ITV

Tag: FCB Kinnect

  • Asian Paints turns ‘Mera wala blue’ into ‘Meri wali blue’ for women in blue

    Asian Paints turns ‘Mera wala blue’ into ‘Meri wali blue’ for women in blue

    MUMBAI: Talk about a fresh coat of inspiration! Asian Paints has added a vibrant twist to its iconic Mera wala blue with the launch of Meri wali blue, a heartfelt campaign celebrating India’s women cricketers and the fans who bring the game to life from their living rooms.

    Part of the brand’s ongoing Har ghar blue narrative, the new film beautifully captures how cricket, while played on the pitch, truly lives in Indian homes, in the cheers, emotions, and shared pride that colour every household blue.

    Conceptualised by FCB Kinnect and directed by Good Morning Films, the film traces the journey of a blue jersey, from a tailor’s careful stitching to a young girl’s gleeful cry of “Meri Wali Blue” as she spots her hero Harmanpreet Kaur’s number on it. The message is simple yet stirring: India cheers for India Wala Blue.

    The campaign extends Asian Paints’ deep association with cricket, following its smart integrations during the India vs England series and Asia Cup earlier this year. The brand has painted itself firmly into the nation’s sporting story. This time, by championing the rise of women’s cricket and the growing chorus of fans rallying behind it.

    Asian Paints Ltd MD & CEO Amit Syngle said, “Cricket brings families, friends, and neighbours together. With Meri Wali Blue, we’re proud to celebrate India’s women cricketers, whose grit and grace continue to inspire millions.”

    FCB Kinnect CEO Rohan Mehta added, “Building on an idea that’s shaped culture and giving it fresh relevance is powerful. With just one word, Meri Wali Blue carries hope and belief for generations of women athletes.”

    As group executive creative director Yogesh Mani Pradhan put it, “It’s not just an ad,  it’s a rallying cry for today, turning nostalgia into a new cultural moment.”

  • Flipkart’s Big Bang Diwali sale explodes onto screens

    Flipkart’s Big Bang Diwali sale explodes onto screens

    MUMBAI: When Flipkart says its Big Bang Diwali sale is explosive, it means it, quite literally. In a bold, cinematic twist on festive advertising, the e-commerce giant has teamed up with FCB Kinnect to light up screens (and emotions) with its most boisterous campaign yet.

    This year’s Diwali campaign ditches the done-to-death tropes of smiling families and twinkling diyas. Instead, Flipkart goes full fireworks, dramatising the idea of “out with the old, in with the new” in spectacular slow motion.

    In the film, India’s most stubborn possessions, cracked-screen phones, creaky chairs, faded shirts, get their grand goodbye. They’re paraded into a warehouse and set off like festive rockets, each blast synced to the nostalgic tune of “Intehaan ho gayi intezaar ki.” The result? A visual symphony of emotion, chaos, and cathartic release.

    “We made a different kind of Diwali ad for a different kind of Diwali sale,” said  Flipkart VP – marketing & growth Pratik Shetty. “It’s about letting go of the old and resetting into something better with a bang.”

    The campaign captures that bittersweet tug-of-war between attachment and renewal: a truth that hits home for every Indian household this season. With deals that are as explosive as the visuals, Flipkart’s Big Bang Diwali sale urges shoppers to finally upgrade everything they’ve been holding onto.

    FCB Kinnect CEO Rohan Mehta summed it up neatly, “It’s not just about selling products, it’s about selling the feeling of upgrading your life. That’s what Diwali is truly about.”

    FCB Kinnect CCO Neville Shah added, “We wanted to make a Diwali blockbuster: equal parts emotion, drama, and nostalgia. Watching old things go out in a blaze of glory felt like a love letter to everything we’ve outgrown.”

    From cracked screens to shiny new dreams, Flipkart’s latest festive saga is a bang-on reminder that sometimes, letting go really is worth celebrating.

     

  • Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery

    Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery

    MUMBAI: When devotion meets delivery, even an Aarti can arrive in ten minutes. Flipkart Minutes, the quick commerce arm of Flipkart, struck a festive note this Ganesh Chaturthi with a digital-first campaign that blended tradition, rhythm, and rapid service. The centrepiece was a film created with FCB Kinnect, where the Ganesh Aarti was reimagined without lyrics replaced instead by the everyday symphony of claps, utensil taps, and beats. The creative twist showed how simple, familiar sounds can evoke connection and devotion, even outside a temple setting.

    But Flipkart didn’t just stop at the screen. Between 27 August and 6 September, the platform offered 10-minute prasad delivery from Siddhivinayak temple in Mumbai and Shrimant Dagdusheth temple in Pune, available at a nominal cost alongside regular orders. Devotees also found rapid mobile charging stations set up in high-footfall areas to keep the celebrations powered through long processions and pandal visits.

    Adding a playful touch, complimentary manjiras traditional percussion instruments were tucked into select orders in Mumbai on the festival’s first day, echoing the campaign’s musical theme. By weaving together prasad, percussion, and practical convenience, Flipkart Minutes positioned itself as more than just a service, it became a seamless part of the celebration.
     

  • Asian Paints damp proof shields Old Trafford pitch

    Asian Paints damp proof shields Old Trafford pitch

    MUMBAI – In a unique activation, Asian Paints Damp Proof – India’s leading waterproofing solution has branded the cricket rain pitch cover at Old Trafford stadium during the recent India vs. England Test match. This crucial rain shield, which protects the cricket pitch from sudden downpours and ensures minimal game delays, became a powerful symbol of Asian Paints Damp Proof’s leadership in waterproofing, much like how the brand protects millions of Indian homes from water damage.

    Partnering with FCB Kinnect, Asian Paints brilliantly leveraged cricket’s rain delays, a cultural moment followed intensely across India, to demonstrate the brand’s promise of protection.

    Cricket in India is more than just a sport, it’s a shared passion that unites over a billion people. Yet, rain delays often bring matches to a halt, creating moments of tension and anticipation that dominate conversations nationwide. By owning the stadium’s rain pitch cover, Asian Paints Damp Proof turned these rain interruptions into a live demonstration of its expertise, protecting the very heart of the game – the pitch.

    Asian Paints MD & CEO Amit Syngle said, “Cricket is deeply loved in India, and when rain interrupts a match, it creates a moment everyone talks about. As India’s leading waterproofing solutions brand, we leveraged this moment to demonstrate our expertise where it truly counts. By integration on the cricket rain pitch cover, we reinforced our promise of protection in the most impactful way.”

    FCB Kinnect CEO Rohan Mehta added, “Brand leaders lead conversations, rather than join them. We saw the rain interruption and turned it into a moment of brand truth, and it became a real-time demonstration of the brand’s promise. At FCB Kinnect, this is the kind of creative integration we thrive on – culturally resonant and undeniably effective.”

    Neville Shah, CCO, FCB Kinnect, said, “Rain is truly frustrating when it comes to cricket. Covering the pitch to keep it dry, has always been a part of the sport. Spotting the media opportunity with a seamless connection to our core proposition is what makes the idea truly stand out. It’s not just ANY sponsorship. It’s relevant.”

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Henna Pande returns to FCB Kinnect as EVP – north, ready for a new chapter

    Henna Pande returns to FCB Kinnect as EVP – north, ready for a new chapter

    MUMBAI: FCB Kinnect has welcomed back Henna Pande as executive vice president – north. Following a well-deserved sabbatical in 2024 to focus on personal well-being, she is set to steer the agency’s Delhi operations towards further expansion and innovation.

    With over 15 years in the industry, Pande played a pivotal role in strengthening Kinnect’s presence in the north. During her six-year tenure, culminating as vice president (North), she expanded the Delhi team from 15 to over 100 professionals and worked with global clients such as Amazon, Nokia, Bausch + Lomb, vivo, and Vistara.

    “Rejoining FCB Kinnect feels like returning home,” Pande shared. “Having built the Delhi operations from the ground up, I look forward to this next phase. Working with Rohan Mehta and Chandni Shah has always been an exciting, high-impact experience. Now, with Neville and Priyanka driving an idea-first culture, we have a distinct advantage in turning bold creative thinking into measurable success. The ambition and vision at Kinnect are unparalleled, and I am eager to set new benchmarks and make a meaningful impact.”

    FCB Kinnect & FCB/SIX India CEO Mehta described Pande as a driving force in the industry, with a keen understanding of business and a strong ability to blend innovation with operational excellence.

    COO Shah added, “Pande has been instrumental in shaping our presence in the north. She understands what makes Kinnect unique – a culture built on creativity, agility, and seamless collaboration. With her back in Delhi, we are poised for even greater success.”

  • FCB Kinnect welcomes storytelling maestro Abhinav Tripathi as national creative director

    FCB Kinnect welcomes storytelling maestro Abhinav Tripathi as national creative director

    MUMBAI:  FCB Kinnect has appointed Abhinav Tripathi as its national creative director, securing a creative heavyweight with over two decades of industry experience to spearhead its Delhi operations.

    Tripathi, who joins from McCann Worldgroup where he served as creative head of digital & McCann Content Studio, brings a stellar track record of crafting compelling narratives and a knack for turning creative briefs into gold.

    “We’re absolutely delighted to have Abhinav on board,” said FCB Kinnect on linkedin. “His storytelling prowess and tech-savvy approach will help us push creative boundaries whilst delivering forward-thinking work that cuts through the noise.”

    The appointment marks something of a homecoming for Tripathi, who previously had a brief stint as national creative consultant at FCB Ulka in 2016, before taking the creative reins at TBWAIndia as managing partner creative.

    His impressive CV includes stints at advertising powerhouses including Leo Burnett, Ogilvy, and a substantial five-year tenure at McCann Worldgroup as executive creative director prior to his most recent role.
    Industry insiders suggest the hire signals FCB Kinnect’s ambition to bolster its creative firepower in the fiercely competitive Delhi market.

    Before his advertising journey, Tripathi dabbled in entrepreneurship, running SunTours.com from 2001 to 2004, before earning his MBA in Marketing from FORE School of Management, New Delhi.

    As FCB Kinnect looks to make waves in the integrated marketing space, they’ll be banking on Tripathi to craft campaigns that don’t just spark conversation, but set the advertising world alight.

  • Flipkart Minutes makes Diwali lit with special glasses

    Flipkart Minutes makes Diwali lit with special glasses

    Mumbai: As India gears up for the dazzling celebration of Diwali, Flipkart Minutes is reminding everyone that the sparkle of the festival is everywhere, if only you look at it through the right lens. This Diwali, Flipkart Minutes is bringing the magic of the festival to life with their unique ‘DiwaLIT glasses,’ a special pair of glasses that transform any light into a dazzling display.

    The DiwaLIT glasses are a fun and innovative way for the quick-commerce brand to remind people that, just as it delivers everything within ten minutes, these glasses can instantly ignite the festive sparkle the moment they’re worn.

    These festive glasses, which were a surprise addition to select orders during the Diwali season, have captured the imagination of customers, who have taken to social media to share their experiences with the dazzling spectacle.

  • SBI & FCB Kinnect make loans a source of festive joy

    SBI & FCB Kinnect make loans a source of festive joy

    Mumbai: While consumers often enjoy making lifestyle upgrades during the festive season, the idea of taking a loan can be daunting. To change this perception, SBI, India’s largest public sector bank, has launched the ‘Celebrations Unlimited’ campaign, celebrating Indian consumers making significant purchases during the festivities.

    Conceptualized by FCB Kinnect, the campaign highlights SBI’s multi-loan offerings — car loan, gold loan, personal loan, and loan against Mutual Funds—that can enhance celebrations. Instead of a serious finance message, the campaign uses humor to show that taking a loan can be a cause for celebration, connecting with potential customers and positioning SBI as a preferred choice for festive loans.

    SBI DMD (retail – PB & RE) G. S. Rana said, “We’re not just offering loans, we’re empowering people to achieve their dreams. Festivities make even the smallest celebrations more joyful, and with the offerings we have, there’s no reason why loans can’t be celebrated as well.”

    FCB Kinnect & FCB/SIX India CCO Neville Shah added, “This is the time where you bring new joy into your life. Why let anything stand in the way, especially when the product is here to make it happen? So why not celebrate it? That’s exactly what we did.”

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.”

  • Upasana Naithani joins FCB Kinnect as SVP (West)

    Upasana Naithani joins FCB Kinnect as SVP (West)

    Mumbai: FCB Kinnect has announced the appointment of Upasana Naithani as senior vice president (west). This appointment highlights the agency’s commitment to broaden the expansion strategy for the Western market, home to its largest clients and significant business interests.

    Upasana moves from Wunderman Thompson, where she was vice president & CSD.

    In her new role as SVP (West), she will draw on her experience to scale the agency’s Mumbai client base, explore new markets, and drive strategic initiatives. She will also lead her teams in fostering collaboration with the new creative leadership, enhancing FCB Kinnect’s position as a creatively-led integrated agency.

    Upasana has previously been associated with renowned brands such as Spotify, Flipkart, Hershey’s, Kotak Mahindra, ICICI Bank, Colgate Palmolive, Ultratech Cement, Truecaller, iQOO, Paytm, NPCI, JSW Brand, Unilever, Elle, Ponds, and Sunsilk, among others.

    Her work on UltraTech’s ‘Baat Ghar Ki’ campaign earned accolades at the EFFIES, while Sunsilk’s ‘Thick and Long’ campaign won an Abby. She also received awards for Unilever Corporate’s ‘Project Sunlight’ at IDMA and Elle18’s ‘Make Your Own Shade’ at Kyoorius, among other recognitions.

    With over 15 years of experience, Upasana has also worked with companies like Dentsu Webchutney, Reliance Retail, Infectious Advertising, VML, BC Webwise and Flying Cursor Interactive, among others.

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Upasana’s extensive experience with leading brands across various categories will be instrumental in helping us expand our presence in our largest market, by gaining a deeper understanding of client needs. I am confident that she will be crucial in strengthening relationships with both new and existing clients, providing them with creative solutions to their business challenges.”

    Naithani added, “Rohan and Chandni’s vision and leadership has established a solid foundation for success. In a landscape where many large agencies grapple with balancing traditional and modern practices, Kinnect’s approach is remarkably refreshing. Their commitment to continuous learning and positive embrace of change is what truly excites me about joining the Kinnect family.”

  • FCB Kinnect appoints Yogesh Mani Pradhan as group ECD (west)

    FCB Kinnect appoints Yogesh Mani Pradhan as group ECD (west)

    Mumbai: FCB Kinnect has appointed Yogesh Mani Pradhan as group executive creative director (west) to lead creative work at its Mumbai office. With over two decades of experience at Ogilvy, Yogesh has worked with brands including Castrol, Mondelez, Bajaj Chetak, Adidas, Amazon, ITC Vivel, and Mumbai Indians. His notable campaigns include ‘Truckasana’ for Castrol, ‘Sit Together’ for Cadbury Dairy Milk, ‘Boys Don’t Cry’ for Vogue, and ‘I Will Wear Out Plastic’ for UNEP.

    Speaking about the appointment, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “I am thrilled to welcome Yogi to the Kinnect family. His extensive experience in advertising and creative work with a wide range of brands will undoubtedly elevate our creative capabilities. Fondly known as the work-dad, he is exactly what our talent needs – someone to mentor them and build them through the rigour of advertising. Together, Yogi and Neville form a dynamic duo – their complementary partnership promises to deliver exceptional work for our clients.”

    FCB Kinnect & FCB/SIX India CCO Neville Shah added, “Yogesh brings with him great ideas, invaluable experience, and sage-like calm. Here to uplift the quality and the craft of the Mumbai office, I am super excited to be reunited and working with him.”

    FCB Kinnect group executive creative director Yogesh Pradhan said, “I look forward to working with the Mumbai team to cultivate a vibrant creative culture and camaraderie. I’m thrilled to be part of the FCB Kinnect family as it gathers momentum towards becoming a powerhouse integrated creative agency.”