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Tag: FarakPadtaHai

  • Virat Kohli & Ola team up against Delhi air pollution

    Virat Kohli & Ola team up against Delhi air pollution

    MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the adoption of shared mobility.

    Taking Ola’s innings ahead, Indian cricket team captain, Virat Kohli has joined the fight. Bringing attention towards deteriorating air quality in Delhi-NCR, Kohli urged his fans and followers to adopt shared mobility solutions like metro trains, buses, and Ola Share, through his social media platforms.

    Virat’s tweet – https://twitter.com/imVkohli/status/930856114186477568

    Virat’s Facebook – https://m.facebook.com/story.php?story_fbid=1566369543450143&id=326546224099154

    Virat’s Instagram – https://www.instagram.com/p/BbhleplgTaj/

    Fighting the issue of vehicular pollution and congestion through its #FarakPadtaHai campaign, Ola pledged its support to Kohli by promising free rides for all first time Ola Share users, once every week of the year; appealing citizens to retweet Virat’s tweet, bringing more attention to the benefits of ridesharing.
    Ola COO Vishal Kaul said, “The pollution in Delhi is concerning. It is important that each one of us, in our own meaningful way, fight this battle as our own. We are thrilled to have a youth icon like Virat Kohli join the #FarakPadtaHai campaign in India’s fight against air pollution, especially in the capital city. We urge all citizens to spread the message of switching to shared mobility, by travelling by bus, metro or take an Ola Share. It is indeed a small step but will lead to a big change! Ola is committed to helping every citizen take that first step by unlocking free rides for all new Share users once every week for the rest of the year.”

    By creating flat fares zones across Delhi-NCR on Ola Share, Ola is encouraging the adoption of shared rides and greener mobility as small steps towards making a big difference. Share pass has tremendously helped in reducing the barriers to trial for Ola Share which can be availed at Rs 35 across Delhi NCR. Additionally, a 10-ride pass is available at just Rs 10, enabling pocket-friendly commute around NCR with shared rides at flat fares.

    In addition to encouraging adoption of shared commute, Ola is also distributing spider plant saplings at various metro stations to commuters. Spider plant offers many health benefits and is commonly used to remove harmful chemicals from the air, proving helpful in the current high pollution conditions.

  • Ola makes case for itself using Diwali’s pollution concern

    Ola makes case for itself using Diwali’s pollution concern

    MUMBAI: In order to encourage people to curb noise and air pollution, not only during Diwali but all the year round, Ola rolled out its digital campaign ‘Big Festival Small Step’. With more and more people taking cognisance of pollution around Diwali, Ola’s latest campaign seeks to keep the conversation around rising pollution and decreasing air quality alive throughout the year. The company puts forth the ideas of sharing rides and greener commuting as small steps towards making a big difference.

    Ola also flagged off a year-long campaign titled #FarakPadtaHai on World Environment Day, 5th June 2017 to create awareness around shared mobility in the country. The company recently launched a much-acclaimed TVC on the same during Independence Day.

    Ola senior director of marketing Mudit Shekhawat says, “The campaign asks people to take a small step on this big festival. Designed in the typography style, the video questions the rise in concern over pollution during Diwali and urges people to keep the concern all 365 days of the year. Bursting firecrackers or not is a matter of choice and the video uses the same power of choice to encourage people to choose to take a step against pollution all year around.”