Tag: Farhan Akhtar

  • Zee Cinema to telecast ‘Toofan’ on 31 October

    Zee Cinema to telecast ‘Toofan’ on 31 October

    Mumbai: Zee Cinema is set to telecast the world television premiere of “Toofaan” on 31 October at 12 p.m.

    Based on the story idea by Farhan Akhtar and Anjum Rajabali’s screenplay, “Toofaan” is a story that revolves around an orphaned extortionist based out of Dongri. Things take a different turn when he meets Ananya who pushes him to follow his real passion – boxing, to which he dedicates his life.

    “While working on Toofaan I realised how there are no shortcuts when you want to portray a character like Aziz and I feel that’s the beauty of it,” said Farhan Akhtar. And through this experience I also have come to believe that there are no shortcuts in life. Don’t forget to watch the World Television of Toofaan on Zee Cinema.”

    Directed by Rakyesh Omprakash Mehra, the film is led by Farhan Akhtar, along with star-studded performances by Paresh Rawal, Mrunal Thakur, Darshan Kumaar, and Supriya Pathak.

    “My inclination to work on Toofaan was piqued by my drive to work with a sought-after director like Rakeysh Omprakash Mehra,” said Mrunal Thakur. “On our first meeting, he was in the process of gauging my strengths for Ananya’s character, of which I wasn’t aware at the time. Her character is really positive, daring and bold – someone who constantly pushes Aziz to keep going. I’ve grown immensely through her and I am honoured to have been given the chance to put myself in her shoes.”

    “While Toofaan is a work of fiction, it derives a great deal of inspiration from real life, real people and real struggles and conflicts that I have witnessed and heard about,” said Rakyesh Omprakash Mehra. “To make the viewing experience of the film authentic we have shot the film completely with real locations across Mumbai. You’ll see the actors in a real cramped up setting with no air-conditioning or make-up areas. It was a unique shooting experience.”

  • Netflix inks multi-year partnership with Excel Entertainment

    Netflix inks multi-year partnership with Excel Entertainment

    Mumbai: Netflix on Wednesday announced a strategic multi-year partnership with Excel Entertainment, the production company behind Bollywood blockbusters like “Dil Chahta Hai”, “Rock On”, “Zindagi Na Milegi Dobara”, “Lakshya”, “Toofaan” and the “Don” franchise. This creative pact dovetails Netflix’s diverse series slate in India, it said.

    As one of the pioneers in on-demand long-form storytelling, Excel Entertainment will produce a variety of stories under its series banner Excel Media & Entertainment for Netflix members in over 190 countries commencing with two projects tentatively titled “Dabba Cartel” and “Queen of the Hill”.

    Dabba Cartel is a story of five housewives who run a high-stakes secret cartel. Set in the backdrop of jazz-rich 1960s Mumbai, Queen of the Hill chronicles the dynamic relationship between two ambitious women that will change the city forever.

    Commenting on the partnership, Netflix India, vice-president- content, Monika Shergill said, “We are excited to join hands with Excel Entertainment, one of India’s path-breaking creative studios. They have continuously pushed the boundaries of entertainment and given us stories that have stood the test of time.”

    “Our partnership with Netflix marks a new global chapter for Excel Entertainment after 20 eventful years in storytelling. We are excited with the opportunity to create a variety of extraordinary stories to entertain people in India and around the world. We are thrilled to begin this next chapter with Netflix,” stated Excel Entertainment producers Ritesh Sidhwani and Farhan Akhtar.

  • ‘Toofan’ is Amazon Prime’s most watched Hindi film within premiere week

    ‘Toofan’ is Amazon Prime’s most watched Hindi film within premiere week

    Mumbai: Amazon Prime Video had recently streamed the world premiere of much-anticipated films across multiple languages. Now, the OTT giant has revealed the viewing data of films, series titles that performed well within their premiere weeks so far this year. Leading the race is actor Farhan Akhtar’s boxing drama Toofan which becomes Prime Video’s most-watched Hindi film within the first week of its release globally.  

    Toofaan was watched by more customers on Prime Video India than any other Hindi film in its opening week. The film was viewed in over 3900+ towns and cities in India and in 160+ countries and territories across the globe, according to the data released by the streamer.
    Furthermore, in the local languages catagory, films ‘Narappa’ (Telugu), ‘Sarpatta Parambarai’ (Tamil), and ‘Malik’ (Malayalam), were each watched in over 3,200+ towns and cities in India and in over 150+ countries and territories globally.

    In the web shows category, ‘Hostel Daze (S2)’ emerged as one of the most loved shows amongst young adults within just a week of its launch, with viewership from 3,600+ towns and cities in India and from over 100+ countries and territories around the world.

    Amazon Prime Video India saw its best-ever viewership in the month leading up to Prime Day, with the highest number of streamers enjoying the content on the service, the streamer said in a statement. Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in ever, as they saw an overwhelming response from Prime members, it added.

  • Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms

    Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms

    National, 09 December, 2020: With a mission to raise awareness surrounding mental wellness in the country, Mpower’s #SunoDekhoKaho campaign has successfully garnered over 31.3 Mn impressions across all digital media platforms, since its launch earlier last month. As a part of the campaign, a conversational video between Mrs. Neerja Birla, Founder and Chairperson, Mpower, and Bollywood Icon Shri Amitabh Bachchan, was released on Mpower’s YouTube, Facebook, and Instagram pages on 5th November. Since then, the campaign has seen Indians across the spectrum speak up about mental health and lend their support to this movement.

    Further adding to its impact, the #SunoDekhoKaho campaign was endorsed by top celebrities like Hrithik Roshan, Farhan Akhtar, Swara Bhaskar, Kubbra Sait, Tisca Chopra and Malini Agarwal who spoke about paying attention to, and noticing behavioral changes among our loved ones. These well-known Bollywood faces voiced their opinions and amplified the campaign’s reach and termed the conversation as crucial and insightful.

    In the freewheeling conversational video, the two leaders Mrs. Birla and Mr. Bachchan touched upon the harsh realities of mental health, the challenges people face because of it, and steps society can take to handle the situation with compassion. Over the course of the conversation, the two also delved into the meaning behind #SunoDekhoKaho – ‘Suno’- someone who can lend an ear to someone who needs it, ‘Dekho’ – lookout for symptoms of illness and suffering individuals and ‘Kaho’ – help somebody, and spread the word and build awareness about mental health.

    Speaking about the success of the campaign, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said, “When we conceptualised the campaign, our endeavour was to destigmatise mental illness, and encourage people to open about their problems. Having a stalwart such as Mr. Bachchan join hands in our mission lent a powerful voice to the campaign, and enabled us to create a massive impact. I would like to thank all the media outlets who have sensitized the citizens about the campaign and each individual who has helped spread the word in his/her network. In just under a month, we have been able to cross 31.3 million impressions across Digital media, and I’m sure as we continue to create awareness about mental wellness, we will be able to reach a wider population in the country.”

    The #SunoDekhoKaho campaign is aimed at encouraging people to listen, be watchful, and speak up to seek help. Mpower will provide support for all those in need and help them tackle mental health concerns.

    Link to the video:

  • Amazon Prime Video renews ‘Mirzapur’ S2

    Amazon Prime Video renews ‘Mirzapur’ S2

    MUMBAI: Amazon Prime Video has announced the second season of Mirzapur within two months of premiering its first season. Season 2 of show is produced by Excel Media and Entertainment, created by Puneet Krishna and directed by Gurmmeet Singh.

    It has also announced the green lighting of more than 20 new and returning Prime Original Series to go into production in the UK, Germany, Italy, Spain, India, Japan and Mexico. All episodes of its first season are available to binge-watch.

    Amazon Prime Video India, director and head of content, Vijay Subramaniam, said, “We are committed to creating compelling stories with powerful characters, gripping narratives and world class production values.  We are thrilled with the response to Mirzapur’s first season from our customers and we are happy to be working with the amazing team at Excel Media and Entertainment for another bold and powerful narrative for the next season of the show.”

    The show will go into production this year before being released on Prime Video in more than 200 countries and territories worldwide.

    Excel Media and Entertainment' co-founder Farhan Akhtar said, “It is exciting to see that global audiences are responding well to the kind of content we are creating. It started with Inside Edge being nominated for an International Emmy and now Mirzapur being watched & loved across India and globally; we are glad that both shows have been renewed for the next season giving us another chance to showcase Indian stories on a global stage.”

    Excel Media and Entertainment co-founder Ritesh Sidhwani said, “Mirzapur has been our dream project and to quickly follow the first season with a season two announcement underlines our efforts to create best-n-class content for our online global audiences. The show gave us an opportunity to challenge ourselves and explore new subjects and territories. Now, we look forward to taking our story to another level of cinematic experience in the next season with Amazon Prime Video.”

  • Dulux Weathershield celebrates Republic Day with #HomesOfTheBrave initiative

    Dulux Weathershield celebrates Republic Day with #HomesOfTheBrave initiative

    MUMBAI:  On the occasion of India’s 70th Republic Day, Dulux Paints from the house of AkzoNobel, a leading paints and coatings company, launched the #HomesOfTheBrave initiative. The campaign aims to celebrate brave hearts of the Indian Armed Forces who leave their homes to protect ours.

    The digital campaign #HomesOfTheBrave showcases the stories of two such personnel from the armed forces: Sumitra Devi, Assistant Sub-Inspector, CRPF; and Ajoy Kumar Rabha, Sipahi, CRPF.

    The video campaign features Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time. Through #Homesofthebrave, Dulux Weathershield initiated painting the homes of these heroes as a gesture of gratitude and a homecoming gift.

    AkzoNobel India managing director Rajiv Rajgopal said, “The Indian Armed forces have valiantly stood at the borders through tough tides and extreme weather conditions to protect the nation. With Dulux Weathershield’s #Homesofthebrave, we want to celebrate and acknowledge these brave hearts and support them in protecting their homes from the forces of nature.”

  • DoIt Talent Ventures appoints Murtuza Madraswala as business head

    DoIt Talent Ventures appoints Murtuza Madraswala as business head

    MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Murtuza Madraswala as the business head, Indiantelevision has learnt. Lead by Dharshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.

    Madraswala was previously working as the head of marketing and PR for Sony Six and Sony ESPN. Having joined Sony in 2012, he played a pivotal role in the company’s FIFA World Cup and Euro campaigns over the years. Madraswala also crafted marketing initiatives for NBA and key cricket tournaments.

    Madraswala joins the company with over two decades of experience in marketing and client servicing. He joined Sony from Amigo Sports where he was GM for marketing and worked on the FIFA business division.

    Sony is not the only broadcaster Murtuza worked has with, he had a four-year stint with then ZEEL-owned Ten Sports.

    In the span of three months, DoIt Talent Ventures has already signed a number of personalities across films and TV like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal and Neeraj Pandey.

    When it comes to sporting talent, the brand now works with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.

    Dharshana Bhalla is a former CEO of Mates – the entertainment unit of Madison communication, while Radha Kapoor Khanna is founder and executive director of DoIt creations.

    Also read:

    DoIT Ventures launches India’s first integrated talent management firm

  • Apollo Munich gets Farhan Akhtar to promote health wallet plan

    Apollo Munich gets Farhan Akhtar to promote health wallet plan

    MUMBAI: Apollo Munich Health Insurance has rolled out a new ad campaign to highlight the unique benefits of its health wallet plan. Health Wallet is a next-gen health insurance plan that not only addresses the current needs of the customers by paying for their hospitalisation but also covers their OPD expenses that are usually not covered by health insurance policies. Interestingly, health wallet also ensures affordability of continuing the policy in later years. 

    The wallet plan creates a reserve kitty for the customers that can be used for a variety of out-of-pocket expenses. It also allows the user the flexibility of paying for non-payable items that are generally excluded from any health insurance. It pays for other medical expenses such as dental treatment, spectacles, Alzheimer’s, etc. Additionally, customers can even use this reserve amount to fund for co-payment and deductible cost.

    Hence, the new health insurance category WINSURE has been built on the premise of wide-ranging benefits Health Wallet offers. Doctor consultation for prescribing spectacles, cost of spectacles, money available for today, pay for 50 per cent of their premium tomorrow (post five continuous renewals), allopathy, ayurveda and homeopathy coverage. Apollo Munich aims to convey the same message to masses with a series of TVCs starring its brand ambassador Farhan Akhtar. Each 20 seconder ad ends with the brand pay off—‘When your health insurance pays for the unusual – you are not insured, you are winsured’. 

    #BeWinsured is a 360-degree campaign that will be leveraged both on traditional mediums like television, outdoor, radio along with key social media platforms of Youtube, Facebook, Twitter etc.

    Apollo Munich Health Insurance chief marketing officer Nandini Ali says, “Keeping in line with our brand promise of ‘Let’s Uncomplicate’, we conduct regular market research to understand consumers’ sentiments and the gaps with respect to healthcare financing and we aim to bridge the same with our innovative health insurance solutions. Our latest innovation Health Wallet, introduced under the WINSURE category is a derivative of some very pertinent consumer insights (a) pressure on individuals to pay for day to day healthcare expenses like doctor consultancy, pharmacy, diagnostics etc. from their own pockets (b) affordability of health insurance premiums post retirement, and (c) need for an interesting healthcare financing tool for youngsters.”  

    Cheil Group creative director Vijay Simha Vellanki adds, “In a low-interest category like Health Insurance, the challenge is to overcome ‘here comes another health insurance product’. So we needed something definitive, something that makes people sit up and take notice and each film simplifies an otherwise complex product, with all honesty. To bring alive this, we partnered with Farhan Akhtar, who represents everything that a health brand should embody – fit, active, positive, and trustworthy. So who better to speak for health wallet than he!”

  • 1700 films received on ending violence against women film contest

    1700 films received on ending violence against women film contest

    NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India.

    The campaign ‘#BasAbBahutHogaya – Enough is enough’ was launched by actor Farhan Akhtar along with Population Foundation of India, Farhan Akhtar’s MARD and noted director Feroz Abbas Khan with a pledge to end violence against women and girls.

    The shortlisted films will be judged by a high profile jury comprising Padma Shree Dr. Kiran Karnik, director Shekhar Kapur, actor Shabana Azmi and Feroz Abbas Khan.

    “When we announced the film-making contest, we feared that the students will speak only of the issues which are covered by the mainline media. However, there are many more aspects to the issue of violence against women and girls. The students surprised us with their take on even the minutest and not-spoken-of issues. The varied topics covered by all the participants are a proof of the fact that they realize what is happening around them and are willing to change it for the better”, said Population Foundation of India ED Poonam Muttreja.

    Noted director Feroz Abbas Khan said, “We have received an overwhelming response from students across the country. With almost 1700 entries and an unending zeal, the younger generation just proves that they are ready to turn the patriarchal system of India upside down with their new-age take on this issue.”

    The film-making contest is a part of Bas Ab Bahut Ho Gaya- Enough is Enough, a campaign that aims at generating debate and promote positive change in cultural and social norms around the value of women in India.

    National celebrities have joined this campaign to relay messages that motivate young girls to stand up against violence, and show boys that masculinity is not connected with violence. Apart from the films, there will be several activities including panel discussions and a series of films about violence against women. The campaign will culminate in a concert in Mumbai.

  • Content is supreme, lyrics are vital, says Farhan Akhtar at NDTV conclave

    Content is supreme, lyrics are vital, says Farhan Akhtar at NDTV conclave

    MUMBAI: “If the story is not good, then no matter where you shoot the film it doesn’t matter. Content has to be supreme. There was a time when music became more important than lyrics. Audience would not even remember the lyrics. That is changing now. The thought that if you have one hit number in the movie and that can ensure success of the film is also changing,” said actor-director Farhan Akhtar at the NDTV conclave in New Delhi on Monday.

    NDTV saw the culmination of its Youth for Change Conclave, a day-long event that aims to focus on solutions for challenges that our youth face today. This year saw a host of personalities from diverse fields come together to address the issues that are concerned with today’s youth.

    The sessions also featured celebrities like Kangana Ranaut, Ajay Devgn, Arjun Kapoor, Ileana D’Cruz, Emraan Hashmi, Esha Gupta, Armaan Malik, Neeti Mohan, Irshad Kamil, Sachin Jigar and the stars of the women cricket team – Mithali Raj, Jhulan Goswami and Punam Raut, among others. The sessions covered issues ranging from Gender divide, challenges of fake news and is social media a bane or boon.

    Ranaut shared the travails of being a superstar: “Big cities are money-oriented, small towns are more concerned about what people – buaji, mausiji – will say. I come from an extreme environment, a conservative background. I felt stifled and just wanted to be free. On being discriminated against as a child: I could never feel pride in my lineage and I don’t feel like I belong when I go home. I want to tell women that they should fight for their own dignity, be it against fathers, husbands or children.”

    Mithali Raj, Jhulan Goswami, Punam Raut talked about setting new records against all odds.

    Raj, Captain, Women Cricket Team, said: “PM Modi tweeting about the women’s team was a moment of pride for us. My grandparents did not want me to take up cricket. Cricket is not life to me. There is life beyond cricket too.”

    Goswami, cricketer, said: “”World Cup final defeat will continue to hurt all of us. After beating Pakistan in the World Cup league match, even their fans applauded us. Unfortunately only one day out of 365 is celebrated as Women’s Day.”

    Arjun Kapoor, actor, shared his views on the gender divide: “”I am not very educated. I didn’t clear my Class 11. But, my upbringing has been such that despite this lack of education, I got a chance to move on in my life to do what I wanted to do. I don’t think women get such opportunity. I have grown up among women, predominantly with my sister and mother, and I have seen how strongly women face adversity. We should incorporate it in the syllabus itself how men should treat women. We always hear, ‘Stop crying like a woman.’ We inadvertently are implying that women are the weaker gender. I have a sister and somewhere there is always a concern about her safety. It is not just about urban or rural areas, world over security of women is an area of concern. We are moving forward and progress is everyone’s right. It cannot be gender specific. Gender parity means that both are equal not one is superior to the other.”

    Armaan Malik, singer: “I was a 10-year-old when I got to know that I am from Music composer Hasrat Jaipuri’s family. In my family everybody is a composer, I am the first one to get into singing. My grandmother makes me listen to Hasratji’s music and always asks me if such good music is being composed today as well. I feel good music is still being created.”

    Irshad Kamil, lyricist: “Today the films are closer to reality and so the scope of music in the films have gone down.”

    Sachin-Jigar, music composer duo: “The shelf life of songs have not gone down. Today lot more songs are being made and so audience has a lot of options to keep sifting through. But good songs live on for a long time even today.”

    Ajay Devgn, actor: “Always look ahead and not dwell on the past, just focus on rectifying the errors as we move forward.”

    Emraan Hashmi, actor, said: “If you are from a family connected with film industry then getting a break may be easier but at the end of the day you have to be good in acting. At the end of the day the audience is the decision maker. There is more pressure on ‘star kids’.”