ITV

Tag: father’s day 2022

  • Parle launches digital campaign to show gratitude to fathers

    Parle launches digital campaign to show gratitude to fathers

    Mumbai: Parle Products is nudging upon relationship dynamics with the launch of a digital film to celebrate Father’s Day. Conceptualized by creative agency, Please See, the film showcases 8 people aged between 18 to 30 years old with their fathers, expressing gratitude along with sharing their most cherished memories with their father.

    The social experiment shows children conveying their feelings to their fathers for the first time, which is overwhelming, nervous but also filled with the warmth of a father – child relationship.

    The social experiment film is aimed at urging people to bring forth all that they leave unsaid to their fathers and take the opportunity of father’s day to communicate what they feel.

    Addressing the communication gap between fathers and children, the film captures unscripted conversations between real duos of father and children to display raw emotions, and their heartfelt regard for the complex yet cherished relationship. The campaign focuses on  gratitude and celebrating the  presence of fathers in our life.

    Speaking on the campaign, Parle Products senior head category Krishnarao Buddha said, “In everyday life, we often talk about the love, dedication and sacrifice of mothers, but there is not much conversation around the love and sacrifice of fathers, which is equally dear to a child. Very few talk about fathers who go above and beyond for their children, that too, without being able to fully express themselves. A father is the most important man in a child’s life, yet the relationship dynamic makes children hesitant to communicate their love and appreciation to their fathers as easily as they would do their mothers. There is so much that we want to thank them for, but often don’t.”

    The purpose of this experiment was to give children the opportunity to convey gratitude and share the various occasions that made them proud, inspired, and grateful because of their fathers. By launching this campaign, we hope that our audiences will be able to identify and resonate well with the sentiment and be inspired to tell their fathers the three little words that we all need to say more often – ‘Thank You Dad!’

     

  • Father’s Day: CEAT highlights in its #OneManManyRoles campaign father-daughter bonding

    Father’s Day: CEAT highlights in its #OneManManyRoles campaign father-daughter bonding

    Mumbai: CEAT launched a new campaign #OneManManyRoles to celebrate the various roles fathers play to ensure their child is always safe.

    Executed by Kinnect, the campaign resonates with the brand’s commitment to providing tyres that cover all the bases, are dependable, versatile, and stand for quality that inspires confidence.

    The campaign film highlights many different hats that are donned, both literally and figuratively, by the caring father of a young daughter. There are several father-daughter moments shown in the film  – whether it is the father chauffeuring her as she continues her shopping spree and anxiously waiting outside to pick her up from a late night party, or being a sleuthing father who is curious to know her date’s name. He’s the one exhorting her to work harder when she falls short in a competition, or sharing the joy of her success, and is simply being there for her at every step.

    A father’s resolute shouldering of these different roles, which is being celebrated by CEAT through this campaign, is also mirrored in CEAT’s continuing endeavour in providing a solid, reliable and safe drive with SecuraDrive SUV Tyres.

    CEAT COO Arnab Banerjee said, “Father’s Day was an appropriate occasion for us to laud the many roles that a father plays to provide the support that his children need. We, at CEAT, are dedicated to playing our own role for our customers in making sure that our tyres provide the same level of confidence that a dedicated and caring father inspires in his children.”

    Speaking of the campaign, Kinnect executive creative director Ashish Tambe said on the release of the film, “If the role of a father in a child’s life had to be expressed in two words, it would simply be – Being There. And often, this ‘being there’ is just assumed by default.  We’ve shed light on the diverse roles that fathers play to make sure they are always there for us. The film then connects how brand ‘CEAT’ plays a key role to facilitate Dads in ensuring safety, as they juggle these roles.”