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Tag: Farah Khan

  • Happy New Year’s poster out, trends on Twitter

    Happy New Year’s poster out, trends on Twitter

    MUMBAI: The year ended with a promise of a Happy New Year ahead. And literally so, the first poster of Red Chillies Entertainments Pvt Ltd’s next film directed by Farah Khan, Happy New Year (HNY) launched on 2 January. The poster was first sent to all fans and fan clubs on the social media sites as a gratification for their support. Interestingly, the hashtag #HNYposter started trending on Twitter soon after the poster was released.

     

    The film stars Deepika Padukone, Boman Irani, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood and Vivaan Shah in lead roles. The film that will release during Diwali is under-production and has an interesting genre that of a Musical Heist.

     

    Farah said in a release, “My dream project Happy New Year takes another step towards realisation with the first poster being launched today. I believe in cinema that entertains and with a dream cast like this we hope it will be the most entertaining film of the year. Shah Rukh and I have had a dream partnership always and with this our third collaboration we hope it will be a very Happy New Year indeed!”

     

    The film has taken a step ahead in promoting the film by tying up with Digigraph that is a preferred technology/App partner of Twitter based in Los Angeles. Digigraph, on special request from Twitter India agreed to undertake this first of its kind initiative for any film ever across the globe. Any Twitter user who is a fan of the movie or the cast as well as the director has received a personalised poster signed by the artist of their choice addressed specifically to the fan in his name in the artist’s own handwriting as well as language delivered to each fan on his/her twitter handle.

     

    Digigraph.me co-founder & COO Tom Smart said, “We are humbled and honoured to help renowned Indian film studio, Red Chillies Entertainments Pvt. Ltd. in building awareness for the release of the poster of their new film, HNY fans from around the world will now be able to personally take part in the moment by requesting, claiming and sharing personalised, and collectable digital photos, digitally autographed by the stars in the movie and delivered instantly into Twitter newsfeeds and other social media networks.”

  • Films to lookout for in 2014

    Films to lookout for in 2014

    MUMBAI: As the year 2013 comes to a close, we realise that the year was not really disappointing. We had some really great films that not just did good business but also entertained the audiences. As we usher in the year 2014, we look at the ten films that created the right buzz in 2013 and the chances of them making a blockbuster release looks bright.

     

    Jai Ho
    The year is set to start with a blockbuster. Starring Salman Khan, the film that releases on 24 January is going to be high on drama. The actor started promoting the film on Bigg Boss 7 and also cheekily remarked that “it wasn’t the good way to start the promotion”. But we know promotions or no promotions, if the bhai of Bollywood stars in a film, it’s ought to do well!

     

    Gunday
    Starring Ranveer Singh, Arjun Kapoor and Priyanka Chopra, the film started making noise from the time it was announced. The tongue-in-cheek humour by the two lead actors on the chat show Koffee With Karan has increased the interest around the film even more. A Yash Raj Films venture, the film is directed by Ali Abbas Zafar and is set to release on February 14.

     

    Happy New Year
    The film brings back the trio – Shah Rukh Khan, Deepika Padukone and Farah Khan, who together created magic with Om Shaanti Om in 2007. With an interesting cast including actors like Sonu sood, Jackie Shroff, Boman Irani among others, the film is set to release in October, 2014.

     

    Biopic on Mary Kom
    Biopics on sports stars is the new love of the Indian audience, it seems, at least that is what we get from the way Bhaag Milkha Bhaag was embraced. Now, the coming year is set to see another film featuring a sports star – the life of boxer Mary Kom played by Priyanka Chopra. The sportstar has brought many glories to the country. Hope with a film on her, the film industry gains as well.

     

    Kick
    Salman Khan may have missed an Eid release in 2013, but for 2014 Eid, he is all set with Kick. There were a few problems in starting this maiden directorial venture of producer Sajid Nadiadwala, but all’s well when Salman’s the hero and when the film’s releasing during Eid.

     

    2 States
    The film is being jointly produced by Karan Johar and Sajid Nadiadwala and is based on Chetan Bhagat’s novel, 2 States: The Story Of My Marriage. Starring Arjun Kapoor and Alia Bhatt, the film has created the right buzz even though not much is known about the film.

     

    PK
    So this film brings together the duo of Aamir Khan and Rajkumar Hirani who created magic with 3 Idiots. While the film doing good business is a known fact keeping in mind the past records, the only question is if it will be bigger and better than 3 Idiots. With only few leaked out posters, the film that would release on 6 June has managed to keep the audience’s curiosity intact.

     

    Bang Bang
    With Krissh 3, Hrithik Roshan has already proven his mettle. Though the production of Bang Bang has been delayed because of multiple reasons, the film would make its way in 2014 with the actor focusing entirely on the project. The film also stars leggy lass Katrina Kaif.

     

    Highway
    The cute-looking Alia Bhatt made everyone take notice of her when she starred in Student of the Year. Now, it’s Imtiaz Ali’s Highway for which she is making news. The film, shot in different parts of India, is being looked forward by many.

     

    Singham 2
    The sequel to the 2012 Devgn blockbuster, Singham, has been postponed a bit because Rohit Shetty got busy with his small screen venture as a host for Fear Factor. However, now everything is in place and the duo are set to create the magic that they created with the Golmaal franchise.

  • Stars rally to promote Mickey Virus

    Stars rally to promote Mickey Virus

    An established television anchor and actor Manish Paul’s debut film – Mickey Virus is ready to grab a larger eyeball before its release. Manish Paul and director Saurabh Varma have launched a unique kind of celebrity promo of the movie which has never been seen in Bollywood.

     

    In the promo, many Bollywood celebrities who are friends of Manish Paul like Salman Khan, Ranbir Kapoor, Anil Kapoor, Karan Johar, Farah Khan, Remo D’souza, Kapil Sharma were seen talking about Mickey Virus film.

     

    Dabangg Salman Khan was seen asking ‘Who is Mickey Virus…?’, and gave his advice to people to be aware of this virus. Ranbir Kapoor also shares his views on Mickey Ideas. Bollywood’s Lakhan, Anil Kapoor also featuring in the promo, was seen telling Mickey Vela Kahi Ka Dekhte hai..? Choreographer Farah Khan was seen shouting Mickey and said, “Mickey Arora internet par koi Qutub Minar bejata hai?”

     

    Bollywood diva Madhuri Dixit blushed and said whatever he is but he is the cutest guy I have seen. Bollywood director Karan Johar praises Mickey for his ideas. Kapil Sharma describes the names and said, “Naam hota hai Chaddha, Khurana, Sharma ye koi Naam hai Mickey Virus”. Choreographer Remo can’t stop explaining Mickey’s nature, he said, “Din me aate Bejata hai aur raat me logo ko aate me leta hai”.

     

    Mickey Virus is set against the backdrop of hacking where Manish Paul is playing a character of Mickey Arora. He is a smart guy who runs a grocery store in the day time and creates viruses for antivirus companies in the night. Mickey Virus also marks the debut of Elli Avram, now a contestant in Bigg Boss 7 house, who is half Greek and half Swedish.Mickey Virus is all set to hack people’s brain and will soon enter in everyone’s heart. The movie is stated to release on 25 October.

  • Stars rally to promote Mickey Virus

    Stars rally to promote Mickey Virus

    MUMBAI: An established television anchor and actor Manish Paul’s debut film – Mickey Virus is ready to grab a larger eyeball before its release. Manish Paul and director Saurabh Varma have launched a unique kind of celebrity promo of the movie which has never been seen in Bollywood.

    In the promo, many Bollywood celebrities who are friends of Manish Paul like Salman Khan, Ranbir Kapoor, Anil Kapoor, Karan Johar, Farah Khan, Remo D’souza, Kapil Sharma were seen talking about Mickey Virus film.

    Dabangg Salman Khan was seen asking ‘Who is Mickey Virus…?‘, and gave his advice to people to be aware of this virus. Ranbir Kapoor also shares his views on Mickey Ideas. Bollywood‘s Lakhan, Anil Kapoor also featuring in the promo, was seen telling Mickey Vela Kahi Ka Dekhte hai..? Choreographer Farah Khan was seen shouting Mickey and said, “Mickey Arora internet par koi Qutub Minar bejata hai?”

    Bollywood diva Madhuri Dixit blushed and said whatever he is but he is the cutest guy I have seen. Bollywood director Karan Johar praises Mickey for his ideas. Kapil Sharma describes the names and said, “Naam hota hai Chaddha, Khurana, Sharma ye koi Naam hai Mickey Virus”. Choreographer Remo can’t stop explaining Mickey’s nature, he said, “Din me aate Bejata hai aur raat me logo ko aate me leta hai”.

    Mickey Virus is set against the backdrop of hacking where Manish Paul is playing a character of Mickey Arora. He is a smart guy who runs a grocery store in the day time and creates viruses for antivirus companies in the night. Mickey Virus also marks the debut of Elli Avram, now a contestant in Bigg Boss 7 house, who is half Greek and half Swedish.Mickey Virus is all set to hack people‘s brain and will soon enter in everyone‘s heart. The movie is stated to release on 25 October.

  • Sonam Kapoor is brand ambassador of IIJW 2013

    Sonam Kapoor is brand ambassador of IIJW 2013

    MUMBAI: Bollywood actress Sonam Kapoor is poised to make a splash once again at the India International Jewellery Week (IIJW) 2013, presented by Gemological Institute of America (GIA) in association with PC Jeweller on 4 August 2013 at the Grand Hyatt in Mumbai.

    The uber stylish Bollywood Diva, who has been associated with the fashion week for the last three years will once again walk the ramp at the glittering opening show, heralding the commencement of five days of glamour and grandeur.

    IIJW has launched its latest campaign featuring the Bollywood Diva in a splendid aqua theme, looking sensuous in exquisite jewellery from Nirav Modi, Farah Khan, Gehna and Anmol Jewellers that she has adorned. The campaign which captures candid moments of the star highlights luxury and panache of the Indian jewellery.

    GJEPC brand ambassador and actress Sonam Kapoor said, “The IIJW has over the years developed into a remarkable platform, allowing not only leading designers to showcase their talent and skills, but it has been very heartening for scores of young designers, who have presented their exemplary and inspiring work at this fashion week. As the brand ambassador for the GJEPC I applaud the effort of not only the young talent, but am also honored to be a part of GJEPC‘s endeavor to promote the mesmerising beauty and aura of the Indian jewellery to the world at large.”

    This year, IIJW will see some of the leading jewellery names such as PC Jewellers, Nirav Modi, Birdhichand Ghanshyamdas, Kays Jewels, Gehna Jewels and Golecha‘s Jewels amongst others, besides 20 budding designers from GIA, IGI, NID & IIGJ.

  • Clash of the Titans

    Clash of the Titans

    JDJ has targeted the space of ambient marketing as well, with over 500 hoardings across 12 cities. The creatives – both outdoor and print, are spearheaded by creative agency Marching Ants. Iyer says: “Last year we focused on the symbolic shining disco ball as a promotable. The idea this year was to take JDJ outside the environment of the studio to outdoors build scale. You will see that both in our launch promos as well as creatives.”

    Ambient Marketing:

    Colors-500 horadings across 12 cities
    Sony- 4000 horadings across 24 towns
    However, in terms of ambient marketing, Sony is way ahead as it claims to have stationed over 4,000 outdoor advertising units across 24 towns promoting IIJ.

    Seth elaborates: “We have targeted our viewers across their daily touch points from whenever they step out of their houses to when they return. This includes innovative branding and presence on major roads and arteries across 24 key towns of India through large and small format billboards. In addition, we have taken branding inside and outside major transport hubs and vehicles such as trains and buses both intercity and intra-city. We have also targeted malls and shopping centers and even cinemas to ensure all touch points are covered extensively.”

    Sony also has several out-of-box promotional campaigns planned for IIJ. “We will be carrying out an activation titled “Society Idol Junior” across 12 cities in which we will be conducting mini auditions and talent performances judged by local celebrities in various residential societies and colonies. We will then be crowning individual winners from this age group from each of these. In addition we will also be having mega Idol city concerts featuring our final contestants and of course our talented judges,” informs Seth.

    On the online, digital and mobile front, Colors has created a dedicated microsite, web chat and dance tutorials wherein it has tied-up with dancewithmadhuri.com, which is Madhuri Dixit’s online dance academy. There are also plans to create a mobile application for the show.

    “This year we are taking the brand JDJ and our promise to make non-dancer’s dancers to the next level by giving them a taste of true dance with Dance Tutorials & Dance with Madhuri contest,” says Iyer.

    He adds: “Throughout the season every day, we will release one dance tutorial for our viewers. This will be from different dance forms for example seven steps salsa in a week etc. These videos will be released every week on our website, JDJ app and Colors Facebook page for viewers to easily access while on the go. To make this more even more exciting we have tied up with dancewithmadhuri.com. Viewers can now learn practice and upload their videos. Madhuri Dixit will herself select one lucky winner who will get a chance to dance with the Diva herself.”

    Apart from all of the above, Colors has a lot in store for online viewers before the grand premiere- a Live Chat with Madhuri, the video of which will be uploaded on the channel’s official website. A web premiere is also on the lines, wherein 20 minutes of the grand premiere will be uploaded on the channel’s official YouTube channel at 3.00 pm on Saturday. All in all, the online buzz around #Jhalak (the official hash-tag) will be kept alive through live chats, web premiere, contests and the works!

    Sony has also launched several web/digital initiatives for its debutante property. Myindianidoljunior.com is the official website for all news, views and happenings from the show. Seth says: “Exclusive content regarding the contestants, engaging apps etc will only be available there. In addition we launched the IIJ audition app which allowed smartphone users to enter the selection process by auditioning through their mobile device. There are lots of other interesting features on our social media pages and handles as well.”

    Social Media

    Colors- dancewithmadhuri.com
    Sony- Myindianidoljunior.com
    Zee TV: DID Super Moms’mobile App
    Zee TV has also launched several interesting social media initiatives for promoting DID Super Moms. Chawla states: “For Zee, the consumer has always been at the centre of business decisions. The channel has pioneered many digital and mobile initiatives with the intention of interacting with the consumers at every touch point. Committed to presenting out of the box ideas to market its shows, this time around some innovative features have been added in the DID Super Moms mobile app”.

    To amplify viewer engagement, a new feature called Tap on has been introduced. Here a user can hold the phone to capture the songs played during ‘DID Super Moms.’ Every time he does that, some exclusive content that is high on engagement would unlock on his phone giving him additional interesting information about the show. This content can be an exclusive live tutorial, images or some trivia from the show.

    Another feature is a chat room called Check In where everybody watching the show can check in and shares their viewpoints with each other. With the pattern of content consumption becoming more dynamic, the features introduced in the mobile app will keep the viewer engaged throughout the show via his/her mobile phone. This is a more personal way of interaction, engagement and entertainment.

    Talking about a recent online promotional activity, Chawla says: “The Masters of Zee TV’s DID Super Moms, Farah Khan and Marzi Pestonji along with skippers, Raghav, Prince, Jai and Siddhesh kicked off a virtual conversation on Google Hangout with 10 of their lucky fans on 24 May! These lucky winners were selected via a twitter contest where the ‘netizens’ were asked to use #dancingtome and write what dancing meant to them. In this online event, the masters and skippers not only shared interesting trivia’s and anecdotes but also showcased their signature moves to their admirers. For those who didn’t get a spot in the lucky 10, watched the hangout LIVE on Zee TV’s YouTube page.” 

  • Farah Khan mulls screening Joker to the underprivileged

    Farah Khan mulls screening Joker to the underprivileged

    MUMBAI: Producer Farah Khan intends to screen her upcoming film Joker to underprivileged children.

    Directed by her husband Shirish Kunder, the film is a fantasy-adventure film starring Akshay Kumar, Sonakshi Sinha, Shreyas Talpade and Minnisha Lamba.

    “Joker is a complete family film and the kids already love our friendly aliens. We have been doing a lot of events with aliens and the reaction from kids has been out of this world,” Farah said in a statement.

    The makers of the film are planning to show the film to underprivileged kids and children from reality shows a couple of days before the movie releases. “As part of the film’s promotions, we are planning to show this movie to the kids,” Farah added.

    The film tells the story about a village called Paglapur that lacks basic facilities like water supply and electricity. Since no one comes forward to solve the problems, the character played by Akshay creates a drama involving aliens to attract people‘s attention.

    Joker, jointly produced by UTV Motion Pictures, Farah and Shirish‘s production house Three‘s Company and Akshay Kumar‘s company Hari Om Entertainment, will release on 31 August.

  • Shirin Farhad Ki Toh Nikal Padi: Another failed attempt at being ‘different’

    Shirin Farhad Ki Toh Nikal Padi: Another failed attempt at being ‘different’

    Mumbai: The quest for something different, something that can be made in a limited budget and without big stars continues. As such, Shirin Farhad Ki Toh Nikal Padi is an experiment to that end.

     

    Producers: Sanjay Leela Bhansali, Sunil Lulla.
    Direction: Bela Bhansali Sehgal.
    Cast: Boman Irani, Farha Khan, Kavin Dave, Daisy Irani, Shammi, Kurush Deboo.

    The casting of Boman Irani and Farah Khan, as well as Bela Bhansali Sehgal directing a film for her brother’s banner, gets the film ample media attention. Parsis are known for marrying late or not marrying at all and that forms the basis of this film.

    Farhad (played by Boman Irani) is a 45-year-old bachelor with a dominating mother and loving grandmother. He makes his living working as a salesman at a local lingerie shop. Shirin (Farah Khan) is a single Parsi woman of 40 years. One fine day she walks into the shop where Boman works to buy a bra. She is specific about what she wants and Boman tries to convince her on a different size putting his years of experience to use. The sparks fly and both are drawn to each other. Boman, a pure heart simpleton, and Farah, an aggressive kind, want to meet again and again.

    Unknown to both of them, Farah is already enemy of the state as far as Boman’s mother, Daisy Irani, is concerned. As the secretary of the Parsi Trust, she has been responsible for destroying an illegal water storage tank which Daisy Irani’s late husband had lovingly built! Her late husband had done only two worthy things in his life: build that water tank and gave her a son like Boman. So there is no way Farah Khan can be her daughter-in-law. This apart, Boman and Farah keep having their own lovers’ tiffs and misunderstandings too.

    As the film makes it to its post interval part, it shreds any notion of being the love story of a middle-aged couple; it tries to incorporate everything that a regular teenage love story would have. The film’s backdrop is the famous Khushrow Baug in South Mumbai and almost all Parsis are made out to be nutty characters and their trust meetings are usually a free for all. What is more, the film concentrates only on the Parsi community with no non-Parsi character around.

    There are few characters in the film except when there is a meeting that turns into a free for all, which is made to look inevitable at each gathering. The film rests on the shoulders of Boman, Farha, Daisy Irani and Shammi. Shammi and Daisy Irani still make their presence felt. Boman Irani is his usual self, very natural. Farah carries a smirk all the time as if she was enjoying the experience.

    Directorially, Bela Bhansali Sehgal makes her debut but looks like she has a long way to go; the script is patchy and there is little she can do to rise above it. Dialogue is routine. Music wise, songs are well tuned but are out of place in most cases.

    Shirin Farhad Ki Toh Nikal Padi promises no box office prospects.

  • Joker may be screened for Sunita Williams in space

    Joker may be screened for Sunita Williams in space

    MUMBAI: UTV Motion Pictures, the distributors of Akshay Kumar and Sonakshi Sinha starrer Joker, are going a notch up to promote the fantasy adventure film.

    The distributors are in talks with The National Aeronautics and Space Administration (NASA) to work out logistics to screen the film at the space station for astronaut Sunita Williams.

    “We are trying to (show the movie to Williams), but I don‘t think we are going to get permission. There are lot of red tapes involved in that. UTV has been trying to get it up because the movie is about UFOs and space,” said Farah Khan wife of producer director Shirish Kunder.

    “They wanted it to be up there, but I think one has to take permission a year in advance. So the process is on,” she added.

  • CNN-IBN and IBN 7 forays into reality show format with ‘Dard-e-Disco’

    MUMBAI: CNN-IBN and IBN 7 has launched a reality talent hunt show Dard-e-Disco dance challenge. The challenge is an attempt to find the best dancer to dance in Farah Khan directed Om Shanti Om’s item number Dard-e-Disco.

    After the audition rounds in Delhi, Mumbai, Ahmedabad and Chandigarh, the five most talented finalists, chosen over the weeks, will receive personalised choreography lessons from Farah.

    The finalists will feature in a special one-hour dance show wherein Shahrukh Khan, Farah Khan and Deepika Padukone will be the judges. The winner will get an opportunity to dance with Shahrukh Khan.The video play outs including the grand finale will be aired on the entertainment section of CNN-IBN, IBN 7 and ibnlive.com.

    CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai said, “With our interest in exploring interactive reality programming, coupled with Om Shanti Om being one of the most awaited releases of the year, ‘Dard-e-Disco dance Challenge’ is a first-of-its-kind venture attempted by us.”

    IBN 7 managing editor Ashutosh said, “Reality talent hunts are a rage these days. However, this dance contest stands apart in that it is directly based on a widely anticipated film whose music is already creating waves around the nation. Active involvement by Farah Khan, Shah Rukh Khan and Deepika Padukone and wide-spread participation by the public is bound to make this initiative an all-out success.”