Tag: F&B brands

  • Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    MUMBAI: What happens when India’s favourite animated duo meets two of the country’s biggest F&B brands? A dessert and pizza-fuelled adventure that’s bound to thrill kids and nostalgic adults alike.

    Cakezone and Olio pizza, both flagship brands under Curefoods, have partnered with Nick India to launch an exclusive Motu Patlu themed culinary experience starting mid-February 2025.

    Parents, brace yourselves! From vibrant Motu Patlu-branded cakes and desserts to specially curated kids’ meals with collectible goodies, this collaboration is set to turn snack time into an animated celebration.

    Cakezone and Olio pizza brand, will feature Motu Patlu characters on product packaging, in-store branding, and themed merchandise. Fans can expect limited-edition giveaways, interactive activities, and even Motu Patlu-themed birthday party packs.

    “We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humour, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household,” said Curefoods founder Ankit Nagori.

    JioStar Consumer Products head Sachin Puntambekar added, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with Cakezone and Olio pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”

    For six months, Cakezone will roll out a special lineup of cakes and single-serve desserts, while Olio pizza will introduce the Motu Patlu kids meal, complete with collectible add-ons. Fans can also grab themed merchandise such as activity booklets, party hats, lunch boxes, and stationery. In select offline locations across Bangalore, Mumbai, and Pune, kids can enjoy Motu Patlu-themed colouring placemats and exclusive birthday party packs featuring character décor, customised cakes, and interactive fun.

    Since its television debut on Nick India in 2012, Motu Patlu has become a staple of Indian childhood, winning young hearts with its hilarious escapades and timeless friendship. Now, Cakezone and Olio are turning those beloved characters into a feast for the senses, making every meal an adventure.

    For families looking to add a little more fun to their dining experience, this collaboration promises to be the perfect recipe for joy one slice and one dessert at a time.

     

  • Guest column: Post Covid, food hygiene is the top priority for F&B brands

    Guest column: Post Covid, food hygiene is the top priority for F&B brands

    NEW DELHI: One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for regulators, consumers and above all, food manufacturers and companies. The constant need to be watchful of what is ingested or goes inside of our bodies can never be exaggerated enough. The recent pandemic has only further highlighted the need for making food hygiene a priority for all.

    What makes for unhygienic food: Unpackaged food an invitation to disaster

    There has been repeated reporting of how the open and unpackaged food sold in the streets  fashionably called street food has in a way been responsible for unsafe and unhygienic food consumption in the country. Particularly in these times of Covid2019, if the food maker doesn’t maintain personal hygiene, wears masks and gloves and keeps sufficient physical distance from fellow workers, the food prepared is highly risky to consume. The unhygienic and unsafe food leads to a vicious cycle of disease and sickness particularly impacting the elderly, the sick and the children, adding to the already high burden of disease pervading in the country.  

    Food-borne diseases have an economic cost

    Yet, the rise in outbreak of food borne diseases and safety cases has continued to be reported periodically from different parts of the country. In fact, unsafe food and water have been cited to be the biggest cause of preventable infection in India. Not pursuing basic food safety practices such as wearing an apron, accessing and using tap water, using soap for cleaning utensils, and storing food in proper refrigerated facilities is an invitation to food-borne diseases. This also has an economic cost. It has been estimated that food-borne diseases cost the country a whopping $15 billion.

    The numbers are far too scary to ignore

    In India, food-borne diseases (FBD) lead to 120,000 deaths each year imposing a burden of over eight million Disability Adjusted Life Years (DALYs). In fact, little children under five years are at 40 per cent more risk with around 30,000 deaths each year. These are frightening figures which are only expected to rise further in the coming years.

    The Covid-driven exigency

    These ongoing measures were given a new impetus when Covid2019 showed up resulting in a new set of guidelines. In addition to the existing food safety protocols, the food businesses were directed to ensure that food handlers and workers are made aware of the symptoms of the virus, the risks emanating from it as well as the good practices to circumvent those risks. Training programmes on risk factors, safe food handling, social distancing and other protective behaviours such as wearing of face mask, hand washing with soap or using alcohol-based sanitisers were made mandatory. In addition, food premises including areas of food establishment such as preparation, storage and packing areas, equipment and containers besides toilets and washrooms were to be periodically sanitized without fail. There should be limited food workers/handlers in a kitchen or areas of food preparation, packaging etc with each worker strictly maintaining personal/social distancing. Further, the personnel involved in delivery, transport and distribution mechanisms must also rigorously observe Covid-related social distancing and personal hygiene norms and practices.

    Therefore, for food to be finally consumed in a safe and hygienic manner, it must become high priority for the entire ecosystem of food manufacturing, distribution and consumption. From hospitality and restaurants to food manufacturers and food vendors to food handlers and finally the food-consuming individual, everyone needs to be aware of and engage in hygienic food practices. “A man is what he eats,” a German philosopher had once said. Good food hygiene practices not only reduce morbidity and mortality but also relieve pressure on the already overburdened health infrastructure and services in the country. And even more importantly, by keeping more people healthy and thereby raising the quality of human capital, the much-touted demographic dividend in the country can truly be tapped.

    (The author is director, Bikano. The views expressed in this article are his own and indiantelevision.com may not subscribe to them.)