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Tag: Farah Khan

  • Google gets festive with smarter searches through new AI Mode

    Google gets festive with smarter searches through new AI Mode

    MUMBAI: Move over Khans and Kapoors, there’s a new star making its big-screen debut this festive season, and it answers to Hey Google. As India dives head-first into Diwali chaos and cinematic emotions, Google’s AI Mode on Search arrives like a filmy hero with perfect timing armed not with dance moves, but with data.

    Picture this: instead of scrolling through a dozen links, you toss Google a question that’s as layered as a family drama and out comes a full-blown, conversational answer that ties it all together. That’s AI Mode for you: your all-knowing, never-judging, eternally patient sidekick who remembers everything you say. Think of it as the Jeeves to your Kabhi Khushi Kabhie Gham moments.

    And because no Indian launch is complete without a dose of filmi flair, Google has rolled out a two-part digital film campaign conceptualised by the clever minds at Bare Bones Collective, the same team behind the viral GenZ Chudail and Gangoogly campaigns. This time, they’ve turned everyday dilemmas into high drama with a tongue-in-cheek tribute to the Bollywood tropes we love (and love to laugh at).

    The first film, released just as the country entered festive overdrive, follows a young man on a mission to win over his girlfriend’s father, every rom-com’s biggest villain-turned-softie. When his attempts at decorating the house flop harder than a box-office dud, he turns to AI Mode for step-by-step guidance. With its clever prompts, he transforms the chaos into a picture-perfect home, earning both the father’s nod and a new nickname: Festihul Tyohari.

    The second film flips the script with a “heroine ki entry” moment worthy of a Karan Johar production. Enter Riya, who lights up a festive party with a dazzling look all curated with help from AI Mode. From outfit inspo to accessory suggestions, Google plays stylist, ensuring her grand entrance is nothing short of a blockbuster reveal.

    Then comes the delightful cameo nobody saw coming: Farah Khan. In a hilariously meta moment, the choreographer-filmmaker trades banter with veteran actor Dilipji, only to have AI Mode jump in and “manage” the kitchen chaos better than any sous-chef. If only all family gatherings came with that feature.

    Launched right as India plunges into the most chaotic, colourful, and emotionally charged time of year, the campaign cleverly reimagines Google Search as the go-to problem-solver for the season helping users plan smarter, shop faster, decorate better, and celebrate calmer. From “how to impress an angry father” to “best last-minute Diwali gifts,” AI Mode doesn’t just give you answers, it gives you peace of mind (and a cinematic sense of timing).

    Bare Bones Collective nails the tone playful, self-aware, and oh-so-desi while giving Search the spotlight it deserves. The films blend humour with heart, showing how technology can keep up with India’s most dramatic, high-stakes, and glitter-coated time of year.

    Because when it comes to over-the-top emotions and even more over-the-top solutions, let’s be honest no one does drama quite like us. And this Diwali, Google’s AI Mode is ready for its hero shot.

     

  • Farah Khan and Sufi Motiwala add a festive twist to fashion in Myntra’s Iftar campaign

    Farah Khan and Sufi Motiwala add a festive twist to fashion in Myntra’s Iftar campaign

    MUMBAI: Myntra has unveiled its latest campaign, Jashn-e-Iftar, turning a fashion duel into a festive extravaganza. The campaign stars film choreographer Farah Khan and fashion critic Sufi Motiwala in a lively qawwali showdown, bringing together humour, style, and the spirit of celebration.

    Set against the backdrop of an elegant Iftar gathering, the film opens with Sufi taking the stage, dishing out his signature sharp-witted fashion critiques. Just as he delivers his verdict, Farah steps in, playfully countering him with her own qawwali-style verses. What begins as a battle of wits soon transforms into a joyful celebration of personal style, highlighting the fun and freedom of festive dressing.

    Myntra director of brand & digital marketing Abhishek Gour shared, “Festivals are all about expressing yourself with confidence, and this campaign captures that essence perfectly. With our extensive range of ethnic wear, luxury gifts, and home décor, we make it easy for everyone to embrace the festive spirit in style.”

    Farah added, “Festivals bring people together, and what better way to celebrate than with fashion and fun? This campaign perfectly captures the joy of dressing up, making a statement, and creating memories.”

    Sufi remarked, “Fashion is meant to be expressive and bold. This campaign flips the script on my usual critiques, making it a playful and entertaining celebration of personal style. Working with Farah was an absolute delight.” 
    The creative minds at toaster India brought the campaign to life, with chief creative officer Ira G describing the concept as a beautiful blend of banter and tradition.

    The campaign showcases Myntra’s curated selection of ethnic fashion, luxurious gifting options, and elegant home décor, making it the go-to destination for festive shopping this season.

     

     

  • Vinod Cookware joins Celebrity MasterChef as co-powered sponsor on Sony TV

    Vinod Cookware joins Celebrity MasterChef as co-powered sponsor on Sony TV

    MUMBAI: Cooking just got star-studded! Vinod Intelligent Cookware is gearing up to sizzle in kitchens nationwide as it partners with Celebrity MasterChef – Sabki Seeti Bajegi!, airing on Sony Entertainment Television and SonyLIV starting 27 January 2025. As the co-powered sponsor, Vinod Intelligent Cookware will showcase its premium range in a show that blends culinary brilliance, entertainment, and a dash of star power.

    The show will bring together a stellar lineup of celebrities, including Usha Nadkarni, Tejasswi Prakash, Dipika Kakar Ibrahim, and Abhijeet Sawant, all swapping their usual roles for chef hats as they battle for the coveted title of ‘Celebrity MasterChef’. Hosted by the ever-entertaining Farah Khan and judged by celebrated chefs Vikas Khanna and Ranveer Brar, this season promises to combine high-pressure cooking challenges with unforgettable moments of hilarity and heart.

    Vinod Intelligent Cookware’s innovative products will be front and centre, with seamless brand integrations across the show. From prominent displays on branded utensil racks to contestants using the cookware in their culinary adventures, the campaign will ensure maximum visibility and engagement across television and digital platforms.

    “This marks our second collaboration with MasterChef, and we couldn’t be more thrilled,” shared Vinod Cookware India Pvt Ltd MD Sunil Agarwal. “Celebrity MasterChef offers the perfect stage to highlight the reliability and performance of our cookware under challenging conditions. We’re proud to see our products in the hands of talented contestants, showing their mettle in the heat of the competition.”

    The show’s reach and popularity make it a strategic win for the brand. With Sony TV’s loyal primetime audience and SonyLIV expanding digital footprint, the collaboration aligns with Vinod Intelligent Cookware’s mission to elevate everyday cooking into an art form.

    Sony Pictures Networks India (SPNI) head of ad sales Sandeep Mehrotra added, “MasterChef’s star-studded format this season promises to delight viewers like never before. Vinod Cookware’s integration into the show ensures an elevated experience for our audience while highlighting the brand’s premium quality. We are excited for a fruitful partnership.”

    Beyond just entertainment, the show reflects the growing aspiration among home cooks for premium kitchen tools that stand up to the test of professional challenges. As Network Advertising Pvt Ltd president of media, Priya Jacob noted, “The use of Vinod Cookware by celebrity contestants creates organic brand moments that demonstrate reliability under high-pressure scenarios, enhancing credibility and consumer trust.”

    So, get ready to tune in to Celebrity MasterChef – Sabki Seeti Bajegi! every Monday to Friday at 8:00 pm on Sony TV and SonyLIV. Watch as celebrity contestants cook up a storm with Vinod Intelligent Cookware, proving that the right tools can truly transform a dish—and perhaps a career.

  • Urban Company launches festive ‘Style My Space’ series with celebrity design challenges

    Urban Company launches festive ‘Style My Space’ series with celebrity design challenges

    Mumbai: Urban Company, a home services platform, in collaboration with YouTube, Next Narrative and Monk Entertainment announced the launch of its YouTube series, Style My Space. Just in time for the festive season, this series will feature some of India’s celebrity friends, including Tanmay Bhat, Aishwarya Mohanraj, Bollywood icons Farah Khan and Maheep Kapoor, and reality TV stars Jasmin Bhasin and Tejasswi Prakash. The celebrity friends will collaborate with Urban Company’s design experts to surprise their close friends with stunning home makeovers using the brand’s signature Wall Panels.

    This series celebrates the unique bond between friends while inspiring viewers with creative ideas for simple home upgrades that can dramatically enhance a room’s aesthetic. With the launch of Urban Company’s Wall Panels this year, the desire for trendy, stylish homes is rising. Services like wall molding and panel installations transform spaces, providing homeowners with a quick and impactful way to elevate their interiors. Celebrities take on the challenge of transforming their friends’ spaces in less than a day, highlighting their deep camaraderie and understanding of one another’s unique styles and preferences. The moment of the big reveal captures the authentic joy and surprise of a truly personalised makeover, with each episode filled with nervous anticipation, unexpected twists, and heartwarming laughter.

    Urban Company director of marketing Sugandha Gupta said, “At the heart of Style My Space is a commitment to crafting stories that seamlessly marry the essence of our offerings with the evolving needs of our customers. We understand that today’s consumers are looking for more than just products – they seek inspiration, personalisation, and solutions that truly resonate with their lifestyles. Our series reflects this by showcasing how our offerings can transform spaces, helping customers reimagine their environments and elevate their homes with style and function. We’re excited to share these stories that showcase how our brand is integral in helping people create homes that feel truly unique and tailored to their needs.”

    Next Narrative founder and CEO Mohit Jagtiani echoed these sentiments, adding, “ At times, content doesn’t need to be overproduced; presenting it in a raw, authentic format is exactly what ‘Style My Space’ is all about. Home makeovers and visual transformations come to life beautifully in formats like these, offering not just valuable information about the product category but also entertainment. Snackable YouTube shorts from these have great reach and inspire audiences. By collaborating with the right creators, we ensure the content is highly shareable, driving conversations and impact.”

    Viraj Sheth, Co-founder and CEO of Monk Entertainment emphasized the creative synergy in this series, stating, “It’s been an incredible experience shaping this home makeover show from scratch for Urban Company. We have created 3 episodes, each with guests from different industries – Bollywood, digital creators, and TV stars. With this, we’re able to target different audiences while delivering a unified message about the fantastic wall panelling service that the brand now has to offer. I am certain the content in this show will stir plenty of dinner-table conversations, and thereby drive conversions for the brand.”

    Whether you’re seeking a quick-fix design inspiration or looking to enjoy a feel-good series, Style My Space is the perfect way to celebrate the festive season. The first episode will premiere on 27th September on your favourite creator’s channel on YouTube. Don’t miss out as these celebrities bring their creativity and friendship to life in a way that only Urban Company can.

    This 3 part series has been conceptualised by Monk Entertainment co-produced by SOL Entertainment. 

  • BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    Mumbai: Nutraceutical and fitness supplement brand BigMuscles Nutrition has named actress Nora Fatehi as its new brand ambassador. A fitness & fashion icon for many, Nora’s onboarding was announced alongside the launch of a campaign titled ‘Hustle Banaye Muscles’, which encourages everyone to chase their fitness goals through an intense physical workout routine.

    A music video, directed by ace filmmaker-director Farah Khan, has also been released as part of the campaign, wherein Nora can be seen hustling it out in a gym, showcasing the efforts that go behind her effortless on-screen persona. Both BigMuscles and Nora embody the belief to prioritise one’s personal health and fitness to emerge as a winner, and this makes the collaboration a natural unison.

    “Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said BigMuscles Nutrition founder Suhel Vats while sharing his thoughts on the development.

    Nora too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”

    The Farah Khan-directed one-minute video, featuring Nora released as part of the association, has been creatively designed by Ogilvy India. It promotes BigMuscles’ flagship product premium gold whey protein, which comprises ProHydrolase Enzyme and provides 25-gram protein, 11-gram amino acid and zero sugar in every scoop for faster muscle building. The announcement comes less than a year after BigMuscles Nutrition signed star cricketer Hardik Pandya as the brand ambassador for its wide array of nutritional supplements. Notably, BigMuscles has swiftly evolved as the favorite nutritional supplement partner for several big-league celebrities, such as the likes of Ranveer Singh, Dino Morea and Prateek Babbar, among others.

  • MS Dhoni dons the retro jersey look for Zed Black Agarbatti’s new TVC

    MS Dhoni dons the retro jersey look for Zed Black Agarbatti’s new TVC

    Mumbai: Incense sticks manufacturing brand Zed Black has launched its new campaign with brand ambassador M S Dhoni, where he is seen engaging with his audience and reminiscing his demeanor and motivating approach towards youth of the country.

    The campaign is part of the brand’s upcoming lineup of star-studded brand commercials which are aimed at targeting consumers across the nation and giving Zed Black the opportunity to engage the youth for the cause of Prarthna Hogi Sweekar. Along with the existing celebrity ambassador, Hrithik Roshan for Manthan Dhoop, Zed Black will continue to emphasise its hold on the Indian agarbatti sphere, it said in a media statement.

    Conceptualized by Oberoi IBC, the integrated campaign for Zed Black 3-in-1 Agarbatti aims to get India praying to the mantra #prarthnahogisweekar. “Dhoni announced his retirement from international cricket on 15 August last year and since then his popularity around the world has not diminished. The boy from Ranchi, who made his ODI debut in 2004, who changed the face of Indian cricket with his calm demeanor, sharp understanding of the game, and astute leadership qualities is still reigning the hearts of cricket fans as the pictures in the retro jersey are spreading like wildfire,” said the company.

    MDPH director and partner Ankit Agrawal said, “Zed Black Agarbatti stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is a staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope & positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni’s fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August.”

    Choreographer-filmmaker Farah Khan has directed Indian cricketer M S Dhoni for this commercial. Dhoni also got a new ‘faux-hawk’ cut from celebrity hair stylist Aalim Hakim which became a topic of discussion on social media. Ace photographer Daboo Ratnani captured all of Dhoni’s looks for the TVC campaign.

    “It’s Zed Black’s journey of hope, success, prayers and innovation that drew me to the brand. To be the face of a brand that sends out a beautiful message like Prarthna Hogi Sweekar, giving people hope and strengthening their beliefs is what resonated with me. Their new campaign is inspiring and motivating,” said M.S Dhoni.

    “Zed Black, has gone beyond just the advertising jingle, with the latest extension of its flagship ‘Prarthna Hogi Sweekar’ campaign being commissioned into mini-shorts indicating the thought that prayers will be answered. The new campaign with M S Dhoni has a moral underpinning that reflects the importance of family praying together, workplace worship, community prayers, the simple love of imparting the habit of praying amongst kids and love for the country”, shared Anshul Agrawal, Director & Partner, MDPH.

    Speaking on the TV Campaign & roping in M S Dhoni, Ad film director & MD, Oberoi IBC India Anand Oberoi said, “I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for Prarthna Hogi Sweekar”.

  • ZEE TV announces launch of ‘Zee Comedy Show’

    ZEE TV announces launch of ‘Zee Comedy Show’

    Mumbai: ZEE TV on Friday announced the launch of its brand new reality show called ‘Zee Comedy Show’. Premiering on 31 July, the show will be aired every Saturday & Sunday at 10 pm.

    The show will feature some of the country’s best comedians and artists such as Ali Asgar, Chitrashi Rawat, Punit J. Pathak, Ballraaj, and Divyansh Dwivedi trying to entertain choreographer and filmmaker Farah Khan who plays the judge.

    As the pandemic continues to cast its shadow of stress over India, Zee TV makes an attempt to lighten up the nation’s collective mood by offering its viewers an escape from all the stress via the route of some much-needed humour and rib-tickling comedy, read the official statement by Zee.

    The activity was further amplified by influencers among whom Mayur Jumani came up with a catchy number for Khan. The song was inspired by the show’s tagline #HasiOnStressGone. The campaign clocked over two million views on Instagram.

    “The whole scenario in the country has got everyone, including me, stressed out. I never thought Mayur, so many of my fans and my own Zee Comedy Show family would go out of their way to make me laugh, but I must say the #HasiOnStressGone song and the hilarious videos really made me laugh,” said Farah Khan. “I can’t wait for all the people across India to be stress-free as well. Hence, we are coming out with Zee Comedy Show which is an attempt by Zee TV to lighten up everyone’s mood through humour.”

  • Two-month long Roposo talent hunt concludes, winners announced

    Mumbai: Intending to find the country’s next big content creators, Glance Roposo had launched a nationwide talent hunt #MadeonRoposo, which received over 30,000 entries. On 25 June, this two-month-long virtual talent hunt concluded with the announcement of its winners. The show’s judges and mentors – actor Neha Dhupia, choreographer, and director Farah Khan, and casting director Mukesh Chhabra were present at the finale hosted by TV personality Siddarth Kanan.

    The show’s five winners – Harshita Grover (Fashion & Lifestyle), Alka Periwal (Health & Fitness), Navin Panchal (Acting & Comedy), Yamini Pandey (Music, Singing, and Dance), and Nalini Sharma (Breakout – Food, DIY) were chosen amongst the 18 finalists across five categories. Each of the final category winners won cash prizes of Rs one lakh along with an opportunity to create content with all three celebrity judges. Along with this, Vishakha Pandey won a special internship with Chhabra at his casting school in Mumbai, and Roshan Mishra received a premium brand SUV car as the prize.

    Roposo’s general manager Mansi Jain said, “With #MadeOnRoposo, we provided all aspiring content creators in India a huge platform and opportunity to showcase their unique talent and gain recognition on merit. The response has been overwhelming from across cities and categories, and as we draw the curtains on this show, we are proud to have been a catalyst in enriching India’s content creator landscape.”

    Neha Dhupia said, “We truly believe that creativity is best manifested by producing truly original content though nothing much was happening to identify and groom such talents. We are privileged that a well-known and credible talent platform like Glance Roposo came forward to help us with this mission through a pan-India programme like #MadeOnRoposo.

    Talking about the diversity of talent on the show, Farah Khan said, “The key takeaway from this massive talent hunt is that to be a great entertainer on a digital platform like Glance Roposo, you don’t need to belong to certain cities, or even from certain fields like singing, dancing, and acting. You can cook, or have an interest in DIY, or fashion. If you have a creative way of expressing yourself, you can capture the imagination of any audience, through any medium.”
    Mukesh Chhabra said, “With the meteoric rise in short video consumption across the world, creators now have the opportunity to become household names, purely on the strength of their talent. The Glance Roposo platform and #MadeOnRoposo have gone a long way in giving the top content creators of the future a stage to reach millions.”

    The parent company Glance recently acquired full-stack e-commerce platform Shop101 as the company forayed into celebrity and influencer-led LIVE commerce segment.

  • Weekends Get Entertaining Again With COLORS’ Entertainment ki Raat@9 – Limited Edition

    Weekends Get Entertaining Again With COLORS’ Entertainment ki Raat@9 – Limited Edition

    MUMBAI: When the audience demands, we oblige! After a successful innings with Season 1, Entertainment ki Raat@9 Limited edition is back with its second season that is infused with comedy, tons of drama, juicy gossip and entertaining tête-à-têtes with celebrity guests who will be at their candid best, making for wholesome family entertainment on the weekends. Adding oomph and pizzazz to this season will be television divas – Saumya Tandon & Neha Pendsealong with Abhilashthat join comedians – Mubeen Saudagar, Balraj and child artist Divyansh who will be back to amuse you in their signature style. Produced by Optimystix Entertainment India Pvt Ltd, this entertainment extravaganza premieres on 21st April and will air every Saturday and Sunday at 9pm. 

    Speaking about joining Season 2, Saumya Tandonsaid“Speaking about joining Season 2, Saumya Tandon said “Comedy as a genre is my favourite and very tough too.  As a performer it’s very fulfilling to bring a smile on peoples face. I have hosted various formats but Entertainment Ki Raat @9 allows me to use my anchoring skills to entertain the viewers and the guests on the show. This show is the perfect mix of entertainment and we hope to make viewers across the country have a good time at the end of a long, hard week.”

    Neha Pendsefurther added saying, “The vibe on the sets is amazing and I am delighted to have joined the team for this limited edition. This comedy brigade jams together, improvises on acts and together – we will tickle your funny bone with one hour of unlimited entertainment.”

    Reprising his role in the second edition, Mubeen Saudagarconcluded saying, “After the staggering success of Entertainment ki Raat, we are glad to have had this extension; with the new additions to our team coupled with fun chats, quirky tasks and Bollywood’s most loved celebs – we promise to up the ante of entertainment and continue engaging with our fans.” 

    Kickstarting the show will be Bollywood’s Baba aka Sanjay Dutt followed by B-town mommies Farah Khan and Raveena Tandon in episode 2. At his candid best, Sanjay Dutt spoke about his time in prison as well as the happiness he gets from being with his family while Farah and Raveena reminisced about their antics from college and what motherhood entails. Celebrity couple Bipasha Basu and Karan Singh Grover, the charming Karisma Kapoor and the witty Ganesh Acharya are the next in line on the celebrity list. So, let laughter be your medicine and stay entertained on the weekends by tuning into COLORS every Saturday and Sunday at 9pm!

  • News18.com’s reel movie awards to celebrate new age cinema like never before

    News18.com’s reel movie awards to celebrate new age cinema like never before

    MUMBAI: News18.com, one of India’s top breaking news websites, recently announced its marquee property – the Reel Movie Awards, India’s first and only movie awards to recognise and reward the New Age Cinema and its artists. With Reliance Digital as the presenting sponsor, the distinctive awards show will take place on 20th March in Mumbai. Reputed personalities from Bollywood such as Farah Khan, Sujoy Ghosh, Sudhir Mishra and Nikhil Advani comprise a 4-member jury for the unique awards. The awards property is looking at going beyond acknowledging big-budget blockbuster movies, to celebrate small-budget films with quality content, made under Rs 20 crore, that has been appreciated by critics and masses alike.

    The nominations for the awards began with the announcement of the property, a month ago. Being categorized into ‘On Screen’ and ‘Behind The Scenes,’ the nominations aim to include the complete gamut of offerings in the arena. Movies such as Newton, Mukti Bhavan amongst others along with web-series such as Pushpavali, Bose – Dead or Alive, Lakhon Main Ekk and more have been nominated under different categories. The jury as well as the audiences will choose and vote for their favourites to win at News18.com’s Reel Movie Awards. 

    Commenting on being a part of the jury, Director/Producer, Farah Khan said, “I think the most interesting and important aspect about new age cinema is not just the new story but the way they have put it across to the audience. Most of these movies are really interesting stories and also the fact that they have been made in such little money with really high quality sound and editing, it is in-line with international standards. At the same time, the digital content is also equally outstanding, with stories that I have never heard before. Given the quality of content online, the cost of production is simply surprising. I believe that web content will be the king in the coming years.”

    Director and jury member Nikhil Advani said, “I feel taking a creative risk in an atmosphere where the only thing that matters is the Friday – the first-day first show and the box office, should definitely be rewarded. More and more audiences are turning towards quality content today, teaching the filmmakers that pure content will be appreciated. We are all here to support independent cinema and good content; all the talents nominated here are exceptional. There have been some very clear standout performances, and outstanding in terms of what they have done, be it acting, directing, writing or filmmaking. If you have good content on your side then you don’t have to rely on the stars as a vehicle to take your film forward.”

    Expressing his views on the nominations, Director, Sujoy Ghosh said, “I feel it is a very honorable and a good move to focus on independent and new age cinema. The independent cinema is highly content driven and most of them have very fantastic content. Today cinema is heading in a direction where  either it has to be a big entertainment or very clever entertainment. In the film business an award helps quantify, awards are important and necessary, some may not feel the same though. The News18.com’s Reel Movie Awards is a great platform and it will surely encourage a lot of film makers.”

    News18.com and CricketNext, Business Head, Rajiv Singh said, “Our aim is to keep pushing boundaries with one-of-a-kind IPs that highlight News18.com’s innovative digital edge. Building on this vision, REEL Movie Awards 2018 is a step in the right direction for us because it’s the only awards property that recognizes creative excellence, both on celluloid and on the digital platform. By celebrating new age cinema and artists, the property aims to highlight the power of content in a budget-driven world. Moreover, it reinforces the fact that good quality content resonating with audiences and critics alike emerges victorious, over and above anything else. So far in under 4 weeks we have crossed over 2lacs online votes from people supporting their favorite star and movies.”