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Tag: Father’s Day

  • Oberoi Realty builds a poetic tribute to dads with Father’s Day campaign

    Oberoi Realty builds a poetic tribute to dads with Father’s Day campaign

    MUMBAI: Oberoi Realty is tugging heartstrings this Father’s Day with a soulfully crafted campaign that celebrates the unsung moments between dads and their little champions. Titled “From the first game to the biggest win, Dads are there for it all”, the brand’s latest digital film is an ode to the quiet strength of fatherhood — and the spaces that make connection possible.

    Shot using AI-generated visuals, the film paints a picture of everyday joy: sprints across sun-dappled lawns, carefree dips by the pool, and laughter echoing across basketball courts — all set within the serene, carefully designed enclaves of Oberoi Realty’s residential communities.

    It’s not just bricks and landscaping. Each scene underscores how architecture can nurture emotion. Whether it’s open greens that welcome play, or lounges and shared courts that spark multigenerational bonding, Oberoi’s environments are more than backdrops — they’re facilitators of togetherness.

    The film is accompanied by an original poem that strikes an emotional chord, elevating the campaign beyond nostalgia into a quiet meditation on presence and place. It’s a reminder that while love may be quiet, the right setting can make it resonate louder.

    Speaking about the campaign, Oberoi Realty VP – brand marketing & corporate communication, Sarina Menezes said, “At Oberoi Realty, we believe the most powerful stories are those rooted in real human connections. This Father’s Day film, enhanced by AI and a heartfelt poetic narrative celebrates life’s simplest yet most cherished moments. From a playful game to a poolside chat, our communities are designed to nurture these shared experiences and create homes where lifelong memories are made.”

    With this campaign, Oberoi Realty continues its streak of blending high-end living with heartfelt storytelling — a luxe love letter to fatherhood that lives across the brand’s social media channels.

     

     

  • Bakingo bakes up brownie points for ‘The Real OGs’ this Father’s Day

    Bakingo bakes up brownie points for ‘The Real OGs’ this Father’s Day

    MUMBAI: Forget socks and soggy sentiment—this Father’s Day, Bakingo is going straight for the heart (and the sweet tooth) with its cheeky new campaign, ‘The Real OG’.

    A tribute to the unsung superheroes who fix, fund, and forgive in equal measure, the collection serves up fatherhood in every flavour—strong, sweet, slightly nutty, and always unforgettable.

    Top of the treat list is the Choco Raspberry Cake, a rich-meets-zingy creation that’s moody in the best way. For tropical types, the Mango Passion Fruit Bento Cake brings full sunshine energy. The brand’s big “aww” moment comes in a limited-edition brownie box spelling out “I Love U DAD”—nine gooey squares that say what words can’t. Also in the spotlight: cake popsicles in mango and hazelnut for the dad who deserves dessert with a wink.

    The rest of Bakingo’s line-up is no less tempting—think jarcakes, tres leches, chocolate bombs and more, all prepped for same-day delivery.

    “Our Father’s Day collection is a tribute to dads who may not always ask for recognition, but whose love, quirks, and quiet sacrifices deserve to be celebrated in the sweetest way possible,” said Bakingo co-founder Himanshu Chawla. “With this campaign, we wanted to go beyond clichés and honour the real, original moments of fatherhood, ones that often go unnoticed but never unfelt. From the classic dads to the cool, goofy, silent, and sentimental ones, this one’s for every version of Dad out there.”

    So this Sunday, ditch the dad jokes and deliver dessert. Because being an OG isn’t about how old he is—it’s about how often he showed up, even when no one asked.

  • The Ultimate Father’s Day Gift Guide for 2025

    The Ultimate Father’s Day Gift Guide for 2025

    Father’s Day is around the corner and if you’ve been waiting to surprise your dear Dad, now is the time to come up with the best gift ideas that he’ll love. There are plenty of options available online if you’re looking for an amazing Father’s Day gift and all you need to do is choose as per what your Dad will connect with. Sounds difficult? It’s easier than you think! Let’s look at some of the top gifting choices for the occasion below.

    Best Father’s Day Gifts Worth Choosing

    Your Father’s Day gifts doesn’t always have to be expensive or super-premium. Even a thoughtful and simple gesture will successfully convey your love and warmth to him with ease. On that note, here’s a look at some of the best gifts that you can choose to surprise your Dad on this special day.

    Personalized Photo Frame

    Delight him with a customized photo frame exclusively designed for Father’s Day. You can choose your preferred frame and the photograph it showcases. Choose a special memory or an iconic photograph of you two that your Dad will treasure. It will definitely occupy pride of place on his study or work desk for sure!

    Custom LED Night Lamp

    Light up your Dad’s bedside or his favorite corner of the home with this incredibly useful yet appealing night lamp. You can customize it with a photograph or special memory that he will cherish for a lifetime. It is undoubtedly one of the most heart-warming presents that you can select for the occasion.

    Personalized Mug

    This can also be a cute and endearing Father’s Day gift, especially if your Dad loves his daily cup of tea or coffee. Personalize the cup with a picture, slogan, quote, or even his favorite football/cricket team logo- the sky is the limit! He will certainly look forward to his everyday cuppa with this present for company.

    Potted Plants

    Is your Dad into gardening and wellness? Does he love plants and greenery? Delight him with an adorable potted plant in a cute planter or pot that you can choose online. There are several plants available, right from air purifying plants to Sansevieria, Lucky Bamboo, and Carnations. Infuse a touch of green into your Dad’s life and watch him smile!

    Perfume Sets

    If your Dad is passionate about fragrances, surprise him with a delightful perfume set that he will treasure! You can take your pick from multiple options online, including sets that contain diverse fragrances that he’ll love experimenting with. It can be a thoughtful yet sweet gift for Father’s Day indeed.

    Custom Organizer

    Make your Dad’s workplace more inviting with a custom organizer that showcases a lovely photograph or memory, while coming with slots to house his pens, notes, and other stationery. It will be a useful present with a personal touch- just what you need to surprise a practical Dad!

    Make Father’s Day Memorable with Unique Gifts

    Father’s Day gives you an opportunity to express your love and affection for your dear Dad. He’s always been a pillar of support in your life and a never-ending source of inspiration, love, and warmth. It’s time you make him feel special with a thoughtful and heartfelt Father’s Day gift. Add your personal touch, choosing from the options listed above and add your unique touch to the celebrations. Of course, choose your presents from a reliable online gifting platform to create a fabulous surprise for your Dad without any hassles. 

    So, here’s to a whole lot of love, fun, and special memories this Father’s Day, with the right gifts to match!  
     

  • Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

    Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

    Mumbai: Father’s Day, set to be celebrated globally on 16 June this year is increasingly becoming an important occasion in India. The increase in the number of gift purchasers says it all.

    IGP discloses an average year-on-year growth of over 50 per cent of Father’s Day sales, indicating India’s growing interest in celebrating global trends. IGP, one of the largest D2C gifting product companies, has recorded high demand in metro cities, yet small cities are also contributing with 30 per cent of overall Father’s Day sales.

    Personalised keepsakes and Flower+Cake combos have emerged as the top-selling categories, demonstrating a preference for both unique, customized items and traditional gift options like name gifts, photo gifts, hampers, fashion accessories etc. The data by IGP further reveals how women dominate Father’s Day gifting, accounting for 68 per cent of the total purchases.

    More than 35 per cent of all Father’s Day sales involve personalized gifts, underlining the increasing desire to give unique and thoughtful presents. Father’s Day accounts for 15 per cent of IGP’s sales in June, with a preference for instant delivery options like Same Day or 30-minute delivery.

    This Father’s Day, we’re celebrating all the amazing dads out there with “Dad-tastic Gifts”. Our goal is to make every father feel appreciated and cherished by offering a curated selection of gifts that speak to their unique personalities and interests. From stylish accessories to personalised keepsakes, we have everything. Whether he’s Dad-venturous, Dad-mazing, or simply Dad-orable, we have the perfect gift to make his day unforgettable.

    “We’ve seen remarkable growth in Father’s Day gifting over the years. This occasion has carved out a special place in the hearts of our customers, and it’s evident in the increasing sales and changing preferences,” said IGP.com CEO and founder Tarun Joshi. “Personalised gifts and efficient delivery options are key factors driving this trend. We are delighted to be a part of our customers’ efforts to make Father’s Day a memorable celebration.”

    The data from IGP.com underscores a vibrant and evolving market for Father’s Day gifts in India. With a steady rise in sales, growing contributions from smaller cities, and a clear preference for personalised and instantly delivered gifts, the gifting landscape is dynamically adapting to meet consumer demands. Father’s Day has firmly established itself as a significant occasion for expressing gratitude and love, reflecting broader societal trends towards celebrating familial bonds.

  • Noise sees 4x surge in sales on quick commerce this Father’s Day

    Noise sees 4x surge in sales on quick commerce this Father’s Day

    Mumbai: Noise, a connected lifestyle brand, witnessed a remarkable surge in sales this Father’s Day. Consumers’ strong preference for Noise’s celebrated products across smartwatches and audio led to an impressive 4x increase in sales through quick commerce platforms and a 1.6x rise on its own website. Noise has consistently been a leading choice for wearables, and this surge further substantiates this, elevating its position as the preferred brand when sharing advanced tech with loved ones ensuring their well-being.

    Father’s Day has provided an ideal opportunity for customers to purchase gifts that combine technology and style, making it a perfect gift to ensure fathers’ well-being. Moreover, it reflects the level of trust the customers have placed in the brand. Noise reinforced its leadership in Quick Commerce while underscoring its rapid growth. The overwhelming response on quick commerce hints at customers seeking convenience, and how it caters to their requirements seamlessly at the eleventh hour.

    Noise’s collection of smartwatches and audio products stood out during this Father’s Day, appealing to customers with their blend of cutting-edge features and varying use cases. From monitoring health metrics, and enabling BTcalling, to providing seamless auditory experiences, the products including Noise ColorFit Ultra 3, Noise ColorFit Icon 2, Noise ColorFit Thrive, Noise ColorFit Pro 5 Series, Noise Buds X Prime, Noise Buds VS102+, and Noise Pure Pods, respectively catered to consumers’ choice and hence the spike in sales during father’s day. The success of the initiative underscores the brand’s versatility to meet the dynamic demands of its consumers.

    As Noise continues to celebrate its market leadership, the brand reaffirms its dedication to democratizing technology and delivering high-quality products that resonate with a diverse audience. The success of the Father’s Day campaign exemplified how Noise has been providing technological solutions to cater to one’s lifestyle needs.

  • USHA’s #FollowYourHeart Father’s Day campaign

    USHA’s #FollowYourHeart Father’s Day campaign

    Mumbai: Usha International, a consumer durables company, ran a social and print media campaign this Father’s Day to express gratitude to all Fathers and Father figures in our lives – people who enriched our lives in unimaginable ways.

    Attached is the video, produced by Fuel Films, celebrating Father’s Day in the Usha way, the premise of which is that when we were kids our fathers encouraged us by saying #FollowYourHeart and now that we are all on the path of our chosen journeys, it’s time for us to give back. It’s now our turn to be able to tell our Fathers that it’s time for them to #FollowYourHeart.

    The video campaign is being promoted on YouTube, Facebook and Instagram all across India. We are also present across multiple social platforms.  

    A full-page Father’s Day #FollowYourHeart advertisement (attached) was also published across all 45 editions of The Times of India, the country’s leading newspaper.

  • Unstop gives FAQs a whole new meaning this Father’s Day

    Unstop gives FAQs a whole new meaning this Father’s Day

    Mumbai: On Father’s Day, Unstop, the leading talent engagement and hiring platform for students and alumni, celebrated dads across the country and their invaluable guidance with a revamped FAQ “Fathers Answering Questions” section.

    Dads are our first heroes and role models. They quietly hold our hands and guide us through everything life throws at us. They answer all our questions with their seemingly endless wisdom, sometimes seriously, mostly sarcastically, and rarely emotionally.

    In its quirky, one-of-a-kind Father’s Day celebration, Unstop has put forth a list of questions relating to everyday life that fathers will answer. These questions range from simply asking for permission to go on a trip with friends to which investment/insurance plan is best, which several dads answer in their unique way.

    Unstop will also unveil a short video of what  according to Unstop employees their dads think they do at work. In it they ask their dads, “What do you think I do at work?” The responses are authentic and hilarious, sure to spark a nostalgic trip down memory lane about your conversations with your dad.

    Through its engaging campaign, Unstop celebrated the spirit of fatherhood and aims to bring out the humourous yet profound wisdom that dads impart in their unique ways. Remember to wish your dad a very happy Father’s Day and maybe ask them  “What do you think I do at work?”

  • Mansion House twists Father’s Day narrative with campaign ‘The Warm Embrace of Fatherhood’

    Mansion House twists Father’s Day narrative with campaign ‘The Warm Embrace of Fatherhood’

    Mumbai: In a world where fatherhood knows no bounds, Mansion House, a flagship brand under Tilaknagar Industries, has unveiled a profoundly moving campaign this Father’s Day titled ‘The Warm Embrace of Fatherhood’ to celebrate the dad in every man. The campaign honours the selfless love and responsibility that defines fatherhood, transcending biological ties.

    Fatherhood, as beautifully portrayed in the campaign, can be pictured in various forms – be it nurturing children in the most selfless way or caring for pets even when you are away. It celebrates the universal love shared by fathers everywhere, embodying the very essence of that warmth and bond. It captures heartwarming moments that illustrate the everyday sacrifices and joys shared between a father and his cherished companion. ‘A Warm Welcome,’ the brand proposition of Mansion House, is reflected as a strong sentiment that echoes throughout this campaign.

    Conceptualised by the Tilaknagar Industries’ Digital Marketing Agency LIQVD ASIA, the campaign artfully captures the essence of paternal love through a poignant narrative that unveils the touching story of a father and his fur baby, and the heartfelt connection they share.  

    The campaign video is brought to life by Pumpkin Production which is not only visually compelling but also emotionally relevant.

    Commenting on the campaign, Tilaknagar Industries CMO  Ahmed Rahimtoola   said, “On this momentous occasion of Father’s Day, we are proud to honour all fathers – those who have shaped us with love and guidance. Whether it’s a human dad or a pet parent, this Father’s Day, we aim to celebrate all aspects of fatherhood and the unconditional bond and nurturing spirit that goes beyond biological bonds. In its true spirit, the campaign celebrates the joy and warmth of homecoming, inspired by the hospitality and love in our brand proposition “A warm Welcome”. The campaign, therefore, is a heartfelt tribute to all fathers for going beyond their roles, every single day.

    LIQVD ASIA head of creatives Sunil Gangras added, “At LIQVD ASIA, our constant endeavor is to push the boundaries of creativity and turn new age insights into meaningful stories. The idea of fatherhood has changed considerably in the last decade and this Father’s Day we wanted to build relevance in our approach for this topical initiative from Mansion House. So, we came up with a touchingly honest story that celebrates the warmth between a father and his fur baby, reflecting the brand DNA of ‘A Warm Welcome’ with a strong message about ties beyond blood that strikes a chord almost instantly. After all, being a pet parent is a full-time job too and it needs equal if not more emotional investment. What really hit home was having an entire team of pet parents to bring this story to life.”

    This DVC campaign is set to captivate audiences across digital platforms and has been conceptualised and produced in multiple regional languages like Malayalam, Kannada and Telugu, apart from English of course, keeping in mind the target markets for the brand. Thus, inspiring each and every one to fully embrace and cherish the enduring spirit of fatherhood.

  • Prime Video celebrates Father’s Day with a heartfelt campaign

    Prime Video celebrates Father’s Day with a heartfelt campaign

    Mumbai: Prime Video has launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!

    In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course? 

    Credit: Written and conceptualised by Bare Bones Collective.

  • Gritzo celebrates Father’s Day with ‘An Ode To Superdads’

    Gritzo celebrates Father’s Day with ‘An Ode To Superdads’

    Mumbai: Gritzo, a first of its kind brand that provides personalised nutrition drink called “SuperMilk” for children presents a heartwarming film on Father’s Day. that reminds us of the unwavering love and support our fathers have always given us. In today’s fast-paced world, it’s easy to overlook the superheroes in our lives, but Gritzo’s latest campaign aims to bring this back into focus.

    Gritzo Father’s Day campaign captures the essence of a father-daughter relationship, encouraging viewers to take a moment to appreciate their fathers. It breaks stereotypes that are often associated with fathers and presents a portrait of a modern-day father who is expressive, caring, nurturing & someone that a daughter can rely on at all times in her life. The digital film, will be amplified across multiple digital touchpoints, including Instagram, Linkedin and YouTube.

    The film opens with a young girl engrossed in her office work, seemingly oblivious to the world around her. As she picks up her phone, she notices several missed calls from her dad. This moment of realization brings her back to her childhood memories represented by a princess crown sitting in her room. Viewers are then taken on a nostalgic journey through the young girl’s memories. Scenes from her childhood flash by, showing her superdad taking care of her when she falls sick, supporting her during exam preparations & being the most happiest person in the world when she is met with success. Her internal monologue reflects her thoughts: “Kal hi ki Toh Baat Hai, Jab main Papa ki nahi papa meri Princess Ban jaate theee.” She recalls how her father has always been her pillar of strength, celebrating her smallest victories and appreciating her mistakes. Throughout her life, she has always been a ‘Champ’ daughter to her superhero dad.

    But as time passed, we see in the film that her priorities had shifted & somewhere she missed having that connection with her father. The film reaches its emotional peak as the father, heartbroken from his unanswered calls & is pacified by his wife. Just then, he is surprised by his daughter’s arrival. He is elated when he sees her as they embrace each other in a hug. She then places her childhood tiara on his head and hugs him, rekindling the bond they shared with each other.

    Commenting on the release of the film, Gritzo’s brand head Sushant Kotian expressed, “At Gritzo we wanted to create a film that represented our SUPERDADS – (superhero dads) in an honest manner embracing all the modern aspects & leaving out the stereotypes typically associated with this role. Through this touching digital film, we aim to remind everyone of the profound impact fathers have on our lives, even when life’s pace distracts us from it. At Gritzo, we believe in celebrating these precious relationships and encouraging everyone to take a moment to appreciate the unwavering love and support that fathers provide. This campaign is our way of acknowledging the timeless bond between fathers and their children and inspiring our audience to reconnect with their personal superheroes.”