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Tag: Famous Innovations

  • Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and supporting sectors like manufacturing, IT, BFSI, retail, and telecom.

    The campaign film features cricketer Jasprit Bumrah, capturing his journey from a small backyard to world-class stadiums, mirroring Quess’s values of determination, focus, and excellence. Conceived by Famous Innovations and produced by Little Giants Films, the film can be seen in movie theatres, YouTube, LinkedIn and other social media platforms.

    Quess Corp ED & group CEO Guruprasad Srinivasan said: “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Like Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state of the art workforce solutions.”

    Famous Innovations, South, chief creative officer George Kovoor said: “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”

  • “Abby Awards 2024 powered by One Show saw a rise in participation from media and creative companies”: Ajay Kakar

    “Abby Awards 2024 powered by One Show saw a rise in participation from media and creative companies”: Ajay Kakar

    Mumbai: The 55th edition of the Abby Awards powered by One Show marks a milestone in the recognition of excellence in advertising, bringing together the industry’s brightest minds and creative talents. This year’s awards showcase an increase in participation and entries, reflecting the growing competitiveness in the advertising community.

    Indiantelevison.com caught up with Ajay Kakar – Chairperson of Awards Governing Council Abby Awards 2024 powered by One Show and Managing Committee Member, The Advertising Club, where he shared a deeper understanding on the relevance of the event, judging process and much more!

    Edited excerpts

    On the relevance of conducting Abby Awards 2024 powered by One Show

    We have remained contemporary and attuned to the changing times. We are the only awards that I know of which are for the industry, by the industry, and of the industry. While there are award shows that operate primarily as commercial platforms, our focus is on inspiring and recognizing our own industry.

    On the surge in participation and entries

    This year, the Abby Awards 2024 powered by One Show saw a rise in participation from media and creative companies. The number of media agencies involved jumped to 73, up from 63 last year, while creative companies saw an increase from 181 to 198. The entries from media agencies surged to 1,258 from last year’s 1,019, indicating an engagement in the competition. Although the entries from creative companies slightly decreased to 2,248 from 2,282, the total number of entries reached an impressive 3,506 surpassing last year’s 3,301.

    On the introduction of new categories

    The Abby Awards 2024 powered by One Show introduced three new age categories – Digital, Mobile, and Technology, which garnered 626 entries from 75 companies. This addition reflects the evolving landscape of advertising, emphasizing the importance of innovation and technological integration in the industry.

    On the diverse and inclusive jury

    A panel of 23 jury chairs and 204 jurors across 23 categories ensured a rigorous and fair judging process. This year’s jury included 68 female judges, contributing to a 33:67 gender ratio, and out of the 23 jury chairs, nine were women, reflecting a commendable 40:60 ratio. The inclusion of 53 new, young, award-winning judges, constituting 26 per cent of the jury, underscores the bright and shining future for India.

    On the return of leading agencies

    Prominent agencies such as Lowe Lintas, McCann Worldgroup India, DDB Mudra, and Famous Innovations returned to compete, highlighting their influence in the advertising sector.

    On the rigorous judging process

    The Abby Awards 2024 powered by One Show employed a meticulous judging process, combining the renowned One Show system of shortlist and award rating with independent verification by KPMG. This rigorous approach ensures the highest standards of integrity and credibility in the selection of winners.

    On this year’s new and exciting categories

    This year’s awards introduced several new and exciting categories to acknowledge the latest trends and innovations in advertising:

    1.Best Use of AI: Added as a sub-category in both digital and technology verticals.

    2.Copywriting for Web and Digital Craft: Added in digital and digital verticals.

    3.Health Vertical: This new category includes sub-categories such as OTC Oral Medicines, OTC Products, and Nutraceuticals. Additionally, a new specialist agency award, Health Specialist of the Year, recognises the best performance by a company in this vertical.

  • Raj Kamble selected for D&AD 2024 jury

    Raj Kamble selected for D&AD 2024 jury

    Mumbai: Famous Innovations founder and CCO Raj Kamble has been selected to be on the D&AD 2024 Jury. The prestigious D&AD Awards are the pinnacle of recognition in advertising and creativity.

    Kamble, who was the first Indian to receive a D&AD in-book at the start of his career, will be on the Press & Outdoor Jury alongside several global stalwarts of the industry.

    With over 150 awards to his name, Kamble is one of the most celebrated figures in advertising from Asia, and Indian to win the maximum D&AD Pencils, including one for his work titled ‘The Applegram’ last year.

    The Awards are scheduled for May 2024 in London. 

  • Van Heusen forays into the premium wedding space; Launches Van Heusen weddings

    Van Heusen forays into the premium wedding space; Launches Van Heusen weddings

    Mumbai: Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd, has launched its biggest media campaign to date for its recently introduced premium wedding collection, Van Heusen Weddings.

    As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.

    This collection embodies the highest degree of refinement and meticulous attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.

    Van Heusen COO Abhay Bahugune said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”

    Van Heusen’s wedding campaign stays true to the brand’s promise of “fashion meets innovation” and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand. The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, this collection can also be found online in marketplaces like Flipkart, Amazon and Myntra, as well as on the brand’s official website and app.

    Famous Innovations CEO Mithila Saraf said, “Van Heusen has always epitomized power and action, as symbolized by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”

    This Van Heusen “Weddings” campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, guaranteeing its extensive reach across national media platforms, including television, digital channels, print publications, and outdoor advertising. Additionally, the campaign will be prominently featured during the highly coveted ICC World Cup on Disney Hotstar, further solidifying its national presence and impact.

  • Mia by Tanishq reveals “For the Star in You” campaign

    Mia by Tanishq reveals “For the Star in You” campaign

    Mumbai: Mia by Tanishq is excited to announce the unveiling of their new campaign, titled “For the Star in You,” which was conceptualized and created with Famous Innovations, Bangalore. Alongside this, they are introducing the Starburst Collection for the upcoming festive season.

    Through extensive research, Mia by Tanishq has uncovered a pivotal insight that resonates deeply with its target audience.  Many individuals often find themselves hesitating in crucial moments, and Mia has consistently been there to provide that much-needed boost of self-assurance. The core idea behind the “For the Star in You” campaign is to remind consumers that each person is composed of the same elements as the stars that adorn the night sky, quite literally stardust. This universal connection symbolizes the limitless potential within every individual.

    Mia by Tanishq business head Shyamala Ramanan expressed her excitement about the campaign, stating, “It is a delight to experience the cultural shift led by the Gen-Z, today’s youth, that fosters collaboration over harbouring competition. Women today are empowering and uplifting each other to be their best version. This sisterhood served as the inspiration for Mia’s festive campaign “For the Star in You”, introducing Rakul Preet Singh, whose unapologetic confidence and versatile personality reflect the core ethos of a Mia woman, while the ease and humility with which she carries her fame makes her the right fit for the campaign.”

    The agency behind the campaign Famous Innovations Bangalore creative head Melvin Jacob shared his thoughts, saying, “When we planned the use of a celebrity, we aimed to showcase a relatable star. The fact is, everyone shines, everyone experiences moments of doubt, and everyone needs a lift from time to time. Recognizing and appreciating someone else’s shine doesn’t diminish your own; it amplifies it.”

    The campaign will be a multi-channel extravaganza, with activations across both online and offline platforms. The main film for the campaign features Rakul Preet Singh. The script for the film unfolds on a festive film set, where Rakul Preet is dressed in modern festive attire. After completing her final take, she approaches the monitor, where a young lady hesitates to approach her. Inner thoughts race through the young lady’s mind as she contemplates asking for a selfie with the star. However, her thoughts are interrupted when the light catches her Mia necklace, which Rakul Preet notices and compliments. This interaction leads to a heartwarming conversation, where Rakul Preet recognizes the young lady as the writer of a popular show and expresses her admiration for her work. The encounter transforms the hesitant girl into a beautifully confident young lady, and they share a delightful moment that culminates in a photo together.

    The “For the Star in You” campaign is set to inspire and uplift individuals, encouraging them to embrace their inner radiance. With the launch of the Starburst Collection for Festive 2023, Mia by Tanishq invites everyone to celebrate their uniqueness and shine brighter than ever before.

     

  • MobiKwik’s new campaign with Manoj Bajpayee showcases easy credit card bill payments

    MobiKwik’s new campaign with Manoj Bajpayee showcases easy credit card bill payments

    Mumbai: Instant settlement of multiple credit card bills, timely reminders of credit card payments, real cashbacks are some of the features that MobiKwik, a leading digital banking platform, is highlighting in a comical way in their latest series of digital film campaign starring Bollywood actor Manoj Bajpayee. The four-film series highlights the platform’s credit card bill payment solutions with Bajpayee’s brilliant acting and comic timing.

    The campaign, conceptualized by the creative minds at Famous Innovations and brought to life by Eipi Media, seamlessly captures Bajpayee as a thirsty actor in his posh vanity and how he is bombarded with options. Or the case of a loving husband who is worried about his wife going on a shopping spree or forgetting his anniversary. Or portraying himself as an actor who is sitting in for a script reading session and how he is annoyed by the lack of quality. All these daily struggles of a commoner are beautifully weaved in the daily struggles that a commoner faces in their everyday life. A consistent thread throughout the videos highlights MobiKwik’s exceptional offerings, contrasting them against the minor annoyances of traditional bill payment methods, like excessive questions or missed reminders.

    MobiKwik director – marketing Monika Mishra said, “We are absolutely thrilled to be collaborating with an acclaimed actor like Manoj. His ability to seamlessly transform into a wide range of characters, from gritty to relatable ones, has often struck a chord with audiences from diverse backgrounds. Just like how he can connect with the mass, we aim to empower our users with straightforward, cutting-edge tools for managing their credit cards and monitoring their spending patterns – a game-changer for their financial well-being.”

    Applauding MobiKwik and the broader fintech industry for ushering in an era of financial inclusion, Manoj Bajpayee expressed, “MobiKwik has always been an epitome of innovative products and services, and I’m thrilled to be a part of a campaign which actually highlights to the users about the many features of credit cards bill payment. Seeing how MobiKwik is touching every corner of our diverse nation is incredibly inspiring. The campaign’s slice-of-life approach, sprinkled with delightful humour, transforms it into a truly captivating initiative which will deeply resonate with the audience.”

    The films have a whimsical tone and eloquently present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: “MobiKwik, the no-nonsense app.”

    The campaign is live on all digital platforms.

  • Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Mumbai: Famous Innovations has roped in Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bangalore offices. She will also lead strategic planning for Garage, the digital and content agency from the group.

     With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a successful ad agency called Utopeia Communicationz and followed it up by another agency called Equal that specialised in CSR solutions. An accomplished strategic planner, digital expert, trainer and researcher, she has undertaken in-depth thought leadership on various consumer groups and is known for her disruptive approach to brand building.

    Her career spans over brands like Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints, etc. Prior to steering the ship as an entrepreneur, she worked in DDB Mudra as associate vice president, across verticals of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has also worked at Ogilvy & Mather and TBWA India. Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards.

    Famous Innovations founder and chief creative officer Raj Kamble commented, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands.  Hough is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”

     Hough adds, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Kamble has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”

    For the record, Famous Innovations is a seven-time winner of South Asia Independent Agency of the Year, Digital Agency of the Year 2021 and the second most awarded agency at Goafest Abby’s x The One Show. Its list of clients includes Haier, Burger King, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, AB InBev, etc

  • Tanishq’s Mia reveals festive campaign ‘#ThisIsMe’

    Tanishq’s Mia reveals festive campaign ‘#ThisIsMe’

    Mumbai: With the festive season kicking in, the celebrations have already begun in full swing and with a great deal of enthusiasm. To uplift the mood and revel in the festivities, Mia by Tanishq, one of India’s most fashionable jewellery brands, launches the “#ThisIsMe” campaign with the aim of celebrating the various facets of feminine strength while staying true to their identity.

    Abiding to its core narrative, Mia’s festive film, “#ThisIsMe,” conceptualised by Famous Innovations, captures the essence of celebrating every story of ‘she’ while revelling in the process of being herself. The films reflect many of the powerful and inspiring choices that women make to be unapologetically themselves and seek no validation from society. These powerful choices mirror strength, courage, compassion, and sheer determination that truly call for a celebration. The two-minute upbeat digital film incites hope, joy, and excitement for the viewer. The visually delightful campaign film gives the audience a sneak peek into the lives of seven unique personalities who believe in rejoicing in every expression that celebrates themselves. The cheerful and groovy song track, written and sung by rapper Dee MC, spells positive energy and a happy vibe that’s truly contagious.

    The “#ThisisMe” campaign celebrates women being themselves. The digital film features renowned influencers to bring forth the authentic voice and the free spirit of Mia women like Sakshi Sindhwani—a body positivity influencer; Asha Roka—an MMA champ; Queen Andro—an LGBTQ fashion icon; Saru Mukherjee—a mom blogger; Riza Reji—the first Indian model with down syndrome; Anuja Deora—an entrepreneur; and Dee MC, a rapper and singer-songwriter.

    The brand symbolises the modern Indian woman achiever, who is fiercely independent, liberated, confident about her choices, a go-getter and whose aura lights up everyone’s lives. Mia by Tanishq believes that expressing oneself is a journey and it deserves to be celebrated. With every piece of fine jewellery Mia Woman buys, wears, or gifts, she celebrates being herself. Every Mia woman has a unique sense of style, which is not just powerful but is also a true reflection of their indomitable spirit. Mia stands for living freely as your true self, celebrating those who already do, and inspiring millions more.

    Speaking about the campaign film, Mia by Tanishq business head Shyamala Ramanan said, “The digitally native Gen-Z is a confident bunch who are honest about themselves, questioning and redefining the labels of society with their own sense of self-expression.  Mia by Tanishq celebrates this freedom with the new “#ThisisMe” campaign along with not just one or two but seven dynamic personalities from different walks of life, showcasing the uniqueness that is the Mia woman.”

    Famous Innovations Bangalore creative head Melvin Jacob said, “Right now the Indian woman is at her most creative and bravest best. She is doing so many amazing things in so many different ways. “#This is Me” is a celebration of her unique expression and individuality-the elements that unite Mia and Famous as well.”

    Starting at a price of Rs 3,500 onwards, Festive Edit has a range of earrings, pendants, and neckpieces. The collection is available in all stores across India as well as online at https://www.miabytanishq.com/

  • Garage Worldwide appoints Manish Arora as head of business

    Garage Worldwide appoints Manish Arora as head of business

    MUMBAI: Garage Worldwide – the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.

    Arora has been in the business for more than 20 years, working with brands like Videocon, Pantaloons, Gitanjali Jewels & Lifestyle, MACHO Innerwear, Goa Tourism, Punjab Tourism, Rajasthan Tourism & Uttaranchal Tourism, SBI, LIC, Reliance Broadcast, Zee International, Godrej Agrovet, Mattel Toys (Hot Wheels, Scrabble, UNO), Asian Paints and across agencies like Quadrant, Ogilvy Mumbai, Percept and Saints & Warriors. He started his own firm Zebras Consulting a few years ago and was successfully leading the SBI brand.

    “Garage brings with it the perfect blend of creative spark, technological innovation and media expertise. There is so much potential in all these areas in India and we may be at the tipping point of India’s digital explosion right now. The last year has really shown us the true power of digital, and I’m excited about harnessing that power at Garage Worldwide,” said Arora.

    Garage Worldwide founder & CCO Raj Kamble said, “Manish’s diverse experience, including being an entrepreneur himself, make him the perfect fit for the culture at Garage. He brings a great balance of business, strategy and creative fervor to the table, and with him we look forward to taking our digital journey to the next level.”