MUMBAI: After a stupendous growth in the first phase of the sale, Snapdeal, India’s largest value-focused ecommerce marketplace, today announced the second edition of its “Snap Diwali” sale, commencing on 11th October until 13th October 2019.
Witnessing a jump of over 1.5 times Diwali Sales volumes over last year in the previous sale and an excellent response from tier II & tier II city, the second leg of the sale has multiple offers across various categories. Some of the best offers are built around the themes of festivity, fashion and fitness, basis the demand and from the tier II and tier III consumers.
According to Snapdeal, “the second Snap-Diwali sale mirrors the mood of our buyers – festivities, fashion & fitness. Our sellers have curated irresistible offers for buyers to adorn their homes and dress up for the celebrations. We also have special offers for those who believe that fitness & festivities belong together.”
The festivity offers are all about adorning the home and the sale has an extensive collection of LED Diyas, Sky Lanterns, Fairy Lights, Ornate Lamps and Diwali Rangolis. Curtains, throws and carpets in festive hues are also up for grabs. Idols of various deities, small home temples, silver & copper utensils and Pooja Thalis are part of the festive range.
Given that Diwali is also about cleaning the home, the sale offers a large collection of DIY hand tools, kitchen organisers, vacuum cleaners, fabric protectors and cleaning accessories like microfiber dusters, spray-mop sets, home ladders etc. Other offers include Aquarium decor like pebbles, diffusers, submersible lights, aquarium toys and glowing light with air stones. There is also a wide variety of ornamental plants in decorative pots.
Based on consumer feedback, Snapdeal’s fashion range for Diwali has a large selection of silk kurta-pajama sets and gowns for kids, embroidered Kurtis for women and Pathani Suits for men. According to a Snapdeal survey done before Diwali, Banarasi Silk Sarees, Art Silk Sarees, Gota-Patti kurtis and small pieces of kundan jewellery are expected to be high-sellers during the festive season. Accordingly, it has curated a large variety of these with attractive discounts.
Fitness bands and smartwatches with multiple health trackers are emerging as popular gifting choices this year and feature prominently in Snapdeal’s sale. For many die-hard fitness buffs, fitness and festivities can co-exist together. For these users, the sale includes a comprehensive, value-priced range of fitness accessories like tummy trimmers, sauna belts, steppers and push up bars. A selection of dry fruits and berries offers options for healthy indulgence this festive season.
Snapdeal users can avail up to 25% instant from bank cards, e-wallets or coupon codes. Punjab National Bank users get a 25% discount. Rupay and Bank of Baroda card users can avail up to a 20% discount. Federal Bank and RBL card users also get up to 15% off.
Snapdeal’s first sale Diwali sale which concluded on 6th October saw its Diwali order volumes double across more than 120 cities across India. The overall orders rose sharpy by 52% over last Diwali, driven largely by strong buying trends from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla & Guwahati.
In the 8-day, “Snap-Diwali sale” that ran from 29th September – 6th October 2019, the platform clocked more than 76 million visits – surpassing its monthly visits within the first week of October 19. During the sale more than 15 million users played “Spin the Wheel” game on the Snapdeal app to discover additional bargains and win sale coupons.
Snapdeal has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.
