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Tag: Fashion & Lifestyle

  • Medusa Beverages appoints Bradford License India to enter into fashion & lifestyle segment

    Medusa Beverages appoints Bradford License India to enter into fashion & lifestyle segment

    NEW DELHI: Medusa Beverages Pvt Ltd that owns the beer brand Medusa, joins hands with Bradford License to foray into the world of brand licensing in India. Medusa is now the only Indian alco-beverage brand who will license their brand for various ranges of product lines to be sold in retail. The collaboration is to create a global licensing program in a broad range of categories including fashion, men’s grooming & fragrances, FMCG, etc. Bradford will extend the brand into strategically-targeted products and alliances emphasising the brand’s DNA as an “unparalleled stripling experience that’s part fantasy, part aspirational and part attainable.”

    Medusa was first launched in 2018 and within a span of two years, the brand has already witnessed exponential growth reaching a turnover of Rs 150 crore. Brewed in Punjab the brand is currently available in five states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, and growing multifold.  

    Medusa founder Avneet Singh said, “Post receiving an overwhelming response for our beer brand Medusa from its consumers, we now plan to enter into fashion and lifestyle segment. We could only think of the best when it came to developing the licensing program – Bradford. We are thrilled to utilize Bradford License India’s expertise in unique opportunity identification and marketing to further add value to the brand.”

    Bradford License  business head Vatsal Vijay, “Medusa has the right mix of elegance, accessibility, and aspiration which will translate well into categories like fashion, travel gear, health & personal care as well as FMCG. Medusa offers vibrant assets which make the brand stand out amongst the millennial audience and we will move strategically to secure licensee extensions in a variety of categories and territories with customized marketing approach for each.”

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  • Eulogy! India gears ahead with remarkable aspirations in their 5th year of existence

    Eulogy! India gears ahead with remarkable aspirations in their 5th year of existence

    MUMBAI: Eulogy Media, a London based, independent and multi-award winning PR agency, recently completed 4 successful years of being in the Indian market.

     

    Headquartered in the silicon valley of our country, the India operations functions from 5 offices across; Mumbai, New Delhi, Pune, Kolkata besides Bangalore. As one of the most versatile of PR agencies, the team expertise and the client portfolio ranges from national as well as international clients cutting sectors ranging from Education, Power, Fashion/Lifestyle, F&B, Automobiles, Information Technology, Media Buying and Advertising, Data & Media Analytics, Realty, Bio-sciences to Alco-Bev.

     

    Amongst the few fastest growing independent public relations agencies in India today, Eulogy is not only extending geographically but is making the Indian team one to reckon with a very strong and dynamic group of young professionals.

     

    Talking about the journey of E! India, Cyrus Jogina, Managing Director, India, stated, “It has been a great journey and specially last year has been very exciting in terms of overall growth and structuring; client wins, office expansions, geographical spread amidst positive client testimonials for bringing to the table innovative, out-of-the-box ideas and designing successful campaigns time and again. We have an unremitting aspirant vision of broadening our reach across sectors and markets in India.”

     

    Pleased by the success of Eulogy’s presence in India, Adrian Brady, CEO, Eulogy, said “The India office was our first expansion of the Eulogy brand into a foreign market – 4 years hence I am pleased and proud of the journey we have been on. From a single office to 5 offices and mixed bag sectorial expertise being built slowly but steadily, we have extended our mission of ‘igniting profitable conversations’ through the communication campaigns in India as well. We have confidence in our personnel in the India office lead by Cyrus, of taking the consultancy to the next level within a short time.”

     

    Eulogy! in India has also successfully forayed into Digital PR and is currently organically growing this division. “Agencies claim to offer Digital PR but in true sense its more of Social Media engagement. We at Eulogy would be changing the dynamics of Digital PR which no agency in the APAC is offering and that is because no one still understands what Digital PR truly is.” Cyrus further added.

     

    The London based award-winning agency was established in 1996 and has steadfastly been racing to be amidst the top 20 independent public relations consultancies around the world today; known for attention grabbing award campaigns such as Royal Mail Gold Medal Integrated Campaigns (2014.)