lulumelon’ and we hope that it bursts people’s bubble of invincibility. We had a lot of fun getting our creative and media teams to think like that of a scamster.”

    HDFC Bank senior vice president and head of digital acquisition, website, social media and content marketing Jahid Ahmed added, “Many people fall victim to scams because of a false sense of security, believing it could never happen to them. We used deepfakes since they have been rampant in our society of late, with celebrities like Rashmika Mandanna, Sachin Tendulkar, and Alia Bhatt, among others also falling victim to it. Yet, people are still missing the extent to which they can cause real harm to us. Knowing how fraudsters use End of Season Sales as a window to lure shoppers with deals that are too good to be true, we defrauded people, to raise awareness and educate them about real fraud. However, we kept in mind that this must be done responsibly and ethically. To give this initiative a real and impactful meaning, we went a step further by investing time and resources in creating authentic deepfakes using advanced machinery. This allowed us to simulate realistic scenarios and demonstrate the potential risks associated with falling for deceptive practices, ensuring that all red flags can be seen and understood by the public.”

    HDFC Bank group head, CMO, head-direct to consumer business Ravi Santhanam said, “With ‘people’ at the core of our values, we believe in taking initiatives that educate and equip people for their safety. We have gone to great lengths with Vigil Aunty to spread awareness about financial fraud entertainingly, and with ‘End of Scam Sale’, we wanted to challenge people’s optimism bias and show them how susceptible they are to fraud.”

    Our efforts in creating awareness against online fraud were also acknowledged and appreciated by the government.

    Speaking about the campaign, Mayank Jain, scientist-e/director to Govt. of India, digital economy division, Ministry of Electronics & Information Technology (MeitY), said, “I am happy to see this initiative of HDFC Bank. In my opinion, this will help in disseminating the awareness of public awareness about Deepfakes, and rising negative use cases of AI (Artificial Intelligence) apart from curbing the Cyber Financial frauds.”

    Government of India, I.T.S, assistant director General (AI & DIU), Artificial Intelligence & Digital Intelligence Unit, Department of Telecommunications, Ministry of Communications, Naveen Jakhar added, “I have seen the video and information conveyed through the conversation of Nora Fatehi and Vigil Aunty is so meaningful to the citizens wherein they can easily correlate it to the new age crimes like deep fake, fake videos, fake audios which might be misused in carrying out cyber-crimes and financial frauds also. Sincerely appreciate the efforts of HDFC Bank in thinking out of the box to keep the citizens informed and aware of the subject matter.”

  • Polycab announces the launch of #CheerIndiaKeLiye campaign

    Polycab announces the launch of #CheerIndiaKeLiye campaign

    Mumbai: Polycab India Ltd., India’s largest Wires and Cables manufacturer and one of the fastest-growing FMEG companies, is all set to make this World Cup season even more electrifying with its latest campaign, “Jo cricket ke liye jiye, Come #CheerIndiaKeLiye with Polycab.” Polycab India is an official partner for the ICC Men’s Cricket World Cup 2023.

    The heart of the campaign is to connect with every cricket enthusiast and capture their emotion as they cheer for the country. The start of the campaign is an exhilarating anthem, sung by the talented Dev Negi, and brought to life by director Jay Bhansali. Bharat-Hitarth (Bharat Menaria and Hitarth Bhatt) have masterfully composed the music for the anthem. It is a lively musical composition with lyrics that revolve around India’s quest to win the World Cup once again. It celebrates the unity of cricket fans, highlighting individuals from diverse backgrounds, all coming together to dance to Polycab’s anthem beat and perform the hook step.

    The digital campaign features three extraordinary individuals who have carved unique spaces for themselves as super fans of Indian cricket: Sudhir Chaudhary, Saravanan Hari, and Pintu Behera. They join the clarion call, encouraging fans from all walks of life to demonstrate how they are cheering for India, using the anthem’s catchy hook step and audio. The campaign has been conceptualised and executed by FCB Kinnect.

    Cricket in India is not just a sport; it’s an overwhelming emotion, and every Indian has their unique style of expressing their support for the national cricket team. Whether it’s sitting at the perfect angle in front of the TV, painting the tri-color on one’s face, or distributing sweets as soon as Cricketer hits half a century every person emotes their ecstasy in their distinct ways. Polycab invites the entire nation to showcase their passion for cricket and support for Team India through its exciting campaign, #CheerIndiaKeLiye.

    The focal point of the campaign is user-generated content (UGC) from passionate Indians demonstrating how they #CheerIndiaKeLiye, incorporating the anthem’s hook step and audio. To spread the word about this thrilling contest and the infectious anthem, Polycab has teamed up with a diverse group of digital influencers, popular TV stars, and content creators. Over the next couple of weeks, these influencers will be creating unique social media content encouraging their followers and users to participate in the #CheerIndiaKeLiye campaign by using the anthem’s audio and hook step. Exciting social media consumer contests is being rolled out as part of the campaign across the country to #CheerIndiaKeLiye and win exciting prizes.

    The campaign will also cover real-life stories across the country of how people are going out of the way to cheer for India to win the World Cup once again.

    Commenting on the same, Polycab India CMO & executive president Nilesh Malani said, “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council for the Cricket World Cup 2023. Polycab has always aimed to resonate with the passions and sentiments of our diverse nation. Cricket is not just a sport in India but it’s an integral part of our culture and identity. Through #CheerIndiaKeLiye campaign, we aim to celebrate the fervour and enthusiasm that unites every Indian during this cricketing extravaganza. Our strategy is simple yet powerful – we want to empower every Indian to express their love for cricket and support for Team India in their own exclusive way. Through the #CheerIndiaKeLiye campaign, we are inviting fans from all walks of life to come together and showcase their cricketing cheer. Whether you’re a die-hard fan or someone who enjoys the occasional match, we want you to be a part of this celebration.”

    Polycab India recently unveiled its renewed brand identity and philosophy that reflects its future business roadmap. Polycab is undergoing a remarkable transformation under Project LEAP. While being renowned for its excellence in manufacturing wires and cables, Polycab continues to expand its horizons to offer a comprehensive suite of electrical solutions for modern living making it safe, convenient and sustainable. The rebranding is not just a shift in Visual Identity or Brand Architecture, it is a guiding philosophy that underscores Polycab’s commitment to Innovation, Technology, Safety and Sustainability leading to its Brand Purpose of ‘Connecting all to a brighter future.’

    Speaking of the film, FCB Kinnect executive creative director Ashish Tambe said, “As the official partner of ICC, Polycab has created a rallying cry that will unite every Indian fan. #CheerIndiaKeLiye is an emotion, a state of being, and a default mode that is activated in every Indian, whenever our ‘Men in Blue’ take the field. The victory of the piece is how it captures this multifaced emotion – the madness, the prayer, the hope, the triumph, the pride – in its true essence. Nuances such as bringing on no professional dancers and capturing the offbeat, yet true moves of real fans make this a genuinely relatable anthem of this season.”

  • FCB Kinnect and FCB/SIX India appoints Bhamini Painter as senior vice president of Human Resources

    FCB Kinnect and FCB/SIX India appoints Bhamini Painter as senior vice president of Human Resources

    Mumbai: FCB Kinnect and FCB/SIX India have welcomed Bhamini Painter, a seasoned Human Resources executive, as the newest addition to their leadership team. With an impressive career spanning over 25 years, Painter brings a wealth of expertise in HR strategy, organisational development, and fostering a dynamic work environment. Before joining FCB Kinnect and FCB/SIX, Painter played a pivotal role in shaping the HR landscape at Madison and Wizcraft, where she established and optimised HR functions. With notable tenures at renowned organisations such as Godrej Upstream, DNA, and Jobstreet, she has consistently demonstrated her ability to create harmonious workplaces and align strategies to meet evolving business and employee needs.

    On joining FCB Kinnect and FCB/SIX India, Painter expressed, “I am so very excited to join FCB Kinnect and FCB/SIX India and look forward to partnering with the leadership team to scale new heights and strengthen the already amazing people culture that FCB Kinnect and FCB/SIX have.”

    Speaking on the appointment, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are delighted to have Bhamini joining us. The HR function is one of the most critical functions of an agency, and as FCB Kinnect and FCB/Six continue to expand their footprint in the industry, Bhamini will undoubtedly play a pivotal role in shaping the future of the organisations. Her vast expertise and commitment to building a strong people culture align seamlessly with FCB Kinnect and FCB/SIX’s core values and goals, and together, I’m very confident of building a standout people organisation.”

  • TVS Group’s ‘Miss.Represent’ campaign is set to transform the auto industry

    TVS Group’s ‘Miss.Represent’ campaign is set to transform the auto industry

    Mumbai: TVS Group, a pioneering force in the automotive industry, is proud to announce a ground-breaking campaign addressing gender equality within our society. This initiative is born from TVS Group’s unwavering commitment to fostering an inclusive workforce, recognising that diversity enhances creativity, fuels innovation, and propels overall corporate excellence.

    Research studies suggested by Science Magazine and the Fawcett Society have underscored a notable gender disparity within the automotive industry, with a distinct underrepresentation of women in critical roles. When investigating this issue, it was evident that the origins of this inequality can be traced back to early childhood. The images and messages encountered during these formative years play a crucial role in shaping aspirations. Notably, the prevalent use of Occupation Charts in schools predominantly features male figures in esteemed professions, inadvertently conveying that specific careers are primarily reserved for men. This early misrepresentation perpetuates a skewed perception of possibilities among young girls, steering them away from envisioning a future within these fields.

     

     

    The campaign has been devised by FCB Kinnect.

    In response, TVS Group has taken a pioneering step by launching an initiative that addresses this issue at its core, guided by the belief that empowering the girls of today will lead to the emergence of empowered women of tomorrow. TVS Group is actively dismantling the barriers that have historically hindered women’s active participation in the automotive industry by directing efforts towards inspiring young girls. The rationale is straightforward: TVS Group recognises that by nurturing the potential of young girls today, they are fortifying the foundation for a more robust and diverse workforce that will shape the industry’s landscape tomorrow. As a part of this visionary initiative, TVS Group will introduce a comprehensive series of interactive workshops, mentorship programs, and awareness campaigns tailored for schools and educational institutions.