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Tag: fantasy cricket

  • Mastering fantasy cricket: Crucial things to keep in mind while making your team

    Mastering fantasy cricket: Crucial things to keep in mind while making your team

    Mumbai: Fantasy cricket has swiftly emerged as a global phenomenon, capturing the attention of enthusiasts worldwide, particularly in India. It offers an engaging online platform where cricket enthusiasts can test their knowledge and analysis of the game against millions. Team selection is the most important aspect of fantasy cricket. Creating a unique team within the set criteria and time period, with the players you think can perform will lead you towards success on any platform.  

    Why is fantasy cricket so popular? It enables crores of cricket fans and followers to be a part of the game and also win exciting rewards. Users get to strategize and choose players based on their knowledge, pitch conditions, weather reports, win predictions, history and more. This is a step up from just watching the match in the stadium or at home. There is a value-add from an engagement point of view.

    Cricket analysis and prediction platforms like Cricket.com and ESPN Cricinfo among others, offer comprehensive player statistics, match insights, expert analyses, AI-driven predictions, etc. to followers. Some of these platforms also offer an option to make a fantasy cricket team using AI and test the same in original fantasy cricket formats. These platforms are invaluable resources for enthusiasts to stay updated with the latest developments, helping them make informed decisions and level up their fantasy cricket performance. Here are a few tips and tricks to boost your fantasy cricket game –

    Assessing the gameplay

    An essential step is evaluating the recent performance of players. It’s vital to gauge whether a player has maintained good form in recent games rather than relying solely on past achievements. The focus should be on current performance rather than only on a player’s career statistics. The team has to be a mix of batsmen, bowlers, and all-rounders, as they are more likely to score consistently.  Further, the selection of the captain and vice-captain holds paramount importance, as they play pivotal roles in determining your team’s success. Their points are often doubled, making their contributions significantly impactful.  shrewd decisions regarding the captain and vice-captain can substantially influence the outcome of a fantasy cricket match.

    An important aspect often missed by many fantasy cricket enthusiasts is the analysis of weather conditions and pitch reports. For instance, prioritizing spinners over swing bowlers during an afternoon game is advisable on a slow and dry pitch. Conversely, adjusting your team composition accordingly is essential in venues like Wankhede Stadium with its conducive conditions for power hitters and swing bowlers.

    Leveraging analytics and original formats

    Game analysis plays a crucial role in the success of cricket fantasy enthusiasts, providing them with valuable insights to make informed decisions and gain a competitive edge. Platforms like Cricket.com offer a range of analytical tools and features to assist players in crafting winning strategies. Through comprehensive player statistics, match previews, and expert opinions, enthusiasts can delve deep into the intricacies of the game and identify key factors influencing player performance. Additionally, Cricket.com enables users to leverage artificial intelligence algorithms to optimize their fantasy teams, ensuring they are well-positioned for success. Platforms such as ESPNcricinfo, Cricbuzz, and Dream11 provide similar functionalities. By utilizing these resources effectively, players can enhance their understanding of the game, make informed decisions, and maximize their chances of success in fantasy cricket leagues and contests.

    Furthermore, enthusiasts can elevate their fantasy cricket experience by exploring various fantasy formats offered by platforms like Cricket.com and Dream11. Cricket.com’s “Asli Fantasy” allows players to compete against seasoned fantasy cricket players, testing their skills against some of the best in the game. Similarly, Dream11 offers a “Pro Fantasy” format, challenging users to strategize and compete at a higher level. By embracing these advanced formats, players can sharpen their skills, experience tougher competition, and take their fantasy cricket journey to new heights.

  • Cricket.com unveils ‘Asli Fantasy’

    Cricket.com unveils ‘Asli Fantasy’

    Mumbai: Cricket.com, a platform for cricket news, updates, analytics and videos announced the introduction of ‘Asli Fantasy’ to its mobile application. This latest addition brings back the original and highly competitive format of cricket fantasy, promising users an unparalleled experience of their favorite sport.

    Responding to a huge demand from its users, Cricket.com is proud to reintroduce the ‘Asli Fantasy’ format, known for its high competitiveness and thrill. In this format, teams are locked in one hour before the commencement of the match, elevating the anticipation and strategic element for participants. ‘Asli Fantasy’ allows users to curate their teams, devise strategies, and play against peers in a competitive environment. Seasoned fantasy players can choose to play from the three contest types – rumble, head to head and winner takes all available on the app. The app also offers a ‘Criclytics Team’ where users can choose from four different fantasy teams generated by  Cricket.com’s proprietary AI engine.

    “Our decision to reintroduce ‘Asli Fantasy’ stems from the commitment to meet the evolving needs of our users and remaining relevant amidst shifting consumption patterns. With a user-friendly interface, we are excited to see our platform’s foray into another revenue stream.” said SVP- business strategy head digital works Siddharth Sharma.

    In conjunction with the launch of ‘Asli Fantasy,’ Cricket.com is unveiling a set of brand films that capture the essence of using one’s skills and knowledge of cricket to make fantasy teams on cricket.com. This film underscores the expertise and passion for cricket integral for success on the fantasy cricket experience offered by Cricket.com. The films went live on major OTT, OLV and social channels.

  • My11Circle rolls out new campaign ‘Lalkaar Ladkiyon Ki’

    My11Circle rolls out new campaign ‘Lalkaar Ladkiyon Ki’

    Mumbai: A leading creative-tech and digital-first marketing agency DViO Digital has launched a new campaign ‘Lalkaar Ladkiyon Ki’ for fantasy cricket app My11Circle. The campaign is dedicated to promoting and building momentum for the Women’s T20 World Cup – a tournament to showcase women’s representation in the largest cricket league in the world. 

    Set in the backdrop of prominent women cricketers practising and preparing for the match, the 45-seconds video narrates how women have shown resilience and grit to leave a mark in the field of cricket. 

    The digital film highlights their efforts of gumption to glory over the everlasting criticism and feeling of self-doubt. It talks about how these women have used their circumstances as their aegis to overcome the challenges that come their way. The video ends with a strong message that sports are not only for men, and this time we should listen to and support ‘Lalkaar Ladkiyon Ki’, which translates to ‘challenge of the women’.

    Speaking about the campaign, DViO Digital founder and CEO Sowmya Iyer said, “Women have been thriving in sports for over a decade now. While the landscape for women’s cricket has made exceptional strides in the past few years, there is a lot of sweat, blood and tears these women put in to make their place in a male-dominant sport like cricket. Through this campaign, we wanted to celebrate the rigour, passion and work those women put in when they strive to outdo themselves as athletes”.

    Speaking on the association with Women’s T20 Challenge, My11Circle director-brand and marketing strategy Avik Das Kanungo said, “The women in blue have been a true inspiration for millions of young girls eager to venture into sports, and their support has multiplied since 2017. As the title sponsor of Women T20 Challenge 2022, we at My11Circle, wanted to give the women in cricket the same pedestal and hear them roar. ‘Lalkaar Ladkiyon Ki’ is a small tribute to celebrate their exemplary performance and constant efforts to promote women’s cricket in India.”

  • Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

    Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

    Mumbai: With a host of fantasy cricket platforms heating up the battle in lead up to the 15th edition of the Indian Premier League (IPL), homegrown fantasy sports platform Fantasy Akhada kick-started its IPL 2022 push with a 360-degree campaign titled #KhelTumharaAkhadaHumara. The quirky brand campaign starring cricket presenter Harsha Bhogle and actor Ali Fazal showcases the fervour and gusto with which these games are played in e-sports communities.

    Shot by Pranav Harihar Sharma, conceptualised by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign hilariously showcases the kidnapping of ‘voice of cricket’ Harsha Bhogle by an enraged cricket fanatic and a local goon, played by Ali Fazal. Fazal offers to release Bhogle from captivity under one condition: “The latter teach him the nitty-gritty of the fantasy cricket game so he can salvage his hurt pride in his local gaming community.”

     

     

    The campaign launch was preceded by a quirky teaser on social media a day prior, to build up interest levels and ignite curiosity among viewers about the alleged ‘abduction.’ The brand then unfurled a short video on digital after generating adequate buzz via the teaser, before finally launching the TVC on the opening day of the T20 League.

     

     

    “The rollout of the country’s most awaited cricket tournament has undoubtedly set the stage for massive participation in fantasy sports contests,” Fantasy Akhada founder Sumit Kumar Jha said. “Our campaign is poised to inspire cricket fans to experience the first-hand thrill of forming their own teams. The launch of the #KhelTumharaAkhadaHumarateaser is already driving conversations and has been a big hit in the Indian and global markets. We are confident that this will also encourage more first-time users to participate in fantasy sports.”

    As per a joint report published by Deloitte & FIFS in February 2022, 50 per cent of the users in the fantasy sports industry come from tier-2 and 3 cities. The gaming platform integrates both the rural and the urban Indian populace via the campaign.

    “Looking at the 150 per cent growth in CEA during the 14th IPL season, we are eyeing for a 100 per cent growth in our user base this season,” Jha added.

    In addition to fantasy cricket, the gaming platform also offers multiple gameplay options for fantasy football and fantasy kabaddi.

  • KL Rahul bats for Gamezy’s Play Fantasy Cricket Hatke campaign

    KL Rahul bats for Gamezy’s Play Fantasy Cricket Hatke campaign

    MUMBAI: Fantasy cricket app Gamezy has launched a new IPL campaign featuring brand ambassador KL Rahul, which revolves around the thought, “Play Fantasy Cricket Hatke.”

    The new series of Gamezy advertisements, conceptualised by Aagey Se Right, will run across live broadcasts of cricket matches on Star Sports. Apart from live cricket, the brand also plans to showcase these commercials on various digital platforms to amplify the reach amongst the vast cricket fan base.

    Aagey se Right founder & creative director Abhay Mehta said that the new ad campaign is aimed to make people identify Gamezy in its true essence. 

    "The idea of playing fantasy cricket with more innovative features; hence making the gameplay Hatke was essentially the brand's message for its users. With the overall category focusing on creating teams and joining contests, Gamezy’s core offering is all about making the fantasy experience more exciting with its unique features like live and & 2nd Innings," he added. 

    Mehta also lauded KL Rahul for his performance in the advertisement and revealed that the cricketer has raised his acting bar to a whole new level. 

    "The current set of ads plays upon situations a fan has to face while playing fantasy sports in a humorous manner. Gamezy with its Hatke offering of new variants is trying to not only offer a solution to enhance gaming experience but also disrupt the category which otherwise is heading towards being a commodity," said Gameskraft SVP – marketing Harish Rawat. 

    KL Rahul said, "Continuing the innovation and hatke features that Gamezy has to offer, this time around, I loved challenging myself again in a completely different genre. And I'm thrilled with the love that Samaybhaiya and Jollybhai are receiving.”

     

  • The popularity of fantasy cricket: from England to India

    The popularity of fantasy cricket: from England to India

    MUMBAI: Whenever you get caught up in the conversation with an Indian, it somehow gets to the topic of the most popular sports in India and you are most likely to not know the right answer. As surprising as it may seem, Indians are crazy about cricket and play it as their national sport. However, once you get to know the history of the mighty South Asian subcontinent it will not seem that surprising anymore. In this article we will explain the roots of the cricket in India and why does it have to do with the British.

    First things first, what kind of a game is cricket. This is a bat-and-ball game played between two teams of eleven players. These two teams take it in turns to bat and bowl. In the end, it is all about scoring more than the opposition. And now we are going to find out more about fantasy cricket (the virtual version of this game) in different countries.

    From the British Islands to Hindustan: How Did It Come So Far?

    The game itself is traced back to as early as the 16th century. By the 18th century, the game has already been shaped in terms of England’s national sport and was played by different clubs. In 1721, this game was recorded to be played in India for the first time owing to the efforts of British sailors of the East India Company. The first official club, though, dates back to 1792. It was called Calcutta Cricket Club with membership restricted to Europeans only.

    The rise of the British Empire in the 18th century was key for the establishment of cricket as an international sport. However, such a prominent success of the sport in India was unexpected even for the British. The very first Indian team was vividly discussed in the British press. There are still sarcastic sayings that cricket is “an Indian game accidentally invented by the English”. Even if it is so, the most important thing here is that Indians absolutely enjoy playing it and belong to one of the best teams in the world.

    Enough with the history. Let us look at some of the most interesting facts about this kind of sports and learn more about its developments nowadays:

    ●       This game is played all day, from morning to evening, with breaks for lunch and tea. The real cricket is played for 5 days straight. So if someone claims to be “watching cricket,” you can be sure that they have no time left for work and family;

    ●       A person who is not familiar with the game can watch it all day long but still have a poor understanding of both the tactics and the rules;

    ●       Canada is the only country in the British Commonwealth where cricket has not been such a prominent success. The only European country that has a national team (though a very weak one) is the Netherlands;

    ●       Unlike football and rugby, the United Kingdom is represented at the world cricket arena by one team called England;

    ●       The Ashes is the most prestigious test match series in cricket. This is the name given to the biannual meetings between England and Australia. As the main prize the winning team is awarded not a cup, but a small urn, symbolizing the long defeat of England, whose ashes have since rested there (on the usurper).

    All in all, cricket is the most popular national sport in the Republic of India as well as many other Commonwealth nations. It came to be so due to the expansion of the British Empire back in the 18th century. Nowadays, however, it is the Indians and other countries which make this sport incredibly interesting to watch and cheer for. 

  • Play Games24x7 won’t compromise customer experience for ads

    Play Games24x7 won’t compromise customer experience for ads

    MUMBAI: Ahead of the cricket world cup and IPL season, Play Games24x7 has unveiled its new fantasy sports platform, My11Circle, offering a completely new way of experiencing fantasy cricket.

    The platform offers a simple and fun way to experience fantasy sports. Fans can pick and select players from both sides in a match and create a fantasy team of their own. Basis the performance of their selected 11 cricketers, a team owner can win exciting cash prizes. This doubles the fans' engagement and excitement for any cricket match now that every fan can create one’s own fantasy team.

    Talking about the marketing strategy behind the game, Play Games24X7 co-founder and CEO Bhavin Pandya shared with Indiantelevisio.com that with cricket season around the corner, it is planning to promote the game heavily. He revealed that the game will be available in an app that will also allow the users to access its previous game, The Rummy Circle. “RummyCircle has a massive user base with more than 200k monthly active players, for these players My11Circle will already be a part of their existing app, so our fantasy game gets a massive headstart because of Rummy,” he said.

    He further added, “For new users, we plan to leverage all digital platforms and also ATL mediums like TV, radio, and print.”

    However, he is not looking towards brand associations to monetise the platform. He said, “We generate huge traffic on our apps and can monetise that by driving ads revenue by showing ads from other brands, but we believe that it would act as a distraction to the players. Our company believes in providing awesome game playing experience to its customers and we would never do anything which may hamper that.”

    Talking about the USP of the game, Bhavin Pandya noted, “Our app boasts the fastest score updates. If you look at the competition, the match score updates on other platforms lag by a few minutes, for which a user needs to switch between multiple apps to view scores and to view the fantasy game standings. We have tried to make our score updates almost real-time, which will ensure the user gets everything on one app.”