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Tag: FameBox

  • FameBox launches American Swan ‘Beauty & the Blogger’

    FameBox launches American Swan ‘Beauty & the Blogger’

    MUMBAI: FameBox, a multi-channel talent platform on digital media, has announced the launch of American Swan ‘Beauty & the Blogger’, a web reality show where glamour meets social media. 

     

    The reality show will feature eight shortlisted fashion models and the country’s top bloggers who join forces for a unique multi round contest. The show will be initiated through a three-day event scheduled from 13 to 15 May 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.

     

    Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’, India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 2 million plus views with 3.5 million watch minutes, 40 k + likes and 5k + shares.

     

    Indian VJ, Actress and Singer Anusha Dandekar, who is part of jury team, said, “As online presence takes over the world, I am really happy to be a part of the first ever web reality show, American Swan Beauty and the Blogger. Not only will it be fun and edgy it will also give an opportunity to push young fashion talent onto bigger runaways and maybe even become blogging beauties!”

     

    Cyrus Sahukar will be hosting the show. He commented, “With a bevy of beauties and the brainiest bloggers, American Swan Beauty & the Blogger has all the makings of a web and social media super hit. I am looking forward to hosting this innovative web reality show and having lots of fun along with the millions of viewers who cannot wait for the action to start!”

     

    Malini Agarwal aka MissMalini will act as a mentor for the contesting bloggers. She says, “When an engaging idea meets an intelligent ambassador, that is what makes waves on social media. American Swan Beauty & the Blogger has both ingredients in abundance. I am really happy to guide some of the country’s smartest bloggers as they showcase their best for this unique web reality show.” 

     

    On the hunt for India’s much admired team for beauty and blogger, FameBox director Dhruvank Vaidya said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely.” 

     

    The winning fashion model will be the face of American Swan whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.

  • Fashion Models and Bloggers come together for a unique web reality show

    Fashion Models and Bloggers come together for a unique web reality show

    MUMBAI: FameBox, the multi-channel online talent platform, has announced the launch of ‘American Swan Beauty &the Blogger’,a unique online reality show where fashion models and bloggers come together to set social media buzzing. The show involves teaming up of fashion models with bloggers to compete for viewers’ attention online. The team that garners the maximum social media influence will be declared the winner.

     

    The call for entries is currently on and interested participants can register on the American Swan Beauty & the Blogger site.

     

    After the initial call for entries phase which started from 7th April April, 8 models and 8 bloggers will be shortlisted. These models and bloggers will then be paired in teams. These teams will face-off against each other over 3 days where they will be competing on social media in real time through a series of challenges set against a luxurious beach resort. Video content created through the challenges will be uploaded across social media platforms including YouTube.

     

    The winning team will win exciting goodies and opportunities to showcase their talents. The winning ‘Beauty’ will becrowned the face of American Swan whereas the ‘Blogger’ will be designated the social media brand ambassador for American Swan for 2014. The team will also win the chance to host their own exclusive show on YouTube under the FameBox network. Besides this, there will also be a cash prize and merchandise from American Swan.

     

    The event will be hosted by popular actor and VJ, Cyrus Sahukar.

     

    While American Swan, a leading online fashion brand in India, is the presenting sponsor for Beauty & the Blogger, Famebox has also roped in TRESemme, salon qualityhaircare product,as the Associate Sponsor.

     

    Speaking about Famebox’sinnovative web reality show, Dhruvank Vaidya, Director, FameBox said, “The ‘Beauties’ provide the glamour while the ‘Bloggers’ buzz social media live, making for extremely engaging and entertaining viewing.  By putting the power of digital video and social media together we are breaking new frontiers of entertainment on the web.  This also provides a platform to highly talented models and bloggers to showcase themselves and take their popularity to the next level.”

     

    For registrations, please log on to: http://www.fameboxnetwork.com/beauty-n-blogger.phpor email profiles and pictures tobeauty&theblogger@fameboxnetwork.com.

    Stay tuned for more action and updates on: https://www.facebook.com/FameBoxNetworkand www.twitter.com/FameBoxNetwork

  • FameBox crowns Madhushree Rao as India’s first-ever WebChef!

    FameBox crowns Madhushree Rao as India’s first-ever WebChef!

    FameBox WebChef, the first of its kind online reality show for amateur cooks, has created a stir among foodies online, bringing to them a delectable mix of appetizing recipes and inspiring stories of men and women who raised the bar to showcase their passion for food.
     

    The FameBox WebChef finale saw Madhushree Rao, final year student at Mount Carmel College, Bangalore, win the maiden title of India’s first ever ‘FameBox WebChef’. The 22-year-old beat off competition from four other finalists and wowed celebrity judge Vir Sanghvi with her creativity and poise while impressing the head chefs at ITC Chola with her skill and technical expertise. Emerging as India’s maiden WebChef, Madhushree will take home Rs. 1 lakh of prize money along with an opportunity to create her own channel dedicated to food on the Famebox network.

     

    Madhushree, whose interest in cooking developed by keenly watching her mother and grandmother cook, chose to participate in FameBox to challenge her culinary skills.

     

    The finale kicked off on Youtube earlier this week on March 24, 2014, with a 90 minute challenge to prepare and present a three course meal and a welcome drink. The next grueling challenge that the contestants then faced was “Fast and Foodious,” during which they had to create their choice of fast food.  This also saw the elimination of Sneha Dutta, journalism major. In the next task, “Key Ingredients”the semi-finalists had to prepare dishes using the key ingredients couscous and byadagi chilli.  After this round, Samina Patel, a management student, was eliminated. The Grand Finale now was between the top 3 contestants – businessman, Yuvraj Jadhav, working professional, Sandeep Sreedharan and Madhushree – being challenged by the Head Chefs at ITC Chola to recreate their signature dishes.  Each of the 3 were given a dish created by one of the chefs.

    The participants then had to recreate the dish. This was the final and deciding challenge.

     

    On bagging the WebChef title, Madhushree said, “Initially creating videos for the reality show came across as a challenge where my mom and dad were extremely supportive and helped me in the process. I believe an opportunity to set up my own channel will help me in converting my hobby into a profession. Overall, it has been a great journey with the fellow contestants and Mr. Vir Sanghvi who has been a great mentor. This has been one of the most challenging and exciting experiences of my life.”

     

    FameBox WebChef kick-started in October 2013, as a platform to acknowledge and encourage the skills of passionate cooks and groom them to become Web Stars. The FameBox WebChef channel crossed 1 million watch minutes, 1700 likes and 2400 comments on YouTube even before the finale was fully uploaded.

     

    Vir Sanghvi, well known talk show host and judge for FameBox WebChef said “This was a competition where we did not set out to make things difficult for the contestants; instead we gave them an opportunity to display their strengths. We were extremely happy to mentor the five finalists who have been extremely enthusiastic and made FameBox WebChef a success! ”

     

    “This is the opening season of Famebox Webchef, India’s first online cooking reality show and we are thrilled to see the response that it has received from home cooks, viewers and advertisers alike. We continue to grow our food related web content and hope to develop and promote many more talented cooks in the process. We have already started planning for WebChef season 2.”said Mr. Dhruvank Vaidya, Business Head, FameBox.

     
    Chef Ajit Bangera, Senior Executive Chef – ITC Grand Chola said “ITC Grand Chola is proud to have hosted the first ever FameBox WebChef challenge and we are delighted that the contestants were able to garner a brief exposure of ITC Hotels’ rich culinary heritage. We hope that during the course of the competition, they were able to learn what it takes to “perform live” in a professional show kitchen, much like our chefs do at Pan Asian and Ottimo – CucinaItaliana”.

  • FameBox launches Exclusive Video Blog with Harsha Bhogle

    FameBox launches Exclusive Video Blog with Harsha Bhogle

    MUMBAI: FameBox, a multi-channel talent platform for digital media, has launched a new video blog in collaboration with Harsha Bhogle. Renowned cricket commentator and public speaker, Harsha Bhogle will share his views and insights on cricket and its legends on ‘Out of the Box with Harsha’. To begin with, the blog pays tribute to iconic Indian cricket legend Sachin Tendulkar who recently announced his retirement from international cricket. In the Sachin Tendulkar series of videos Harsha Bhogle talks about interesting moments and anecdotes about the cricketer starting from his early playing years.

    The video blog will be hosted on the FameBox Cricket channel on YouTube (http://www.youtube.com/user/FameboxCricket). Harsha will post a new video every week and will also regularly interact with his fans over social media to create conversations around the blog.

    “The video blog is an interesting new media form. It captures the essence of television without losing the easy informality of a conversation. Through these video blogs I will be hoping, effectively, to have informal conversations with you. These are new emerging mediums and they present fresh challenges. I do hope you like them.” said Harsha Bhogle. The video blog is part of a larger effort at developing Harsha Bhogle’s digital presence and the soon to be launched www.harshabhogle.com.

    FameBox provides a platform for established and emerging talentto develop an active and engaged community around their digital video content. ‘Out of the Box with Harsha’ is the first of such initiatives where FameBox will collaborate with popular and industry leading personalities to launch digital video properties.

    “We are elated that Harsha Bhogle has chosen FameBox to share his insights of cricket and give viewers an up close view of its legends with his fans. The video blog is an absolute delight for any cricket fan and presents a unique opportunity for fans to directly interact with Harsha as well as join the ongoing conversation around cricket,” said Dhruvank Vaidya, Head – Business Development and Finance, Four Cross Media, who will also head the FameBox business.“Digital video is being increasingly seen as a powerful medium for advertisers to connect and interact with their audiences.At FameBox, we are passionate about developing a wide range of content across genres, cultivating talent and taking existing talent to new heights.We will continue to provide more such opportunities to advertisers and audiences,” he added.