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Tag: FCB India

  • Bata launches festive collection campaign with Kartik Aaryan

    Bata launches festive collection campaign with Kartik Aaryan

    Mumbai: Bata India launches a special collection ahead of the festivities, rooted in artisanal craftsmanship and high fashion design details with an enticing film that spotlights Bata’s brand Ambassador and superstar Kartik Aaryan. The festive campaign, Celebrate Every Step is an exciting chapter of the global brand’s ‘Make Your Way’ campaign that celebrates stories of grit & success for those who stride to shine. The campaign captures his journey of becoming a Bollywood sensation. In the film, Kartik is seen celebrating all the roles he has played in his life, even the setbacks that helped him come back stronger inspiring individuals to trust their journey & celebrate every step! The latest collection features classic brogues, monk strap loafers and laced-up derby shoes for men & trend-setting heels in Ombre colours, mules with crystal bow accents and shimmery yet technology-infused Bata Comfit sandals for women. Just in time for the festive season, the collections start at just INR 2499, available across Bata stores and online at bata.com.

     

     

    Bata India head of marketing Deepika Deepti said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”

    Brand ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”

    FCB India national creative director Udayan Chakravarty said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”

    Joining Kartik in this journey, are the new-age icons who have carved their own unique path to success – the multi-talented force, Designer and Entrepreneur Masaba Gupta who has constantly challenged status quo and continues to reinvent herself through unseen paths. The campaign also celebrates Singer, songwriter and now actress and musician Lisa Mishra who made an indelible mark in popular culture, Urooj Ashfaq who took her comedy to a global platform, winning accolades and hearts of GenZ alike and Alaya F who shined bright even in unconventional roles, breaking stereotypes. By bringing them together, Bata India applauds those who break the glass ceiling and truly embody the spirit of ‘Make Your Way’, the brand’s global campaign for its 130th anniversary.

    Shop Bata’s latest festive and occasion-wear collection at your nearest Bata store or online at bata.com today.

  • FCB India announces new creative leadership for Delhi

    FCB India announces new creative leadership for Delhi

    Mumbai: FCB India, part of the FCB Group agencies in India, today announces new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National Creative Directors. Saha will also take on the additional role of Head of Design at the agency.

    With his exceptional creativity and strategic insight, Chakravorty has delivered work for brands such as Google and Horlicks. Anusheela’s passion for design innovation has shaped FCB India’s design capabilities on brands such as Horlicks, Uber, Bata, Royal Stag and many more. In their new capacity as National Creative Directors, Udayan and Anusheela will be responsible for driving creative strategy and execution, working closely with the senior management team. As Head of Design, Anusheela will also oversee the implementation of design initiatives across all client projects, ensuring a cohesive and visually compelling brand experience.

    In addition to this announcement, Swati Bhattacharya will step down from her role as Creative Chairperson for FCB India to take some personal time. Since joining the agency in 2016, Swati’s tenure at FCB Group India has been marked by significant contributions that have propelled the agency to new heights. She played a crucial role in shaping the agency’s creative reputation and bringing international recognition through path-breaking campaigns, while her keen insights and bold approach to storytelling have left an indelible mark on the organisation, inspiring creativity and pushing boundaries. Swati will remain at the agency until the end of March.

    Commenting on the announcement, FCB Group India and South Asia group CEO Dheeraj Sinha said, “It’s always a pleasure to see our leaders moving up and taking on greater challenges. Udayan and Anusheela are two creative leaders who have amazing talent and energy, and have continually demonstrated a future-thinking approach. With their enthusiasm and passion for creating globally competitive work for our clients, I am convinced they will help write a new future for FCB India and the FCB Group overall.

    “We are grateful to Swati, who has played a pivotal role in shaping FCB India’s creative direction and fostering a culture of creativity and excellence. She helped put the agency on the global creative map, and we wish her the very best in her future endeavours,” Dheeraj continued. 

  • Swati Bhattacharya quits FCB India

    Swati Bhattacharya quits FCB India

    Mumbai: Swati Bhattacharya, the creative chairperson at FCB India, is reported to have tendered her resignation.

    The source added that the announcement is expected to take place next week.

    Bhattacharya had transitioned to FCB from Dentsu Mama Lab in 2016, following a two-year tenure there.

    Prior to her time at Dentsu, she had an extensive 22-year career at JWT.

  • Seagram’s Royal Stag Packaged Drinking Water unveils ‘A Billion Films for A Billion Fans’ campaign

    Seagram’s Royal Stag Packaged Drinking Water unveils ‘A Billion Films for A Billion Fans’ campaign

    Mumbai: Strengthening its long-standing association with cricket at the global level, Seagram’s Royal Stag is thrilled to announce the launch of an innovative and immersive AI-led fan experience ‘A Billion Films for A Billion Fans’. The campaign features three of India’s most talismanic cricketers, team captain Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. Fueling the larger-than-life emotions associated with cricket, the brand aims to ignite a whole new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults.

    This World Cup is happening in India and is already slated to be the “Greatest World Cup Ever.” Syncing with the brand’s ‘Live it Large’ philosophy, the AI-integrated campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers. Conceptualized in association with creative agency partners FCB India, Digital Agency partners Dentsu India, Technology Partner Artizens Events, and Experiential solutions & media partners Wavemaker; the campaign is groundbreaking where every fan is able to not merely live their dream, but also, live large.

    The whole fan experience has been curated keeping today’s youth, aka, the digital natives, in mind by offering them a simplified user journey. A selfie and a voice sample coupled with the power of regenerative AI creates an ultimate fan experience. With these tools, the campaign uses the power of generative AI technology and machine learning, to create a platform that enables each fan to feature themselves as part of the Royal Stag Live It Large star cast. With the aid of this innovation, each fan can create a personalized edit of the film. Face-mirroring algorithms precisely map the unique facial features of fans onto the characters in the main film. In addition, with just a brief voice sample it also emulated the tone, pitch, and nuances of the fan’s voice. In essence, this campaign will transform the consumer journey into an extraordinary yet personal experience. The consumer experience also gives the fans a chance to go beyond boundaries and get close to their favorite players and World Cup trophy.

    The campaign will be amplified through a high-decibel 360-degree plan spread across digital, print, radio and OOH to offer an immersive, unforgettable experience.

    Pernod Ricard India chief marketing officer Kartik Mohindra stated, “Royal Stag aims to share the electric atmosphere in the stadium with cricket fans across the world. As a partner of ICC, AI allows us to deliver a truly “Live it large” experience to die-hard cricket fans everywhere. This year, we are giving each fan the power to craft their own Live It Large Story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success. While on one hand we celebrate cricket’s heritage, on the other we have embraced cutting-edge technology to broaden brand engagement and inspire cricket fans to immerse themselves in their favorite sport like never before.”

    FCB India president Abhinav Kaushik added, “In an age where experience is the only currency amongst the digital natives, how can a cultural icon like Royal Stag do something that epitomizes ‘large’ during the biggest sporting spectacle of the year. This was the starting point of the brief, and we are excited that this idea truly allows every cricket fan to create their own unique ‘Live it Large’ experience. I am confident that this power of creativity fuelled by technology, will not only deliver brand engagement but enhance the love for the brand multi-fold.”

    Wavemaker CEO – South Asia Ajay Gupte said, “Cricket World Cup is undoubtedly one of the most celebrated sports properties and this World Cup 2023 is touted to be the greatest ever. Through this collaboration, we aim to extend brand synergies and offer a unique, memorable, and thrilling ‘Live it Large’ experience to each and every cricket fan”.

    Dentsu Creative India CEO Amit Wadhwa said, “This campaign provided us a big platform where we could showcase how modern creativity can be infused into the Indian Cricket fandom. It’s a great example of how technology can be used to enhance and enrich our connection to sports and entertainment. This multi-faceted campaign has the potential to inspire fans to become more deeply involved in their favorite sport, creating memorable moments and experiences that will stay with them for a long time.”

    Artizens Events & Experiential Solutions founding partner Aditya Joshi said, “As technology partners to this innovative campaign, we are trying to harness the connection with the Generation Large who crave for social currency and vicarious thrills by bringing together AI and Machine learning and creating a never seen before immersive experience.”

    The ICC Men’s World Cup is scheduled to take place in India from 5 October to 19 November. Royal Stag is an associate partner for all ICC events.

  • Make every walk a ramp walk with Bata’s latest City Casual Collection

    Make every walk a ramp walk with Bata’s latest City Casual Collection

    Mumbai: As India enters into the festive mode, stepping out becomes more than just a necessity – it’s a stylish occasion to dress up and transform every walk into a runway-worthy stride. Bata India proudly unveils its latest collection, bringing global fashion & premium designs to everyone in the country through their extensive retail network. Introducing on-trend styles such as block heels in colours like powder blue & soft pink, comfortable everyday shoes from Comfit in pastel hues, classic limited-edition white sneakers from North Star, trendy loafers from Red Label and much more! All this while staying true to the brand’s core commitment to exceptional comfort, Bata’s City Casual Collection is designed to empower everyone to make a style statement wherever they go.

    Bata India’s latest campaign is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. Bata envisions itself as people’s partner in style, aiming to turn each step into a runway moment. So, as the festivities beckon, let Bata be your trusted partner to be style ready to ace all occasions.

    To bring this concept to life, the brand has tied up with popular social media influencers who are widely known for their social personalities of being a rider, traveller, content creator, and actor respectively. [Vishaka Fulsunge (@ridergirlvishakha), Aakash Malhotra (@wanderwithsky), Jahnavi Dasetty (@mahathalli) & Raghavendra Mahat (@mahatofficial)]. Through this campaign, Bata has ingeniously given exclusive insight into their individual styles, which lie at the heart of their unique social personas. As they strut in style through city streets and hangout spots, their confidence turns every sidewalk into a runway, turning heads and getting noticed for their unique & confident style.

    In a refreshing departure from traditional celebrity endorsements for this campaign, the film captures a captivating moment of surprise and admiration. It showcases everyday individuals confidently embracing their inner fashionista and expressing their unique style through their choice of footwear.

    Speaking on the campaign, Bata India CEO & managing director Gunjan Shah said, “At Bata, we believe that innovation lies not just in the shoes we make but also in how we tell our story. The latest campaign for the new City Casual collection reflects our belief that style is not just about the shoes you wear but the individuality and confidence you exude with every step. Our novel collaboration with influencers as the face of the campaign brings a fresh and relatable perspective to our brand, resonating with today’s style-conscious youngsters. It’s a bold step, and we’re excited to take it with you.”

    FCB India executive creative director Arijit Sengupta, the creative agency behind the campaign added, “In the past, Bata has associated with celebrities to bring alive their campaigns, but this time they wanted to connect with the younger audiences. They wanted to bring alive the idea that Bata can turn every walk into a ramp walk and turn a regular individual into a fashion model. That’s why we decided to get some of the most interesting social media influencers and added all that style to their everyday walks. Because when you wear a pair of Bata shoes, even a mundane stroll to fetch your americano can become a ramp walk.”

    The collection will be promoted through an integrated Marketing approach using multiple touchpoints such as Social Media, TV and offline promotions. Bata India’s dynamic 360-degree campaign combines the strength of a mix of influencers pan-India with the exciting #RampWalkChallenge aimed to inspire confidence with every walk, a sprawling retail network with 2000+ stores, and a robust digital presence.

  • Cannes Lions ’22: India’s best ever haul of 47 Lions; Dentsu Creative India bags ‘Agency Of the Year’

    Cannes Lions ’22: India’s best ever haul of 47 Lions; Dentsu Creative India bags ‘Agency Of the Year’

    Mumbai: India concluded its Cannes Lions campaign on a historic high with its best ever haul of 47 metals, which includes five Grand Prix and two Titanium Lions, in another first for the country. Dentsu Creative walked away with ‘Agency Of the Year’ trophy with an unprecedented three Grand Prix wins in a stunning performance by the agency at this year’s International Festival of Creativity.

    It is also the first time that India has bagged five Grand Prix in one year at the annual Fest. The award-winning campaigns are ‘The Unfiltered History Tour’ by Dentsu Creative which clinched three, and ‘The Killer Pack’ by VMLY&R, and ‘The Missing Chapter’ by Leo Burnett, which won one each. 

    India’s first-ever Titanium Lion wins came for Dentsu Creative’s ‘The Unfiltered History Tour’ and Ogilvy’s ‘Shah Rukh Khan – My Ad’ campaigns. 

    A total of sixteen campaigns won at the prestigious fest this year. The top three award-winning campaigns were Dentsu Creative’s ‘The Unfiltered History Tour’ with a total of 12 metals, FCB’s ‘Chatpat’ with eight metals, and Ogilvy’s ‘Shah Rukh Khan – My Ad’ with five metals.  

    India’s previous best at Cannes Lions was in 2017, when it took home 40 metals. 

    Here’s the lowdown on the country’s overall performance at Cannes Level Festival of Creativity 2022:

    The maximum metals were grabbed by FCB including three gold, five silver, and 6 bronze. It was followed by Dentsu Creative with three Grand Prix-haul along with one Gold, four Silver, three Bronze, and one Titanium Lions. On the third spot was VMLY&R + VMLY&R Commerce with seven metals including one Grand Prix, one Gold, four Silver, and one Bronze metal. 

    The most number of Lions came under the Radio & Audio (6), Media (5), and Brand Experience & Activation, Direct, and Radio & Audio (4 each) categories.  

    There were 121 shortlists this year from a total of 921 entries sent.

    Reacting to the agency’s historic performance, Dentsu Creative CEO India Amit Wadhwa said, “Honestly, I am speechless right now, so it is a challenge to find words and new adjectives to express how I feel. To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, four Silvers and three Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But guess what this is not where it ends, we are ‘The Agency of the Year!!’ 

    He further added, “While we have won what we have, it is also amazing to see all the other agencies from India win big. What a lovely feeling!! We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.”  

    Dentsu Creative group chief creative officer India Ajay Gahlaut added, “Winning the “Agency of the Year” is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of “Agency of the Year”. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

    Ogilvy India, which got India one of the elusive Titanium Lions for  its ‘Shah Rukh Khan – My Ad’ campaign created for Mondelez India also shared its elation. 

    Ogilvy chairman global creative & executive chairman India Piyush Pandey said: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

    Ogilvy India chief creative officers Sukesh Nayak, Harshad Rajadhyaksha & Kainaz Karmakar said: “This is a piece of work that has found love with the masses in India and we are grateful that the idea has also found love with the hugely accomplished Titanium Jury at Cannes.  This is a salute to our brave Ogilvy Team, Mondelez India Team, Tech partner – Rephrase, Content partner – Pack Films and Media partner – Wavemaker.”

    The work also won the agency a Gold Lion in the Creative Data category, and another Gold Lion and a Bronze Lion in the Direct category as well. 

    Furthermore, the same campaign also won a Silver Lion in the Tech-led Brand Experiences category.  

  • Cannes Lions Day 4: India wins 19 more Lions, Dentsu Creative scores third Grand Prix

    Cannes Lions Day 4: India wins 19 more Lions, Dentsu Creative scores third Grand Prix

    MUMBAI: India continued its winning spree  at the ongoing Cannes Lions Festival of Creativity, earning 19 more Lions that took its total tally to 39- including four Grand Prix- in one of the country’s best performances at the fest yet. The Lions were won across Creative Data, Direct, Media, PR, Social & Influencer categories.

    Dentsu Creative scripted history, bagging its third Grand Prix at the Cannes Lions, for its star campaign ‘The Unfiltered History Tour’ under the ‘Social and Influencer’ category. It also bagged a silver lion and a bronze lion for the same campaign.

    Reacting to the agency’s momentous performance, Dentsu Creative CEO India Amit Wadhwa exulted, “And it’s a Hat-Trick. Three Grand Prix in four days!! I still have to come to terms with this.”

    “Not a single day here can be equated to another. Each day has been unique. And thriving. Today, we add yet another Grand Prix, one Silver and one Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them. All of them. We have one more day to go and we are getting a bit greedy now!” he added.

    Dentsu Creative group chief creative officer India Ajay Gahlaut added, “Here we are almost towards the end of this Grand Festival, and we win a third Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet!”

    FCB India also scored 11 metals on the fourth day of the Cannes Lions. The award-winning campaigns included its popular campaign ‘Chatpat’ in partnership with Kinnect + FCB Chicago,  ‘The Nominate Me Selfie’ campaign  and the Unaids’ ‘Unbox Me’ campaigns.

    The Indian contingent also added 14 more shortlists: 8 in Film Lions and 6 in Sustainable Development Goals Lions to round up its final shortlists tally at 121.

    Here’s the breakdown of the day four’s wins under various categories:

    Creative Data Winners

    Ogilvy India won a Gold Lion for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ campaign under Data-enhanced Creativity subcategory.

    Direct Winners

    Ogilvy bagged one more Gold and one Bronze Lion for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ campaign in Data-driven Targeting and Use of Digital Platforms subcategories, respectively.

    A Gold Lion came for FCB India + FCB Chicago for ‘The Nominate Me Selfie’ under Cultural Insight subcategory.

    The agency, in partnership with Kinnect, won one more Bronze Lion for SOS Childern’s Villages India’s young brand mascot Chatpat in Breakthrough On A Budget subcategory.

    Media Winners

    ‘Chatpat’ got Kinnect + FCB India + FCB Chicago, one Gold Lion (Not-for-Profit/Charity/Government) and one Silver Lion (Use of Stunts), as well.

    FCB India + FCB Chicago picked another Silver Lion for ‘The Nominate Me Selfie’ in the Cultural Insight Section.

    Additionally, Ogilvy and BBDO won one Silver and one Bronze metal, respectively. 

    Ogilvy won the Silver for ‘Cadbury Perk Disclaimers’ (Food & Drink) – a campaign that asked people who tend to take offence quickly, to ‘take it light’. 

    BBDO won it for its much popular ‘Ariel See Equal #ShareTheLoad (Integrated) campaign in Corporate Purpose & Social Responsibility subcategory.

    PR Winners

    FCB India + FCB Chicago won two Bronze Lions in Social Engagement and Cultural Insight subcategories for ‘Unbox Me’ – a campaign for Unaids that advocates for the rights of transgender children via a heartwarming film.

    Conceptualised by Denstu Creative, Vice Media’s ‘The Unfiltered History Tour’ won one Bronze Lion in content creation & production.

    The campaign via an interactive Instagram filter tells the story of some of the most disputed artefacts in the British Museum through the perspective of communities that they have been stolen from.

    Social & Influencer Winners

    Denstu Creative picked up its third Grand Prix for ‘The Unfiltered History Tour’ under the Media/Entertainment subcategory. The campaign also picked a Silver Lion under the Social Purpose category.

    Kinnect + FCB India + FCB Chicago’s work ‘Chatpat’ won one Gold, one Silver, and Bronze Lion in Not-for-Profit/Charity/Government, Innovative Use of Influencers, and Social Film Series subcategories.

    FCB India + FCB Chicago picked a Bronze Lion for Unaids’ ‘Unbox Me’ campaign in the Cultural Insight section.

    Shortlists

    The final set of shortlists for the Cannes Lions Festival of Creativity 2022 was announced on day 04 and India got 14 shortlists.

    ‘Chatpat’ by Kinnect + FCB India + FCB Chicago that got three shortlists : two in Fim Lions (Online & Viral Fim, Breakthrough on a Budget and one in SDG Lions (Poverty).

    Another campaign to get three shortlists was ‘Machine Gun Mouth’, created by DDB Mudra for Battlegrounds Mobile India. The campaign was shortlisted in Media/Entertainment, Viral Fim, and Social Behaviour subcategories in Film Lions.

     ‘The Missing Chapter’ by Leo Burnett for P&G Whisper got two shortlists in SDG Lions under Good Health & Well-Being and Quality Education Subcategories.

    Enormous Brands got one shortlist in Film Lions (Consumer Goods) for its very popular ‘Jaquar Bath & Lights – Office’ campaign. 

    ‘Pure As Love’, a beautiful campaign by Animal for Bhima Jewellery got one shortlist in Film Lions under Consumer Goods.

    BYJU’s ‘Master Ji’, which has already won a Silver Entertainment Lion, got one shortlist in Film Lions in Consumer Service/Business to Business section.

    Global Esports’ campaign  ‘The Protest Match – The Final That Could Have Happened’ got Isobar one shortlist in SDG Lions under Gender Equality. 

    Unipads’ ‘Adeli’ got VMLY&R a shortlist in SDG Lions, while VMLY&R Commerce got another shortlist for Unilever’s ‘Smart Fill’ in SDG Lions (Responsible Consumption & Production). 

  • Cannes Lions 2022 Day 3: India earns 50 shortlists, ups its shortlists tally to 107

    Cannes Lions 2022 Day 3: India earns 50 shortlists, ups its shortlists tally to 107

    Mumbai: Continuing its good run at the Cannes Lions 2022 festival, India on day three saw a record 50 shortlists across six categories – Direct, Creative Data, Media, PR, Social & Influencer and Creative B2B. This takes the country’s total tally to 107 shortlists currently.

    Social and Influencer

    Under this category, the Indian contingent earned 14 shortlists. Dentsu Creative India’s star campaign ‘The Unfiltered History Tour’ campaign done for Vice Media clinched five shortlists.

    Ogilvy gained one shortlist for the ‘Shahrukh Khan – My Ad’ campaign.

    FCB India and Kinnect’s ‘Chatpat’ campaign got four shortlists. The agency’s ‘Unbox Me’ campaign, created for Unaids, got another three shortlists. It also received another shortlist for the ‘Nominate Me Selfie’ campaign.

    PR Lions

    There are 13 shortlists for India in the PR category.

    FCB India leads this category as well with 6 shortlists. The agency’s campaign in association with Kinnect India titled ‘Chatpat’ secured three shortlists. The other three shortlists are for FCB India’s ‘Unbox Me’ campaign done for Unaids.

    VMLY&R clinched three shortlists in the PR category- all three were for the agency’s campaign ‘Adeli’ done for Unipads.

    BBDO India’s ‘See Equal Share The Load (Integrated)’ campaign done for Ariel secured two shortlists.

    Dentsu Creative’s ‘The Unfiltered History Tour’ received a single shortlist. Ogilvy India’s ‘NothingCoin’ created for Cadbury 5 Star gained a shortlist in the PR category.

    Media

    In the Media category, Indian agencies secured 12 shortlists, of which six were garnered by FCB India along with FCB Chicago. The agency got three shortlists for the ‘Nominate me Selfie’ campaign done for the Times of India and three for SOS Children’s Village India’s campaign ‘Chatpat’. The latter campaign was co-created by the agency along with Kinnect.

    The category also saw Ogilvy India getting three shortlists – Two for Cadbury Perk’s ‘Perk Disclaimer’ campaign and the third one for Cadbury Celebrations’ ‘Shahrukh Khan – My Ad’ campaign.

    BBDO India scored two shortlists for P&G’s ‘Name Change Pack ‘#ShareTheLoad’ and ‘See Equal #ShareTheLoad’ campaigns.

    Mindshare’s ‘Bring Colors Back in the Lives of the Weavers’ campaign created for Sunlight Detergent fetched it one shortlist.

    Direct

    In the Direct category, Indian agencies scored nine shortlists.

    FCB India gained six shortlists- three for its ‘Chatpat’ campaign done for SOS Children’s Villages India and jointly executed by FCB India and Kinnect India. FCB India’s ‘The Nominate Me Selfie’ done for Public Pressure Group earned two shortlists. ‘Unbox me’ for Unaids done by the agency secured one shortlist in the Direct category.

    Ogilvy India secured two shortlists while McCann Worldgroup India has one shortlist in the Direct Lions.

    ‘Shah Rukh Khan – My Ad’ campaign done by Ogilvy India has been shortlisted under two subcategories in Direct Lions.

    McCann’s ‘Shagun Ka Lifafa’ done for Ujjivan Small Finance Bank got shortlisted in Direct Lions.

    Creative Data

    ‘Shah Rukh Khan – My Ad’ campaign done by Ogilvy India has secured two shortlists in Creative Data Lions category.

  • FCB India wins India’s First Fusion Pencil at One Show 2022

    FCB India wins India’s First Fusion Pencil at One Show 2022

    Mumbai: FCB India wins India’s first Fusion Pencil at the coveted One Show 2022! The agency won this honour for their campaign The Nominate Me Selfie for Political Shakti & The Times of India.      

    FCB also bagged a Silver Pencil for UNAIDS The Mirror – See Me As I Am campaign.

    The One Show Fusion Pencil identifies and celebrates the best work in the world that addresses issues of diversity, equity, and inclusion.

    The Nominate Me Selfie campaign for Political Shakti and The Times of India is a powerful reminder of the concept of gender representation at the top. 50 per cent of our population are women, but only a fraction of parliamentarians are represented by this gender, leaving half of the electorate without or with very little voice.     

    The campaign is an urgent cry to bridge the political gender gap and bring about adequate representation in policymaking and the power circles.     

    Commenting on this win, FCB India creative chairperson Swati Bhattacharya said, “This is truly a dream come true for FCB as a network! Inclusivity, diversity, and equity are common themes that many of our brands share all over the world. And this beautiful trophy celebrates that voice.”

    Delighted with this momentous win FCB Group India chairman and CEO Rohit Ohri said, “When the work we put out in this world creates awareness of and helps find solutions for real issues that we as a people are grappling with, the sense of accomplishment is enormous. It’s truly an honour to win India’s first Fusion Pencil for our Nominate Me Selfie campaign.”

    Speaking on this win, Political Shakti co-founder Tara Krishnaswamy said, “The Fusion Pencil award is a testament to the creativity of Political Shakti’s volunteers who designed and executed our Half Is Ours/Aadha Humara, Selfless Selfie campaign for the Bihar elections. This was the time when the country was reeling under Covid and we could not gather in large numbers for a ground campaign to demand 50% female candidates. So we brought out the novel idea of using the narcissistic selfie to ask for women’s representation!”