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Tag: FanCode

  • DishTV’s Watcho – OTT Super App surpasses three million subscriptions within a year of launch

    DishTV’s Watcho – OTT Super App surpasses three million subscriptions within a year of launch

    Mumbai: Dish TV’s new OTT aggregation platform, Watcho – OTT Super App, a one-stop solution for OTT entertainment for all generations, urban and rural alike including the Gen Z, has exceeded the notable milestone of three million paid subscriptions, closely following its attainment of the 2 million subscriber mark in August this year. This is a significant highlight for the platform’s sustained growth in the competitive OTT aggregation and entertainment landscape since its launch in 2022.

    Watcho – Dish TV’s OTT platform has demonstrated exceptional growth, amassing a user base exceeding 90 million since launch, showcasing its dedication towards delivering high-quality entertainment solutions to a diverse audience. The platform not only gained a substantial user base but also solidified its position as a leading OTT solution.

    The success of Watcho is attributed to its unique approach, offering bundled packages of leading OTT platforms under a single subscription along with its own exclusive content under ‘Watcho Exclusives’. This provides users with a seamless and comprehensive entertainment experience, featuring 16 popular platforms such as Disney+ Hotstar, Zee5, Sony Liv, Lionsgate Play, Hungama Play, HoiChoi, Chaupal, Manorama Max, FanCode, Raj Digital, Tarang Plus, ShortsTV, ETV Win, Stage, Aao Nxt, and ‘Watcho Exclusives’.

    The OTT Super App also grants entry to Watcho’s extensive collection of original content, including 45 plus captivating web series, Swag (user-generated content), popular shows, and exclusive live TV. The diverse array of shows covers genres such as romance, corporate conspiracies, family drama, fantasy, adventure, and sci-fi providing seamless access to premium content.

    Commenting on the milestone achievement, Dish TV India Ltd CEO Manoj Dobhal said, “As we celebrate the achievement of three million paid subscriptions on Watcho – OTT Super App, it’s a moment of pride and gratitude. This milestone underscores the resonance of Watcho as a unique offering that provides complete 360-degree OTT entertainment on one platform ‘One hai to done hai’. The audience has validated this new concept and solidified our position as a preferred entertainment destination. We interpret these numbers not just as subscriptions but as a measure of trust, loyalty, and a validation of our commitment to delivering top-notch entertainment.”

    He emphasised, “At Dish TV and Watcho, we are committed to creating a new immersive content experience for our users, and driving business growth through innovative new business streams’

    Dish TV and Watcho corporate head – marketing head Sukhpreet Singh said, “The milestone of 3 million paid subscriptions of Watcho is a testament to the evolving preference of the Indian audience validating that it is a go-to destination of the youth for diverse and engaging entertainment. For user’s, the idea to create their own content and not just consume the given content has given us a significant foothold in the market. Reaching this landmark in just about a year reaffirms our commitment to providing compelling content and innovative products. We look forward to continuously evolving and sustaining this momentum by shaping the future of entertainment”

  • BCCI media rights auction set to commence on 31 August

    BCCI media rights auction set to commence on 31 August

    Mumbai: Board of Control for Cricket in India (BCCI) is all set to have an auction on 31 August 2023, for the media rights of international and domestic matches for the upcoming five-year cycle. A few weeks ago, the BCCI released an Invitation to Tender (ITT) seeking proposals from reputable organisations.

    The ITT, which was made available after payment of a non-refundable fee of Rs 15,00,000 along with applicable GST, included the specific rules and regulations regarding the tender process, including eligibility requirements, the method for submitting bids, rights and obligations, etc. The ITT was up for grabs until 25 August 2023.

    For the new cycle, the BCCI is offering two packages: Indian subcontinent TV rights and Indian subcontinent digital rights, both of which are bundled with the remainder of the world’s TV and digital rights. The television bundle has a starting price of Rs 20 crore per match, however, the digital package commences at Rs 25 crore per match. It has also been mentioned that the total amount per match must not be less than Rs 60 crore per game. The upcoming cycle includes a total of 88 games.

    Only three companies have reportedly submitted technical proposals for the BCCI media rights – Disney Star, Sony Sports Network, and Viacom18.

    According to media reports, other entities such as ZEE Entertainment Enterprises and FanCode, as well as two other international corporations, Google and Amazon are not believed to have participated. As a result, the highly anticipated media rights auction for international and domestic fixtures in India will be a three-way fight between Sony and Star, and Viacom18.

  • Legends League Cricket streaming live across India, US and Australia

    Legends League Cricket streaming live across India, US and Australia

    Mumbai: With the Legends League Cricket (LLC) underway in India, the spectacle of various cricketing legends playing together is set to have a global footprint. The league has secured worldwide broadcast across the US, Australia and India.

    Along with Star Sports, both Disney+ Hotstar and Fancode are live streaming the event simultaneously in the country.

    The league’s broadcast partner in the USA is Willow TV, one of the top sports broadcasters in the country. This league broadcast will undoubtedly provide cricket a huge boost in terms of increasing its popularity, which is already growing in the US.

    Australia has long been a sporting giant with ardent supporters all over the country. Fox Cricket, the league’s official digital streaming partner, and Kayo Sports, their official broadcast partner, will help the league and its fan base grow.

    Retired cricketers assembled to play together in the Sky247.net Legends League Cricket that commenced on 16 September and will conclude on 5 October, 2022. The league stage matches are currently being played in Lucknow and will be followed by Delhi, Cuttack, and Jodhpur.

    “Having Disney+ Hotstar and Fancode sharing broadcasting rights has never happened before, but it feels great that we could do the same as our belief is to reach the maximum number of cricket fans and engage with them and get them closer to the icons of the game. There is a lot of excitement, be it the cricketers themselves or the fans, and we are happy that we are at the centre of this. The primary objective of this league has been to connect with every cricket fan and bring forth a nostalgic factor and bring back the excitement among the fans. Huge Indian and Asian populations in the US and Australia are there to be tapped along with a global footprint, and we are glad that we are able to connect with them and more,” said Legends League Cricket CEO & co-founder Raman Raheja.

  • Nishant Nayak becomes FanCode’s chief product officer

    Nishant Nayak becomes FanCode’s chief product officer

    MUMBAI: Digital sports fan destination FanCode from the house of Dream Sports, has appointed Nishant Nayak as its chief product officer (CPO). He will lead the product strategy to realise FanCode’s vision of becoming the largest sports fan platform in the country.

    Prior to joining FanCode, he was based in Berlin, Germany as Zenjob head of product. He brings with him over 20 years of global experience in product & technology. His expertise lies in leading end-to-end product functions for eCommerce marketplaces like eBay, Flipkart, Zalando, and Zenjob, with a focus on aligning products with the brand vision & strategy including market expansion. 

    FanCode co-founder Yannick Colaco said, “We’re pleased to welcome Nishant into our FanCode family. He joins us as a core member of our leadership team and will help us accelerate towards our ambition of becoming a 10 crore+ strong community of sports fans.”

    Nayak said, “As an avid sports fan myself, FanCode’s mission to build India’s biggest digital sports fan destination is a truly exciting challenge. I look forward to working with the highly talented FanCode team in building a personalised and engaging experience for sports fans everywhere.”

  • Ravi Shastri brings forth FanCode’s ‘fan-first’ proposition in its new campaign for the India tour of West Indies

    Ravi Shastri brings forth FanCode’s ‘fan-first’ proposition in its new campaign for the India tour of West Indies

    Mumbai: From 22 July 2022 digital sports destination FanCode will stream the Indian cricket team’s tour of the West Indies. In the just launched campaign, FanCode highlights the fan-first features it will introduce to empower fans in customising their match-experience through a series of fun banter between former cricketer Ravi Shastri and digital content creator Ashish Chanchlani.

    Shastri was recently announced as the brand ambassador for FanCode where he mentioned, “I’m elated to join FanCode in this journey of democratising sports for fans in India.” Chanchlani has now joined the bandwagon to promote the brand’s first India tour on the platform and its fan-first proposition.

    The collaboration showcases Chanchlani’s rise from a leading digital content creator to becoming a brand endorser of a mainstream digital sports brand. Right from fans getting to choose their commentator from a wide list of experts calling the game; interactive overlays enhancing the match-viewing experience by providing real-time stats; availing any match or player related data while watching the game, without having to switch the screen; to choosing any replays or highlights on-demand; the campaign sees Chanchlani taking a dig at Shastri’s digital-savviness by highlighting these features.

    Chanchlani said, “My entire career is a testament of the power of digital in India. FanCode as a homegrown brand is empowering sports fans by exploring the full potential of digital and resonates strongly with me. It’s a pleasure to collaborate with the legend himself in the fun campaign, and look forward to supporting FanCode’s digital transformation in sports broadcast.”

    Speaking about the first campaign, FanCode co-founder Yannick Colaco said, “The India tour of West Indies will change the way fans consume sports and will set a new benchmark for sports fan experiences. With this campaign, we want to introduce our fan-first proposition to a larger audience through a light-hearted narrative, and the unique pairing of Ravi Shastri and Ashish Chanchlani will help us in just that. Their reach and influence is phenomenal, and they both connect with fans across the spectrum in the country.”

    The India tour of West Indies is scheduled from 22 July 22 – 7 August. Three ODIs and Five T20Is will be played. ODIs start at 7 p.m. and T20Is start at 8 p.m. While FanCode is curating a digital-first live-streaming experience across the FanCode app (Android, iOS, TV) and www.fancode.com, it has partnered with DD Sports to make the tour accessible to the TV viewing audience across the country.

  • FanCode expects India West Indies series to grow its user base to 100 mn sports fans

    FanCode expects India West Indies series to grow its user base to 100 mn sports fans

    MUMBAI: Last year the Dream Sports owned digital platform FanCode had taken the media rights for the West Indies Cricket Board (WICB) till 2024. The Indian cricket team will play West Indies in an eight match series comprising three ODIs and five Twenty20 Internationals. The series runs from 22 July – 7 August 2022. 

    Speaking to Indiantelevision.com FanCode co-founder Yannick Colaco highlighted the importance of matches being played during primetime. “We expect the event to grow our FanCode user base to 100 million sports fans.”

    The platform is being innovative in terms of its pricing. He explains that the focus has always rested on subscription packaging being inclusive and easily accessible for sports fans across the country. “For the India tour, fans will get to watch the entire tour of three ODIs and five T20s by paying just Rs 99. Fans will also be able to take a monthly subscription of FanCode, which will include events like The Hundred, and other cricket internationals featuring New Zealand, Bangladesh, Pakistan & Zimbabwe, in addition to the India West Indies tour for Rs 199. First, we are also creating an “ad free” premium subscription, where users will get to watch each match without ads for the price of Rs 159,” he explains.

    He further noted that the Caribbean is home to some of the most entertaining cricket played in the world. “Our partnership with Cricket West Indies is a comprehensive one, which includes close to 400 matches from the Caribbean featuring some of world cricket’s biggest and brightest stars, over a four year period. The partnership has allowed us to give millions of cricket fans in India the opportunity to experience FanCode and the many digital innovations we are bringing to fans in redefining their sports consumption experience.”

    He goes on to note that FanCode is the first-ever digital-only platform to host an India bilateral series and the entire coverage of the event will be customised for digital audiences. The aim he noted is to put the fan first. “Fans will now have the ability to choose the highlights they want to watch with the “real time highlights” feature, access real time stats like wagon wheels, manhattans, etc., through interactive overlays on the “Match Hub” and choose their commentator of choice.”

    FanCode, as had been reported earlier by Indiantelevision.com, has sublicensed the broadcast rights to DD Sports. It marks the first time in over two decades that the pubcaster will air India cricket exclusively. “We are laser focused on providing great user experiences and solving for accessibility gaps that fans have in sports consumption & experience. DD Sports reach in smaller cities and towns is unbeatable, making it the ideal partner to help broadcast the tour on linear television while we continue to build a superior digital experience for fans nationally” he said.

    Talking about cricket properties that FanCode has besides WICB, he said that the platform also has partnerships with the English Cricket Board, New Zealand Cricket, the ICC, Afghanistan Cricket Board, Zimbabwe Cricket, Cricket Ireland, Cricket Scotland, KNCB (Netherlands), Cricket Namibia and Malaysia Cricket. It is the exclusive partner for Vitality Blast, The Hundred, which are events done by the English Cricket Board. For the record, The Hundred is both a recently introduced event and a new format. There are 100 balls per innings for example.

    Also Read: FanCode & DD Sports partner for exclusive TV broadcast of India tour of West Indies

    It is also worth noting that Vitality Blast was established by the England & Wales Cricket Board in 2003 as the first professional Twenty20 league in the world. It was back when the concept of Twenty20 cricket was alien to India. Sharing his views on The Hundred, he said the format has been well thought out and is innovative in achieving its goal of engaging younger audiences better. “The response for the event last year was very positive and we expect the fan base for the event to grow exponentially this year.”

    FanCode is also the ICC exclusive partner for all Pathway (World Cup Qualifier) events. It is also the exclusive partner for the cricket boards in Zimbabwe, Ireland and Afghanistan. In addition to this, it is a partner for New Zealand’s Twenty20 competition Super Smash.

    When asked if viewership for non India cricket is growing, he said, “Sports fandom has grown exponentially in India, especially among the youth. What has been missing is the depth in coverage of non-India cricket events and an integrated experience for sports fans. We are constantly striving to solve both these fan problems & the response has already been tremendous, as evident by over 50 million sports fans who have used FanCode”.

  • FanCode & DD Sports partner for exclusive TV broadcast of India tour of West Indies

    FanCode & DD Sports partner for exclusive TV broadcast of India tour of West Indies

    MUMBAI: The Indian cricket team will play with West Indies in an eight-match series comprising three ODIs and five Twenty20 Internationals. The series will run from 22 July – 7 August 2022. The matches will stream digitally on the Dream11-owned platform FanCode. The company, which has the rights for West Indies Cricket till 2024 has sub-licensed the broadcast rights to free-to-air (FTA) platform DD Sports, which is available in 210 million homes across the country. Sports-only digital platform FanCode has announced the exclusive partnership with DD Sports aims to build accessibility for the tour for television viewers across the country.

    This marks the first time in over two decades that the pubcaster will exclusively telecast Indian cricket on the television. The matches will be on air during primetime. ODIs start at 7 p.m and T20Is start at 8 p.m.

    Prasar Bharati CEO Mayank Kumar Agrawal said, “Cricket is the undisputed leader in sports & entertainment in India. Even in the fast-growing digital age, there continues to be a significant market and audience for sports consumption on television, and we are glad to bring the upcoming India tour of the West Indies to the masses through DD Sports. While FanCode is building a unique digital experience for sports fans, their extension of rights to DD Sports will mean wider access to all sports fans for the series.”

    FanCode co-founder Prasana Krishnan said, ”FanCode’s single-most objective is to provide superlative user experience and solve for accessibility gaps fans to witness in sports consumption and experience, in line with the government’s vision to transform India’s adaptability for digital through initiatives like Digital India. DD Sports’ reach in smaller cities and towns is unbeatable, making it the ideal platform to televise the India tour of West Indies, while we continue to build a superior digital experience for fans nationally.”

    The series for the record will be absent on private channels. Normally DD only airs India cricket on Freedish for which content sharing by the rights holder is mandatory. In this case, the rights holder is a subscription-based digital platform that does not have a TV channel. Last year, FanCode had inked a deal with the West Indies Cricket Board (WICB) to air the series until 2024. During the rights period, India is also scheduled to make another visit to the West Indies besides the upcoming series.

    Other teams who will visit the West Indies in the rights period for cricket series include England, Australia, South Africa and Pakistan. Earlier, WICB rights were with Sony Pictures Networks India (SPNI).

    FanCode decided to go after consolidated rights (TV+Digital) as it wants to grow its subscriber base. It has been learnt that the rates on DD Sports are Rs 3 lakh for a spot on ODIs and Rs 5 lakh for the Twenty20 Internationals. Vin Global Media is the sales agent that is selling the series on DD Sports to advertisers. Ad revenue is the norm and will be shared 75:25 in favour of the rights holder who in this case is FanCode.

    Advertisers are said to be surprised that the series is on FTA. The last two Twenty20 Internationals will be played in Florida, America.

    Lodestar UM VP Avinash Hegde said that the good news is that the matches are in primetime. At the same time, marketing and promotional activities will need to be done to inform consumers that the matches are going to be available on TV exclusively on DD Sports. “Consumers were used to watching West indies cricket matches on Sony. The need would be to see how Doordarshan manages to communicate to the cricket fans and promote the series effectively. The series not being on a private broadcaster could see a small amount of viewer disconnect. So the communication must be effective. This is where things will settle”. FanCode will also need to do effective marketing to drive cricket fans to its subscription platform.

  • FanCode to exclusively broadcast India tour of West Indies in July

    FanCode to exclusively broadcast India tour of West Indies in July

    Mumbai: India’s premier digital sports destination FanCode has become the exclusive broadcaster for CWI until 2024, and will be the only platform streaming these matches live for Indian audiences. With this, FanCode has become the first-ever digital-only platform to host an India bilateral series and is expected to reach 10 crore sports fans.  

    The series will be played during India’s prime-time with ODIs starting at 7 pm and T20Is starting at 8 pm IST; and fans can watch the action live across FanCode app and its official website.  

    Cricket West Indies (CWI) and the board of control for cricket in India (BCCI) announced India’s tour of the West Indies to play three ODIs and five T20Is between 22 July and 07 August. The ODI series and three T20Is will be hosted across Trinidad and Tobago and St Kitts & Nevis, with the final two T20Is scheduled for Lauderhill, Florida in the USA.   

    FanCode has developed a comprehensive and immersive digital experience aimed at redefining sports consumption for fans in India. Fans can customize their experience and select their commentary language, statistics and analysis of choice through interactive overlays while watching the live stream. From Kohli’s beautiful straight drive to Rovman Powell’s clean power hitting, they will also be able to rewatch and relive any moment from the game almost in real-time. Another offering unique to FanCode is its focus on keeping the series accessible to all users with subscription options like Tour Pass and Match Pass, where fans can select and pay for the entire series or certain matches they want to watch.

    The series is highly anticipated as India returns to the Caribbean after three years and will be led by new captains Rohit Sharma and Nicholas Pooran, with the latter taking over the reins from Kieron Pollard. The series will be a culmination of an action-packed summer for both the teams in the buildup to the ICC Men’s T20 World Cup 2022.

    Speaking about this, Cricket West Indies CEO Johnny Grave said, “Our four-year deal with FanCode has brought Indian cricket fans closer to CWI’s live properties across multiple formats that has featured the top cricketing nations like South Africa, Pakistan, Australia and England. FanCode has become the go-to platform for Indian fans to consume cricket in a digital-first manner which has redefined the sports viewing experience.”

    Commenting on the Tour, FanCode co-founder Prasana Krishnan said, “We are delighted to bring the iconic series to our consumers. Our long-term partnership with CWI is a testament of our commitment to providing our users with a fan-first digital experience. FanCode will ensure a customized and seamless experience, right from the choice of their preferred language, match graphics, and real-time highlights, to a multitude of subscription options.”

    West Indies Captain Nicholas Pooran on the upcoming series, said, “We have a young team that is eager to restore the brand of cricket the West Indies team is known for playing. As I take charge of this team, our ambition is to always be competitive, as we look to use this series to fine tune our preparations for the upcoming T20 and 50 Over World Cups.”

  • “FanCode is focused on delivering value to our users”: Yannick Colaco

    “FanCode is focused on delivering value to our users”: Yannick Colaco

    Mumbai: India’s premier digital sports destination FanCode is initiating a slew of new offerings on its platform. FanCode deals in three major areas like live content, sports statistics, analysis and commerce. 

    Under the umbrella of Dream Sports, FanCode was launched to change the dynamics of sports consumption in India. The platform offers live streaming, sports data, analytics, statistics, a merchandising store, tour passes, expert analysis, opinions and the latest sports news.

    The company is led by co-founders Yannick Colaco and Prasana Krishnan. Both worked together at sports broadcaster Nimbus Sports until 2013. Colaco went on to join the National Basketball Association (NBA) while Krishnan joined Sony Pictures Networks India.

    Colaco was part of the international leadership team of the NBA and managing director of its India business. He spent the next six years driving the grassroots development of the basketball sport in India, setting up a full-fledged NBA Academy and building partnerships across licensing, content and marketing initiatives. He was also instrumental in bringing the first-ever NBA Games to India. 

    A consummate sports enthusiast, Colaco has been in the sports and media industry for two decades. In his view, avid sports fans in the country were underserviced when it came to accessibility to sports content. The consumption of sports content was fragmented across multiple platforms.

    He joined forces with Krishnan in 2019 to launch their entrepreneurial venture with a commitment to give sports fans a highly personalised and unified experience of sports content.

    Colaco told Indiantelevision.com that FanCode’s goal is to “redefine the way sports fans follow their favourite sports by creating a more integrated and immersive experience as well as by giving them greater access to a wide variety of sports content.”

    In an in-depth conversation with journalist Ashwin Pinto, FanCode co-founder Yannick Colaco spoke about the company’s progress, challenges, trends in the sports business, acquisitions, expansion plans and more. 

    Edited Excerpts: 

    On the progress, FanCode has achieved

    FanCode focuses on redefining the way sports fans follow their favourite sports by creating a more integrated and immersive experience. It gives them access to a wide variety of sports content. Our greatest ally in delivering on this is the ability to unlock the potential of digital for sports fans.

    Since 2019, the company has significantly upgraded the viewer’s experience by integrating key services which are fundamental to their ability to follow their favourite sports. The services supply include live scores & commentary, live stream & video on demand, match insights & analytics, and official fan merchandise. All of this while supplying fans access to live streams of over 350 events and over 50,000 hours of live content. We are thrilled at the way sports fans have embraced our product and we now have over fifty million users on FanCode. 

    On the challenges faced by FanCode and its determination to be a standalone product

    FanCode is focused on delivering value to its users. Every offering that this company provides has been predicated. Given the response received so far, its viewers see value in having an integrated experience, rather than having to access multiple products to follow the same match or event.

    Fortunately, having an amazing team of FanCoders, including some of the best talents in the country, who have met the challenges head-on and continue to deliver amazing results, FanCode is blessed to meet all its product and technological challenges and give a seamless experience.

    Indian sports fans have limited access to great sports content. An integrated solution before the launch of FanCode did not exist overseas. Some companies do provide streaming of sports content but are limited to offering news and analysis. Earlier, the experience for the viewers was broken.

    On FanCode’s business model as an SVOD platform and cracking micro-transactions

    Paying for content on digital platforms is still very new in India. Realising the need for paid users at a very early stage FanCode worked on a priority basis in expanding the ecosystem. As per the feedback received, the company found out that the largest constraints were not willing to pay even for the entry tickets. To address these, it took a page out of the hugely successful sachet pricing strategy of FMCGs in India and gave fans the ability to buy matches and events, instead of buying only monthly and annual packages. The company has also invested significantly in building technology around an in-house subscription service which created an exceptionally smooth and seamless purchase experience.

    Results have been great with a rapidly growing number of transacting users. What’s also remarkably interesting is that many match and tour subscribers come back to buy multiple times and even upgrade to annual packages.

    On offering sports fans a personalised experience

    For Fancode success is about users’ seamless experience. For example, if you’re a fan of Virat Kohli, you should be able to watch him bat, watch replays of his best shots, access his stats in the current match and his career, chat with other Kohli fans, and buy his jersey; all inside the same experience with minimal friction. 

    Personalisation of experience is an extremely important part and thus the focus is exactly on where to invest significant resources over the next year. Sports fans wear their allegiance on their sleeves and are happy to talk about who they support. It is the company’s job to take this data and build technology solutions to provide a customised experience for higher engagement.

    On setting new trends in sports consumption

    The migration of fans from traditional modes of sports consumption like linear TV, newspapers, etc., to digital channels, has been phenomenal and this continues at a rapid pace. With this migration, the expectation of what a fan should have access to has also grown. Fans want to access scores, live matches, highlights, and stats. They want everything packaged in bite sizes and they want it at once.

    On its foray into streaming sports content

    There is absolutely no doubt that there is a significant growth in fandom for sports in general across India. As FanCode continues to expand the range of events and sports that are featured, a lot of growth in other sports is also observed, which were previously underserved.

    There is some particularly good traction in partnership with Major League Baseball and the J League (football) as well as the remarkable thing is that every user who consumes these on this platform is authenticated and not just a blip on a rating scale. For FanCode, it becomes easy to improvise by having an amazing opportunity to build a direct relationship with consumers and get real-time feedback.

    On the acquisition strategy behind FanDuniya

    The acquisition of FanDuniya helped in strengthening sports statistics and analytics offering under FC stats. It helps to build one of the largest stat hubs. FanCode will continue to explore these opportunities to help create more value for the users.

    On launching its merchandising store FanCode Shop

    Sports merchandise has been a significantly underserved market in India. As sports fandom has grown the demand for fan gear has increased. There are other many elements to consider including ranges of fan gear, styling, name and number gear, fit, pricing, etc. and honestly, the market has been ignorant of most of these.

    FanCode spent a significant amount of time with the teams and leagues it partnered with, which caters to fans across the country and now has over 30 sports brands with more than 800 products. Making fan gear, and variations of it, accessible and affordable has been an important part of growing the ecosystem.

    It has partnered with several sports leagues and teams for their licensed merchandise and worked with official partners of many of the other leagues and teams which enabled it to be a comprehensive destination for fan merchandising including 10 IPL teams, NBA, Manchester City FC, Liverpool FC, FC Barcelona, Bengaluru FC, MotoGP and WWE. We also improvise our technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have the latest, most topical designs of their favourite sports brands and teams.

  • DreamSetGo joins ICC T20 World Cup 2022 as travel agent

    DreamSetGo joins ICC T20 World Cup 2022 as travel agent

    Mumbai: Premium sports travel and experiences platform DreamSetGo have expanded its portfolio of partners becoming the official travel agent of the much-awaited ICC Men’s T20 World Cup Australia 2022.

    With this partnership, DreamSetGo will provide cricket fans from all over the world the opportunity to guarantee their place at the biennial event with world-class travel and hospitality. The bouquet of packages will include official match tickets, hotel accommodation, intercity transfers, guided tours, access to bespoke events, match-day programmes and other exclusive experiences.

    Speaking on the association, DreamSetGo co-founder and CBO Monish Shah said, “As an Official Travel Agent of ICC Men’s T20 World Cup Australia 2022, we will deliver a seamless, end-to-end, and truly world-class experience to cricket fans so they can fully immerse themselves in the action and drama of the T20 showpiece across Australia.”

    DreamSetGo curates end-to-end, authentic sports travel packages across cricket, tennis, motorsports, golf, football and has recently announced exclusive partnerships with leading English football clubs, Chelsea FC and Manchester City, to become their ‘Official Indian Fan Experience Partner’ and ‘Official Football Hospitality Experiences Partner in India’ respectively.

    It also offers multiple personalised experiences with sports celebrities including meet-and-greets, masterclass training sessions, signed merchandise, and virtual events tailored for high engagement.