Mumbai: Upstox, a wealth management platforms, has launched a campaign video on the occasion of Father’s Day. The short film captures the essence of an ever-evolving relationship between fathers and their children.
The film depicts the journey of a child from birth to adulthood, highlighting key moments and conversations in a father-child relationship. Initially, fathers are often mentoring their young children, but as the children grow, the relationship evolves into a more friendly and guiding dynamic. Similar to this transition, the video starts with the father imparting simple lessons about saving money to his young child, progressively offering more complex financial advice as the child matures. Each phase of life depicted in the film underscores the importance of our fathers’ both- in our lives as well as our financial journey.
Upstox co-founder Kavitha Subramanian said, “On Father’s Day, we want to honour the silent yet significant role fathers play in shaping our financial futures. Our campaign is a tribute to all the dads who have guided us, supported us, and helped us navigate the complexities of financial management. Through this film, we want to thank our fathers for shaping both- our financial path, and who we are today.”
Upstox’s Father’s Day campaign aligns with its mission to promote financial literacy. By highlighting the generational transfer of financial knowledge, Upstox underscores the importance of early financial education and the role of family in fostering financial education.
The campaign will be aired across Upstox’s social media platforms.
With a user base of over 1.3 crore, Upstox continues to innovate and provide tools that help users invest right. This Father’s Day campaign is yet another step in Upstox’s ongoing efforts to connect with its audience on a personal level, emphasising the human aspect of financial planning and investment.
Mumbai: Hero Vired, a learning company for professionals and higher education aspirants, is celebrating Father’s Day with a new campaign called ‘Lessons from a Father: Wisdom Across Generations.’ This heartfelt tribute celebrates the invaluable guidance and love that fathers provide across generations. The campaign features an innovative and engaging comic strip, highlighting how fatherly teachings have evolved over time. By drawing parallels between the art of storytelling and a father’s wisdom, this tribute beautifully showcases the enduring impact of paternal guidance.
The creatively illustrated comic strips emphasize the unwavering desire of fathers to ensure the best for their children and showcase how fatherly advice has evolved over time yet remains rooted in the constant desire for their children’s well-being and success. The campaign invites learners to share personal stories and anecdotes capturing the profound values passed through generations.
Hero Vired founder and CEO Akshay Munjal commented, “Father’s Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling – setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities.”
The campaign’s engaging storytelling highlights the unique and enduring bond between fathers and their children. As Hero Vired continues to empower learners with career-relevant skills and competencies, the company remains committed to fostering an environment that celebrates and supports the diverse roles individuals play in their families and communities.
Karan, a learner from the gaming and esports program, commented, “I never imagined my dad would support my decision to pursue an unconventional profession like gaming. Yet, he once advised me to follow the path I felt was right for me, and that advice changed my life. It taught me to trust myself and be confident in my choices. Gaming is the direction I want to pursue, and I owe it all to my father. While we often give very little credit to our fathers, I believe they play a significant role in shaping who we become.”
Mumbai: Archies, a gifting brand, is delighted to announce the launch of its special digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honour and celebrate the unwavering love, guidance, and sacrifices of fathers across the country.
The #DadTimelessPride campaign is designed to create memorable moments for fathers and their children, encouraging everyone to share their unique stories and experiences. The initiative includes a variety of engaging activities, heart-warming stories, and exciting contests, all aimed at making this Father’s Day truly special.
As part of the celebration, Archies is offering exclusive discounts on a wide range of Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail of these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.
“We are excited to launch the #DadTimelessPride campaign to celebrate the incredible bond between fathers and their children. This Father’s Day, we want to provide a platform for everyone to share their love and gratitude, creating a sense of community and togetherness. At Archies, we believe in the power of heartfelt connections, and this campaign is our way of honouring fathers who play such a pivotal role in our lives.” said Varun Moolchandani, executive director of Archies Ltd.
Mumbai: Parle Products is nudging upon relationship dynamics with the launch of a digital film to celebrate Father’s Day. Conceptualized by creative agency, Please See, the film showcases 8 people aged between 18 to 30 years old with their fathers, expressing gratitude along with sharing their most cherished memories with their father.
The social experiment shows children conveying their feelings to their fathers for the first time, which is overwhelming, nervous but also filled with the warmth of a father – child relationship.
The social experiment film is aimed at urging people to bring forth all that they leave unsaid to their fathers and take the opportunity of father’s day to communicate what they feel.
Addressing the communication gap between fathers and children, the film captures unscripted conversations between real duos of father and children to display raw emotions, and their heartfelt regard for the complex yet cherished relationship. The campaign focuses on gratitude and celebrating the presence of fathers in our life.
Speaking on the campaign, Parle Products senior head category Krishnarao Buddha said, “In everyday life, we often talk about the love, dedication and sacrifice of mothers, but there is not much conversation around the love and sacrifice of fathers, which is equally dear to a child. Very few talk about fathers who go above and beyond for their children, that too, without being able to fully express themselves. A father is the most important man in a child’s life, yet the relationship dynamic makes children hesitant to communicate their love and appreciation to their fathers as easily as they would do their mothers. There is so much that we want to thank them for, but often don’t.”
The purpose of this experiment was to give children the opportunity to convey gratitude and share the various occasions that made them proud, inspired, and grateful because of their fathers. By launching this campaign, we hope that our audiences will be able to identify and resonate well with the sentiment and be inspired to tell their fathers the three little words that we all need to say more often – ‘Thank You Dad!’
Mumbai: CEAT launched a new campaign #OneManManyRoles to celebrate the various roles fathers play to ensure their child is always safe.
Executed by Kinnect, the campaign resonates with the brand’s commitment to providing tyres that cover all the bases, are dependable, versatile, and stand for quality that inspires confidence.
The campaign film highlights many different hats that are donned, both literally and figuratively, by the caring father of a young daughter. There are several father-daughter moments shown in the film – whether it is the father chauffeuring her as she continues her shopping spree and anxiously waiting outside to pick her up from a late night party, or being a sleuthing father who is curious to know her date’s name. He’s the one exhorting her to work harder when she falls short in a competition, or sharing the joy of her success, and is simply being there for her at every step.
A father’s resolute shouldering of these different roles, which is being celebrated by CEAT through this campaign, is also mirrored in CEAT’s continuing endeavour in providing a solid, reliable and safe drive with SecuraDrive SUV Tyres.
CEAT COO Arnab Banerjee said, “Father’s Day was an appropriate occasion for us to laud the many roles that a father plays to provide the support that his children need. We, at CEAT, are dedicated to playing our own role for our customers in making sure that our tyres provide the same level of confidence that a dedicated and caring father inspires in his children.”
Speaking of the campaign, Kinnect executive creative director Ashish Tambe said on the release of the film, “If the role of a father in a child’s life had to be expressed in two words, it would simply be – Being There. And often, this ‘being there’ is just assumed by default. We’ve shed light on the diverse roles that fathers play to make sure they are always there for us. The film then connects how brand ‘CEAT’ plays a key role to facilitate Dads in ensuring safety, as they juggle these roles.”
Mumbai: Omnichannel meat and seafood D2C brand TenderCuts has rolled out a campaign for father’s day with cricketer Dinesh Karthik and chef Sanjay Thumma. The campaign was conceptualized in-house, and no agency was involved. It evokes a sense of nostalgia while cherishing the contributions of a father.
As a part of the campaign, TenderCuts engaged with its customers on all social media platforms, encouraging them to share their unforgettable personal memories with their father. The best three videos will be awarded with a mini cricket bat autographed by Dinesh Karthik.
The brand has released a video that revolves around Cricketer Dinesh Karthik sharing a short story about his experience on father’s day every year. He shares that every year on father’s day, his father would prepare mutton biryani for the family. This year, he plans to emulate his father by preparing a delicious mutton biryani himself. The video continues with Dinesh Karthik mentioning that he ordered fresh mutton from TenderCuts that is antibiotic free with the FSSAI and other safety certifications in place, which was also freshly cut only after the order is placed.
It continues with him reminiscing about how much he enjoyed his father’s mutton biryani and how his father wished the local markets were cleaner. The commercial ends with a scene of Dinesh Karthik enjoying a meal of biryani with his father.
TenderCuts chief marketing officer Aruna Jathar said, “Fathers have always been characterized as sacrificing but are never acknowledged. This year, we wanted to showcase the caring aspect of a ‘father’ in his role to provide only the best for his family. This story comes alive with a real-life experience of our very own Dinesh Karthik. TenderCuts celebrates every father this Father’s Day through this story.”
Mumbai: Dad-A son’s first hero, a daughter’s first love. They are the warm, enduring presence in one’s life who always have one’s back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That’s the indefinable role fathers play in their children’s lives.
Needless to say, the intangible, most often unspoken bond that one shares with one’s father needs to be celebrated every day. But internationally, the third Sunday in June is what’s especially celebrated as Father’s Day every year-an occasion for the renewal of the love and gratitude we bear to our fathers.
This year, it falls on June 20. And as with every special day, we have brands celebrating fatherhood and raising a toast to the paternal bond with heart-tugging campaigns. So here goes for all the wonderful dads out there!
Mankind Pharma
‘This Father’s Day, the Pharma company’s Health OK strikes a chord with an emotional campaign, that shows how as we grow older, our relationship with our parents, especially with our father changes, in which so many things are left unexpressed. The film urges viewers to stop, think and help rebuild the lost bond with their fathers by communicating and expressing the unspoken words of shared love.#ExpressTheToughlove
VAIO
The laptop brand has come up with a beautiful video that depicts a father’s journey as the child grows – right from teaching a child the first school lessons to crucial business lessons. Dads are the invaluable force that pushes us to do better, live better, be better in whatever we aspire to be.
Mamypoko pants
The Diaper brand unveiled a new campaign ahead of Father’s Day titled #PapasWhoKnow, highlighting the fact that in today’s modern times, dads are trying to be equally involved in raising a child. Just as mothers are handling both work and households, fathers too contribute to the child’s overall growth and development. The short ad film, executed and conceptualised by Grapes Digital reinforces this fact by saying ‘Happy fathers day to all the papas who know as much as the mummas! ‘
CARS24
The e-commerce platform for pre-owned vehicles rolled out its latest campaign- Kyuki Papa Sab Jaante Hain- through a poetic video to show some love to the big man on Father’s Day. The video conceptualised by writer Amandeep Singh, directed by Namit Nath, and starring actor Varun Sharma talks about the underrated, unsaid bond sons share with their fathers.
In a world overwhelmed with myriad product options across categories, it has become easy to find a quick gift for someone. But a gift must symbolize how one feels about the recipient, knows and cares about them. This is what the creative by Bombay Shaving Company aims to capture. The personalised gifting shows how well you know someone, and reflects the thought you have invested in to ensure the gift is something they will love and treasure and how thoughtful gifts strengthen the relationship between a father & child.
Prega News
During these trying times, it has become more important to stay connected with each other and celebrate such special occasions- more so for Dads who are always there for us. Prega news teamed up with actor Anushka Sharma, who talks about the unique role dads play in our lives in this short video and encourages each one of us to do something special for their fathers and make the day unforgettable for them.
And if you have your father next to you this Father’s Day, Streaming service Lionsgate Play has handpicked a few movies you can binge-watch with your old man, giving you all the more reason to spend quality time with him. Get some popcorn and cocktail ready to embark on a journey of laughter and emotions with the best of cinema curated by the platform.
Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year’s campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading to a sudden rise in the number of quarantine babies!
The campaign draws inferences from multiple news reports on the existing home-quarantine conditions that caused an unplanned baby boom due to the segregation of couples globally while implicating the lack of protection.
“Based on our research and the current situation, we continued with our season 2 of the campaign, while keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection,” says Grapes Digital COO & strategy head Shradha Agarwal, the agency behind both seasons of the #BetterEndings campaign.
She added that the theme bears in mind that even during the fresh round of lockdowns for the second COVID- 19 wave, there was a rise in quarantine babies being conceived.
The campaign hilariously depicts how the enforced segregation indoors can result in inadvertent romantic encounters, leading up to unplanned parenthood, if one is not cautious. The latest film depicts various situations wherein the husband scores brownie points over his wife while helping out in sundry household tasks. At the joint completion of every chore, he impishly teases with a ‘Who’s your daddy?’ query at the wife.
The film concludes with the same query but, just when the couple’s intimate moment is interrupted by the sound of a crying baby. This makes for the film’s telling final message to viewers on choosing the right way to be called ‘ the daddy’ with #BetterEndings always being a matter of (the right) choice.’
A strong message on the importance of adopting safe, protected sex is soaked in a fun and light-hearted package to appeal to viewers across the spectrum. Just like the first creative in the campaign, this one too ends with the teaser: “For all those who don’t like the ending, we have a better one. For all those who do? Happy Father’s day!”
The campaign scores on its entertainment quotient, even as it educates viewers about relevant topics like unplanned pregnancy leading to impending parenthood.
Commenting on the need behind the campaign, Mankind Pharma DGM Joy Chatterjee said, “Safe intimate relations have always been our core message to our consumers. The situation remains the same as last year similar and hence the thought of the continuation of our #BetterEndings campaign. The concept and thought behind the campaign remain the same. It’s an initiative to reach out to the masses to keep them informed that we all should have our share of fun but be cautious and take necessary protection.”
The ad is now live across all social media platforms.
MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.
Here are a few campaigns which made quite a buzz.
Manforce Condoms
Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!
Philips
Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.
Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.
Glenfiddich
Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.
Nerolac
With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.
The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.
NEW DELHI: To celebrate dad’s day of reverence, Samsung has launched a 3-day #UnboxDaddyCool social media contest on their social media platforms, inviting entries via Instagram and Facebook. Participants can share fond memories of their dad tagging @Samsung India; the key is to recall special moments that made a lasting impact. Entries for participants – a special video or photo with their dad – are open till 20 June.
The excitement doesn’t end here! As a tribute to all the coolest dads, Samsung will also make a montage video of select entries and share it on its social media platforms around Father’s Day. Additionally, through randomizer, three winners will receive Samsung Unbox series Smart TVs. The winners will be announced on 3rd July.
Fathers are the real superheroes, and Samsung will help its fans celebrate and appreciate the selfless heroics of their fathers.
Full details about the contest and terms and conditions can be found here
The new Samsung Smart TV is ready to wow you in a new way. With features that can transform your entertainment experience to a new level.
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Multi Voice Assistants
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Content Guide
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Music System
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Live Cast
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Auto Hotspot
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Home Cloud
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