ITV

Tag: fashion

  • Myntra.com urges people to shop online

    Myntra.com urges people to shop online

    NEW DELHI: In the last few years, online shopping has become big. It has been a blessing in disguise for people in the small town India who got an access to many brands which were almost unreachable for them earlier. With its new television campaign titled “Ayega, Ghar Baithe Payega”, ecommerce portal for fashion and lifestyle brands Myntra.com is stressing on the convenience that online shopping gives. The theme of the campaign is “Real Life Mein Aisa Hota Hai Kya”.

    The commercial was first launched on Myntra.com’s social media platforms Youtube and Facebook before being aired across major TV channels starting 30 November.

    The TVC establishes Myntra.com as the online fashion destination and positions it as one of the country’s most comprehensive online fashion stores. Demystifying the inbuilt inertias of shopping online, Myntra.com’s latest ad gives an innovative treatment to educate and captivate the audience on the perks of online shopping over offline.

    The ad showcases a mammoth parcel being carried across crowded streets by a large number of Myntra delivery boys. The parcel gets ferried across the river, over the bridge and through tiny lanes to reach its final destination. The parcel upon arrival unveils the numerous fashion apparel and accessory options that Myntra.com offers its customers, reiterating its position as the one-stop-shop for fashion. The catchy background score picks pace through the journey and conveys advantages of shopping with Myntra.com in a simple, realistic manner.

    Shot in Panjim, Goa, the film was directed by Nikhil Rao and produced by Jamic Films. The campaign was conceptualised by Agnello Dias from Taproot Agency.

  • Molecule Communications presents Cinema Beyond Boundaries

    Molecule Communications presents Cinema Beyond Boundaries

    Keeping up the trend that started last year, Molecule Communications (P) Ltd. proudly announces its second annual conference Ticket to Bollywood II “Cinema Beyond Boundaries” for film industry professionals from the East and West at New York.

     

    This event is a platform for the filmmakers from around the globe to recount experiences in the field and discuss the tricks of the trade. Film professionals who define the new global cinema movement and have given rise to the new globally interconnected film industry would be a part of the symposium.

     

    This year producer and director Madhur Bhandarkar who is known for films like Chandni Bar, Satta, Page 3, Corporate, Fashion, Jail, Heroine and Advaita Kala, writer of Kahaani and Anjaana Anjaani would represent the East. Brooklyn based director Micheal Canzoniero known for Don Peyote (2013) starring Anne Hathaway and Josh Duhamel; actor, comedian and singer and co-writer and co- director of Don Peyote, Tony Award winner Dan Fogler who starred in Balls of Fury, director and producer Vladan Nikolic and actors Saritha Choudhry, Ajay Naidu and Reshma Shetty from the west would grace the event. Other speakers would be Dylan Marchetti of Variance films and Elliott Kanbar, president of the Quad Media in New York. Wayne Sharpe, the versatile music composer from New York who has composed music scores for Gangaajal, Apaharan, Raajneeti would also be a speaker at the event.

     

    Continuing the last year’s format for the event where the filmmakers gave insights, talked openly about their successes and failures, the mistakes they made and the lessons they learnt; the event aims at ensuring that the invitees would gain enough knowledge.

     

    “Bollywood is in my blood and my passion however the event is not restricted to song dance or action, it is beyond that. I love dhinchak sequences from Bollywood, larger than life visuals of Hollywood and Pakistani music. We are audiences who like content and for us entertainment isn’t restricted to countries and their boundaries. Redefining world cinema is what we aim at. Thanks to my brother Ajay Shrivastav (New York) who took this initiative,” said Kiren Shrivastav, CEO Molecule Communications.

     

    This three- day event would focus on the global influence of Indian cinema, forecast changes in the fast growing and rapidly evolving filmmaking industry. Actors, directors, writers and music directors would gather to share how it is to make cinema by blending different cultures and to bring them beyond the Indian Diaspora.

    Excited about this conference, Madhur said, “Indian cinema is no more limited to audiences in India. We have viewers all around the world and hence understanding the global perspective is a must. Molecule Communications’ Cinema Beyond Boundaries would get the viewers and the filmmakers together and would help us in serving them with good quality cinema.”

     

    As Indian cinema celebrates its 100 years of existence, Cinema Beyond Boundaries (CBB) would capture the flavours of Bollywood, take a look at the past and discuss what would be in store for Indian cinema in the next 100 years. CBB would focus on screenwriting trends, co- production opportunities and international film financing to connect the world’s most important film industries.

     

    “Whether on-screen or over the airwaves, SAG-AFTRA members bring to life unique experiences and perspectives and share universal truths with a global audience,” said national director of equal employment opportunities and diversity Adam Moore from SAG-AFTRA which is the sponsor and partner for the event along with The School of Visual Arts (SVA).

     

    “These projects should accurately reflect the entire world around us and depict all of our communities in authentic and meaningful ways. So the opportunity to work with Molecule Communications for Ticket2Bollywod: Cinema Beyond Boundaries to achieve our mutual goal of telling these stories by utilizing union talent and union agreements is a perfect fit,” he added.

     

    “As one of the top film schools in the world we see this partnership as a way of broadening the knowledge of our students and offering them an understanding of international film and media collaboration. Molecule Communications TICKET2BOLLYWOOD: Cinema Beyond Boundaries continues to create opportunities for both the professional and the next generation of storytellers,” said chairman of the film, video, and animation department at SVA, NYC Reeves Lehmann. He is also a director, producer, and writer and he is the new member of The National Board of Review of Motion Pictures.

  • Trendspotters.tv’s $2mn online gamble with OG content

    If you think you are the stylish, fashion-forward type, then this may well be the destination for you.

    Welcome to Trendspotters.tv, India’s first online digital channel engaged in spotting trends across genres. Launched on 23 August by Smartube Entertainment, Trendspotters promises to guide you about what’s hot and what’s not on a screen near you – be it a tablet, laptop or cell phone.

    We will be aggressively investing more on creating independent video platforms and creating a lot of content for the internet audience, says Kunal Kishore Sinha

    About the venture, Trendspotters.tv founder Kunal Kishore Sinha says: “We are glad to launch India’s first digital TV, which promises to be an exciting platform for next generation consumers whose lives are driven by upcoming trends- be it fashion, music, sports or entertainment. It is a medium for bringing the next generation trends and talents to light, especially for an upwardly mobile audience. It brings out a cluster of micro trends every day for the new age audience, which takes inspiration from out-of-the-ordinary discoveries.”

    So where and how did it all start? Sinha explains that the team went through the paces; from research to coming up with a suitable name to setting up the platform. “The idea started some six months back when I realised that maximum consumption over a smart phone is on YouTube. It is more than Facebook, Twitter or any other social media platform. There are audiences that are right now looking out for comprehensible video content on the Internet and consuming it. With those facts, we started working on the platform,” he elaborates.

    Starting from the word go

    The first challenge was to get the right resources across categories including fashion and lifestyle, music, and entertainment and sub-categories such as trendsetters, discoveries, trend spotting and seasonal buzz.

    A senior content person from CNN-IBN was roped in for each category and he/she came on board as content director/head based on qualifications and relevant experience. For example, a lady who’d completed her fashion graduation from London and was working with Adidas in Dubai was hired for the fashion category. Ditto for music, where six to seven senior people were brought in, not to mention an RJ who would be associated with them.
    The offical website creates content specifically for the web audience; which is not be of long duration

    Next, was what should they name the initiative.  “From the very beginning, we wanted to have content which is more futuristic, also keeping in mind what is outdated and what is in. We started off saying we wanted to have something around the word ‘trend’. After brainstorming, we came up with multiple options. Somebody suggested it should be trendstocker, trendstop, but when we decided on Trendspotter, it felt apt, considering we are into the business of spotting trends across verticals,” explains Sinha.

    But what’s in it for consumers? In every category, there’s a section ‘Discoveries’, which focuses on new talent, points out Sinha, giving the example of a boy called Rameshwar, who has a small shop in Nizamuddin, Delhi, and though he isn’t very popular, still has clients like Gulzar. “Not many mainstream media would cover or discover somebody like that. Eventually, what will happen is our ‘Discovery’ section will get further populated,” says Sinha.

    Is that the broad plan, we ask, and Sinha provides: “We are spotting new trends and creating more content which can be interesting for the audience. So, the idea is to get them what is not available right now in the mainstream, maybe TV is not giving them that.”

    Wouldn’t audiences find a likeness with say YouTube? “We will be creating content specifically for the web audience; which will not be of long duration. The idea behind such content is it will cater to the web audience looking for a quick break from work,” shoots back Sinha.
    The website has various categories that spots new trends and creates more content which can be interesting for the audience

    And has the response been worth mentioning? Sinha feels it’s very positive considering the entertainment industry is waking up to the potential of internet media. “When you start a new media company, what happens is getting across to the right people, getting them to come on your platform takes a lot of effort. That challenge we have not faced yet, because we have shot with designers like Troy Costa,” he says.

    Coming to the most critical question – how does the team spot trends across genres on a day-to-day basis? Sinha says presently, content creation is happening in house. The plan is to get into crowd-sourcing, where creators from across the world would be contributing. Yet, the overall control of the content would lie with the company itself.
    Sinha gives the example of how somebody sitting in Chandigarh would become a trendspotter. Also, contests on social media and on-ground to identify trend spotters across the country are on the schedule, and these in turn would help the channel identify trends there. Additionally, an internal research team would help everyone figure out what is new and interesting and worth talking about.

    Does Trendspotters trend on social media? Well, at the time of penning this article, Trendspotters.tv had managed to garner over 30,000 likes on Facebook. Whereas, the channel’s Twitter presence is being worked upon. Says Sinha: “We were thinking that we would invest just in building up the channel and once it was ready, we would then look for revenue. But what happened is we realised that brands are already ready to partner and invest in the content we are creating. As we speak, we have already started getting revenue by having brands integrated into our shows. Our revenue-stream has already started.”

    Roadmap for future

    For an endeavor so novel, what does the future entail? Plans are afoot to expand the channel’s reach into areas of general interest like automobiles, consumer technology and so on. A section called Club Review is on the anvil, where the channel would be doing video reviews of clubs across the country. The focus is on parameters like music, ambiance, crowd and drinks served etc. Sinha claims they already have sponsors for this section in an international liquor company named Premium and a music equipment company.
    In a month‘s time, the official Facebook page has achieved applaudable 30,000 likes

    That said, where does Sinha see Trendspotters.tv in the general scheme of things? “We know that even brands are realising they have to go beyond platforms like Facebook and Twitter to engage with consumers. And I think that is where we are filling in the gap by creating a new platform that will give brands a new way of connecting with their consumers,” replies Sinha.

    Is it looking good hereon? “We are getting good traction from both the brand side and the consumer side. We are happy with the way things are going and going forward, we will be aggressively investing more on creating independent video platforms and creating a lot of content for the internet audience. We would ensure that in the next one year, we actually become a household name,” Sinha rounds off.

    Sinha has drawn up a warchest of $ 2million to fund his dream project. That should suffice to fund his growth needs for the next two years, he says. Basically, he has a two year window to drive trendspotters.tv into a profitable business model. 

  • Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    MUMBAI: Shagun – India’s first wedding entertainment channel is all set to launch its first ever fiction show Sajna Hai Mujhe. As the channel’s theme is to celebrate the evergreen festival of wedding so with this show they follow the same theme. Marriage in our country is treated as the most prominent happening in every person’s life and the channel is thus focusing on strengthening and enhancing the concept of marriage. The channel after presenting its viewers with non-fiction shows on travel, chat, astrology, shopping, matrimony, fashion and fitness it is soon going to please its viewers with this fresh fiction show also.

     

    Shagun channel MD Anuranjan Jha said, “Fiction has always grabbed the attention of the masses. It is the one stop which has always been all time favourite category of the television audience. So keeping in mind this factor we are now jumping into fiction category also which will definitely add more flavor into the channel.”

     

    Sajna hai mujhe aims to showcase the diversity in marriages in the Indian society. With this aim the story will revolve around three different couples who will be shown facing the ups and downs in their respective relationships. The show is believed to strengthen the factors like patience, sacrifice, empathy, love, understanding and forgiveness which are believed to be the core competence of every successful marriage.

     

    The show promises to be an interesting journey packed with drama, emotions and entertainment. The show is produced by Park Media and Ideaz Pictures and the cast includes actors like Amit Behl, Aadesh Chaudhary, Darpan Shrivastava, Nirmai Bali, Manmohan Tiwari and new face Shikha. The situations in the show will be realistic and circumstances will be common. The story line of the show will be quite relatable and the viewers will feel rooted to the norms and culture which are common in every second household of our country.

     

    Sajna hai mujhe will be on air from 2 September running from Monday to Wednesday at 8:00 pm on Shagun.

  • DHL to present designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013

    DHL to present designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013

    Mumbai, 31st July 2013: DHL, the world’s leading logistics company, will present the very savvy fashion designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013. DHL’s partnership with Lakmé Fashion Week dates back to 14 seasons and is part of a global relationship as the Official Logistics Partners for IMG Fashion Weeks across the world spanning 15 countries across four continents.

    Mr. RS Subramanian, Country Manager, DHL Express India, said, “Over the years DHL has proved to be a strong partner for garment manufacturers, wholesaler, retailers and designers, offering speedy, on-time, customized logistics solutions and access to international markets. Supporting Lakmé Fashion Week for the 14th season is a perfect way to demonstrate our capabilities in the complex and demanding nature of the fashion industry. Expert logistics support ensures that the latest fashion creations are brought to the runway – right on time.”

    Speaking on the occasion, Mr. Chandrashekhar Pitre, Senior Director, Marketing, South Asia, DHL Express says, “Fashion Week is the biggest event in the fashion calendar and DHL’s services cover the entire logistics value chain of the fashion industry – from material purchasing to the sampling business, to quality control of production and direct delivery to the boutiques of international fashion companies. This season we are very excited to partner Pria whose vibrant and creative collection will be designed to represent DHL’s theme ‘Speed.”

    DHL’s customers include both large retail groups with complex distribution requirements as well as small, independent fashion boutiques requiring a one-off service. In India, DHL has been working with fashion, textile and apparel manufacturers for over three decades, providing the logistics support they need to ensure they remain cutting edge in a vibrant marketplace. Within this partnership, DHL positions itself as the leading logistics company for the fashion industry -one of the world’s most creative, innovative and possibly fastest industries.

  • Actimedia PR Launches Its Events Division: BUZZIN EVENTS

    Actimedia PR Launches Its Events Division: BUZZIN EVENTS

    MUMBAI, July 02, 2013: ActiMedia Private Limited India’s foremost lifestyle PR agency, today announced the launch of its events division: BUZZIN EVENTS.

    Buzzin Events focuses on providing clients end-to-end solutions in the lifestyle and corporate space.

    CEO & Co-founder, Imran Qureshi, has over 10 years of experience in the events and entertainment space. An MBA, Imran has worked extensively in UK, USA and many other international locations, bringing a comprehensive understanding of not just implementing and executing but strategising and conceptualising events.

    “Our mission is to provide cost effective events with high quality and creative standards. Our aim is to focus on the needs of the client, while maintaining high level of accountability and consistent service.” Says, Imran.

    Buzzin Events comprises a team of marketing and concept managers, production team and in-line production experts to bring forth the best in corporate events, lifestyle, entertainment and MICE activities.

    Buzzin Events expertise extends to product and services launches, fashion and lifestyle events, store launches, conferences and allied activities.

    Established in 1998, Actimedia is India’s foremost lifestyle PR agency with dedicated practices in beauty, fashion, sports lifestyle and hospitality. Headquartered in Mumbai, Actimedia has offices in New Delhi, Bangalore, Pune and a partner office in Chennai.

    With the addition of Buzzin Events, Actimedia closes it loop in being a company with a 360 solutions appoach, provinding events, social media and online reputation management, media monitoring and PR, under one roof.

  • Debutant cross-cultural film and television awards SAIFTA launches brand campaign

    Debutant cross-cultural film and television awards SAIFTA launches brand campaign

    Mumbai, July 2013: Film and Television are mediums of communication which bring people together, connecting them with an invisible but tangible force; understanding this connection is the South Africa India Film and Television Awards (SAIFTA). Organized by Celebrity Locker along with Toursim KZN, SAIFTA is a maiden venture bonding the cultures of the two countries, India and South Africa. Ushering in a spirit of brotherhood between the Indian and South African entertainment industry; SAIFTA aims to reward outstanding performers, while promoting and enhancing the exchange of the diverse cultural elements. Representing the coming together of these two distinct cultures, SAIFTA is launching its new brand identity, giving the world a taste of the impending awards event at Durban on the 6th of September 2013.

    The brand campaign, created by Mumbai based design firm Two, is a contemporary twist on the traditional Indian and South African motifs joining together on a vibrant canvas. There is a play of juxtaposing motifs from the two cultures such as the tabla in harmony with the bongo drums and a vibrant colour palette and design culture that are intrinsic to both countries. These motifs are wonderfully offset amidst a vibrant and opulent design against the black and gold elegance of the logo. Complimenting the opulent design language are distinctively crisp fonts communicating in a welcoming tone; A Window to South Africa, Where Cultures Meet, Where Films and Television Meet along with Where Music and Entertainment Meet. The campaign is based on intertwined themes of film and television, music and culture, fashion and glamour;

    embodying the true spirit of SAIFTA which is a cultural curry consisting of two distinct cultural melting pots.

    Commenting on the new logo, Mr. Kedhar Gawde, Creative Director, Official Spokesperson of SAIFTA and Director of Celebrity Locker said,” The spirit of SAIFTA is the union of the Indian and South African cultures, in order to showcase and celebrate this fact we decided to create a novel identity for ourselves. Our new brand identity is an apt representation of the two culturally rich countries against the vibrant tapestry of South Africa. We are very excited about the campaign and cannot wait to share it with the world.”
    According to Arti Agarwal and Siddharth Khandelwal, Co-Founders, Two

    Design, “The design language is a result of the merging of traditional South African and Indian motifs that represent entertainment themes but with a contemporary twist. Themes such as film + television / music + culture / fashion + glamour from two culturally rich countries against the vibrant tapestry of South Africa.”

  • The Integer Group® India appoints Nazneen Saifuddin as Group Creative Director

    The Integer Group® India appoints Nazneen Saifuddin as Group Creative Director

    MUMBAI, INDIA – Wednesday July 24, 2013 – The Integer Group®, a leading promotional, retail and shopper marketing agency in India, has further boosted expertise with the appointment of Nazneen Saifuddin as the Group Creative Director. She will be reporting to Parixit Bhattachraya, Chief Creative Officer at TBWAIndia.

    Commenting on the appointment, Bhattacharya said, “Nazneen’s expertise in designing effective shopper experiences is exactly what TBWA needed considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication. With Nazneen leading the creative charge at Integer, our clients now have an unfair advantage.”

    Saifuddin joins The Integer Group from Kuwait where she worked as an architect and a creative director, specializing in spatial, technical and concept design. She has played a strategic role in strengthening the creative expertise of organizations such as GECDAR, Al Arqum Establishment, SSH, Al Jazera Consultants, amongst others, where she has worked on projects such as the shopper experience maximization for Soor Petroleum retail points, The Radisson Blu, thecakeshop.in amongst others.

    She brings to The Integer Group her retail expertise that spans diverse sectors such as hospitality, fashion, corporate and the service sector.

    Saifuddin added, “I am looking forward to my journey at Integer, wherein I will have the opportunity to utilize my experience in retail development and combine it with the Indian market needs. The Integer Group’s strong background and understanding of the retail/FMCG sector in India is a great platform to work with in India.”

    Ketan Desai, Managing Director of The Integer Group India, said, “Apart from her shopper experience, Nazneen also brings in expertise in retail architecture development and a fresh perspective. We are delighted to have her on board, and we are looking forward to adding that extra dimension to our retail offering.”

    Saifuddin holds a Master of Arts in Design Management from the Savannah College of Art and Design, USA and a Bachelor of Architecture from the American University of Sharjah, UAE.

  • Zoom to launch a fashion reality show on 8 March

    MUMBAI: Zoom is launching a reality show titled ‘Fashion Drill – Model of Honour‘ on 8 March.

    The show will air every Friday and Saturday at 8:30 pm.

    Presented by Pepe Jeans London and powered by Yamaha, renowned stalwarts in the industry like Alison Kanuga, Subi Samuel and Nethra Raghuraman will guide the contestants on the passion, dedication and technique needed to make it “big” in the industry.

    With Samuel, Raghuraman and Kanuga, the twelve contestants will be mentored and tested through a series of rigorous regime be it the photo-shoots, ramp-walk, ad film shoots, print ad shoots and everything else possible to bring out the best in them.

    The episodes promise to give viewers their fill of glamour with surprise visits from celebrity judges that range from well-established models and designers.

    Only one male and one female contestant will stand a chance to win modelling contracts worth Rs 500,000 each with Toabh, a wardrobe from Pepe Jeans London and bikes from Yamaha. These models will also be a part of the special feature in Elle magazine.

    ET Now, Times Now and Zoom CEO Avinash Kaul said, “Zoom is seen by the youth as the go-to destination for current fashion trends and glamour updates. The Zoom Fashion Drill – Model of Honour is by far one of the biggest platforms that takes aspirants a step closer to understanding the world of fashion. Having roped in industry stalwarts and celebrities for this show we aim to give our audiences an exciting show with interesting insights on what it takes to make it big in the industry.”

  • UTV announces movie syndication deals over $1 mn

    UTV announces movie syndication deals over $1 mn

    MUMBAI: UTV Motion Pictures has announced multiple syndication deals in various territories amounting to over $1 million. The motion pictures division of the UTV said that the deals are primarily for terrestrial TV rights and satellite rights for films in UTV‘s library.

    The company has signed a deal with broadcaster Channel 4 in UK for two of its library titles – The Blue Umbrella and Kaminey for a limited period.

    In Sri Lanka, UTV has licensed terrestrial television rights for four films including Tees Maar Khan and Guzaarish to a local broadcaster for a three year period. It has also signed a deal with an Indonesian distributor for terrestrial television rights for multiple films including Tees Maar Khan, Chance Pe Dance, and Oye Lucky! Lucky Oye!

    On the domestic front, UTV has signed a non-exclusive deal with Zoom to broadcast titles from its library including films like Jodhaa Akbar, Chance Pe Dance and Goal for a limited term.

    UTV has also licensed the terrestrial television rights for India territory for seven movies including Tees Maar Khan, Guzaarish, and Chillar Party. Feeding the current demand for HD content, UTV has licensed a few titles to Star TV for its HD channels only.

    UTV has also licensed SVOD rights of multiple film titles to Videocon for its D2H platform. UTV clarified that all these are short term deals. UTV has also licensed to Star HD channels to provide HD formats of leading movies for their recently launched HD channels, some of which are, Dev.D, Kaminey, Fashion, A Wednesday, Jodhaa Akbar and Life in a Metro among others.

    UTV Motion Pictures Sr VP, international distribution and syndication Amrita Pandey said, “UTV has a strong and growing catalogue of popular titles, which will do well for broadcasters world over. We are continuing to monetise these titles long after their initial exploitation period.”