ITV

Tag: Famous Innovation

  • Men of Platinum gives fans a rare face-to-face with Dhoni

    Men of Platinum gives fans a rare face-to-face with Dhoni

    MUMBAI: When admiration meets access, Men of Platinum scores a six. The brand has launched Moment With Mahi, a once-in-a-lifetime opportunity for fans to meet cricket legend MS Dhoni. Platinum Guild International (PGI) India’s men’s jewellery brand takes its partnership with the iconic captain a step further, blending fandom, platinum, and unforgettable experiences into a single campaign.

    Anchored in the MS Dhoni Signature Edition collection, launched last October, the initiative allows fans to own a piece of the legend while getting the chance to meet him in person. The campaign film opens with the roar of stadiums and young fans perfecting Dhoni’s helicopter shot on local grounds, weaving through murals, glowing high-rises, and match-winning moments on screens across the country. The narrative builds to an emotional climax: fans encountering their hero face-to-face.

    PGI-India consumer marketing director Sujala Martis said, “Fans don’t just follow idols, they live their stories. With the MS Dhoni Signature Edition and  Moment With Mahi, we’ve transformed admiration into access, offering a rare chance to meet the legend while celebrating the festive season.”

    Famous Innovation executive creative director Tenzin Wangdi added, “Dhoni represents the rare values Men of Platinum stands for: composure, courage, and inner strength. This campaign turns long-distance admiration into an intimate, unforgettable experience for fans.”

    The campaign debuts across digital platforms, television, print, outdoor, and retail points, ensuring Moment With Mahi becomes a cultural conversation online and offline. Crafted from 95 per cent pure platinum and etched with Dhoni’s signature, the collection not only celebrates cricketing excellence but also connects fans to the enduring legacy of a sporting icon.

    This festive season, Men of Platinum proves that true rarity lies not just in precious metal, but in moments that last a lifetime.

  • Burger King India brings people closer ‘virtually’ with new initiative #ReassuringWhopper

    Burger King India brings people closer ‘virtually’ with new initiative #ReassuringWhopper

     MUMBAI:Burger King India has introduced #ReassuringWhopper with an aim to bring together people, separated in these trying times. Amidst the current situation, while many are staying at home with family, there are some who live away from their loved ones. Thus, for thousands of people, in the latter category, the only way of communication is through a call.

    Conceptualised by Famous Innovation and executed by FoxyMoron, the new initiative #ReassuringWhopper, offers one more way of sharing love and connecting with the near and dear ones. As part of the campaign, consumers can now send a Whopper to their special someone by just tagging @BurgerKingIndia social media handles. Upon tagging, Burger King India, will deliver a whopper to consumers at both ends, which they can relish together virtually.

    Burger King India CMO Srinivas Adapa said, "Food has always brought people together. In these trying times, we hope the Whopper can bring a bit of joy to families and friends who are physically separated. One can’t go the distance, but with the ‘Reassuring Whopper’, we would like to provide a moment of connectedness by sharing the Whopper albeit virtually. Burger King as a brand has always believed in finding the lighter and brighter side of things, and in these times, this is our little ray of optimism and positivity.”

    Famous Innovations founder and CCO Raj Kamble added, "If you've ever lived away from parents as young person, you know that they have only one important question for you all day – are you eating on time? There's nothing quite like the reassurance of knowing that someone who love is eating well, and better yet, sharing a meal with them (even if it's over a video call). At a time when a lot of people may be alone and feeling far away from everyone and everything they care about, we hope that this small gesture will create a little joy.”

     Link: https://www.youtube.com/watch?v=M-9PwEoA2z8&feature=youtu.be

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