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Tag: fantasy gaming

  • Dream Sports and Microsoft team up to play hard in India’s gaming market

    Dream Sports and Microsoft team up to play hard in India’s gaming market

    MUMBAI: Dream Sports is putting on its game face with Microsoft. At the inaugural World Audio Visual & Entertainment Summit (Waves) 2025 in Mumbai, the sports tech powerhouse inked a memorandum of understanding (MoU) with the American software giant in a bid to supercharge India’s booming gaming industry.

    The tie-up will explore local publishing opportunities for Microsoft’s global gaming portfolio, while co-developing AI-fuelled innovations tailored to Indian tastes. The goal: build cutting-edge online experiences for the country’s 600 million-strong gamer base.

    Dream Sports co-founder & chief executive Harsh Jain said, “We are eager to build innovative & future ready experiences by leveraging Microsoft’s deep technical & AI expertise along with our base of 250 million Indian users. We look forward to working together to redefine the future of online gaming in India.”

    Microsoft India  and south Asia president Puneet Chandok echoed the enthusiasm: “We are excited to explore a collaboration with Dream Sports, leveraging their vast ecosystem of 250 million users. Together, Microsoft and Dream Sports aim to elevate the Indian gaming landscape by tailoring it to local needs and delivering transformative AI-driven experiences”

    The partnership lands as India’s gaming market hits a high score—$3.8 billion in FY24, with mobile users leading the charge. More than 66 per cent of gamers now hail from non-metro cities, and 44 per cent are women, according to the Leveling Up: State of India Interactive report.

    With cheap data, smartphone ubiquity, and growing backing from investors and policymakers alike, India is no longer just a player—it’s becoming the arena.

    Game on.

  • My11Circle rolls out new campaign ‘Lalkaar Ladkiyon Ki’

    My11Circle rolls out new campaign ‘Lalkaar Ladkiyon Ki’

    Mumbai: A leading creative-tech and digital-first marketing agency DViO Digital has launched a new campaign ‘Lalkaar Ladkiyon Ki’ for fantasy cricket app My11Circle. The campaign is dedicated to promoting and building momentum for the Women’s T20 World Cup – a tournament to showcase women’s representation in the largest cricket league in the world. 

    Set in the backdrop of prominent women cricketers practising and preparing for the match, the 45-seconds video narrates how women have shown resilience and grit to leave a mark in the field of cricket. 

    The digital film highlights their efforts of gumption to glory over the everlasting criticism and feeling of self-doubt. It talks about how these women have used their circumstances as their aegis to overcome the challenges that come their way. The video ends with a strong message that sports are not only for men, and this time we should listen to and support ‘Lalkaar Ladkiyon Ki’, which translates to ‘challenge of the women’.

    Speaking about the campaign, DViO Digital founder and CEO Sowmya Iyer said, “Women have been thriving in sports for over a decade now. While the landscape for women’s cricket has made exceptional strides in the past few years, there is a lot of sweat, blood and tears these women put in to make their place in a male-dominant sport like cricket. Through this campaign, we wanted to celebrate the rigour, passion and work those women put in when they strive to outdo themselves as athletes”.

    Speaking on the association with Women’s T20 Challenge, My11Circle director-brand and marketing strategy Avik Das Kanungo said, “The women in blue have been a true inspiration for millions of young girls eager to venture into sports, and their support has multiplied since 2017. As the title sponsor of Women T20 Challenge 2022, we at My11Circle, wanted to give the women in cricket the same pedestal and hear them roar. ‘Lalkaar Ladkiyon Ki’ is a small tribute to celebrate their exemplary performance and constant efforts to promote women’s cricket in India.”