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Tag: #fame

  • TTND partners #fame for Lakmé digital marketing campaign

    TTND partners #fame for Lakmé digital marketing campaign

    MUMBAI: TO THE NEW Digital (TTND) has partnered with #fame to power its client’s social media campaign. The digital agency, as part of the partnership has helped craft interactive campaigns for the Karan Johar led Lakmé School of Style (LSOS).

     

    The campaign helped Lakmé School of Style increase customer engagement through various contests and interactive activities. The new campaigns on Twitter and Facebook trended and reached more than six million audiences, giving LSOS more than one lakh fan following on social media channels.

     

    TO THE NEW Digital CEO Deepak Mittal said, “We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakmé is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakmé School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”

     

    The project was implemented through various social media campaigns and contests, including #MeraSummerSong, #LoveandLipstick and #The70sLook, which succeeded in engaging followers and created buzz around the brand across social media channels in India.

  • Rakhi Sawant takes on Arnab Goswami, Lalit Modi while getting bajaoed on #fame

    Rakhi Sawant takes on Arnab Goswami, Lalit Modi while getting bajaoed on #fame

    MUMBAI:  The outspoken and blunt Rakhi Sawant is back with her bold statements on #famebollywood. The queen of controversies takes on the tweets about her on social media and stylishly replies to a few chosen ones.

     

    She is funny, vulnerable and absolutely endearing as she gets #Bajaoed!  The actress outdoes herself each time she opens her mouth. This time her target is the Bollywood’s sultry siren, Sunny Leone. She also takes on Arnab Goswami when she is told ‘Rakhi is the replacement of Arnab Goswami in the entertainment world.’ Rakhi’s hilarious response when she is asked about her ‘genetic connection with Lalit Modi’. All this and more will leave the viewers in surprise!

     

    Not known to mince her words, she reacts to the tweets; ‘Rakhi’s comparison with the Delhi Government that does nothing… Rakhi being called the Pamela Anderson of Bollywood and advised to start a show named ‘Bai-watch’ and Rakhi’s born to expose cleavage!

     

    Watch Rakhi Sawant lashing out on the nastiest, funniest and craziest things you’ve read about her on social media. So whether it’s about her plastic face to her infamous kiss with Mika Singh, she is upfront and takes a dig on all of them.

  • #fame eyes 10 mn downloads in 6 months for first live video entertainment app

    #fame eyes 10 mn downloads in 6 months for first live video entertainment app

    MUMBAI: #fame is all set to bridge the gap between entertainment and audiences by launching India’s first live video entertainment app in beta on iOS and Google Play.

     

    Through the app, performers can live beam to fans from their smart phones. What’s more, the company is targeting 10 million downloads for the app in the first six month and is expected to bring on-board more than 50,000 skilled and amateur performers with this new video-on-demand (VoD) platform.

     

    #fame CEO Saket Saurabh said, “The #fame app is pioneering not only because it is India’s first live video entertainment app, but also because it will be home to original content from the country’s hottest young digital stars. The app is a manifestation of #fame’s vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want.”

     

    Since launch, the network has seen strong traction for its suite of digital shows and properties. Apart from its mobile app, #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and other content publishers. #fame strategically focuses on emerging and established talent to build digital video channels and communities around them.

     

    In a bid to expand its boundaries, #fame has also identified five additional markets in South-East Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India.

     

    To The New (TTN) Ventures, the parent company of #fame, has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content & Knowledge). Astro Overseas, a cross-media operator in South-East Asia, is a key strategic investor in TTN Ventures.

     

    “#fame is creating an exciting new live category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South-East Asia in the near future,” added To The New Ventures managing director Puneet Johar.

  • #fame probes what led to the Nirbhaya documentary ban

    #fame probes what led to the Nirbhaya documentary ban

    MUMBAI: India (in fact the whole world) just can’t stop reacting to the much-argued ban on the documentary India’s Daughter. While the Nirbhaya debate rages, #fame talent Shanaya Sardesai hit the streets in Mumbai to get first-hand impression of what people feel and had to say. Their views do make for a learned and meaningful watch.

     

    The cross section of people ranged from the young to old, working men to elderly women to college students but they all make sense. “They need to tell the people what exactly is the reason for doing so (putting a ban on the documentary)”? asks a young man. He then suggests, “The documentary should be shown in theatres so that people can see what mindset the rapist has.”

     

    The common feeling across has been of “Don’t ban it. This is not a solution.”

     

    Interestingly, people felt that the government has chosen to ban the documentary “because they are helpless. Do not want to take a stand and hence the easiest way out.” Some also said that there is a fear of the world coming to know of the mentality of such criminals.

     

    An elderly person highlighted it apt saying, “The ban itself makes one curious as to what is going on?”

     

    A young teen girl too isn’t off the mark as she opines, “They know somewhere they are faltering. And if the documentary comes on television, then people will start agitating again”!

     

    So is that the real fear? Click on #fame’s excellent work on https://www.youtube.com/watch?v=GlN_mwgM-a0 to see what India feels and how it is reacting on India’s Daughter. It is sure to get you thinking.

  • This holi celebrate your own colour with ‘Lakme School of Style’ at #fame

    This holi celebrate your own colour with ‘Lakme School of Style’ at #fame

    MUMBAI: It’s time to run riot. It’s the festival of colours – Holi – so very loved by all of us. India loves colour and simply loves to play with it. Yet, why is it then that when it comes to the very colour of skin we become shy or ashamed or want to make it glow differently?

     

    This Holi, #fame and the Lakmé School Of Style urge every Indian to celebrate their colour with an open heart and with a splash of delight. Your own colour is as beautiful and unique. Laced with beautiful poetry the #fame video titled Celebrate Your Colours is vivid and touching and brings out one’s own self as you watch it because “baat ye hai ki hum Hindustani hoti hi hain rangeen… jo pyaar hamein rangon se hai who kisi aur ko kahan?”

     

    A strong statement on the beloved festival of us all and delivered with an intent, this #fame Lakme School Of Style video underlines the value of equality, liberty, freedom and rejoiceness. “Gore rang se badhta nahin kisi ka maan, Haisiyat banti hai mehnat se… Aur mehnat ko toh rang dikhta hi nahin”

     

    Yes, love all, colour all, love thyself.  #fame Lakme School Of Style on https://www.youtube.com/watch?v=vbJM3mGwCu8 will rip open your heart and make you think, revel and feel the colours of life. So, this Holi kholo apne mann ko… manao jashn apne khud ke rang ka.

  • #fame partners with Food Food channel

    #fame partners with Food Food channel

    MUMBAI: #fame, a digital entertainment network, has partnered with Food Food channel for its show Hi Tea with chef Ajay Chopra. This is part of a cross marketing initiative to create a platform for promoting talent. The idea is to have a different #fame talent as guests on the show where they have a chance to demonstrate their talents.

     

    As a part of this collaboration, #fame find Sandesh Motwani, who is a musician and an avid singer will make a concept called Chai Aur Romance on the show along with chef Ajay Chopra. Similarly, Ehesaas, a three hit member band from Kolkata will create a concept called Chai Aur Fun for its Holi special episode; Amrita Rana who is a cricket lover will create Chai Aur Cricket sports and Meneka Arora, a movie buff will create a concept called Chai Aur Filmypana on the show.

     

    #fame CEO Saket Saurabh said, “I am very pleased and excited with this partnership. Food Food channel and Hi Tea show is an excellent platform to showcase the vast pool of talent that we have at #fame and celebrity chef Ajay Chopra is an ideal host as well. The concept that we have developed is unique and I am sure it will be a huge hit with the target audience. It’s a win-win situation for both the partners.”

     

    Food Food head content Ruchir Joshi added, “Cooking is no longer considered a chore; it is becoming an integral part of our lifestyle. At Food Food we believe in leveraging this facet, to give our viewers a little beyond just recipes. With internet becoming a robust medium for people to learn and improve their culinary skills our association with #fame, one of the fastest growing digital platforms, gives us a chance to connect and engage with a wider set of audience across the globe. #fame talent will definitely intrigue the viewers of our show.”

  • #fame launches India’s first video fashion mag with KJo, Lakme ‘School of Style’

    #fame launches India’s first video fashion mag with KJo, Lakme ‘School of Style’

    MUMBAI: #fame, India’s leading talent led digital network, has pioneered another content coup by launching Lakmé ‘School of Style’. The show will not only give India its first ever video fashion magazine but, will also script film maker and fashion icon Karan Johar’s digital debut.

     

    Lakmé School of Style is a first of its kind show that will not only bring the newest trends and happenings from the fashion world but in the process will also create new age fashionistas and idols. Lakmé is a pioneer in beauty and fashion and through this association the brand will lend its expertise and industry knowledge to Lakmé School of Style. A fashion brigade led by Karan Johar himself will bring the fashion news, views and events from all over the world to the internet screen. The debut season of Lakmé School of Style will span over six months and content will be served through digital videos on a daily basis. The channel will be hosted across the #fame network which is available on all leading digital and social platforms including YouTube (youtube.com/fameschoolofstyle), facebook (facebook.com/famesos), Dailymotion, WeChat, and leading content publishers.

     

    Speaking on the occasion of opening the lines for entry, Saket Saurabh, CEO, #fame said, “At #fame, we are committed to discovering and promoting the best emerging talent on the digital video platform. ‘Lakmé School of Style’ will achieve this objective, by giving talented fashionistas a once-in-a lifetime opportunity to shape the dialogue on style and trends. As India’s first fashion video magazine, ‘Lakmé School of Style’ will be the definitive destination for fashion in the country.”

     

    Speaking on this association Shashwat Sharma, Head, Lakme and Beauty shared, “Lakmé epitomizes beauty and fashion.  Digital is increasingly becoming the first port of call for the youth to discover and decode the latest trends. Therefore, we believe that School of Style provides us with the right platform to actively engage with this audience. Inspired by backstage fashion, Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons.

     

    Interested and active fashion vloggers can send their entries to karanjohar@livfame.com or log on to www.livfame.com/schoolofstyle. Karan Johar, excited to make his digital debut with Lakmé School of Style said, “Iam excited about the power of digital and the new wave of promising young talent that’s coming to the fore through it. #fame’s unique initiative, Lakme School of Style, is the perfect opportunity for us to discover top fashion talent and I look forward to making my digital debut with this show.”

     

  • #fame raises $10 million in follow-on financing from TTN Ventures

    #fame raises $10 million in follow-on financing from TTN Ventures

    MUMBAI: It was in September 2014 when To The New Ventures (TTN Ventures) had announced its plans to invest $10 million in the next couple of years in #fame, as it set a target to reach out to 5,000 channels and 50,000 content creators across six countries in south east Asia. And keeping up to that announcement the talent-led digital entertainment network, #fame has now raised $10 million, in second round of financing from TTN Ventures.

    This round follows the $3 million investment TTN Ventures had made when the business began in early 2014. The network will use the funds to scale-up its original digital video business, grow its emerging talent network, invest in technology and expand regionally in Asia.

    Speaking on this development, TTN Ventures CEO Puneet Johar said, “We are extremely bullish about video on mobile disrupting and re-defining entertainment and the opportunity is ripe to build an impactful consumer internet business.  #fame  is  showing  the  trajectory  of  a  market  leader  and  we  would  like  to  back  it  to  market leadership across India and south east Asia.”

    Catering to mobile millenials through an integrated ‘talent-first’ strategy, it is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next three years. With monthly produced content volumes exceeding over 150 videos, the network claims to be India’s largest original content creator for web and mobile platforms. Over the next few months, it will ramp up its monthly content output to over 1,000 original videos and expand its emerging talent network to over 500 emerging content creators.

    #fame has identified six key markets in south east Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India. TTN Ventures also has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content and Knowledge).

    #fame CEO Saket Saurabh commented, “We are well-poised for the next exciting leap in our growth story as we scale-up our capabilities in original digital content, grow our talent network further and expand across markets.”

    With over 300 million internet users, including 185 million users who access it on the mobile, India is delivering nearly four billion video views a month and is one of the largest and fastest growing digital video markets in the world, claims the network.

     

  • #fame & CAA Kwan partner to build digital video communities for celebs

    #fame & CAA Kwan partner to build digital video communities for celebs

    MUMBAI: #fame, India’s premier talent led digital entertainment network and CAA Kwan, the country’s leading celebrity management firm have announced a pioneering strategic partnership in the digital entertainment space.

    Through this alliance, #fame and CAA Kwan will help some of India’s top celebrity talent to engage strongly with their fan base by co-creating and promoting digital video content and communities around them. This will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the nation’s most loved celebrities including award-winning actors, music maestros, top models and sport stars.

    Speaking on this partnership, Vijay Subramaniam, PARTNER, CAA Kwan said, “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”

    Adding further, Puneet Johar, MD, TO THE NEW Ventures, commented, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.” TO THE NEW Ventures is the parent company of #fame.

    Commenting on this, Saket Saurabh, CEO, #fame said, “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”

    #fame has emerged as one of the fastest growing digital entertainment networks in the country within a few months of launch. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. #fame strategically focuses on emerging and established talent to build digital properties, channels and communities around them. #fame recently announced its premium fashion property ‘School of Style’ – a showcase of top fashionistas with Karan Johar as judge. #fame has also brought on board renowned music composer Pritam to spearhead ‘Websinger’, its music initiative which will seek out promising young singing talent. Apart from several emerging talent, other celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress and fashion icon Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap. #fame also has channels with fitness icon and model Milind Soman and renowned sports commentator Harsha Bhogle.  #fame is available across several digital and social platforms including YouTube, Facebook, Google+, Twitter, WeChat, DailyMotion and others.

    CAA KWAN is India’s leading entertainment entity creating unique opportunities for clients in the areas of commercial endorsements, live appearances and performances, motion pictures and television (including packaging and sales), music, sports consulting, licensing and merchandising and business development, among others. Some of the key clients CAA KWAN represents include Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, Pritam, Terence Lewis, Boman Irani, Zoya Akhtar, Kabir Khan among others.

  • Is the current generation evolved? #fames find out

    Is the current generation evolved? #fames find out

    MUMBAI: Has the new Indian youth truly come of age? Are they braver and open to accepting the realities of life and speaking the truth? The youth in India has some answers for such questions that have been compiled through a series of vox pop videos by one of India’s talent led digital entertainment network, #fame. These videos are trying to throw light on how a typical Indian youth reacts when they face unconventional questions centered on women.

     

    The channel went to the streets of Mumbai and other cities to ask the young generation about topics like the following:

    Makeup versus no makeup
    Who do women dress for?
    How do they want their ideal man/ woman to dress?
    Cleavage: to show or not to show?
    Hair or no hair? Nation wants to know.

     

    Viewers can watch these videos through the channels network on social and digital platforms such as YouTube (https://www.youtube.com/user/LivYourFame), Facebook (https://www.facebook.com/livyourfame), WeChat, DailyMotion. This extends the network’s focus on key strategic genres, which include fashion, food, music and comedy. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame strategically focuses on emerging and established talent to build engaged digital content and communities with them. #fame is building a network spanning 5,000 channels and 50,000 content creators across six countries over the next three years.