Tag: Father’s Day

YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father’s Day, Mother’s Day, Yoga Day, Teacher’s Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or products. Else the content remains as just another wishing post on our customer’s timeline, and does not deliver any real impact.

We took this challenge up with our content strategy for Teacher’s Day and have looked at a fun, relatable yet relevant way of integrating the occasion with our products.

In addition to the marketing and engagement activities organized at our branches and also at the premises of our partner corporates, 3 digital films have been launched. The objective of our #SikhaateRehna campaign is to bring out the continuous aspect of learning through humor and relatable content to educate our customers about ‘Safe and Secure Banking Practices’. We are organizing workshops in our branches and also in collaboration with our partner organizations (corporate and educational) who bank with us.

The campaign is devised on the simple insight that there are some very easy tips and tricks which if kept in mind can prevent fraudulent transactions! Just as we were educated about good practices in school, the Bank aims to educate its customers on Safe Banking Practices. Banking on the wide spread usage and consumption of video content our focus on digital is to deliver the brand message and create relevant & entertaining content. These films are a step in that direction.

Delivered through the humor route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

These films have been released across all key social networks such as Facebook, Twitter and YouTube.

Links for the films are shared below:

September 6, 2019
Truebil celebrated Father’s Day with a refreshing take on the father-child dynamics through its campaign #PapaKiPriority

MUMBAI: Fathers play a very important role in our lives, shaping the very person that we become. From being our first superhero and pampering us with all that we wished for to reprimanding us when we did wrong and giving us valuable life lessons—the dynamics of a father-child relationship make it irreplaceable. But throughout our childhoods, most of us have seen our fathers considering a certain thing precious to the point of prioritizing that over their own kids! While it would annoy us to great lengths back then, remembering the same definitely brings a nostalgic smile on our faces now. On the occasion of Father’s Day, Truebil, India’s leading omni-channel platform for buying and selling of pre-owned cars, explored that adorable side to each father through its digital campaign named “#PapaKiPriority”.

As part of this campaign, Truebil released a short movie which revolves around Sharmaji, a doting father who loves his family a lot, and his two children. The video shows how Sharmaji is a little biased when it comes to them. While he pampers and shows one of his sons off before all his friends and his extended list of Facebook acquaintances, he scolds and disciplines his son Montu, refusing to even accept his friend request! But of course, Sharmaji loves Montu a lot too, and ensures that he does not feel left out from all the shenanigans that Sharmaji and the other son are always up to. And it is then revealed that the second son was no one else but his beloved car! The video thus celebrated the wonderful trait that each father has, when it comes to treating something dear to them as their own child.

Sharing an insight into this campaign, Shubh Bansal, CoFounder, Truebil remarked, “Back when I was young, I vividly remember how my father would always be busy with work and golf, letting nothing and no one come in between them. While he loved me dearly, I would feel a little left out when he spent too much time playing golf over the weekends and I would often have to fight for my father’s attention. But as I grew up, I realized that it is just the way fathers love, treating everyone and everything that is dear to them so lovingly. Through Truebil’s campaign #PapaKiPriority, I wanted to bring that often unsung side to the fore, celebrating all that makes a father what he is.”

Since its inception, Truebil has been providing customers with innovative solutions to improve their overall car buying and selling experiences, while simultaneously being one of the forerunners in breaking stereotypes and igniting conversations about causes and things that usually go unmentioned. Through a heartfelt campaign like #PapaKiPriority, the brand aimed at bringing forth such bitter-sweet anecdotes and memories, urging everyone to come together and celebrate the uniqueness of their first superhero on Father’s Day.

June 19, 2019
Hypercollective brings up an BBG’s emotional short film on this Father’s Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

Hyper Collective head KV Sridhar Pops said “At the heart of Building Blocks Group are core values of Transparency, Integrity, Growth, Unity, and Excellence. We created a vision and purpose that would reflect exactly that. Your true wealth is not your money. Your true wealth is the happiness and growth of your children. With the context of Father’s Day, the film not only shows a father choosing to empower his daughters. But also where the new India is heading. Progress and change are the long term dreams of not just Building Blocks but all of India.”

Building Blocks Group chairman and managing director Mallikarjun Reddy says “We are not in the business of selling land, we are in the business of helping people progress. We want to be people’s financial progress partners and the brand philosophy Your True Wealthstems from the same belief system. In a world driven by materialism, we want to emphasise the importance of investing in true wealth and that is your children’s future. This campaign will strengthen our vision as a brand and a company even more. I’m delighted to have Nitesh and Pops’ team create this iconic film for us.”

The short film is directed by Nitesh Tiwari, one of the biggest film makers in the country. On the film, Nitesh shared, “The story and the message truly moved me, the subject of girl empowerment is very close to my heart and coming from partners like BBG & Pops, I simply couldn’t resist. As a filmmaker, I hope that the message reaches masses and they relate with it.”

The short film is all about how a father chooses his daughter’s education over their marriage and decides to empower his daughter.

June 19, 2018
RomedyNow launches new campaign #Dadvice for Father’s Day

MUMBAI: RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

Romedy Now’s campaign intends to highlight the cool quotient in dads and debunk the stereotype that they can give advice even on topics that are not in their traditional comfort zone.

Watch the video here: https://goo.gl/sgacjt

A father’s influence on a child is equally important as that of a mother, is what the campaign wants to convey.

Romedy Now’s #Dadvice campaign encourages viewers to share the most unexpected advice that they have received from their fathers by using #Dadvice on social media. All the entries with unusual advice will receive Romedy NOW hampers.

As a part of Father’s Day celebration RomedyNOW will also showcase a special line up of movies under the property ‘Daddy Cool’ all day long on June 17, 9 am onwards. The movies include ‘Yours, Mine and Ours’, ‘Honey, I Blew up the Kids’, ‘Enchanted’, ‘The Game Plan’ and ‘Guess Who’.

June 15, 2018
Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The idea is involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

Kalyan Jewellers is parallelly running a contest on the sidelines of their #AlwaysWalaLove campaign wherein the brand has urged its customers and followers to share their father-child story and stand a chance to win exclusive gifts from Kalyan Jewellers.

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades.

Kalyan has been present in the GCC since 2013 and has operations in the UAE, Qatar, Oman and Kuwait. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers.

Kalyan Jewellers has 122 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.

June 15, 2018
Garodia Centre launches #MyDadMyHero campaign

MUMBAI: Garodia International Centre for Learning Mumbai (GICLM) has launched #MyDadMyHero campaign on the occasion of Father’s Day on 18 June.

As a part of the campaign, a four-minute short film directed by Nitesh Ranglani was released on their YouTube channel featuring the school kids talking and discussing their favourite Superheroes. Furthermore, the kids can be also seen telling us the ‘superhero like’ things their dads have done for them, thus concluding who their ‘real superhero’ is!

Every Garodia Education initiative is designed to be forward-thinking, innovative and ethical so that the students get an experience that empowers them for their future. #MyDadMyHero campaign aims to inculcate a sense of real love and care in the kids. Real care does not just make a dad stronger. It makes him a hero. So this Father’s Day let’s celebrate the ones that go above and beyond- the real heroes – our dads

Speaking about the campaign, Garodia Education managing director Nishant Garodia said “Education is the most powerful weapon which you can use to change the world. We aim to nurture their minds and help them discover, in their own way, the magic and joy of learning. Inculcating the correct values in the kids is an important part of our institution. This #MyDadMyHero campaign is an ode to all the fathers out there by our school kids – a film that spotlights the many ways dads are our heroes.”

Ranglani said, “It was an absolute pleasure shooting with the kids. They never made it feel like work in the first place. Their answers and approach towards life, was so genuine and innocent. Fullmarks to their parents and teachers for imbibing such wisdom and qualities.”

June 19, 2017
What to Stream with Dad this Father’s Day

MUMBAI: Whether your dad is the strong silent type, or just won’t stop questioning you about what you’re doing with life – there’s a better way to spend quality time with him this Father’s Day.

Enjoy each other’s company and check out these shows/movies on Netflix – there’s something for every type of dad out there.

Master Chef Dad – Chef’s Table

For the dad that loves whipping up a meal for the family – get inspired by the talented chefs from around the world by watching their personal journeys.

Super Dad – Marvel’s Daredevil

For the dad who does it all – kick-back and relax by watching one of Marvel’s superhero series.

Authoritative Dad – The Dictator

For the dad that is a little strict but has his heart in the right place – get some laughs out of him by watching this hilarious comedy poking fun at a dictator.

Joker Dad – Master of None

For the dad who gets his kicks making others laugh – get a break from his jokes by watching Aziz Ansari navigate life and all its curve balls thrown his way.

Political Dad –House of Cards

For the dad who is obsessed with country politics- get him to binge on the engrossing political drama series that revolves around the journey of a ruthless politician who will stop at nothing to conquer Washington, D.C

Protective Dad- Piku

For the dad who is overly shielding, give him a dose of his own self with the emotional tale of an ageing but nagging father Bhaskor Banerjee and his loving daughter, Piku.

June 17, 2016
What to Stream with Dad this Father’s Day

MUMBAI: Whether your dad is the strong silent type, or just won’t stop questioning you about what you’re doing with life – there’s a better way to spend quality time with him this Father’s Day.

Enjoy each other’s company and check out these shows/movies on Netflix – there’s something for every type of dad out there.

Master Chef Dad – Chef’s Table

For the dad that loves whipping up a meal for the family – get inspired by the talented chefs from around the world by watching their personal journeys.

Super Dad – Marvel’s Daredevil

For the dad who does it all – kick-back and relax by watching one of Marvel’s superhero series.

Authoritative Dad – The Dictator

For the dad that is a little strict but has his heart in the right place – get some laughs out of him by watching this hilarious comedy poking fun at a dictator.

Joker Dad – Master of None

For the dad who gets his kicks making others laugh – get a break from his jokes by watching Aziz Ansari navigate life and all its curve balls thrown his way.

Political Dad –House of Cards

For the dad who is obsessed with country politics- get him to binge on the engrossing political drama series that revolves around the journey of a ruthless politician who will stop at nothing to conquer Washington, D.C

Protective Dad- Piku

For the dad who is overly shielding, give him a dose of his own self with the emotional tale of an ageing but nagging father Bhaskor Banerjee and his loving daughter, Piku.

June 17, 2016
EKart to deliver Father’s Day hand-written letters

NEW DELHI: EKart, the logistics arm of Flipkart is set to deliver love this Father’s Day in an old fashioned way — through hand-written letters.

EKart today announced ‘Nostalgic Father’s day’, an initiative where EKart will pack and pick up these hand-written letters and hand-deliver them to the respective fathers across any part of the country. The first 50 customers will get to avail the service free of cost.

This coincides with the launch of the EKart Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKart enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.

EKart VP Amitesh Jha said, “EKart Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years. And what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children! Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!

EKart, which claims to be the largest logistics company in India, will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016. An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pin code-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.

EKart Courier also offers consumers the benefit of 24×7 online booking on mobile and website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.

Log on to https://www.EKARTCourier.com. EKart Courier on social media:
Twitter: https://twitter.com/EKARTCourier/
Facebook: https://www.facebook.com/EKARTCourier/

June 15, 2016
EKart to deliver Father’s Day hand-written letters

NEW DELHI: EKart, the logistics arm of Flipkart is set to deliver love this Father’s Day in an old fashioned way — through hand-written letters.

EKart today announced ‘Nostalgic Father’s day’, an initiative where EKart will pack and pick up these hand-written letters and hand-deliver them to the respective fathers across any part of the country. The first 50 customers will get to avail the service free of cost.

This coincides with the launch of the EKart Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKart enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.

EKart VP Amitesh Jha said, “EKart Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years. And what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children! Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!

EKart, which claims to be the largest logistics company in India, will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016. An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pin code-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.

EKart Courier also offers consumers the benefit of 24×7 online booking on mobile and website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.

Log on to https://www.EKARTCourier.com. EKart Courier on social media:
Twitter: https://twitter.com/EKARTCourier/
Facebook: https://www.facebook.com/EKARTCourier/

June 15, 2016