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Tag: fashion

  • Flipkart re-launches fashionable ads with kids

    Flipkart re-launches fashionable ads with kids

    MUMBAI: Online fashion portal Flipkart has released its latest all-rounder campaign on making trendy fashion accessible and affordable. It will last for 10 weeks and connect with customers on all touch points like television, YouTube and social media.  

    The ad series reiterates Flipkart as the preferred destination for any kind of shopper, from celebrity fashion lovers or brand enthusiasts or exclusive fashion lovers or the fashionistas who hate repeating their clothes or even the divas who love especially curated looks.

    As an extension to the campaign, ‘Be trendy. Always’ launched earlier this year, the latest campaign also features the Flipkart kids. The kids have made a memorable impact on the shoppers’ minds and have always succeeded in convincing consumers that shopping with Flipkart is always worthwhile.  

    Flipkart head of marketing Shoumyan Biswas says, “On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”

    The campaign that went live on 26 December also includes a video series with Rohan Joshi (leading stand-up comedian) that will help fashion forward men discover what’s best for specific looks and tips on how to style and dress themselves. The campaign will also feature a game on YouTube where celebrities will be challenged to put together certain looks under themes by shopping on Flipkart. The series will be followed by Weekly Hues where fashion shoppers will be given tips on how to shop a look based on a theme like size, or trend or colour or occasion very much in line with the shopping experience offered on the platform itself.

    Additionally, Flipkart has partnered with fashion magazine GQ, to showcase how to get trendy like your favourite celebrity by shopping on Flipkart.

  • Myntra endorses hassle-free returns in latest campaign

    Myntra endorses hassle-free returns in latest campaign

    MUMBAI: Fashion e-commerce site Myntra is wooing new customers, people who have never shopped online, from non-metro cities and smaller towns. The marketing campaign will focus on pain points such as seamless returns and instant refunds, which inhibit them from taking the online leap. The TVCs have been conceptualised by Taproot Dentsu.

    Commenting on the campaign, Jabong head and Myntra CMO Gunjan Soni said, “Non-metro cities are very important markets for Myntra as we see our next phase of growth coming from there. Our research shows that over 30 million SEC A internet users in non-metros do not shop online and, as a market leader, we have launched this campaign to drive adoption among them. We see about 25 per cent of our daily acquisitions coming from this segment. With this campaign, we are looking at acquiring half a million new customers from this target group over the next three weeks.”

    One of the TVCs features Dangal star Fatima Sana Shaikh as she threatens the Myntra delivery boy with dire consequences if the refund money gets stuck in the process. To this, he says that she can be assured of instant refund at Myntra. The second TVC talks about how someone can go to a great extent to convince a person the shirt doesn’t fit well and so needs to be returned. The Myntra executive says it has a no-questions-asked return policy.

    Taproot Dentsu creative director Neeraj Kanitkar said, “Myntra is undisputedly one of India’s most fashionable shopping outposts. But some shoppers, especially from non-metro cities, worry about the practicalities of the service features. Will my return be accepted? Will my return have to meet any requirements? When will I get a refund? And as a result simply stay away from shopping for fashion online. This campaign addresses these questions in a thoughtful, warm yet joyful manner. Which will hopefully get them to try Myntra because once people try Myntra, they really do love it.”

    The campaign will use other mediums like TV, digital, online and outdoor as well.

  • Priyanka Chopra signs with WME talent agency

    Priyanka Chopra signs with WME talent agency

    NEW DELHI: Actress Priyanka Chopra, who stars as the lead in  ABC’s FBI television drama Quantico, has moved from talent management agency CAA to William Morris Endeavor.

     

    Chopra, who had been with CAA since 2012, was introduced to the agency by her longtime manager Anjula Acharia-Bath.

     

    Acharia-Bath will continue to manage Chopra.

     

    Chopra plays the lead in Quantico, which already has been picked up for a full season. She read 26 scripts under her ABC Studios talent deal before handpicking the role of Alex Parrish, an FBI recruit accused of causing a terrorist attack on Grand Central.

     

    A former Miss World (2000), Chopra has starred in more than 50 Hindi movies and has received critical acclaim for her performances in movies like Fashion, Mary Kom and Barfi! amongst others. Her forthcoming Hindi films include Sanjay Leela Bhansali’s epic drama Baajirao Mastani and Prakash Jha’s Jai Gangajaal.

     

    On Indian television, Chopra also hosted a season of Fear Factor: Khatron Ke Khiladi on Colors in 2010, for which she received the Indian Telly Awards for Most Impactful Debut on Television.

     

    Chopra is also actively pursuing her music career and has recorded albums in English. Her single “In My City” was chosen as the NFL Network’s 2013 Thursday Night Football theme song. Later, she recorded a duet with Pitbull and her cover of Bonnie Raitt’s “I Can’t Make You Love Me” was featured in a nationwide Beats By Dre campaign.

  • Myntra to launch Deepika Padukone’s apparel brand

    Myntra to launch Deepika Padukone’s apparel brand

    MUMBAI: The m-commerce platform Myntra will be launching actor Deepika Padukone’s fashion brand for women called All About You.

     

    The brand will be launched in Delhi on 20 October. The entire range of apparel will be available exclusively on the Myntra app.

     

    Padukone said, “All About You, just as the name suggests encourages girls to just be themselves. I am eagerly looking forward to unveiling the brand on 20 October and am delighted to partner with India’s foremost fashion destination, Myntra. ”

     

    Myntra CEO Ananth Narayanan added, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that Deepika is foraying into fashion designing with collections that will feature exclusively on Myntra. I am certain that All About You, will be an instant success across the country.”

  • Star World to air Priyanka Chopra’s ‘Quantico’ in India

    Star World to air Priyanka Chopra’s ‘Quantico’ in India

    MUMBAI: Priyanka Chopra’s debut international television series, ABC’s Quantico will air in India on Star World & Star World HD.

     

    Quantico will be available to Indian audiences almost immediately after its US airing, which is slated for 27 September, 2015. Star World will be launching the show with great fanfare later this year.

     

    Produced by Disney–ABC Television Group’s television production division, Quantico has created a lot of buzz since the launch of its first trailer in May this year.

     

    A Star India official spokesperson said, “This is a first for Bollywood as well as for India where an A-List actor like Priyanka Chopra is playing a lead in an international TV series. There is a lot of chatter and excitement in the country for this show and we are thrilled that Star World will give this magnum-opus show an imposing launch platform that it rightly deserves.”

     

    On the launch of her first international TV venture, Chopra said, “Quantico is my first international TV venture and I am truly proud of it. I’m equally excited that the Star Network will showcase Quantico as part of its primetime line-up on Star World and Star World HD in India, and I couldn’t think of a better launchpad in India for my TV debut. What makes it even more special for me is that it will be real-time.”

     

    “Audience response to our first trailer has been fantastic and I am looking forward to working with the Star TV team to create a memorable launch campaign for the show. Being part of a major TV show like this has been a whole new experience for me. I’m looking forward to a weekly date with viewers from across the world, and I hope this is just the beginning of a long lasting relationship with Star Network,” Chopra added.

     

    Disney India VP and head of marketing and distribution Amrita Pandey said, “Quantico is one of the most exciting shows in ABC Studio’s portfolio this year. We are happy for the show to be on Star’s network and this is a great addition to our existing shows on Star like Castle, How to Get Away with Murder and Marvel’s Agents of S.H.I.E.L.D. We are really happy to extend our long standing association with Priyanka Chopra from celluloid to a global TV show. After collaborating with us on incredible movies like Fashion, Kaminey and Barfi!, in which she played remarkable characters, we hope that Priyanka’s character in Quantico too, will resonate with television audiences.”

     

    Quantico, which is touted to be one of the biggest shows of fall 2015, will also be the first American show to have an Indian-national playing the lead.

  • Snapdeal names Amit Maheshwari as Exclusively CEO

    Snapdeal names Amit Maheshwari as Exclusively CEO

    MUMBAI: Close on the heels of appointing Animesh Sharma as the chief technology officer of Exclusively, Snapdeal has now roped in Amit Maheshwari as CEO of the online premium fashion destination, which it acquired in February 2015.

     

    Maheshwari, who earlier held the position of senior vice president of fashion at Snapdeal, was instrumental in growing the fashion and lifestyle category into one of the most successful businesses, which is well on-course to become a $2 billion business within the current year.

     

    His appointment as the CEO of Exclusively, is part of Snapdeal’s efforts to build Exclusively as India’s largest premium fashion destination.

     

    Snapdeal co-founder and CEO, Kunal Bahl said, “Amit has been a core member of Snapdeal’s leadership team and the driving force behind the exceptional successes of our fashion business. As we create India’s most impactful digital commerce ecosystem, it is important to stay agile and move ahead with assured pace. In this new entrepreneurial role, Amit will be at the helm of Exclusively’s growth and we are certain that with his expertise and intricate knowledge of fashion business, Exclusively will very soon be India’s largest premium fashion destination.”

     

    Maheshwari added, “The move to Exclusively is a continuation of my journey that began three years ago at Snapdeal. We are focussed on building a highly scalable premium fashion business at Exclusively. Together with the dynamic and vibrant team at Exclusively, I am looking forward to this exciting journey ahead.”

     

    Exclusively general managers, Sunjay and Mohini Guleria too welcomed the move. “There is a tremendous void in the online premium and luxury fashion space. The proven leadership from Snapdeal combined with our experience in luxury fashion and creative DNA is a powerful combination to disrupt the industry,” said Guleria.

  • Priyanka Chopra turns producer with Madamji, launches Purple Pebble Pictures

    Priyanka Chopra turns producer with Madamji, launches Purple Pebble Pictures

    NEW DELHI: The actor-turned singer, model and performer has now added another feather to her cap: Priyanka has now her arrival as a Producer with her maiden project, Madamji, which is in partnership with Madhur Bhandarkar.

     

    The multi-faceted, national award winning Chopra is already Bollywood’s poster girl for pushing boundaries, taking risks and treading new paths.

     

    Madamji is Chopra’s first venture as producer under her banner Purple Pebble Pictures. The film, a signature Madhur Bhandarkar style entertainer, is a gritty, hard-hitting look into the murky world of politics.

     

    Talking about her new step, Chopra said,” I’m in love with everything to do with movies..The process, the creativity, the magic and this is an extension of that.  I’m looking forward to the learning, the madness and the creative satisfaction of bringing a film alive.”

     

    Chopra’s last assignment with Bhandarkar, Fashion, was not only critically acclaimed but also a box-office winner. The film not only won all major awards but also set the foundation and benchmark for acceptance of female oriented films in India.

     

    “I’ve had a wonderful experience working with Madhur in the past. As a director, he has a clear vision of what he wants and his choice of stories has always been very intriguing and exciting.  When he narrated the story to me, apart from everything else, I knew it would a great first project for me in production.  I’ve shared a wonderful, working relationship with both Madhur and Ram and we are all very excited about presenting the story to the world,” she added.

     

    Purple Pebble Pictures and Bhandarkar Entertainment’s ‘Madamji’ goes on the floors in October. The film is produced in association with Ram Mirchandani’s, Rampage Motion Pictures.

     

    Excited about the collaboration, the director of Madamji, Bhandarkar said, “Though I can’t divulge many details on the film at this stage, it is a performance oriented film of an item girl who turns into a top-notch politician and will not just be an eye-opener but a complete entertainer”.

  • Singapore Indian Icons of the Year 2014: An amalgamation of art, fashion and bollywood

    Singapore Indian Icons of the Year 2014: An amalgamation of art, fashion and bollywood

    MUMBAI: The first ever Singapore Indian Icons of the Year 2014 is all set to have glitz, glamour and artistry, congregate in the Lion City – Singapore. For the first time ever, Art, Fashion and Bollywood – the three pillars of entertainment of India’s upper crust will converge, leading all ritzy roads to St. Regis, Singapore on August 24th, to raise a toast and celebrate diverse Indian talent spread across the globe. Christened ‘Camera Catwalk Canvas – Showcasing the Creative Essence of India’, the event is being organized by Act for Hope, an initiative by Prerna Jhunjhunwala and Aashna Chopra, and will be hosted by the gorgeous Mandira Bedi.

    The categories of Camera, Catwalk and Canvas will see a voting process come into play, so that audiences can vote for their favorites. The nominees will be selected by an eminent jury who will shortlist the best of the best from across Bollywood, Fashion and Art respectively, post which nominees opens to audiences across the world for voting. While a large part of the voting will be done digitally, Act for Hope has tied up with India’s No. 1 FM network 92.7 BIG FM to extend voting through the very powerful medium of radio, in India.

    The Singapore Indian Icons of the Year 2014 will showcase the stunning high fashion couture by India’s leading fashion designer, Gaurav Gupta and Anamika Khanna, presented by Outback Steak House. Top artists like Kumari Nahappan and Vibhor Sogani, known for their contributions to Art across Europe, US and Asia also come together to showcase the rich artistic and cultural landscape of contemporary India.  With the likes of Shahrukh Khan, Deepika Padukone, Farhan Akhtar, Vidya Balan, Priyanka Chopra and Kareena Kapoor expected to lead the nominations list for their splendid body of work in 2013-14, Bollywood is expected to be there in full attendance. Coming on board as partners is Yes Bank and Outback, who will present the Yes Bank Singapore Bollywood Icon of the Year Award and Outback Fashion icon of the year respectively to the winners.

    A special highlight of the evening will see the first ever unique live auction, which will allow bidders a life-time experience which range, a lunch session with ace investor Rakesh Jhunjhunwala or an expert training session on the pitch with cricketer Sourav Ganguly, or a bid for the extremely gorgeous Sabyasachi sari worn Aishwarya Rai-Bachchan at Cannes or for the exceptional art works of leading artists like T. Vaikuntham, Paresh Maity, Jogen Chowdhary, Kumari Nahappan and Vibhor Sogani.

    Speaking on the occasion, Prerna Jhunjhunwala, Founder, Art for Hope says, “India’s upper-crust has a penchant for all things fine and hence the idea of bringing together the best of ‘Camera Catwalk and Canvas’ for those who live life with panache! It is our endeavor to recognize the extremely talented Indians that the world is proud of. We look forward to engaging and honoring talent in the times to come, as we celebrate India!”

    Along with a multi-media marketing plan for the event, along with its telecast on Zee Singapore, the event already has partners in Yes Bank and Outback Steak House.

    Act for Hope brings together distinguished people from various backgrounds who unite over a shared enthusiasm for fine art, film and fashion, aiming to weave in Indian culture with the Southeast Asian diaspora. This glamorous platform will also be used to raise awareness about social causes that need attention and help garner support for them.

  • Fab.com’s Maria Molland joins American Swan board of directors

    Fab.com’s Maria Molland joins American Swan board of directors

    MUMBAI: The online global fashion and lifestyle brand American Swan has appointed Maria Molland to the company’s board of directors.

     

    Optimistic about her association with a vibrant brand like American Swan Maria Molland said, “It feels exciting to join a young, dynamic brand and there is a massive opportunity for American Swan vis-?-vis the increasing amount of capital going into emerging markets. I look forward to bringing my expertise to the brand and help them expand their impressive product range in global markets, as they enter their next stage of growth”

     

    As a new entrant in the e-commerce space, American Swan is one of the rare examples that has adopted fast and strived for efficiency in a competitive domain. Its initiative to adopt the hybrid model by venturing into online and offline channels simultaneously has helped it maximise reach and de-risk the business. The growth for the American Swan brand has been fairly fast-paced, encouraging and consistent. So expanding the brand’s footprint globally after establishing itself in India was an inevitable next step.

     

    American Swan director and CEO Anurag Rajpal added, “We are delighted to have Maria Molland join us. She brings broad, international experience and deep knowledge of the e-commerce industry. We are confident that the perspective she brings to American Swan and its Board is extremely valuable, given our strategic priorities of International presence and ecommerce growth.”

     

    Molland will bring her vast experience in ecommerce to advise American Swan on international expansion as it seeks to be the leading online fashion brand in emerging markets apart from bringing the best ecommerce practices. American Swan has grown quickly in the Indian e-commerce domain by offering a range of classic preppy fashion and authentic smart casuals to the urban fashion-conscious consumers who seek International brands and styling. It is rapidly expanding to other emerging markets in Asia.

     

    Molland is an executive who recently served as the chief European officer at Fab.com, one of the fastest growing ecommerce companies. The European business grew from negligible to more than 40 per cent of Fab’s global revenues during her tenure.

     

    Prior to Fab, Molland was the global managing director of Digital Ventures at Thomson Reuters where she managed teams in the US, Europe, India, China and the Middle East. Molland has also held global executive roles at Dow Jones and Yahoo.

     

    India has close to 10 million online shoppers and is growing at an estimated 3 per cent CAGR and is poised to witness significant growth in the next few years. It has been speculated that the industry will touch a benchmark of $34.2 billion by 2015. As the e-commerce business is growing by leaps and bounds, the growth in the sector is a reflection of evolving nature of the market and that of the consumer. American Swan as a new, dynamic brand is seeking avenues to increase its presence through top online aggregators like Myntra, Jabong, and Flipkart as well as through a strong retail footprint pan India. Four Cross Media (www.fourcrossmedia.com), a high-end global digital media conglomerate with a network of innovative businesses has invested Rs 40 crore in this venture.

     

     “We welcome Molland at American Swan. There are not many entrepreneurs who have had the chance to scale companies from small teams to hundreds of people globally, and Maria has done that. We are looking forward to leveraging her expertise with fast growing technology companies as we continue to grow our business,” says Four Cross Media Asia co-founder and managing director Puneet Johar.

  • International fashion brand vinegar launches in hyderabad

    International fashion brand vinegar launches in hyderabad

    MUMBAI: Vinegar, the Spanish Apparel and Accessories Brand known for its quirky take on fashion and style marks its entry in Hyderabad. A collection of imaginative and well designed apparel for women is available at this exclusive outlet which was launched by stunning Bollywood Diva Kangana Ranaut at Jubilee Hills on December 2013. The 2000 sq ft Vinegar store is a destination that offers a wide range of uber-chic western clothes and accessories.

     

    Ms Varsha Bhawnani, Owner and Managing Director- Vinegar, is the brain behind the brand. This true story continues to inspire many young entrepreneurs foraying into different industries with little experience and tons of passion to pursue what they dream of. Vinegar currently has 2 flagship stores in Mumbai and now in Hyderabad.  It will soon open stores in Delhi, Chandigarh and later into the tier 2 cities in the next few years by way of company owned franchising model. Vinegar is a concept based store and only partners with those who understand the brand ethics and have the passion to sell. Not just in terms of collection, it is unique in terms of design aesthetics and overall International appeal of the brand and therefore an expensive venture. Vinegar has opted for the model with strict criteria by associating with Dolly Lakhani.

     

    The stand alone stores offer both the pr?t and couture line. The collection mainly comprises of dresses, jumpsuits, shorts, maxi dresses and office wear like trousers and skirts. Vinegar is known for its unique silhouettes, embellishments, colours and cut which is highly modern yet wearable. Following the latest international trends, Vinegar’s design is fun and flirty that enhances the look of every body type.

     

    When Varsha was asked why she selected Hyderabad for Vinegar’s expansion, she said, “Hyderabad has emerged as the most promising city in recent times-from luxury brands to high street, all major brands have opened gates in the city only to establish the fact that the city has potential for being one of the greatest retail destination. People here are fashion conscious and have a flare for all things nice. We had to be present in this city and here we are to offer the best in hi street fashion.”

     

    Vinegar experience, store décor and feel remain universal. Clean and unique display of the collection in the enormous 2000 sq ft store, spread across two floors allows the buyer to easily browse through the collection. The store décor includes multiple black and white striped mannequins striking attractive poses suspended in a formation amidst a crowd of closely hung light bulbs. With absolute white pristine walls and décor, the store spells elegance and style.

     

    On Vinegar’s International priority list are markets like Singapore, Dubai and other Middle-Eastern countries such as Saudi Arabia and Kuwait. Also Vinegar has already set shops in Europe and is now retailed in countries like Israel, Spain, Portugal, Finland and Russia. By 2014 it aims to have an international presence in countries like United States and Australia.