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Tag: Farida Kaliyadan

  • Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’

    Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’

    Mumbai: – Louis Philippe, a premium menswear brand from Aditya Birla Fashion and Retail Ltd., proudly unveils ‘The Royal Wedding’ collection, a manifestation of grandeur and opulence. This exclusive range is meticulously designed to transform every groom into true royalty on his special day, symbolising timeless elegance and modern sophistication. Louis Philippe introduces this range with a captivating brand campaign, ‘Royal Weddings’.

    Catering to every significant moment of a wedding journey, from pre-wedding photoshoots to reception ceremonies, Louis Philippe ‘The Royal Wedding’ range features stunning three-piece suits, mesmerizing bundis, and exquisite bandhgalas. Crafted with the finest raw materials, the assemblage boasts a rich color palette, including jewel tones of blue, maroon, wine, and teal, as well as subtle shades of cream and quartz pink, adding a regal charm to any occasion.

    Louis Philippe COO Farida Kaliyadan said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, that will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design.”

    “To celebrate the launch of the Royal Wedding Collection, we have also launched a captivating mass media campaign to highlight the essence of the assortment’s elegance and allure. The campaign is a mix of television, digital, and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” added Ms. Kaliyadan.

    What sets Louis Philippe ‘The Royal Wedding’ range apart is the use of super-premium fabrics, ranging from luxurious silk blends and velvets to rich woolen textiles. The meticulous craftsmanship is visible in the delicate details which include jacquards, hand embroidered with glittering decorations, the artistry of ‘zari’ work, and meticulously interwoven pearls. Each outfit, be it for the groom, his family, or groomsmen, exudes unmatched elegance and grace, establishing Louis Philippe as the ultimate destination for wedding shopping.

    Wunderman Thompson Senthil Kumar, said, “In unveiling the Louis Philippe royal wedding collection, we sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centered around the timeless Royal Weddings, immortalized by royal couples worldwide—we aimed to weave a tale of unity amidst Two Warring Kingdoms.

    The multimedia campaign showcases impeccably styled royals set against the backdrop of an ornate royal palace, resonating with the authenticity of an iconic royal wedding. The collection aims to evoke a regal sentiment, encouraging every groom to embrace the classic fashion depicted in iconic wedding portraits.” added Senthil.

    Louis Philippe’s Royal wedding campaign is reinforced by a comprehensive 360-degree multimedia promotion strategy that includes airport, digital channels and more.

    Louis Philippe the royal wedding collection is available in select Louis Philippe flagship stores, authorised retailers nationwide, online at www.louisphilippe.com and through the brand’s mobile app.

    Make your wedding day truly memorable with Louis Philippe’s royal wedding range!

  • Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    MUMBAI: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd, unveils its cutting-edge innovative line of clothing for the contemporary man, the Permapress Collection. The line is a celebration of re-imagined, pioneering designs and is rooted in functionality, versatility and style. The brand has launched this collection with a comprehensive campaign ‘Stay Uncrushed’ that emphasises on resilience and determination of a true leader.

    The 45-seconds TVC presents a gripping narrative of a president who overcomes great perils with sheer grit and fortitude and ultimately emerges victorious. The campaign will debut in 74 cities across multiple mediums television, print, online and out of home. The film will be aired across digital channels, TV, over 1200 movie screens and will be supported through a diverse promotion strategy in the upcoming months.

    The action-packed TVC puts the spotlight on an astute leader’s feat as he embarks on a journey to save his nation from the clutches of a despot, destroying a military coup, restoring order and redeeming his country from descending into chaos. During his mission the president is sporting wrinkle resistant, spill proof attire with the iconic Upper-Crest motif emblazoned on his cuff. Throughout the journey his spirit similar to his choice of attire stays uncrushed.  

    Louis Philippe COO Farida Kaliyadan said, “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new ‘Permapress’ collection promises comfort and perfection coupled with functionality and style.”

    The Permapress collection is a celebration of all that Louis Philippe stands for: design, craftsmanship, innovation, functionality and performance. With clean and refined aesthetics, the range of clothing comes with functionalities which would leave a lasting impression. Made from 100 per cent premium cotton, the wrinkle-free Permapress collection is crafted to be extremely lightweight. The collection has excellent water and oil repellant properties and is engineered for all day comfort.

    The campaign has been conceptualised and executed by creative agency Wunderman Thompson India.

    Speaking on the occasion writer and chief creative officer  Senthil Kumar, said, “The film has brought to life the functionality of the world’s finest wrinkle free collection – Permapress in the latest edition. While writing this film within the luxurious codes of the legendary Louis Philippe brand, we had to build the character of the president and armed him, literally with the ultimate functionality of the Permapress Collection. Wrinkle free, stain resistant and spill proof. We started the voyage with ‘A Day in the Life of the president and landed on the proposition: No matter what the day throws at you, Stay Uncrushed. During the mission his character and his Louis Philippe attire remain uncrushed in spite of a day filled with crushing, squeezing, stretching, crawling, climbing, carving his way back to where he belongs, as the head of the Uncrushable state. A story where both form and function work in tandem to elevate the character of the clothes and the narrative of the true leader, rising above the occasion, and all in a day’s work. We believe we have created a character that will elevate the brands narrative of ‘The Upper Crest’ going forward beyond advertising thus generating a wholesome content that our consumers will be eager to consume and co-create.”

    The Autumn Winter 2019 collection of Permapress features clean and minimal aesthetic in slimmer silhouettes and classic colors which elevates the fashion ability of the line in a timeless space. The key pieces from the collection features shirts constructed with high quality 2 ply cotton fabrics with patented finishing which make them highly performance driven, yet breathable. For suits and blazers premium poly/wool fabrics with stretch, add on flair and functionality along with a natural comfort for all weather. Exclusive features include utility pockets, added during the garment construction not only enhance the craftsmanship but also add to the dynamic lifestyle of a sophisticated contemporary man ready to take on the world.