ITV

Tag: Farhan Akhtar

  • ‘Content innovation to govern English movie channels’ landscape:’ Kevin Vaz

    ‘Content innovation to govern English movie channels’ landscape:’ Kevin Vaz

    MUMBAI: As 2016 rolls in after an action packed 2015, people are now rolling up their sleeves setting tougher goals to meet new challenges and touch greater heights in the new year. And amongst them is Star India business head – English cluster Kevin Vaz.

    According to Vaz, the English movie channels’ landscape will be governed by content and experience that will be led by innovation. And that’s exactly what Star Movies and Star Movies Select HD plan to do this year.

    Vaz tells Indiantelevision.com, “The industry landscape will be governed by content and experience that will be led by innovation. The invitation to our viewers is not just the promise of top-of-the-line Hollywood premieres on TV, but a marketing story to match its grandeur. Advertisers are well informed and believe in the power of great content and innovations and are willing to partner on something that will drive the viewers. At Star, we have also invested in creating a very strong brand extension in the form of Star Movies Secret Screening that engages and involves viewers beyond TV and makes them a part of the brand community. Understanding the consumer psychographics and creating stories that appeal to them will continue to the motivation for the team.”

    With an edge over its competitors with the rights to the Oscars, this year the 88th Academy Awards will be simulcast live for the first time on Star Movies as well as Star Movies Select HD on 29 February, 2016.

    While Star believes in curating content with content filters that appeals to the audience, Vaz is not perturbed by the advent of over the top (OTT) platforms offering content to viewers at their convenience. Opining that the mushrooming OTT platforms are not something that will affect acquisition cost of content, Vaz says, “At Star, we have some of the longest running studio deals giving us access to the biggest blockbusters and franchises. Our acquisition model has always been content based and continues to focus on ensuring that our viewers get the best of Hollywood.”

    Nowadays, marketing is not just about spending more, but spending smart and driving impact for viewership and perception of brands. For the premiere of Captain America, the channel initiated a first of its kind activity giving viewers a chance to win Captain America’s Harley Davidson bike. Going a step further in content innovation, for X-Men: Days of Future Past, Star Movies had joined forces with Farhan Akhtar, Vishal Dadlani & SKRAT to create a music video for the TV premiere.

    Additionally, the network has strategically invested in creating a strong brand extension in the form of Star Movies ‘Secret Screening’ that involves viewers beyond the television and makes them a part of the brand community.

    When queried as to how viewership impacts advertisers and agencies when it comes to English entertainment channels, Vaz says, “Advertising does depend on viewership, as that’s how the format of the TV business operates in India.” However, he is quick to add that Star has a competitive edge over its rivals with the strategic content deals with 21st Century Fox and Disney, which gives it access to some of the biggest blockbusters and franchises. “Our library strength is exhaustive and cannot be replicated by anyone. These facts alone make us a natural choice for our partners. The responsibility of having the best premieres and the biggest library is well shouldered with thought through marketing stories and festivals,” he adds.

    From a content perspective, Vaz is bullish about 2016. “This year will be spectacular for our viewers as they will get to see some of the biggest titles like Avengers- Age of Ultron , Birdman, Boyhood, Fantastic Four and Ant Man being showcased as an offering month on month between Star Movies and Star Movies Select HD. We will continue with our radical content innovations like premiering unreleased movies month on month on Star Movies Select HD, something no other channel can offer,” he informs.

    Beyond the premieres, the channel will continue to offer viewers unique movie festivals on book adaptations, critically acclaimed animation and Select 7+ to name a few, which brings some of the highest rated movies together.

  • Farhan Akhtar to endorse Amway’s Nutrilite

    Farhan Akhtar to endorse Amway’s Nutrilite

    MUMBAI: Amway India has signed Farhan Akhtar as the brand ambassador to promote the Nutrilite range of the products.

     

    Amway India CEO Anshu Budhraja said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organisation’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritional benefits. This indeed is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”

     

    “We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added Budhraja.

     

    Amway India chief marketing officer Sundip Shah added, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”

     

    Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.”

  • Farhan Akhtar helps DD series on women empowerment reach out on digital platforms

    Farhan Akhtar helps DD series on women empowerment reach out on digital platforms

    NEW DELHI: Actor Farhan Akhtar, who is UN Women’s Goodwill Ambassador, has come on the Doordarshan seriesMain Kuchh Bhi Kar Sakti Hoon as the narrator to help address regressive practices such as sex selection, early marriage, early and repeated pregnancies, under-nutrition of girls, domestic violence and gender inequality prevalent in the country.

     

    The programme was conceptualised and initiated by the Population Foundation of India and is telecast every Saturday and Sunday at 7.30 pm on DD National.

     

    Starring actress Meinal Vaisnav in the lead role of Dr Sneha Mathur, the series has been written and directed by renowned theatre and film director Feroz Abbas Khan and is currently into its second season.

     

    Using a 360 degree communication approach, it has reached out to intended audiences through television, radio, mobile, social media and an intensive outreach strategy for Bihar and Madhya Pradesh to enhance knowledge, change perceptions and shift attitudes on these social issues, over the last two years.

     

    The initiative has innovatively used the digital medium to educate communities and initiate discussions. It has already been endorsed by numerous celebrities, eminent policymakers and corporate leaders.

     

    Every Media Technologies is helping the Population Foundation of India with the social media campaigns for this initiative. 

     

    Every Media Technologies CEO Gautam B. Thakker said, “The show is a pioneer in TV edutainment and our aim is to impact minds and bring about behavioural change. With fresh and creative campaign ideas, we have cut through the numerous conversations that happen online. It has been a great experience to be associated with a show like this and we thank PFI for the opportunity.”

     

    Foundation executive director Poonam Muttreja added, “The show aims to highlight and educate the audience about various dilemmas that women face on regular basis. The digital space today is the most effective way to educate and garner support for the causes the show highlights. The social media team has brilliantly translated the strong messages of the show for the online space, and the social media campaigns have managed to achieve the right effect.”

     

    Focussed on enhancing knowledge, changing perceptions and attitudes on women’s empowerment and the social determinants of maternal, reproductive and sexual health, Main Kuch Bhi Kar Sakti Hoon has been able to bring about a measurable impact on knowledge and perception of viewers on issues like age at marriage, importance of family planning, sex determination and domestic violence, among others.

     

    The most popular social media campaign was about age at marriage, which showcased a series of impactful posters in a bid to sensitise the audience, and reached 1,42,000 users on Twitter. Another campaign (#IPledgeNow) urging people to commit to fight evils like drug abuse, sexual harassment and domestic violence among others, attracted 7,100 Facebook users.

     

    Among the ongoing social media campaigns by the initiative (in partnership with MARD) is the campaign called Desh ko badalna hai toh mard ko badalna hoga (#AsliMard), which urges men to create a woman-friendly world. 

  • Hindi GECs ace programming game as festive season descends

    Hindi GECs ace programming game as festive season descends

    MUMBAI: The Indian festival season is fast approaching and all major Hindi general entertainment channels (GECs) are pulling out new programming rabbits from their hats to lure in viewers.

     

    What’s more, with brands loosening their purses considerably for advertising purposes during the festival season, fresh programming is the best way for broadcasters to offer them a big bang for their buck.

     

    From Colors’ Bigg Boss Season 9 to Sony’s Power Couple, from Star Plus’ Aaj Ki Raat Hai Zindagi to Zee TV’s I Can Do That, broadcasters are adding muscle to their programming with star power because in a country like India, nothing works its charm better on the general public than Bollywood celebrities. So major A-list stars like Amitabh Bachchan, Salman Khan and Farhan Akhtar are prepping up to weave their magic on the small screen soon. 

     

    Be it in the fiction or non-fiction space, channels are trying hard to give exceptional shows to boost viewership. Firmly putting the saas-bahu sagas behind them, channels are now experimenting with content to stay ahead of the competition.

     

    Hindi GECs like Star Plus, Colors, Zee TV, Life OK, Sab, Sony Entertainment Television (SET) as well as &TV have multiple new shows up their sleeves, which are slated to launch in the coming months.  

     

    Here’s a look at the programming fireworks in store for the festive season across major Hindi GECs.

     

    Star Plus

     

    The leader in Hindi GECs, Star Plus has a few aces up its sleeves this festive season. And the one making the most amount of buzz as of now is the show with Amitabh Bachchan as host titled Aaj Ki Raat Hai Zindagi. Two teaser promos of the show with Big B have already managed to pique viewer interest. The show will also see Star Plus and Bachchan coming together again after a span of 15 years. Their association started back in 2000 with the first season of Kaun Banega Crorepati, which also marked Bachchan’s television debut. 

     

    In recent fiction launches, Star Plus began airing Balaji Telefilms’ new show Kuch Toh Hai Tere Mere Darmiyaan from 28 September. Apart from this, the channel has a few other shows lined up. Produced by Triangle Film Company’s Nikhil Sinha for the channel, is the mythological series titled Siya Ke Ram, which is slated to launch soon. The series will depict Sita’s story while narrating her journey with Ram.

     

    The second new fiction show on Star Plus is titled Saajan, which is produced by Rashmi Sharma Telefilms. While the show is currently under production, it is likely to launch by October end.

     

    Colors

     

    Since its prime time shows Sasural Simar Ka, Udaan and Swaragini have been rating rakers, Colors is eyeing only one new fiction show launch in the coming months called Naagin. The channel has not yet revealed the launch date of the show, which is produced by SOL Productions. That said, in the non-fiction space, Colors will be bringing back its hugely popular reality show Bigg Boss with double the vigour as host Salman Khan promises ‘Double Trouble’ this season. Not wanting to mess with its current programming line-up, Colors has slotted season nine of Bigg Boss in the new time slot of 10.30 pm on weekdays from 11 October.

     

    Zee TV

     

    While last month the channel launched a couple of new shows like Laajwanti and Yeh Vaada Raha, in October too Zee TV will continue its spree of new programming. A new fiction show called Kaala Teeka, which revolves around superstition and its impact on our society, will be launched soon. The first teaser of the show is already on air. The second new fiction show is titled Radha Krishna – Ek Aalokik Prem Gaatha, which is a romantic series that explores the love of Radha for Lord Krishna.

     

    In the non-fiction space, Zee is bringing the international non-fiction format show I Can Do That to India, which will go on air from 17 October. The show will have 12 celebrities who will perform never seen before tasks on stage. I Can Do That will be hosted by Farhan Akhtar. Another show in the non-fiction category is the second season of talent search reality show India’s Best Dramebaaz. The show will see children between the age group of 5-12 years as participants and is produced by Essel Productions.

     

    Life OK

     

    Star India’s second Hindi GEC Life OK is getting ready to herald in a couple of new shows by the end of October. The first fiction show is titled Jaane Kya Hoga Rama Re and is produced by Shobhana Desai Production. The show, which will also mark Supriya Pathak’s comeback on the small screen, was earlier titled Ram Ki Leela Rang Layegi.

     

    Two others fiction shows that are being readied for launch in the month of October are Pati Patni or Woh by Edit II Productions and Naagarjuna produced by Beyond Dream Productions.

     

    Sab TV

     

    The comedy destination on Indian television – Sab is known for quirky shows. While the channel launched a new show late last month called Police Factory, which is produced by DJs A Creative Unit, another show is slated to launch by the end of October. The new show – Chalti Ka Naam Gadi is based on a car and a family and is produced by Deepti Bhatnagar Productions.

     

    Sony Entertainment Television

     

    With an aim to reboot its programming story, Sony Entertainment Television too has a host of new shows lined up. The first in line is the fiction titled Pyar Ko Ho Jane Do starring Iqbal Khan and Mona Singh in the lead. The show will replace Reporter from 20 October in the 9 pm slot. 

     

    On the non-fiction front, the channel will be bringing the popular Israeli reality show Power Couple to India, which will be hosted by Arbaaz Khan and Malaika Arora Khan. Produced by Colosceum, the show will see 10 celebrity couples living under one roof being tested as they face extreme challenges to prove how well they know each other. The launch date of the show has not yet been announced.

     

    &TV

     

    Zee Entertainment Enterprises’ &TV will be churning out as many as three new shows across different genres. Foraying in the horror genre, the channel will be launching a mini-series called Dar Sabko Lagta Hai, which will be anchored by Bipasha Basu. Exploring other genres, &TV is soon also planning to launch its first mythological series called Santoshi Maa. The show’s teaser promo is already on air. On the other hand, a fiction titled Yeh Kaha Gaye Hum, produced by Balaji Telefilms, will be going on air from 26 October.

     

    With genres ranging from horror to mythology, reality to drama, comedy to romance, there’s a liberal dose of everything for everyone on Hindi GECs this festive season.

  • Zee TV completes 23 years on Indian television; creates 1 million jobs

    Zee TV completes 23 years on Indian television; creates 1 million jobs

    MUMBAI: Twenty-three years ago to this date, one man changed the face of Indian television forever.

     

    We’re talking about none other than the czar of television in India – Dr Subhash Chandra, who began beaming Zee TV on 2 October, 1992 as the first Hindi language cable channel in India.

     

    Over the last 23 years, Zee Entertainment Enterprises’ Hindi general entertainment channel (GEC) Zee TV has expanded its reach to more than 169 countries and has viewership of over 956 million across the world. What’s more, with the advent of Zee TV, the industry has created one million jobs, according to Dr Chandra.

     

    On 23 anniversary of Zee TV, Dr Chandra took to Twitter to say:

     

     

    Following his father’s tweet-steps, ZEEL MD and CEO Puneet Goenka also tweeted:

     

     

    Since launch, the channel has aired hundreds of fictional show, which while providing entertainment have also raised multiple social issues of the country. Some of its impactful dramas have been series like Agle Janam Mohe Bitiya Hi Kijo, Apki Antra, Ghar Ki Lakshmi Betiyaan and Afsar Betiya amongst many others.

     

    A pioneer in many aspects, Zee TV was the first to introduce India’s first musical reality show called Antakshari, which ran successfully for over ten years. Hosted by Anuu Kapoor, the show was viewers’ staple diet across age groups.

     

    Zee also went on to launch Zee Khana Khazana, the first 24 hours food channel in India. Aap Ki Adalat hosted by renowned journalist Rajat Sharma, was among the most loved show of 90s that the channel has ever produced.

     

    In the fiction space, the channel gave a landmark show like Tara – the first show on contemporary urban women by Vinta Nanda that ran for about five years on the channel. Some of the other shows that have managed to make a mark areAastitvaa Ek Prem Kahani as well as the endearing and inimitable Hum Paanch.

     

    In 1995, the channel launched first singing reality show Sa Re Ga Ma Pa, which has given some of the finest singers to the industry. After producing the first singing reality show, the channel came up with first India’s largest dance reality showDance India Dance in 2009, which is currently running in its fifth season.

     

    On the occasion of its 23rd anniversary, Zee TV is also running a contest on social media. On Twitter, the channel is running a #Zeeturns23 contest, where several questions related to Zee are posed and people are asked to tweet their answers.

     

    As was earlier reported by Indiantelevision.com, the latest offering from Zee TV is the new reality show called I Can Do That. The show is an adaptation of an international series by the same name and will be hosted by Farhan Akhtar.

     

    Additionally, Zee TV is also planning to launch the second season of India’s Best Dramebaaz in the coming months. On the fiction front, the channel is readying a new series called Kaala Teeka. However, the launch date of the show has not yet been revealed.

  • Mukesh Bhatt re-elected as Guild president

    Mukesh Bhatt re-elected as Guild president

    NEW DELHI: Eminent filmmaker Mukesh Bhatt has been unanimously re-elected as president of the Film and Television Producers Guild of India., while Dheeraj Kumar, Siddharth Roy Kapur, Manish Goswami and Vijay Singh have been named vice presidents.

     

    At the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 61st Annual General Meeting in Mumbai, the other office bearers re-elected as part of the Guild Management Team are Ashim Samanta and Srishti Arya as treasurers.

     

    Kulmeet Makkar will continue to manage the affairs of the Guild as its CEO.

     

    In his opening speech, Bhatt said, “Throughout the past three years, our management team has embarked on the path of my illustrious predecessors and worked with dedication, determination and intensity on embellishing and brightening the image and reputation of the Guild.”

     

    He said Makkar had reinvigorated and revitalised the approach and modus operandi of the Guild. “We continue to engage with State and Central Governments over several issues concerning the film and television industry. There have been many fresh initiatives undertaken by Guild such as waiver of all the charges pertaining to Publicity clearance and Titles registration to make the system more transparent and provide enhanced value to the members, release of first edition of the Film incentive Guide which provides processes and incentives in detail to benefit Indian producers for shooting in 12 countries apart from other reports such as Make in Maharashtra, Film tourism, GST way forward,” Bhatt added.

     

    The other members of the newly elected Council of Management of Guild are Ramesh Sippy, Manmohan Shetty, Ashutosh Gowariker, Rakesh Roshan, Karan Johar, Farhan Akhtar, Ekta Kapoor, Vishal Bhardwaj, Sushilkumar Agrawal, Ratan Jain, N P Singh, Madhu Mantena, Hiren Gada, Sabbas Joseph, Kiran Shantaram, Randhir Kapoor, Amit Khanna, Kamalkumar Barjatya (member emeritus) and Rajkumar Kohli (co-opted member).

     

    In addition to these, Subhash Ghai, Ritesh Sidhwani and Guneet Monga along with eight more Guild members and representatives namely Prem Sagar, Asitkumarr Modi, Sneha Rajani, Ajit Andhare, Sameer Nair, Apoorva Mehta, Aashish Singh and Vipul D. Shah were nominated as special invitees.

     

  • Eros acquires worldwide rights of ‘Rock On 2’

    Eros acquires worldwide rights of ‘Rock On 2’

    MUMBAI: Eros International Media has acquired the worldwide distribution rights of Excel Entertainment’s forthcoming release Rock On 2.

     

    Eros International Media group CEO Jyoti Deshpande said, “With Rock On 2, we continue our synergy with Excel after our previous successes like Zindagi Na Milegi Dobara and Dil Dhadakne Do. The sequel promises to be another heartwarming story high on content and entertainment.”

     

    Excel Entertainment producer Ritesh Sidhwani added, “We are happy to associate with Eros International once again and look forward to our film getting the best release platform through their unparalleled reach and network.”

     

    Written and directed by debutant film maker, Shujaat Saudagar, Rock On 2 is the sequel to the rock musical drama, Rock On. While Farhan Akhtar, Arjun Rampal, Purab Kohli and Prachi Desai will reprise their roles from the original film, Shraddha Kapoor joins the star cast to play the lead role along with Akhtar for the first time. 

     

    The film will be shot in Shillong, the rock capital of India.

  • Box Office: ‘Bangistan’ bombs; ‘Bajrangi Bhaijaan’ crosses Rs 300 crore

    Box Office: ‘Bangistan’ bombs; ‘Bajrangi Bhaijaan’ crosses Rs 300 crore

    MUMBAI: Coming from a production house, which is known to churn out quality films, Bangistan fails to deliver. Produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment, the movie was expected to be a commercial entertainer. However, Bangistan, inspired from a British film Four Lions – about four waylaid terrorists, is an utterly senseless film exhibiting total lack of the film medium. The film managed to put together just about Rs 1 crore on its opening Friday and despite expected improvement over Saturday and Sunday, the first weekend collections stand at a measly Rs 3.35 crore.

     

    On the other hand, Jaanisar, was marketed as ‘From the maker of Umrao Jaan’ and to his credit, Muzaffar Ali did make Umrao Jaan and Gaman, two hugely appreciated films. However, his latest lacks the purpose and the human interest story that his previous two films had. This film lacks identification for any kind of audience, as a result of which, meets with a disastrous fate at the box office: no takers.

     

    Ajay Devgn’s experiment with a family thriller sans action, Drishyam, does not quite work despite all three of its previous versions in Malayalam (original), Telugu and Tamil remakes making their mark at the box office as well as with critics. While critics stayed divided over handing out stars in ratings to the film, ticket buyers remained mostly indifferent. Except Devgn, that too not the way his fans like to see him, the rest came as a patch up job.  You make an economical film but admission rates remain the same at the cinema halls and audiences expect their money’s worth. After an opening weekend of Rs 27.6 crore including collections from paid previews on Thursday before regular release, the film ended its first week with Rs 41.3 crore.

     

    Masaan could muster praise from the critics as well as few who paid to watch it but not enough to register at the box office. It added Rs 1.05 crore to its first week figures taking its two-week total to Rs 3.45 crore.

     

    Bajrangi Bhaijaan still holds sway over the audience also getting some repeat footfalls as it collects over Rs 29.4 crore in its third week. This takes the film’s three-week tally to Rs 301.45 crore.

     

    Bahubali: The Beginning (Hindi- Dubbed) continues to do well during its fourth week. The film has added Rs 10.9 crore to take its four-week tally to Rs 98.85 crore.

  • Askme & Askmebazaar roll out new TVCs with Ranbir Kapoor & Farhan Akhtar

    Askme & Askmebazaar roll out new TVCs with Ranbir Kapoor & Farhan Akhtar

    MUMBAI: Internet platform Askme.com and its online marketplace Askmebazaar.com have launched two comprehensive campaigns. 

     

    While Ranbir Kapoor will be seen in the Askme commercials, Farhan Akhtar has been roped in as the new face for Askmebazaar. Both these campaigns aim to bring together Askme’s single proposition of ‘One stop destination’.

     

    Askme’s campaign, ‘Baap of all trends’ is in line with brand ethos of being ahead of the curve. Through this campaign, the company aims to position itself as the one stop destination that caters to diverse needs of a customer.

     

    In a move to connect with today’s youth, the campaign aims to fill the gap between a plethora of options available in the online space but lack of one credible source for the same. 

     

    Further, with the launch of the campaign by Askmebazaar.com, the company introduces a novel concept of online retail therapy. ‘One Click Therapy’ as the name suggests acts as the driving force for customers to lead a stress free life. Online marketplace in Askmebazaar is positioned as stress buster via retail therapy as it offers next day delivery on top brand with best deals.

     

    Conceptualized by JWT, both the campaigns use a comprehensive multimedia approach, compelling facts and vivid imagery designed to change consumers buying behavior.

     

    Askme group CMO Manav Sethi said, “Both these campaigns are built on consumer insights. Search has moved from discovery to aggregated opinions and hence Askme assumes that leadership position across India to communicate best places to eat, wear, and relax etc. The option to transact these products and be in the trend is made available by Askmebazaar where majority find platforms such as these an option full of choices, brands and best prices and hence ‘stress mein don’t go bizarre; shop on askmebazaar.’”

     

    J Walter Thompson senior vice president & executive business director Saurabh Saksena added, “Over the past few years the consumers are turning to the internet to see what choices they have to make, whether for eating-out, travel destinations, fashion, gadgets, plays, etc. While there are many destinations that offers them choice, few offer them advise. The poor consumer is left asking people who they know (and who may not be experts) for their advise about where to eat, where to travel to, which movie to watch, what to wear and what gadget to buy, etc.”

     

    “And these ‘advisors’ may not be the best people to ask. This forms the basis for our campaign, we have had most fun coming up with. ‘Don’t ask just about anyone, ask the Baap of all trends, askme.com’. Askme.com offers to satisfy this need to get advise/ recommendations from a credible source, through curated experiences,” he added. 

  • Dulux Paints ropes in Shraddha Kapoor as brand ambassador

    Dulux Paints ropes in Shraddha Kapoor as brand ambassador

    NEW DELHI: Actor Shraddha Kapoor has joined Farhan Akhtar as the brand ambassador for Dulux and its range of interior and exterior products.

     

    Akzo Nobel India Decorative Paints director Rajiv Rajgopal said, “Drawing from our in-depth understanding of consumer needs, Dulux aims to enrich people’s lives by bringing visual delight and lasting care to their surroundings by offering complete painting solutions. Together with Farhan Akhtar, Dulux’s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the market for this iconic and truly international brand.”

     

    “India with a large and young population has a great demographic advantage. The average age of the 1.25 billion – strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers,” he added.

     

    Kapoor said, “I am excited about my association with a brand as versatile and vibrant as Dulux. Its philosophy of ‘Let’s Colour’ by way of expressing through their range of products has struck a chord with me. Dulux has been constantly evolving and offering consumers more to experiment with while decorating their homes. Home decoration is a significant medium of expressing one’s individual style and Dulux helps consumers in finding that style along with great performance.”