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Tag: Fashion Brands

  • Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

    Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

    Mumbai : The famed Lakmé Fashion Week Designer and ebullient personality Kaveri Lalchand, introduces its latest Autumn-Winter ’23 collection: ‘The Romance of the Rose’. This innovative collection encapsulates the allure and beauty of the ubiquitous rose, crafting an exquisite tale through intricately designed linen garments.

    The collection emerges as an artistic spectacle, blending unparalleled techniques such as sculpted linen and watercolor on fabric. Each piece becomes a sartorial masterpiece, resonating with the timeless elegance of luxurious linen.

    Inspired by the poetic verses and the essence of love, ‘The Romance of the Rose’ transports wearers into an enchanting garden, where floral imprints pave the way for a delicate affair with timeless elegance. Crafted with finesse and imbued with a melange of innovative techniques, including embossed linen, needlepoint lace, wire craft, and watercolor translucent embroidery, this collection stands as a testament to Kaveri’s enduring love for the rose.

    The craftsmanship in this collection is nothing short of extraordinary. Handmade organza rosettes delicately adorn linen, lending a serene grace to the garments. The introduction of ‘Sculpted Linen’ elevates designs, adding layers of depth and intrigue, while needlepoint lace redefines timeless beauty.

    Kaveri’s use of wire craft, blending linen strings with opulent sheet metal, creates an intricate symphony of designs, further adorned with hand-cut vintage wild roses and watercolor translucent embroidery that mimic the fluidity of watercolors on fine linen.

    Speaking about the collection, a representative from Kaveri shared, “We’re enthralled to showcase ‘The Romance of the Rose’ – a collection that not only embodies feminine sensuality but is also sculpted to empower, inspire, and persevere. Each piece is a stylish testament inviting you to a poetic journey.”

    This collection celebrates artistry, craftsmanship, and the enduring beauty of the rose, offering wearers an opportunity to adorn themselves with a touch of timeless elegance and sophistication.

    For more information about Kaveri’s Autumn-Winter ’23 collection exquisite collection, visit: https://bykaveri.com/
     

  • Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    MUMBAI:  Scarecrow Communications has been appointed as the creative agency to handle three of the fashion world’s most renowned brands – Kenneth Cole, Steve Madden and Quiksilver – as they foray to scorch up the Indian fashion scene. 

    The accounts were awarded to Scarecrow without any pitch process. All three brands have entered India through a joint venture with Reliance Brands, a source from Reliance brands confirmed.  

    Scarecrow Communications founder director Manish Bhatt is thrilled to add some glam quotient to the agency’s clientele. “What makes this triple acquisition really exciting is the fact that while all three brands are iconic, each has a unique tone of voice. They all have done some really brave, clutter-breaking work, globally. It’s indeed a privilege to work on brands with such great legacy.”

    Steve Madden and Kenneth Cole marketing head Kavita Khiara added “Increasingly fashion consumers expect from the brands that they adorn the same tonality that is the signature to its clothing and accessories ; bringing in a freshness and yet carrying forward the soul of the brand is a communication challenge that we see the team at Scarecrow well adept at handling.”

     

     Scarecrow Communication senior creative director Sarvesh Raikar said, “Fashion advertising has really evolved, globally. We have seen apparel catalogues sold as music albums! Not just ATL and digital, but even retail and promo-led communication offers huge scope for innovations today. Our young, tech-savvy and highly talented team makes us believe these brands are right up our alley!”

     

     The agency has won numerous awards and recognitions in a short span. The latest being named as the Agency of the Year at Mirchi Kaan Awards, that was held on 17 April, 2014, where many of the country’s big agencies were also contenders.