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Tag: Fashion Superstar

  • Myntra and Voot partner to bring Myntra Fashion Superstar Season 3

    Myntra and Voot partner to bring Myntra Fashion Superstar Season 3

    Mumbai: Myntra and video streaming platform Voot have come together to launch Myntra Fashion Superstar Season three exclusively on Myntra Studio on the Myntra App and Voot starting 11 November.

    The show will provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess. Centered on the theme #MFSIWearMyStory, the new season will showcase the hunt to find India’s next big fashion influencer and leverage the synergy between iconic fashion trends and social media. 

    The show will witness several budding and established fashion, lifestyle, and beauty influencers battle it out based on their inherent talent, individual expression, and powerful engagement. The episodes have also been designed to highlight Myntra’s thriving influencer engagement channel such as Myntra Studio, the platform said on Thursday.

    Myntra VP and business head – social commerce Achint Setia said, “This edition will focus on shaping mindsets around celebrating unfiltered, and real conversations alongside the most relevant and credible voices. Our partnership with Voot will enable us to attract the highly engaged viewer base of Voot and expand the pool of fans for the show. We are also thrilled about Myntra’s proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app.”

    In addition to the launch of Season three of MFS, 11 November will also witness Myntra Studio offer India’s largest assortment of shoppable looks handpicked by sought-after fashion and beauty influencers sharing the latest styling trends and hacks, added Setia.

    Viacom18 Digital Ventures head-AVOD (Voot) Chanpreet Arora said, “We respect the commitment that they (Myntra) has shown towards accepting and being a part of the pop culture community. While Myntra is the leader for young fashion, it’s great to see them actively adopting the pop culture trend. Voot is the leader for creating content for the youth and always being the youth whisperer. As a brand that strongly resonates with the youth, our association with Myntra will allow us to leverage our combined strengths to ensure the show achieves significant reach and scale.” 

  • Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    MUMBAI: Bangalore-based fashion e-tailer Myntra has come up with a first-of-its-kind digital fashion reality show, Fashion Superstar, in association with Zoom Studios, to change the way India shops. With this, the company is planning to turn ‘catalogue-led fashion’ into ‘content-led fashion’, Myntra-Jabong head Amar Nagaram stated.

    The show, which airs its first episode on 17 September, will go live on the Myntra App and Zoom TV, and will be judged by Bollywood actress Sonakshi Sinha and celebrity stylist Shaleena Nathani. It will capture the journey of 10 social media influencers as they compete through a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. The show has been produced in association with Banijay India.

    Speaking about hosting the show on the new and improved Myntra app, which in future will get more and more personalised content, Nagaram said that while their content was always running on Zoom TV, they had ambitions of making it available on their app for the longest time.

    He said, “We started by introducing video catalogues on our app. Today, we have 33-35 per cent of our products in a video catalogue format. And we noticed that doing this increased the engagement time on our app. Today, we are just next to the social media platforms on the basis of average time spent on an app; with an engagement time of 20 minutes.”

    However, they were trying to figure how video content could be used in a more versatile manner in accordance with the shopping experience that the app provided.

    Nagaram further shared, “With influencer-led marketing taking the center-stage, we are now sure how to shape the user behavior using video. And that’s why we started this show.”

    With the show, Nagaram’s focus is not on driving sales but to further increase the engagement on the Myntra app.

    “We are measuring the engagement on the basis of time spent by the user and not by the revenue because that would be the metric of how good the content is coming on the platform. I can post a content, which user might click and buy the product, but if people are not watching the entire content we have a problem with it,” Nagaram said.

    On being asked about getting advertisers on board, Nagaram pointed out that Myntra engaged with select partners to sponsor some parts of the choice. This was a conscious shows given that it was their first fairway into the content space and the team wanted to execute it to perfection.

    With brands like Liva and Libas in tow, Myntra aims to showcase ‘meaningful collaborations’ throughout the course of its new show.

  • Myntra launches ‘Fashion Superstar’, world’s first digital fashion reality show

    Myntra launches ‘Fashion Superstar’, world’s first digital fashion reality show

    MUMBAI: Myntra today announced the launch of ‘Myntra Fashion Superstar’, the world’s first digital fashion influencer talent hunt; set to go live on the Myntra app on September 17, 2019.

    A reality show, ‘Myntra Fashion Superstar’ is aimed at identifying and rewarding India’s next big fashion influencer in association with Zoom Studios. As the ultimate destination for fashion and lifestyle, Myntra’s influence over the perception and enthusiasm for fashion is set to take a leap through this show, with specialized content, aimed at inspiring and engaging the audience.

    Conceived by Myntra, the concept provides a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities, through digital and social-first content. Contestants will compete on a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. They would also be mentored and judged by a star studded jury, from the world of Bollywood, TV and fashion, including Bollywood diva Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani. Through this show, Myntra intends to leverage the strong relationship between fashion and social media, by creating a unique property that takes a seat in the middle of this combine.

    All the action in the competition will be telecast in a series, spanning 8 weeks on the Myntra app, and Zoom TV. Myntra Fashion Superstar will offer viewers a one of a kind immersive experience allowing them to vote for their favourite influencer on the Myntra app and will provide them access to lots of exclusive content that helps them know the contestants better. In addition, various celebrities who are part of the guest jury panel will offer viewers, tips and tricks on becoming fashion influencers.  The show has been produced in association with Banijay Asia.

    Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Myntra Fashion Superstar is a first of its kind reality show that offers fashion influencers an opportunity of a lifetime to showcase their special talent and make a mark for themselves in the industry. While the concept is aimed at bringing the influencer community to the fore, it also demonstrates our innovative technology led approach to enhance customer experience and engagement on our platform. A first for any e-commerce platform in the country, this marks the beginning of Myntra’s in-app content led destination to engage customers.”      

    Bollywood actor, Sonakshi Sinha, said, “Fashion has always attracted me as it is one of the most dynamic and exciting aspects of our lives and I am very excited to be judging the first ever hunt for the biggest fashion influencer in the country. Confidence, energy, elements of fun and breakthrough styles are some of the traits that top my judgement parameters as I believe those to be the basic qualities of a fashion influencer. I am extremely excited at this opportunity and look forward to the launch of Myntra Fashion Superstar.” 

    The winner of the show will be adjudged, ‘Myntra Fashion Superstar’, and get the opportunity to become a key face of Myntra on social platforms. He or she will get to curate styles on the Myntra app, will get a chance to host fashion and styling shows on Zoom TV and will also feature in Filmfare magazine. In addition, Myntra will work with some of the other chosen contestants and help them realise their dream of becoming a fashion star.