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Tag: Farmley

  • Farmley goes 100 per cent palm oil-free across its product range

    Farmley goes 100 per cent palm oil-free across its product range

    Mumbai: Marking a significant step towards healthier and more sustainable snacking options for consumers, Farmley, a wholesome snacking specialist, has announced its transition to becoming completely palm oil-free.

    Backed by extensive research and development, Farmley, with a yearlong mission of phasing out palm oil with healthier alternatives like olive oil, ghee or zero-oil across its entire range of products, has further solidified its commitment to redefining healthy snacking for its consumers. Palm oil, a commonly used vegetable oil, has raised environmental and health concerns due to its high saturated fat content. In an industry where the development and sale of blended palm oil is the norm – which includes 80-90 per cent of palm oil and only 10-20 per cent olive oil – Farmley is one of the first brands that is 100 per cent palm oil-free.

    While creating a completely palm oil-free product range, Farmley has launched  the “Palms Off Palm Oil” campaign, to raise awareness among consumers about the harmful effects of palm oil on health. It also aims to educate consumers about the negative impacts of palm oil production on the ecology, as it contributes to deforestation, destruction of wildlife habitats and climate change.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

    Expressing his delight in steering the transition to 100 per cent Palm oil-free products, Farmley co-founder Akash Sharma said, “At Farmley, prioritising the well-being and satisfaction of our consumers stands at the forefront of our mission. We began our journey 6 months ago to go completely palm oil free when a few of our  customers expressed resentment towards our products being made in palm oil during our regular customer feedback surveys. Customer feedback is not just a suggestion box for us; it’s a guiding light that impacts our business decisions. We are happy to be among the first to transition our entire range of products to being completely palm oil free by replacing it with zero-oil, olive oil, or ghee. While this move will cater to the health of the nation, from a business perspective, it will provide us a first-mover advantage into an emerging F&B segment, which focuses on food quality and health. As we continue to innovate and improve, we remain committed to providing snacks that are not only delicious but also mindful of our planet and its inhabitants.”

    A study published in the National Library of Medicine reveals that palm oil is used in almost half of the most commonly consumed food and consumer items, including popular snacks. Composed of 50 per  saturated fatty acid, it increases LDL or ‘bad’ cholesterol levels in the bloodstream, increasing the unhealthy fat content in the human body while elevating the risk of cardiovascular diseases in people.

    Farmley’s range of wholesome snacks is available on online commerce platforms including Amazon, Flipkart, Blinkit, Zepto and Instamart, along with retail stores near you.

  • Farmley doesn’t have an IPL campaign – or does it?

    Farmley doesn’t have an IPL campaign – or does it?

    Mumbai: Farmley, a wholesome snacking brand, has launched its latest social media campaign called ‘We Don’t Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley’s social media feeds have become the go-to destination for hilarious takes on the ongoing cricket action.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     

    Going beyond the predictable, Farmley has opted for a subtle and light-hearted approach with “We don’t have an IPL campaign” which is all about taking a break from commercials and focusing on the nail-biting matches that IPL is actually meant for. Set in the background of desi heartland, Farmley’s posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

    Senior manager – social media & content Simran shared her excitement, saying, “With our ‘We don’t have an IPL campaign’, we’ve tried to break the clutter and also bring a whole new level of relatability to the saturated market of regular IPL campaigns. It’s been an absolute blast seeing fans engage with our content and share the laughter far and wide.”

    This IPL season, host your IPL watch parties with Farmley’s wholesome snacks, that are not just flavourful and crunchy but also healthy. With Farmley’s munchies that are made from makhanas, you can now munch onto wholesome snacks without thinking twice. Farmley’s nutritious and delightfully tasty range is now available on leading online platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores near you.

  • Farmley’s hilarious April Fools prank leaves netizens in splits

    Farmley’s hilarious April Fools prank leaves netizens in splits

    Mumbai: In an endeavour that spread much cheer and laughter across the nation, Farmley, the wholesome snacking brand, recently undertook an April Fool’s Day prank by launching Brain Balm – a “memory boosting” roll-on balm made with almonds. The announcement had netizens cracking up over the product which promised to address slice-of-life instances like forgetting passwords, anniversaries, and even where one parked their car in a maze-like mall basement.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     

    The concept behind the prank was to playfully remind people of the often-overlooked health benefits of almonds for memory enhancement. The campaign’s humorous approach, with taglines like “No More Forgetting Thousand Passwords Again” and “No More Forgetting to Soak Almonds in the Night,” struck a chord with the audience and had them in stitches.

    Farmley senior manager – social media & content Simran expressed delight at the campaign’s reception, stating, “April Fool’s Day allows us to connect with our audience in a fun and engaging way. We wanted to use this opportunity to highlight the goodness of almonds in a light-hearted manner, and the response has been fantastic.”

    Farmley’s diverse range of wholesome snacking options and authentic dry fruits and nuts are available on popular online commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores nationwide. The Brain Balm launch may have been a prank, but Farmley’s unbending belief to keep innovating makes one just want to believe that they can make this happen too. Farmley is a wholesome snacking brand offering a wide range of products that integrate into different eating occasions as nutritious and delightfully tasty options.

  • Sattvik Certifications awards Farmley with vegetarian and vegan certification

    Sattvik Certifications awards Farmley with vegetarian and vegan certification

    Mumbai: Sattvik Certifications, a leading standard-developing organisation specifically for vegetarian and vegan standard certifications, is proud to announce that Farmley, has been awarded the prestigious vegetarian and vegan certifications in recognition of its commitment to producing vegetarian and plant-based products and maintaining a cruelty-free manufacturing process.

    Sattvik Certifications, noted for its strict standards and extensive review procedure, has awarded Farmley the vegetarian and vegan certificates following a thorough inspection of its facilities, ingredients, and manufacturing practices.

    Farmley co-founder Abhishek Agarwal expressed enthusiasm about the recognition, stating, “We are honored to receive the Vegetarian and Vegan Certifications from Sattvik Certifications. This acknowledgment aligns with our dedication to offering high-quality, vegetarian, and vegan  products while upholding ethical and sustainable practices in our manufacturing process.”

    Sattvik Certifications assesses a variety of criteria, including as ingredient sourcing, production procedures, and cross-contamination prevention measures, to verify that a manufacturing unit meets the stringent requirements for vegetarian and vegan certifications.

    “We are pleased to grant the prestigious Vegetarian and Vegan Certifications to Farmley. This recognition is a testament to their commitment to ethical and sustainable practices. Farmley exemplifies the values that Sattvik Certifications and the Sattvik Council of India champion – a dedication to quality, compassion, and the well-being of both consumers and the environment.” said Sattvik Certifications founder Sattvik Council of India secretary general Abhishek Biswas.

    The Farmley production plant’s dedication to sustainability, animal welfare, and consumer health has established it as a food production industry leader. Sattvik’s vegetarian and vegan certifications add to Farmley’s image as a responsible and conscientious market player. Providing labeling clarity and quality assurance to their loyal vegetarian and vegan customers.

  • Farmley: When Dravid met Deewar, pop culture met nostalgia

    Farmley: When Dravid met Deewar, pop culture met nostalgia

    Mumbai: Cinema and cricket, the two lifebloods of our country, are often seen as separate realms when it comes to advertisements. Movie stars typically embody their film characters and styles, while cricketers exude their on-field charisma on-screen.

    The new Farmley ad films featuring Rahul Dravid have beautifully merged these two worlds – Cricket and Cinema. Famously known as ‘The Wall’ in the cricketing world, Dravid steps into the shoes of an iconic character from the movie ‘Deewar.’ The connection between ‘The Wall’ and ‘Deewar’ has been conveyed through humorous spoofs and Dravid’s charm in these two films, launched by Farmley and Talented.Agency, in collaboration with production house Momo Media.

    Although the films garnered attention and established a link with an iconic character, it’s Dravid’s appearance in boot-cut trousers, a deep blue shirt, and sleek black hair against a rustic backdrop that made these films all the more entertaining.

    The film even adds a humorous twist and pays homage to a popular dialogue we all remember: “Mere paas maa hai” from the movie Deewar.

    “We knew we had to achieve two things – create a quintessential Rahul Dravid ad and make it unbelievably hilarious.’The Wall’ had been on our minds for a while, but it was the craftsmanship, acting, and dialogues that made all the difference,” says Talented founding partner Prashant Gopalakrishnan. Farmley head of marketing Aman Gupta shares, “We didn’t want to use Rahul as a prop in the end slate like most celebrity-led films. We really wanted to bring his acting, his personality, and wit to the screens.”

    Over the years, we’ve seen ads attempting to stand out by infusing a personal touch into celebrity endorsements. However, by featuring Dravid, Farmley and Talented go beyond using just one celebrity and instead harness the power of a celebrity and an iconic character, bringing twice the amount of recall to the films.

    “We wanted to show that Rahul can embody a character that was exactly opposite to his own personality, and can still give a terrific performance,” said Gopalakrishnan.

    We have seen Dravid become ad land’s favourite from time to time, but we haven’t seen such contrast in his character and the role he has played in these newest films. As the cricket fever takes its pace with the Asia Cup and the World Cup, we will have an influx of ads that will be centric to cricket and popular culture, but breaking the clutter is easier said than done.

    But when you harp on the films that millennials grew up with featuring one of the most loved sports persons of their time, you’re sure to get a hit of nostalgia and humour in between the match breaks.

    ‘The Wall’ becoming ‘Deewar’ will be a treat to see when it hits the screen during this Asia Cup and World Cup.