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Tag: fashion brand

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • BOMAACHI Mystery Box sale unveils unparalleled surprises

    BOMAACHI Mystery Box sale unveils unparalleled surprises

    Mumbai: Brace yourselves streetwear fanatics! BOMAACHI the trendsetting online and in-store destination for the boldest and most eclectic streetwear fashion finds launches its Mystery Box sale on 12 and 13 January starting at 12 am for the surprise lovers.

    For those who love the tangible experience of shopping, one can also book their mystery box in-store. Super limited boxes available so make sure you book yours before it’s gone. There are multiple sizes available both online and in store.

    With a variety of options available, ranging from Rs 2000 to Rs 25000, each box guarantees a retail value of Rs 4000 to 65000. For example, get products worth Rs 4000 in the Mystery box priced at Rs 2000, place an order for a box priced at Rs 4000 & get products worth Rs 8000 and the box priced Rs 7,500 will get you products worth Rs 15000. Additionally, a Rs 10000 priced box will get you products worth Rs 20000 or more and a box worth Rs 25000 will get you products worth a whopping Rs 65000.

    Socks and accessories will not be included, but each Mystery Box guarantees a minimum of two clothing items to elevate your wardrobe.

    Don’t miss out on this exclusive opportunity to redefine your style and unveil the unexpected. BOMAACHI’s Mystery Box sale is not just a sale; it’s a fashion revelation waiting to happen. Get ready to embrace the unknown and make a statement that is uniquely yours.

    To take advantage of BOMAACHI’s exceptional offers and add an extra layer of excitement to your fashion journey visit website https://bomaachi.com/

  • Biba Rangriti appoints Enormous Delhi as their lead agency

    Biba Rangriti appoints Enormous Delhi as their lead agency

    Mumbai: Rangriti, a unique fusion of “Rang” (colour) and “Riti” (fashion), offers Indian fashion at exceptionally attractive prices, fulfilling every woman’s desire to make every day extraordinary. To reach a wider audience and share the brand’s story, Rangriti has appointed Enormous as the lead agency. The account will be handled by the agency’s Gurgaon office. Enormous will lead the thought leadership employing 360-degree communication strategy that is adaptable and relevant to today’s shoppers.

    Commenting on the mandate, Enormous Delhi associate vice president  Parijaat Sehgal said Biba as a brand is known for taking ethnic wear forward with a modern twist in the metros. Rangriti is set out to capture the heartland. On the back of new collections launches and network expansion with sharp focus on customer satisfaction, the brand is on an accelerated growth path.” We couldn’t be more excited to partner with the brand at this exciting juncture.

    Speaking on the win, Biba & Rangriti head marketing Ekta Dutta said, “We are glad to partner with Enormous and entrust them with the creative mandate for our Brand, Rangriti. The Team at Enormous has been doing some compelling work and have shown a great understanding and alignment with the Brands vision. We look forward to doing some extraordinary campaigns together that will not only captivate but also inspire, solidifying our Brands presence and leaving an indelible mark on the hearts of our audience.”

  • bebe ropes in Sharvari as its brand ambassador for India

    bebe ropes in Sharvari as its brand ambassador for India

    Mumbai: Global women’s fashion brand, bebe, has partnered with Myntra in India. The brand has also roped in young Bollywood diva, Sharvari, as its first brand ambassador in the country.

    Sharvari will endorse the autumn-winter collection and the ad campaign will be visible across regions and various mediums.

    The 34-seconds long ad film, titled ‘Be You’ showcases how bebe allows women to explore their real, fashionable selves and experiment with their fashion choices.

    The campaign will be promoted extensively across social media to reach the brand’s target audience, comprising largely of modern Indian women. The ad campaign highlights the new season collection, centered on the theme- ‘Be you’. The video campaign emphasizes on modern women who wish to be glamorous and bold in their fashion choices, while also expressing their individuality through fashion.

    Sharvari has made a promising start to her acting career with stunning performances in “Bunty Aur Babli 2” and The Forgotten Army.

    With her at the helm of brand promotions, bebe’s new campaign is set to build stronger brand salience with its shoppers and fashionistas across top metros and tier I cities.

    Speaking on the occasion, Sharvari said, “I am delighted to be associated with bebe as their first brand ambassador in the country. bebe offers trendy and contemporary fashion which reflects my personal style. The brand has made a mark for itself across the globe, and I am happy to be a part of the brand’s endeavor to strike a chord with its customers and fashionistas of the country.”

    Speaking about the association, Myntra chief- Myntra fashion brand and chief experience officer Manohar Kamath said, “Sharvari embodies the brand bebe perfectly. She is bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s persona. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman with her sartorial choices. The association with Sharvari for the new autumn-winter collection is sure to enamor consumers from top tier cities and metros.”

  • Lifestyle rolls out new campaign ‘Glam up & Style up’ ahead of festive season

    Lifestyle rolls out new campaign ‘Glam up & Style up’ ahead of festive season

    Mumbai: Lifestyle has announced its latest campaign “Glam up & Style up” with the aim of encouraging all fashion lovers to elevate their style with the brand’s new collection ahead of the festive celebrations.

    Conceptualised by Wunderman Thompson, Lifestyle launches the campaign with two quick, snappy, and fun 15-second digital-only films.

    With this development, the brand intends to amplify the campaign through multiple celeb and fashion influencers grooving to the peppy track from the film and recreating the video in their own style. Lifestyle plans to highlight the importance of having fun while you explore your options by becoming the ‘brand of choice’ this festive season.

    Both films showcase the stylish range of season’s must-haves available at Lifestyle with a high-celebrational vibe, almost like the trending reels made by fashion influencers around the world.

    Lifestyle is one of the few brands that has taken a step forward by designing a campaign film with a jump-cut style video. It intends to leverage the current trending format of short-form social videos as a new way of engaging with its customers. Each of the two films features four stylish ensembles from Lifestyle’s latest range, with the transitions choreographed in easy and fun dance moves. The original upbeat background track of the film adds to the vibe, urging everyone to groove in style this festive season.

    Speaking about the campaign, Lifestyle assistant vice president and head of marketing Rohini Haldea said, “We are delighted that this festive season our customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations. This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle.”

    Sharing the idea behind, Wunderman Thompson senior national creative director Priya Shivakumar commented, “We have all looked at the reels and enjoyed the seamless transitions, the synchronised steps, and the high energy. It’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment we were looking to recreate through the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to wear. Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade.”

  • Mango announces Kiara Advani as its brand ambassador

    Mango announces Kiara Advani as its brand ambassador

    Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign will be visible across regions and mediums. Mango has also collaborated with Myntra for its brand building.

    The Spanish fashion giant, Mango has established itself as a brand of choice and aspiration, especially among a young fashion-forward audience in India. With its world-class offering and the association with Kiara, a fashion bellwether and beloved of the nation, Mango is set to build stronger brand salience with its shoppers and the actor’s enormous fan base across the country.

    The campaign will be promoted extensively across digital mediums, including social media to reach the brand’s target audience, which largely comprises young urban shoppers. The campaign pivots on the theme of enjoying the flowers of summer and is called, ‘summer blooms with Mango’.

    The 57-second ad campaign, titled, ‘enjoying the bloom’, showcases Kiara enjoying the bounties of summer while wearing bright and colourful ensembles that reflect the flowers and the mood of the season. She is seen enjoying her day out at a flower garden, lush with the season’s blooms and is comfortable, happy and confident – characteristic of a woman dressed in Mango.

    Speaking on the occasion, Kiara Advani, a Bollywood actor said, “I’m delighted to be representing Mango, which is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women who are carefree and like to enjoy the seasons with conforming ensembles. As such, I believe, my attitude and style syncs well with the brand’s own and I look forward to being a link between the brand and its audience.”    

    Myntra’s Senior Director Vishal Anand said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day. The association with Kiara for the new vibrant -Summer collection is sure to enamour the fashion-forward audiences of the country.”

    Mango’s board of directors and head of expansion Daniel Lopez Garcia, “The new Mango Spring Summer 2022 campaign captures the essence of summer blooms perfectly. The designs have been created by adopting the current trends while leaving room for personal expression among women in the age group of 18-45. With Kiara onboard, we are confident of strengthening our presence further and reaching our target audience, which is also the actor’s core audience.”

  • Taproot Dentsu wins creative mandate for Biba

    Taproot Dentsu wins creative mandate for Biba

    MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency from the house of dentsu India following a multi-agency pitch, and will be serviced from the agency’s Gurgaon office.

    As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

     Speaking of the association, BIBA managing director Siddharath Bindra said, “We are excited to partner with Taproot Dentsu as our creative partner for BIBA. They bring to the table a good mix of understanding the category and interesting creative outputs for the same. We look forward to our partnership and creating some great campaigns together.”

    “Biba is a well-established brand that every woman has seen, heard of, and at some point, shopped from,” added Taproot Dentsu Gurgaon executive vice president & head of office Abhinav Kaushik. “To work with such a well-entrenched brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging. We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.”

    BIBA has recently launched a variety of styles such as workwear, occasion wear, fusion, mix & match, to name a few. Apart from this, the brand has also launched a line of clothing called ‘BIBA Girls’ for young girls aged 2-15.

    Taproot Dentsu national creative director Titus Upputuru commented, “Fashion is such an exciting segment! In my college days, I remember creating designs for a few women’s Indian wear design boutiques in Delhi. When we got a chance to work on Biba, a homegrown Indian brand, my mind went straight to my college days. Working on the new direction of the brand and checking out the new collections was so fascinating. The colours, the fabrics, the cuts are all very exciting and we are excited to create stunning new campaigns for the brand!”

  • Glad U Came bags communications mandate for The House Of Rare

    Glad U Came bags communications mandate for The House Of Rare

    Mumbai: Glad U Came has bagged the PR mandate for the sister companies Rare Rabbit and Rareism from The House Of Rare. The Mumbai-based agency will be handling brand enhancement and influencer engagement for the brand, following a multi-agency pitch.

    The House Of Rare is the mother brand of Rare Rabbit, a men’s fashion brand and women’s fashion brand – Rareism.

    Commenting on this collaboration, founders of Rare Rabbit and Rareism Manish Poddar and Akshika Poddar shared, “We are really elated to be a part of the Glad U Came family and we look forward to having a fruitful journey. We believe that this collaboration will help the brand make a significant impact in the market and achieve the desired results.”

    “We are excited to work with esteemed brands like Rare Rabbit and Rareism. Our goal is to make these fashion brands as the top choice of the consumers for fashion solutions,” said Glad U Came founder Maddie Amrutkar. “We look forward to creating some amazing campaigns for them and spreading the brand message to their respective target audience.”

  • Myntra unveils latest campaign featuring Hrithik Roshan & Kiara Advani

    Myntra unveils latest campaign featuring Hrithik Roshan & Kiara Advani

    Mumbai: Myntra has launched a star-studded brand campaign with the roll-out of ad films starring Bollywood superstars Hrithik Roshan and Kiara Advani. The duo, in their individual ad films, will drive home Myntra’s fashion narrative, with millions of their fans from all over the country. The brand is implementing a 360-degree approach, leveraging TV, digital and social media platforms to deliver the campaign across the nation.

    With this association, Myntra is all set to strengthen its strong connect with its consumers, influence and accelerate the business, further strengthening its leadership in the market, said the brand in a statement.

    In the 35-second ad films, conceptualised by Brave New World, the actors are projected as a personification of the Myntra brand, as they take them through the brand’s value proposition one by one, with varying backgrounds and stunning looks. 

    The campaign delivers a message of Myntra as ‘India’s fashion expert’,  leaving consumers with a direct, clear and memorable takeaway: ‘If it’s fashion, it’s Myntra’. Additionally, the messaging surrounds Myntra’s unique differentiating features like Myntra Studio, a shoppable fashion feed where customers can get inspired and shop the looks of India’s top influencers and photo search, a feature that enables users to shop any item they see with just a click, the brand further said.

    “Our new brand campaign and the ad films with Hrithik and Kiara have been conceived to reinforce Myntra’s image and perception as India’s fashion expert, among millions of people, who are ardent fans of the two Bollywood superstars and top fashion icons in our country,” said Myntra CMO Harish Narayanan. “We aim to cut across demographics and build a deeper relationship with our customers across the country through this campaign and look forward to its grand success.”  

    “My association with Myntra goes back many years to the time HRX was launched on Myntra in 2013. Over the years, I have come to learn and witness firsthand, the ethos and workings of Myntra,” said Hrithik Roshan. “It not only understands the needs, demands and desires of a diverse audience base from across the country, but also identifies and caters to requirements at the doorstep, that is as convenient as fashion can get.”

    Kiara Advani added, “Being a fashion enthusiast myself, it has been an enjoyable experience and association in conveying the latest styles and trends in fashion to the discerning audience. The encouraging response and abundant love from the viewers have added to the drive to offer fashionable solutions to the audience. With our new campaign that delivers a subtle yet powerful message, I’m looking forward to relying on Myntra for all our fashion needs.”

  • Fashion retailer GUESS relaunches the brand in India

    Fashion retailer GUESS relaunches the brand in India

    Mumbai: The US-based global fashion brand GUESS has announced the relaunching of its retail presence at the DLF mall of India in Delhi-NCR.

    The store opening brings back GUESS to the consumers who love the brand for its iconic range of denims, dresses, apparel, shoes, handbags, accessories and more, the brand said in a statement. The store itself has been aesthetically designed, providing plenty of space for showcasing the brand’s themed total looks and imagery, it added.

    “Even though our brand has penetrated well in several countries, we are always eager to spread our wings to newer markets,” said GUESS CEO, Carlos Alberini. “Inspired by the rapidly evolving style preferences and buying habits of the new-age consumer, we have launched the ‘Athleisure’ collection which had zero penetration in the pre-covid era, but now this category represents seven per cent of our apparel sales. These figures are significant as quarantine consumers are clearly choosing comfort-driven apparel with a considerable shift towards fitness,” Alberini added.

    “We are thrilled to welcome shoppers to our new store at the DLF mall of India,” said Gaurik Group’s Manoj Nair. “Besides its strategic location, the store sales reinforced that customers always appreciate quality and on-trend styles – no wonder they unanimously #LoveGUESS. We are now on our way to launch in all the major metros across India through the rest of the year. As people’s habits, tastes, and needs evolve, we will continue to innovate and find new ways to engage with our customers.”