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Tag: Fast&Up

  • Fast&up Mumbai Walkathon draws 5,000 participants in grand debut

    Fast&up Mumbai Walkathon draws 5,000 participants in grand debut

    MUMBAI: The inaugural Fast&up Mumbai Walkathon witnessed an overwhelming response, with over 5,000 participants taking to the streets to celebrate fitness, community spirit, and the simple joy of walking.

    Flagged off from JVPD Grounds, the event was graced by distinguished personalities, including Brihanmumbai Municipal Corporation (BMC), municipal commissioner, Bhushan Gagrani, IAS officer; Maharashtra Naval Area, flag officer commanding, rear admiral Anil Jaggi; Maharashtra Police, former commissioner, Dhanushkodi Sivanandhan; Fast&up, CFO, Shilpa Khanna; and JustwalkIndia, co-founder, Vinay Bhartia. The scenic route took walkers past film legend Amitabh Bachchan’s residence, along juhu beach, before looping back to the starting point.

    The event featured three walk categories,

    – Ten kilometre pro walk (6:00 am) attracted 42 per cent of participants.

    – Five kilometre family walk (6:20 am) the most popular segment, with 44 per cent of walkers.

    – Three kilometre fun walk (6:40 am) 14 per cent of participants enjoyed a leisurely stroll.

    A major highlight of the walkathon was the participation of 10 individuals with prosthetic legs, showcasing resilience and determination. Women outnumbered men across all categories, making up 52 per cent of the total participants.

    Among the most inspiring walkers was 75-year-old Urmila Bhatia, who urged the younger generation to step away from screens and embrace an active lifestyle. Additionally, eight participants marked their birthdays at the event, making fitness a part of their celebrations.

    Wheelchair participant Niranjan Jadhav commended the initiative, saying, “Events like this inspire confidence and encourage people of all abilities to stay active.”

    As the walkathon clocked an impressive 44 billion steps, it reinforced fitness as a way of life. JustwalkIndia co-founder Vinay said, “Our goal is to provide a platform for citizens to begin their fitness journey. This turnout has been truly humbling.”

    The Fast&up Mumbai Walkathon concluded on an energetic note, leaving behind a legacy of inspiration, camaraderie, and a renewed commitment to fitness setting the stage for even larger editions in the years to come.

  • Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Mumbai: Fast&Up, a wellness and nutrition brand, is celebrating its ninth anniversary in India with the launch of the ‘Life Feels Good with Fast&Up’ campaign. Featuring actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, this milestone marks nearly a decade of innovation and a commitment to improving the well-being of people worldwide. The brand also marks this occasion by offering a flat 50 per cent on its website on 12 September 2024, along with exclusive freebies, aimed at reaching more customers through its communities, ambassadors, and influencers.

    Since its launch in 2015, Fast&Up has focused on providing products that support active and healthy lifestyles. Fast&Up’s best-sellers include hydration solutions, energy products, and ready-to-drink options used by millions in India and globally. It is among the few brands offering high-quality protein supplements tested by Informed Sport, making it a preferred choice for Olympians, national teams, and athletes. The brand caters to various needs related to today’s lifestyle, such as sleep, sexual health, and pollution-related issues.

    The ‘Life Feels Good with Fast&Up’ campaign highlights the brand’s commitment to wellness and community. It embodies the company’s approach to helping individuals achieve their best health while contributing to communities and meaningful causes. Fast&Up remains dedicated to making a positive impact on its customers and society.

    Fast&Up co-founder Varun Khanna expressed his enthusiasm, stating, “As we celebrate our 9th anniversary, we aim to make India Active. Our ‘Life Feels Good with Fast&Up’ campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values.”

    Brand athlete Avinash Sable shared his excitement about being part of the Fast&Up family, saying, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.”

    Fast&Up’s journey over the past nine years has been driven by its passion for promoting health, wellness, and vitality. With its innovative products and dedication to community building, the brand continues to lead the way in transforming lives for the better. Shop for India’s trusted nutrition and best-sellers across various lifestyle needs at www.fastandup.in

  • Fast&Up launches “The Hydrating Heroes” initiative

    Fast&Up launches “The Hydrating Heroes” initiative

    Mumbai: Considering the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024 alone, Fast&Up, an electrolyte and energy brand, is proud to announce the launch of The Hydrating Heroes initiative. This ambitious program pledges to provide essential hydration and energy to one million daily heroes during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.

    Fast&Up has partnered with organisations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute the popular and trusted electrolyte drink, Fast&Up Reload.  

    Fast&Up’s commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come, ensuring our heroes are always supported. Fast&Up rest assured, no matter the heat, we will be there to provide hydration and energy.

    Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Fast&Up CEO Vijayaraghvan Venugopal. “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”

    Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalised during demanding tasks.

    These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.

  • Fast&Up partners with NOTO to bring India’s first limited edition electrolyte popsicles

    Fast&Up partners with NOTO to bring India’s first limited edition electrolyte popsicles

    Mumbai:  Fast&Up, India’s leading sports and health nutrition brand, has announced an exciting collaboration this summer with NOTO, the brand that has been revolutionizing healthy desserts. Together, Fast&Up and NOTO have crafted a unique range of Electrolyte Popsicles, offering an innovative way to stay hydrated this summer.

    Combining Fast&Up’s hydration expertise with NOTO’s trademark low-calorie and zero-sugar desserts, this innovative collaboration aims to transform the way we look at replenishment of electrolytes. Popsicles offer a refreshing and convenient hydration solution to beat the heat and for those on the move.

    Speaking of the association, Fast&Up CEO & co-founder Vijayaraghavan Venugopal said, “In today’s world, hydration is so much more critical to our core health. We are excited to collaborate with an exceptional brand like NOTO that is coming up with innovative and guilt-free ways to enjoy desserts. With our one-of-a-kind Electrolyte Popsicle, staying hydrated this summer just got a lot tastier.”

    The electrolyte popsicle offers a convenient and delicious way for consumers to replenish essential electrolytes, whether they are athletes looking to recover post-workout or individuals seeking a refreshing treat on a hot day. With sodium, potassium, magnesium, calcium, and chloride, along with added Vitamin C, B12 and goodness of fresh fruits, these popsicles are sure to not only replenish electrolytes, but also combat fatigue and keep you energized throughout the day.

    “We’re thrilled to team up with Fast&Up for our limited-edition Electrolyte Pops, just in time for the scorching summer months. With temperatures rising and the demand for icy treats soaring, these pops offer the perfect fruity solution to beat the heat while replenishing vital electrolytes. Get ready for a summer recharge like never before; these pops will change the way you recharge and reload!”, said NOTO co-founder Ashni Shah.

  • Mumbai City FC welcomes back Fast&Up as official nutrition partners

    Mumbai City FC welcomes back Fast&Up as official nutrition partners

    Mumbai: Football club Mumbai City FC, which competes in the India Super League, has announced a partnership with sports and active nutrition brand Fast&Up as the club’s official nutrition partner through the 2022-23 season. 

    Fast&Up aims to reinvent smart nutrition and nutritional supplements. It was launched in 2015 and has further developed the brand’s flagship products.

    Mumbai City FC said that as a club it represents Mumbai’s fierce, relentless, and resolute spirit, much like Fast&Up, who echo the same ethos as a brand.

    Mumbai City FC chief executive officer Kandarp Chandra said, “We are happy to welcome back Fast&Up as our official nutrition partner for what is going to be a very important football season for us at Mumbai City FC. As a brand, Fast&Up promotes a healthy and active lifestyle and shares our club’s core values. At Mumbai City FC, we have always believed in representing the spirit of our great city and by partnering with Mumbai’s very own organisations, we want to promote the holistic development of Mumbai through the power of sports. Our partnership with Fast&Up back in 2020-21 saw us lift the ISL Shield & Trophy and we hope our renewed partnership can help us emulate the same success along with them this year.”

    Fast&Up chief executive officer and co-founder Vijayaraghavan Venugopal said, ”Fast&Up is proud to associate with Mumbai City FC for yet another season of ISL, one of the country’s most celebrated platforms for football enthusiasts. Mumbai City FC is a tough team that’s been in the headlines for its outstanding performance with dynamic, world-class talents as a part of the team. As a homegrown brand, Fast&Up has also been compassionate about providing world-class quality nutrition to our consumers, and we are proud to provide it to the team who literally swear by our products.”

  • CAMM Summit 2022: ‘Retention is relevant through the customer journey’

    CAMM Summit 2022: ‘Retention is relevant through the customer journey’

    Mumbai: Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only come into question when the customer would close their account. But in the digital natvive business model, where the customer goes through five phases starting from acquisition followed by activation, retention, referral and revenue, retention is relevant through the latter four phases.  At the Content-Tech, Ad-Tech, Mar-Tech and More (CAMM) Summit and Exhibition 2022 organised by IndianTelevision.com co-powered by PubMatic and industry partner Adjust, experts from agency, SaaS startup, marketing deep dived into a conversation on ‘Decoding User Experience and Retention.’

    The session was led by Kinnect senior vice president marketing science and CX Bharatesh Salian who was joined by Zenith senior vice president Jasmine Sachdeva, Fast&Up vice president marketing Venkat Erpina and CleverTap senior vice president marketing Jayant Kshirsagar.

    The last two years of the pandemic have changed the conversation around user experience and retention. Marketers’ decisions are more guided by data as customers. “Earlier, when the consumer was on digital or offline, we were guessing what they wanted,” said Zenith’s Jasmine Sachdeva. “We leveraged static data such as the Indian Readership Survey to understand who the customer is and where the probability is of finding them. Today, tools like AI and machine learning are supporting us to be able to predict customers’ future behaviour and connect with them. We’ve moved from guessing to predictive customer journeys.”

    Fast&Up’s Venkat Erpina spoke about using purchase data to better understand the customer’s preferences. “Two years back, we entered the sports nutrition category with our product. If you have a strong retail customer base then it is easier to leverage them for future growth. So, we focused on customer satisfaction in terms of delivery time, packaging communication in various instances of product delivery and product quality. Then we segmented our customers into various cohorts. If a customer falls into a relevant cohort for a new product then we reach out to them and acquire new consumers,” he said.

    The panellist suggested that there is a limit to how much you can nudge a customer towards a new product. The idea is to give customers value over selling them more products to drive retention. SaaS startups such as Clevertap are leveraging first party data to help brands create a seamless customer experience and purchase journey.

    “All our customers are B2C companies with a digital native business model,” said Clevertap’s Jayant Kshirsagar. “Almost all of them have created a unique experience for their customers. Now they are focusing on creating value through experience.”

    “They are refraining from spamming the customer instead they are personalising. Clevertap has created a platform where we use data, analytics and recommendations. Retention is important in terms of safeguarding the consumer base as every five per cent increase in retention helps operating margins by 40-70 per cent. The cost of acquiring a customer is far higher than the cost of retaining a customer. Offering experience plus value using technology is the key to retaining customers,” he added.