KOLKATA: Beauty and fashion e-commerce platform Nykaa has recently launched The Global Store (TGS), which aims to bring international beauty brands to Indian consumers through a cross-border e-commerce platform. TGS can be easily and exclusively accessed through the Nykaa mobile application.
The brands endeavour to be fully compliant with all Indian e-commerce regulations on imports and will display one all-inclusive price, that is inclusive of all customs, duties, and taxes. Customers will be required to provide KYC details as per the applicable government regulations. Orders will be shipped and delivered within seven to 20 days from the offshore fulfillment centre, directly to the customers’ doorstep
Through TGS, Nykaa brings a strong network of authorized retailers of international brands to India. In order to deliver its promise of authenticity, Nykaa will accredit only a single vendor to each brand.
The platform offers labels from countries across the world including the US, South Korea, Finland, Australia, and Dubai, among others. These brands have been carefully selected and chosen based on global trends. The focus has been on specific skincare concerns, artisanal beauty, mineral-based makeup, plant-powered haircare, and science-based clean beauty.
Some of the prominent brands on TGS include the recently launched brand Dr Barbara Sturm (luxury skincare that combines the power of ingredient science and potent plant extracts for a #SturmGlow), Pur Cosmetics (mineral-based makeup and skincare solutions- Cosmetify’s Hottest Brands of 2020), Butter London (multiple award-winning nail products that are formulated with clean ingredients), Cosmedix Skincare (luxe clean skincare line with celebrity followers like Kim Kardashian, Hailey Beiber, Victoria Beckham, Demi Moore), Erno Laszlo Skincare (clean science luxury skincare, considered to be Marilyn Monroe & Audrey Hepburn’s secret beauty weapon), Rahua (high-quality haircare products inspired by the Amazonian rainforest), and Rodial (global luxury skincare that offers targeted treatments) among others.
Shedding more light on the newly launched platform, Nykaa spokesperson said, “We are thrilled to launch The Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands. Through The Global Store, Nykaa continues to empower its customers by democratizing the access to a host of international brands by giving choice, authenticity, and convenience.”
New Delhi: Italian retail group Benetton India has announced that its chief executive officer and managing director Sundeep Chugh has decided to leave the company.
Ramprasad Sridharan will now take over as the CEO and MD on 7 June. An experienced professional in the fashion retail sector, Sridharan has worked for Reebok India Co., Lerros Fashions India Ltd., Clarks Future Footwear Ltd.India, C&J Clarks International UK and C&J Clarks International Singapore, where he held the position of president South East Asia, Australia & New Zealand, the company said in a press statement.
The company thanked Chugh for contributing to its growth for over a decade. “Benetton Group would like to thank Sundeep Chugh, who has decided to leave the position of CEO and managing director of Benetton India, for the results achieved during his 10 years with the Group. Sundeep has successfully led the company during his tenure, a period during which the brand has evolved and maintained its market leadership position through a multi-channel approach, an effective product offering and a high-impact communication strategy,” it added
Chugh also shared the announcement in a social media post. “My 10-year journey with Benetton draws to a close today! It’s been a memorable experience where colleagues became friends & employees became like a family! I have a full heart, a calm mind & a content soul today! I have given my best to the brand & it’s only upwards from here,” he tweeted.
NEW DELHI: Forever21 general manager and head of marketing Saloni Arora Nanda has moved on from the organisation. She announced the development on her social handle.
Nanda was leading marketing activities on the Indian front, including digital and social media strategy, store launches, strategy execution, and CRM programme. She spent over three-and-a-half years with the high street brand.
With over 15 years of industry experience, Nanda has worked in the marketing function of several brands such as Landmark Group, Fossil, GroupM, Radio City, and Weber Shandwick.
MUMBAI: The sports ambitions at the Mukesh Ambani-headed Reliance Industries continue to grow. In the latest announcement, it is set to change the name of its Indian joint venture with the Mark McCormack founded firm International Management group (IMG), IMG Reliance. This will happen post its acquisition of the 50 per cent shares held by IMG Singapore in the Indian operation.
Reliance informed regulators that it will be paying out not more than Rs 52.08 crore for the acquisition.
The duo had set up IMG Reliance to build a platform to help market sports, fashion and media and entertainment in India.
IMG-Reliance had a turnover of Rs 181.70 crore with net profit at Rs 16.35 crore in FY 2020, Rs 195.55 Crore with net profit at Rs 19.25 crore in FY 2019, and Rs 158.26 crore with net profit at Rs 15.82 crore respectively.
MUMBAI: It is not easy to define beauty for anyone as each person has its own definition. Beauty does not depend on the colour of the skin, physical abilities, or height or weight, but is a function of one’s inner radiance.
However, if we look around, the idea of beauty in the larger sense, across society, is subjected to rules and regulations. A large part of society defines beauty is defined in a certain manner and urges others to follow specific norms. The idea of beauty varies from culture to culture.
Several brands across the categories have found solace in this idea and tried to make a difference by sharing researches, creating campaigns and awareness in society.
In the latest attempt, Shoppers Stop is trying to break this stereotype and use makeup as a form of expression and creativity. Through the videos, the influencers and role models breakthrough this clutter and stand out for who they are with beautiful representations from different walks of life.
Shoppers Stop, India’s beauty and fashion destination enthralled their audience with a series of videos attempting at breaking stereotypical beauty standards and perceptions.
Video from #StopTheBias series titled Being Me Is Delightful shows, stand-up comic and advocate of body positivity, Supriya Joshi talks about the world’s perception of beauty and its unrealistic expectations. In her video, she projects the boldest eye shadows and the most flawless makeup telling people that she is not interested in hiding behind the shadows, she is right here in the limelight. Joshi further goes on to say that she is most comfortable in her own skin and it does not matter what naysayers have to say about that.
Joshi says, “Growing up, I was an introvert with social anxiety. It took a lot for me to accept myself as who I am. Self-love is the most important thing which is why #StopTheBias was perfect for me. I have learned to love myself and grow into a more confident human being.”
Another video from #StopTheBias series titled Right To Look Fabulous features influencer and acid attack survivor, Anmol Rodriguez. The video showcases her as the strong independent woman she has become. How she chose to be a survivor, not a victim and not let the world tell her what she can or cannot do. She used her battle scars as her strength and became a positive social media influencer with her confidence and style.
Anmol Rodriguez says, “When life throws you down, all that you can do is pick up the pieces and keep fighting. I have been fighting for most of my life. It took a lot of failure, despair, and self-esteem boosting for me to be where I am today. In Shoppers Stop’s #StopTheBias video, I am who I am. I am not afraid of showing myself to the world because I know that I am one of a kind.”
Shoppers Stop chief marketing and customer officer Uma Talreja says, “The beauty industry has seen a shift during the pandemic. Lipsticks have dominated the segment but with the wearing of masks, the focus has shifted. Indian culture has been deep-rooted in the use of eye makeup and eye art, and there is plenty of cultural contexts that have been amplified in Bollywood and many other occasions. During the pandemic, we believe that eye makeup can open the doors to artistry and creativity in makeup and give women a feel-good factor while they wear a mask.”
Earlier, Shoppers Stop has launched similar kinds of women-centric campaigns. In 2019, the brand released a campaign on National Lipstick Day, focusing on the role of women and their place in the world as a mother. The campaign took a unique approach to celebrate Lipstick Day and beauty by breaking stereotypes around makeup and touches an emotional chord around beauty through the eyes of everyday interactions and relationships. It sent out a strong message.
1702 Digital associate creative director Pranay Bhan mentions that all three ads of Shoppers Stop have a powerful insight backing them up, so #StopTheBias does strike the right chord with the digital-savvy audiences. “Leveraging the topics of acid attack survivor glorification, embracing body positivity, and gender-neutral love for makeup and styling are all great talking points. However, the varying production quality for each film does raise the question of why each influencer or theme leveraged should not be given equal validation,” adds Bhan.
He further mentions, “When it comes to beauty standards in a country like India, breaking stereotypes is a tall order, and the current approach brings their existence to light. To break stereotypes, a brand must normalise what the masses would consider outrageous. The campaign’s positive messaging should work as a stepping stone towards a more consistent release of content that puts such influencers side by side with the typical choice of models. Just adopting the unexpected choice of the cast too may not be enough, and Shoppers Stop must continue with their efforts to form a more inclusive and progressive image in the market. If they stick to being an inclusive brand with hoardings and other retail assets also following suit in appropriate sales regions, the brand’s perception should change for the better with time.”
A couple of years ago, Make Love Not Scars, an NGO released a campaign in association with an agency that used models who had acid attack burns. They went on to share beauty tips with the people. The campaign was a huge hit because it focused on the inner beauty, strength and courage of the acid attack survivors.
Monk Media Network creative director Adrine D'mello says, “I have actually seen stuff from the #StopTheBias series by Shoppers Stop before in their lockdown shoot films. This one to hits the mark with breaking stereotypes about beauty. While being a film for the eye stopper property, they have not strayed away from their key communication which is good. You hear all the chatter about ‘Millennial behaviour’ and one of it taking a stand for something you believe in, these films bring out the inclusive side of the brand which in turn will pull the audience towards them.”
Infectious business head digital Upasana Naithani shares that there have been other fashion brands who have made such statements in the past and have reaped benefits. “#StopTheBias is a bold and very timely attempt by Shoppers Stop to join the diversity bandwagon. The brand is seen as inclusive and progressive and hence wins audiences across the diversity spectrum. Audiences today are not very forgiving of the brands who choose to remain silent or not make their stand clear. This campaign is in the same league as Levi’s I Shape my World taking the brand many notches higher in recall and sensitivity index,” shares Naithani.
MUMBAI: Indian comedian, singer, songwriter and YouTube sensation Bhuvan Bam celebrates fashion, music, colors and all things fun with United Colors of Benetton at Select Citywalk in Delhi. The evening marked the reveal of popular music magazine – Rolling Stone India’s July 2019 issue, featuring Bhuvan on the cover in a complete Benetton look from the brand’s eclectic Spring Summer 2019 collection. The magazine issue was unveiled by the cover boy Bhuvan himself along with Sundeep Chugh – CEO & MD of Benetton India
Mumbai: Flipkart has come together with Vogue to help fashion-conscious shoppers up their game through 10,000+ looks curated by experts. Vogue India’s handpicked choices will help customers access the trendiest looks according to the industry. Customers will be able to take advantage of Vogue India’s expertise on Flipkart starting 5 March.
Indians have displayed an increasing propensity for shopping for fashion and lifestyle products online, with Flipkart Fashion having grown over 50 per cent since launching six years ago. Customers across the country are increasingly becoming fashion conscious and trend-aware, from metros to tier 4 cities. Their tie-up with Vogue India will allow consumers to add depth and more nuanced angles to their choices through personalised, curated looks. This initiative will help bridge the gap between the masses and the best of the fashion industry, ensuring that fashion is no longer just the domain of a select group of people.
Flipkart group head for fashion Rishi Vasudev said, “Customers are not just looking for price and quality when they shop for fashion online. They want access to the latest styles that they may see in magazines or on TV, but they may not know how to go about this. Through our association with Vogue India, our customers will be able to benefit from this fashion behemoth’s expertise and discover new, exciting products based on their personal style. Everyone knows that Vogue is the most recognised name in fashion internationally. By partnering with them, we hope to democratise high-street fashion in the country and make it more accessible to millions of Indians.”
Vogue India editor-in-chief Priya Tanna said, “Vogue has always been about bringing both aspirational and accessible fashion to the Indian consumer. With this new collaboration with Flipkart, we bring our readers a Vogue curated edit of the latest fashion trends and the pieces you should own.”
MUMBAI: Condé Nast International today announced the launch of Vogue Business, a new business media title offering a truly global perspective on the fashion, beauty and luxury industries.
Headquartered in London, Vogue Business draws on insights from 29 markets, from China, India to the United States, and taps into Condé Nast International's unrivalled global network ofbrands – Vogue, GQ, Glamour and Wired – fashion and luxury experts, industry leaders and business partners.
While sharing the Vogue name, Vogue Business is operated as a wholly separate entity with an independent editorial team, developed with its own distinctive voice.
Vogue Business, rooted in facts and data, fills the gap in the market for industry decision-makers, from startups to CEOs. The editorial team covers the critical intersection between fashion and adjacent industries — most notably technology, the driving force of change in the fashion business.
“In a consolidating media landscape, the launch of a new global title is a rare thing”, said Wolfgang Blau, President of Condé Nast International. “No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital editors and researchers are immersed in the relevant fashion trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution.”
Commenting on the Vogue Business Launch Alex Kuruvilla, Managing Director, Conde Nast India said,“Vogue Business will provide a much-needed window to the world of fashion and luxury – the Indian fashion and luxury industry will have an opportunity to tap into the unique insights provided by Vogue’s global network of journalists and editors. This truly global platform will provide a detailed insight into trends and technologies that will impact the industry, news updates in the fashion business and in-depth analysis across the fashion world.”
Vogue Business is edited by Lauren Indvik, a seasoned fashion and business journalist and former Editor-in-Chief of Fashionista.com. For the past two years, she has led the Vogue International news and features team in London, collaborating with Vogue teams globally.
“We take a new global, visual and data-driven approach to journalism," says Lauren Indvik, Chief Editor of Vogue Business. "Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers.”
In today's digital-first media environment, new publications often begin with a website. When Condé Nast International decided to launch Vogue Business it began instead with a newsletter, prioritising high engagement with a select audience over total reach.
Vogue Business represents a new way of launching products for Condé Nast. Designed as a global title from its inception, it has been created by applying an incubator model of agile development and constant experimentation together with our beta users in 29 markets.
“Our development methodology has ensured we understand our audience intimately, thanks to in-depth user research and constant reader feedback,” says Ciara Byrne, Director of Business Development at Condé Nast International.
Key areas of editorial focus are:
* An analysis of trends across the fashion industry, from design and manufacturing to marketing, distribution, show production and talent search
* The impact of broader global market dynamics, from climate change to geopolitics
* Cultural patterns and shifts that will impact retail and vice versa
* How technological and scientific advancements will shape the ways products are produced, marketed and sold
MUMBAI: The ‘Amazon Great Indian Sale’ is back offering big savings from January 20 to 23, 2019! Prime members get 12 hours exclusive early access starting 12 noon on January 19, 2019. With great deals on popular brands, fast delivery and easy returns, customers can shop from over 170 million products across hundreds of categories on Amazon.in.
“As the most trusted and visited ecommerce destination, we are geared up to serve our customers with blockbuster deals from lakhs of sellers. The Amazon Great Indian Sale will have great deals across a wide range of products including Smartphones, Consumer Electronics, Fashion, Home & Kitchen, Large Appliances, Daily Essentials and more. With No-cost EMI on Debit & Credit cards and Bajaj Finserv Cards, fast delivery & installation of appliances, exchange of mobile phones & large appliances, instant bank discounts and lots more, customers can look forward to an exciting sale on Amazon.in,” said Manish Tiwary, Vice President – Category Management, Amazon India.
Customers shopping during the Great Indian Sale can save more by getting extra 10% instant discount with HDFC Bank Debit & Credit cards and EMI. Customers can shop for more than 10 crore products with no-cost EMI using Bajaj Finserv EMI card and select Debit & Credit Cards.
Customers shopping during the Great Indian Sale can look forward to big savings on some of the biggest brands such as Apple, OnePlus, Xiaomi, Honor, Realme, Samsung, 10.or, Puma, Red Tape, Bata, MotherCare, Vero Moda, Fastrack, Joyalukkas, Timex, Skybags, Arrow, LG, Voltas, BPL, HP, Canon, Hot Wheels, Pampers, Surf Excel, Lakme, Philips, Prestige, Usha, Bombay Dyeing and more. Special offers will be available on Amazon Brands – Amazonbasics, Solimo, Symbol, Myx, Vedaka, Presto among others. Customers can also get up to INR 3,000 off on Amazon Devices including Amazon Echo, FireTV Stick and Kindle eReaders.
Customers can avail special offers on a range of unique, authentic handloom and handicraft products from across the country such as Ikat, Banarasi, Tant sarees and leather shoes from Agra during the sale. Customers will also get to explore a range of products like office stationary and grocery items showcased by women entrepreneurs under Amazon Saheli.
MUMBAI: Capitalising on the onset of the festive season, Unlimited, the family fashion store from Arvind Lifestyle Brands, has launched its new campaign – Fashion is Unlimited – through its first ever television commercial.
The central thought of the campaign is that fashion is different for different consumers but also a very vivid expression of individuality for every consumer.
The television commercial for the campaign is based on a very human insight, that the process of dressing up is as important as the result. The TVC takes the viewer through real moments of life like getting ready together as a family for festivals, getting ready for work and getting ready to spend time with friends. Each moment in the TVC captures people across age groups, wearing the extensive range that Unlimited houses. The film translates the campaign thought through messages like fashion is ageless, fashion is looking special on festive days, fashion is looking great, effortless and fashion is for all.
Arvind lifestyle brands MD and CEO Suresh J says, “We aim to cater to the evolving fashion needs of Indians, shopping for value fashion; and through this campaign, we want to drive home the message that Unlimited is the place where everyone can find their style. The film, with its basis on the insight of how the process of dressing up comprises a set of very meaningful moments for the Indian consumer, beautifully highlights the truly ‘Unlimited’ range of fashion choices. The brand is equipped to delight its audience with its offerings, ranging from formal wear, festive wear, traditional outfits, casual work-wear, to kids wear. The TVC reflects our offerings in terms of apparel, offers and fashion to showcase #FashionIsUnlimited.”
Directed by Harshik Suraiya, Vanilla Films, the film beautifully captures the characters’ emotions. The right casting, locations and acting put together, brings alive the emotion and fashion quotient of each film and strikes a chord with the audience.
The TVC launch coincides with a special Dussehra offer for shoppers, to make their festive season an exciting one. Customers can now shop for Rs 3,000 to get a Ruggers duffle bag worth Rs 499 free and for Rs 4,000 to get a Colt/Sugr Gym bag worth Rs 699 + a face towel worth Rs 69.
Unlimited has a network of over close to 91 power format stores spread across 46 cities/towns in India. Over the last two years, Unlimited has forged ahead and further strengthened its brand portfolio by offering both private and international apparel brands.
